Machland

What Machland does

Machland obst- und gemüsedelikatessen GmbH is an Austrian fruit and vegetable processing company founded in 1970 and headquartered in Naarn, Upper Austria. The company produces pickles, sauerkraut, salads, savouries and specialties, fruit purees, and innovative squeeze pouch products under its own Machland brand, retailer private labels, and contract manufacturing (co-packing) for international brand manufacturers. Machland self-identifies as the highest volume producer of pickled vegetables in Austria across these three business lines combined, with a workforce of 51–100 employees.

The company's core technology combines modern food processing equipment with manual labor to enable gentle, natural handling of fresh produce, supported by an in-house laboratory and external testing. In 2006 Machland was the first Austrian company to launch products in squeeze pouch (Squeezebeutel) packaging, and it has since expanded this capability across fruit purees, organic variants, and porridge-based on-the-go nutrition under sub-brands including SQUEEZER, fruit&go, and up&go. It holds IFS International Food Standard certification at the highest level (achieved December 2004) and organic processing certification, and operates a combined heat and power system that covers 35% of its electricity needs at 95% total efficiency.

Machland operates a B2B go-to-market across three revenue streams: branded retail products sold through Austrian grocery chains; private label manufacturing for retailer-owned brands; and co-packing/contract manufacturing services for international brand manufacturers on a global basis. Raw materials are sourced through long-standing partnerships with local Austrian contract farmers supplying cucumbers, sweetcorn, white cabbage, red cabbage, and other vegetables. The company is a subsidiary of the efko Group, a diversified food processing conglomerate, with centralized data processing and group-wide governance. Its primary geographic footprint is the DACH region for branded products, with global reach via the co-packing channel.

Name

Machland

Legal name

machland obst- und gemüsedelikatessen GmbH

Website

https://machland.at

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Machland is an Austrian fruit and vegetable processor founded in 1970, producing pickles, sauerkraut, salads, and squeeze pouch products under its own brand, private labels, and contract manufacturing for international brand manufacturers across the DACH region and globally.

Ownership category

akta.pro rank

Product category

Pickled and Processed Fruit and Vegetables

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Meal kits & subscription meal components manufacturing (AFAKAHAD)

akta.pro secondary industries

Powdered & Dry Beverage Mix Co-Packing (Instant Drinks, Sachets) (AFAFAIAH), Leafy Greens & Salad Processing Packhouses (Fresh-Cut) (AFAOAGAI)

Keywords

• Pickled vegetable processing
• Sauerkraut production
• Squeeze pouch packaging
• Private label food manufacturing
• Contract food co-packing

Headquarters

HQ city

Naarn

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Brand Products: Production and sale of machland branded fruit and vegetable products including pickles, salads, sauerkraut, and squeeze pouches through retail channels
2. Private Label: Contract manufacturing for private label brands - produces products under retailer own brands
3. Co-Packing / Contract Production: Co-packing and toll manufacturing services for international brand manufacturers, filling squeeze pouches with fruit/vegetable purees, yogurts, smoothies, child nutrition, energy drinks, sauces and more

Distribution channels3 records

Marketing channels3 records

Core offering

Machland is a fruit and vegetable processing manufacturer that produces pickles, salads, sauerkraut, and innovative squeeze pouch purees under its own brand (machland, SQUEEZER), under private label, and via co-packing/contract manufacturing for international brand owners. The company serves retail grocery, food service, and system gastronomy customers primarily across Austria and the DACH region, with co-packing services extended to international clients.

Product overview

Machland is a fruit and vegetable processing company producing pickled vegetables, fruit purees, and specialty products. The company operates as the highest volume producer of pickled vegetables in Austria, offering products under its own brand, private label, and contract manufacturing (co-packing). Product portfolio includes: pickles (gourmet pickles, cornichons, garlic pickles, pickled gherkins), savory specialties (peppers, silver onions, giant beans, cranberry beans), salads (fitness salad, cocktail salad, red beet salad, pepper salad), fruit products (apple sauce, fruit puree squeeze pouches), sauerkraut and red cabbage, and innovative squeeze pouch products (fruit&go and up&go) launched in 2006 as Austria's first company in this format. The company also offers private label and co-packing services.

Differentiator

Problem solved

Functional benefit

Brands

• SQUEEZER: Squeeze pouch product line for fruit and vegetable purees, introduced in 2006 as Austria's first squeezebeutel products
• fruit&go
• up&go
• Delikatessgurken
• gourmet pickles

Products and services

• Gourmet Pickles (Delikatessgurken) Crunchy classic pickles sorted by size from approximately 3 cm to 9 cm, pickled in mustard seeds and fine spices with mild sweet and sour brine; available in 580 ml, 1700 ml, and 3400 ml glass containers.
• Cornichons Crisp, small pickles with spices in a mild sweet and sour brine made from cucumber, salt, citric acid, flavouring, saccharin sweetener, and mustard seeds.
• Garlic Pickles (Knoblauchgurken) Cucumbers from the Machland region in a sweet and sour garlic marinade combined with garlic cloves and brandy vinegar.
• Pickled Gherkins (Salzgurken) Traditional Austrian salt-pickled gherkins.
• Savouries and Specialties (Pfefferoni, Silver Onions, Beans) Pickled savouries and specialty vegetables including mild and hot spiral Pfefferoni, hand-pickled Pfefferoni, silver onions (Silberzwiebeln), giant beans (Riesenbohnen) and cranberry beans (Käferbohnen), quartered peppers, Apfelpaprika, and horseradish.
• Fitness Salad Fresh, vitamin-rich blend of carