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FlexGround

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Namestring
FlexGround
Legal namestring
Flexground, LLC
Websiteurl
flexground.com
Company typeenum
Private
Founded yearint
2007
Descriptiontext

FlexGround is a Tempe, Arizona-based recreational safety surfacing company and wholly-owned subsidiary of PlayCore Wisconsin, Inc., specializing in rubber playground surfacing, aquatic facility surfacing, athletic court systems, and recreational trail surfaces. The company designs, supplies, and installs poured-in-place rubber systems built from EPDM (Ethylene Propylene Diene Monomer) and TPV (Thermoplastic Vulcanized) rubber granules, supplemented by interlocking rubber tiles and synthetic turf, for installation both indoors and outdoors. Technical differentiators include proprietary formulations such as Xtreme Play (cracking, discoloration, chipping, delamination, and granulation resistant), PolySplash (chlorine-resistant UV-stable aquatic surface), CourtScapes (ITF-certified patented polymer blend for tennis), and an array of maintenance/repair coatings (FlexGrout, FlexCoat, FlexFix, FlexTop). FlexGround holds IPEMA certification and products are tested to ASTM F1951 (wheelchair accessibility work ratio under 7.1%) and ASTM F1292 (impact attenuation), and the company operates within a parent-controlled corporate structure headquartered at 544 Chestnut Street, Chattanooga, TN.

The company sells on a quote-based, project-priced model under multi-year contracting, generating one-time installation revenue rather than recurring license or subscription income. Its go-to-market is enterprise field sales: dedicated regional representatives cover distinct territories (Jeff Dyson in Arizona/New Mexico/Texas; Charlie Robertson in Nevada/Utah/Idaho/Colorado; Sandi Walsh in California/Oregon; Deanna Raichel on the East Coast), supported by a centralized 888-571-1080 contact and an online quote request form. End customers are predominantly municipal governments, public schools and preschools, nonprofit childcare operators, multi-family housing developers, and residential clients across the Western U.S. (Arizona, Nevada, California, Oregon, Washington, Idaho, Utah, Montana, New Mexico, Alaska), with active expansion to Eastern, Midwestern, and Hawaiian markets.

FlexGround's product catalogue spans 22+ SKUs across four application verticals — poured-in-place rubber (Standard, EnduraFlex, UltraFlex, Xtreme Playground, FlexPlay, FlexBond), aquatic surfacing (PolySplash, KoolFlex, Xtreme Water Play), sports surfacing (CourtScapes, SportFlex Standard/Plus/Ultra), and repair/maintenance add-ons — plus ancillary lines (FlexGrass synthetic turf, FlexTile rubber tiles, FlexTrail, Miracle League accessible surfacing). Digital tooling includes an interactive Color Mixer for EPDM/TPV pre-mixing and product specification listings on CADdetails and ARCAT aimed at architects and procurement officials.

Short descriptiontext

FlexGround is a Tempe, Arizona-based subsidiary of PlayCore Wisconsin, Inc. that designs and installs poured-in-place rubber, aquatic, athletic, and trail safety surfacing for municipalities, schools, nonprofits, and residential clients across the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersTempe, United States
HQ citystring
Tempe
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices6 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
rubber playground surfacing, poured-in-place surfacing, aquatic splash pad surfacing, sports court surfacing, synthetic playground grass
Industry2 codes
1Industrial Matting, Flooring & Safety Rubber Products
CodeIMANALAIPrimaryYes
2Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing)
CodeEDAEAIAFPrimaryNo
NAICS code1 code
  • Rubber Product Manufacturing3262
Product category
Recreational Safety Surfacing
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Surface Installation Services
TypeOne Time License
Description

One-time installation of rubber surfacing systems, synthetic grass, and aquatic surfaces for playgrounds, sports courts, trails, and aquatic facilities. Pricing is quote-based and project-specific, determined by surface type, area size, color customization, and installation complexity.

flexground.com
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Pricing details1 tier
1Custom project-based pricing
ModelUnit PricingBilling cadenceMulti-year contract
Notes

No standard pricing tiers published. Each project is quoted individually based on surface type (poured-in-place, tiles, synthetic grass), product line (Standard, EnduraFlex, UltraFlex, Xtreme Play, etc.), area coverage, color customization, site preparation requirements, and geographic region.

flexground.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

FlexGround manufactures, supplies, and installs poured-in-place rubber safety surfacing, synthetic turf, aquatic surfacing, sports court coatings, and trail surfacing for playgrounds, splash pads, athletic courts, and recreational pathways. The company delivers turnkey project installation with proprietary formulations (Xtreme Play, PolySplash, CourtScapes, KoolFlex) certified to ASTM F1951 accessibility and ASTM F1292 impact standards, primarily serving municipalities, schools, HOAs, and commercial property owners across the United States.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Work ratio under 7.1% = Pass for ASTM F1951 wheelchair accessibility across all FlexGround systems (Poured-In-Place, FlexGrass, FlexGrass Elite, Miracle League, FlexTile)
Product overview1 text field

FlexGround is a provider of recreational safety surfacing solutions offering a comprehensive portfolio of rubber and synthetic turf products. The portfolio consists of poured-in-place rubber systems (FlexGround Standard, EnduraFlex, UltraFlex, Xtreme Playground, FlexPlay, FlexBond), aquatic surfacing (PolySplash, KoolFlex, Xtreme Water Play), sports surfacing (CourtScapes, SportFlex Standard, SportFlex Plus, SportFlex Ultra), surface repair products (FlexGrout, FlexCoat, FlexFix, FlexTop), synthetic grass (FlexGrass), rubber tiles (FlexTile), trail surfacing (FlexTrail), and Miracle League accessible surfacing. The company operates through regional divisions serving different geographic areas across the United States with IPEMA certification.

Product and service1 record
1FlexGround Standard
CategoryPoured-in-Place Rubber Surfacing
Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership3 partners
1Rosehill TPV Rubber
Strategic tierMinorTypeOthers
Description

Supplier of TPV (Thermoplastic Vulcanized) rubber granules used in FlexGround's poured-in-place color options. Rosehill TPV products are featured in FlexGround's color mixer tool for standard and bright color selections.

2Melos EPDM Rubber Granules
Strategic tierMinorTypeOthers
Description

Supplier of EPDM (Ethylene Propylene Diene Monomer) rubber granules used in FlexGround's poured-in-place surfacing products. Melos colors are featured in the color mixer tool with extensive palette including Charcoal, Rose, Orange, Rainbow Blue, Earth Yellow, Turquoise Blue, and 15+ additional colors.

3ASTM International
Strategic tierCoreTypeOthers
Description

FlexGround's products are tested and certified to ASTM standards including ASTM F1951 (wheelchair accessibility) and ASTM F1292 (impact attenuation for fall safety). Compliance with these standards is fundamental to product performance claims and regulatory compliance.

Recent move7 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1SofSurfaces
TypeDirect peer
Description

SofSurfaces manufactures and installs recycled-rubber playground tiles and poured-in-place safety surfacing for playgrounds, splash pads, and trails, directly overlapping FlexGround's core playground and aquatic offerings.

2Regupol America
TypeBroad incumbent
Description

Regupol America manufactures recycled-rubber athletic, acoustic, and playground surfaces, with overlapping product lines on running tracks, sports courts, and playground surfacing relevant to FlexGround's Sports and Playgrounds segments.

3No Fault Sport Group
TypeDirect peer
Description

No Fault Sport Group supplies poured-in-place and prefabricated playground and athletic surfacing systems to schools and municipalities, competing with FlexGround on the same install-based, quote-driven project model.

4Robertson Industries
TypeDirect peer
Description

Robertson Industries is a long-standing poured-in-place rubber playground surfacing installer serving municipalities and schools across the Western and Midwestern U.S., competing on the same project-based, regional-rep sales motion.

5Rosehill Polymers
TypeOthers
Description

Rosehill Polymers is a TPV granule supplier that FlexGround already uses as a raw-material partner; included as an adjacent ecosystem player given the supplier-buyer dynamic in FlexGround's poured-in-place color palette.

6Surface America
TypeDirect peer
Description

Surface America is a leading U.S. poured-in-place rubber playground and recreational surfacing installer that competes head-to-head with FlexGround on municipal, school, and park projects using EPDM/TPV systems.

7Hellas Construction
TypeRegional player
Description

Hellas Construction is a leading sports-surfacing and construction contractor focused primarily on Texas and the Southern U.S., overlapping with FlexGround's CourtScapes and SportFlex track/court offerings but concentrated in a different geography.

8VersaCourt
TypeBroad incumbent
Description

VersaCourt is a modular sport-tile provider with growing surfacing capabilities across courts and play areas; broader portfolio but overlapping buyer (schools, municipalities, recreational facilities) with FlexGround's Sports and Trails segments.

9ForeverLawn
TypeEmerging player
Description

ForeverLawn specializes in synthetic turf for playgrounds, dogs, and landscape applications, overlapping with FlexGround's FlexGrass synthetic-grass product line within the broader playground surfacing purchase.

10Ecore International
TypeBroad incumbent
Description

Ecore International is a large-scale rubber flooring and surfacing manufacturer with products spanning athletic, commercial, and playground safety surfacing—directly competing with FlexGround's rubber surfacing portfolio while serving a much broader flooring market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers11 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles5 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FlexGround

Recreational Safety Surfacingflexground.com

FlexGround is a Tempe, Arizona-based subsidiary of PlayCore Wisconsin, Inc. that designs and installs poured-in-place rubber, aquatic, athletic, and trail safety surfacing for municipalities, schools, nonprofits, and residential clients across the United States.

What FlexGround does

FlexGround is a Tempe, Arizona-based recreational safety surfacing company and wholly-owned subsidiary of PlayCore Wisconsin, Inc., specializing in rubber playground surfacing, aquatic facility surfacing, athletic court systems, and recreational trail surfaces. The company designs, supplies, and installs poured-in-place rubber systems built from EPDM (Ethylene Propylene Diene Monomer) and TPV (Thermoplastic Vulcanized) rubber granules, supplemented by interlocking rubber tiles and synthetic turf, for installation both indoors and outdoors. Technical differentiators include proprietary formulations such as Xtreme Play (cracking, discoloration, chipping, delamination, and granulation resistant), PolySplash (chlorine-resistant UV-stable aquatic surface), CourtScapes (ITF-certified patented polymer blend for tennis), and an array of maintenance/repair coatings (FlexGrout, FlexCoat, FlexFix, FlexTop). FlexGround holds IPEMA certification and products are tested to ASTM F1951 (wheelchair accessibility work ratio under 7.1%) and ASTM F1292 (impact attenuation), and the company operates within a parent-controlled corporate structure headquartered at 544 Chestnut Street, Chattanooga, TN.

The company sells on a quote-based, project-priced model under multi-year contracting, generating one-time installation revenue rather than recurring license or subscription income. Its go-to-market is enterprise field sales: dedicated regional representatives cover distinct territories (Jeff Dyson in Arizona/New Mexico/Texas; Charlie Robertson in Nevada/Utah/Idaho/Colorado; Sandi Walsh in California/Oregon; Deanna Raichel on the East Coast), supported by a centralized 888-571-1080 contact and an online quote request form. End customers are predominantly municipal governments, public schools and preschools, nonprofit childcare operators, multi-family housing developers, and residential clients across the Western U.S. (Arizona, Nevada, California, Oregon, Washington, Idaho, Utah, Montana, New Mexico, Alaska), with active expansion to Eastern, Midwestern, and Hawaiian markets.

FlexGround's product catalogue spans 22+ SKUs across four application verticals — poured-in-place rubber (Standard, EnduraFlex, UltraFlex, Xtreme Playground, FlexPlay, FlexBond), aquatic surfacing (PolySplash, KoolFlex, Xtreme Water Play), sports surfacing (CourtScapes, SportFlex Standard/Plus/Ultra), and repair/maintenance add-ons — plus ancillary lines (FlexGrass synthetic turf, FlexTile rubber tiles, FlexTrail, Miracle League accessible surfacing). Digital tooling includes an interactive Color Mixer for EPDM/TPV pre-mixing and product specification listings on CADdetails and ARCAT aimed at architects and procurement officials.

FlexGround firmographics

Firmographics
Name
FlexGround
Legal name
Flexground, LLC
Website
https://flexground.com
Company type
Private
Founded year
2007
Operating status
Operating
Headcount range
11–50 employees
Short description
FlexGround is a Tempe, Arizona-based subsidiary of PlayCore Wisconsin, Inc. that designs and installs poured-in-place rubber, aquatic, athletic, and trail safety surfacing for municipalities, schools, nonprofits, and residential clients across the United States.
Ownership category
akta.pro rank

FlexGround industry classification

Industry
Product category
Recreational Safety Surfacing
NAICS
Rubber Product Manufacturing (3262)
akta.pro primary industry
Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
akta.pro secondary industry
Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

Keywords

  • Rubber playground surfacing
  • Poured-in-place surfacing
  • Aquatic splash pad surfacing
  • Sports court surfacing
  • Synthetic playground grass

Where FlexGround is headquartered

Location

Headquarters

HQ city
Tempe
HQ country
United States
HQ region
North America

Offices6 records

Markets served

FlexGround business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

  1. Surface Installation Services: One-time installation of rubber surfacing systems, synthetic grass, and aquatic surfaces for playgrounds, sports courts, trails, and aquatic facilities. Pricing is quote-based and project-specific, determined by surface type, area size, color customization, and installation complexity.

Pricing tiers

ModelBillingPrice
Unit PricingMulti-year contractCustom project-based pricing

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

FlexGround product offering

Product offering

Core offering

FlexGround manufactures, supplies, and installs poured-in-place rubber safety surfacing, synthetic turf, aquatic surfacing, sports court coatings, and trail surfacing for playgrounds, splash pads, athletic courts, and recreational pathways. The company delivers turnkey project installation with proprietary formulations (Xtreme Play, PolySplash, CourtScapes, KoolFlex) certified to ASTM F1951 accessibility and ASTM F1292 impact standards, primarily serving municipalities, schools, HOAs, and commercial property owners across the United States.

Product overview

FlexGround is a provider of recreational safety surfacing solutions offering a comprehensive portfolio of rubber and synthetic turf products. The portfolio consists of poured-in-place rubber systems (FlexGround Standard, EnduraFlex, UltraFlex, Xtreme Playground, FlexPlay, FlexBond), aquatic surfacing (PolySplash, KoolFlex, Xtreme Water Play), sports surfacing (CourtScapes, SportFlex Standard, SportFlex Plus, SportFlex Ultra), surface repair products (FlexGrout, FlexCoat, FlexFix, FlexTop), synthetic grass (FlexGrass), rubber tiles (FlexTile), trail surfacing (FlexTrail), and Miracle League accessible surfacing. The company operates through regional divisions serving different geographic areas across the United States with IPEMA certification.

Differentiator

Problem solved

Functional benefit

Products and services

  • FlexGround Standard

Quantifiable outcome

  • Work ratio under 7.1% = Pass for ASTM F1951 wheelchair accessibility across all FlexGround systems (Poured-In-Place, FlexGrass, FlexGrass Elite, Miracle League, FlexTile)

Companies that use FlexGround

Customer profile

Named customers11 records

Segments4 records

Ideal customer profiles4 records

FlexGround technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

FlexGround partnerships and signals

Strategic signal

Partnerships

Three partnerships are on record, tiered minor and core.

  • Rosehill TPV RubberminorOthersSupplier of TPV (Thermoplastic Vulcanized) rubber granules used in FlexGround's poured-in-place color options. Rosehill TPV products are featured in FlexGround's color mixer tool for standard and bright color selections.
  • Melos EPDM Rubber GranulesminorOthersSupplier of EPDM (Ethylene Propylene Diene Monomer) rubber granules used in FlexGround's poured-in-place surfacing products. Melos colors are featured in the color mixer tool with extensive palette including Charcoal, Rose, Orange, Rainbow Blue, Earth Yellow, Turquoise Blue, and 15+ additional colors.
  • ASTM InternationalcoreOthersFlexGround's products are tested and certified to ASTM standards including ASTM F1951 (wheelchair accessibility) and ASTM F1292 (impact attenuation for fall safety). Compliance with these standards is fundamental to product performance claims and regulatory compliance.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

FlexGround competitors and assessment

Company assessment

Direct peers

  • SofSurfaces: SofSurfaces manufactures and installs recycled-rubber playground tiles and poured-in-place safety surfacing for playgrounds, splash pads, and trails, directly overlapping FlexGround's core playground and aquatic offerings.
  • No Fault Sport Group: No Fault Sport Group supplies poured-in-place and prefabricated playground and athletic surfacing systems to schools and municipalities, competing with FlexGround on the same install-based, quote-driven project model.
  • Robertson Industries: Robertson Industries is a long-standing poured-in-place rubber playground surfacing installer serving municipalities and schools across the Western and Midwestern U.S., competing on the same project-based, regional-rep sales motion.
  • Surface America: Surface America is a leading U.S. poured-in-place rubber playground and recreational surfacing installer that competes head-to-head with FlexGround on municipal, school, and park projects using EPDM/TPV systems.

Broad incumbents

  • Regupol America: Regupol America manufactures recycled-rubber athletic, acoustic, and playground surfaces, with overlapping product lines on running tracks, sports courts, and playground surfacing relevant to FlexGround's Sports and Playgrounds segments.
  • VersaCourt: VersaCourt is a modular sport-tile provider with growing surfacing capabilities across courts and play areas; broader portfolio but overlapping buyer (schools, municipalities, recreational facilities) with FlexGround's Sports and Trails segments.
  • Ecore International: Ecore International is a large-scale rubber flooring and surfacing manufacturer with products spanning athletic, commercial, and playground safety surfacing—directly competing with FlexGround's rubber surfacing portfolio while serving a much broader flooring market.

Others

  • Rosehill Polymers: Rosehill Polymers is a TPV granule supplier that FlexGround already uses as a raw-material partner; included as an adjacent ecosystem player given the supplier-buyer dynamic in FlexGround's poured-in-place color palette.

Regional players

  • Hellas Construction: Hellas Construction is a leading sports-surfacing and construction contractor focused primarily on Texas and the Southern U.S., overlapping with FlexGround's CourtScapes and SportFlex track/court offerings but concentrated in a different geography.

Emerging players

  • ForeverLawn: ForeverLawn specializes in synthetic turf for playgrounds, dogs, and landscape applications, overlapping with FlexGround's FlexGrass synthetic-grass product line within the broader playground surfacing purchase.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

FlexGround social profiles

Digital presence

FlexGround compliance and trust

Trust signal

Compliance3 records

FlexGround financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FlexGround leadership team

Management profile

Number of profiles

Profiles5 records

FlexGround funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FlexGround M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlexGround

What does FlexGround do?

FlexGround manufactures, supplies, and installs poured-in-place rubber safety surfacing, synthetic turf, aquatic surfacing, sports court coatings, and trail surfacing for playgrounds, splash pads, athletic courts, and recreational pathways. The company delivers turnkey project installation with proprietary formulations (Xtreme Play, PolySplash, CourtScapes, KoolFlex) certified to ASTM F1951 accessibility and ASTM F1292 impact standards, primarily serving municipalities, schools, HOAs, and commercial property owners across the United States.

Is FlexGround a public or private company?

FlexGround is a private company. It is classified as corporate owned and is currently operating.

When was FlexGround founded?

FlexGround was founded in 2007. It employs 11 to 50 people.

Where is FlexGround based?

FlexGround is headquartered in Tempe, United States, in the North America region.

How does FlexGround make money?

One revenue line is on record: surface Installation Services.

Who are FlexGround's main competitors?

Direct peers on record are SofSurfaces, No Fault Sport Group, Robertson Industries and Surface America. Broad incumbents are Regupol America, VersaCourt and Ecore International. Rosehill Polymers is listed as an others. Hellas Construction is listed as a regional player. ForeverLawn is listed as an emerging player.

Does FlexGround have an API?

No public API is recorded for FlexGround.

What industry is FlexGround in?

FlexGround's product category is Recreational Safety Surfacing. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of EDAEAIAF, Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing). Its NAICS code is 3262.

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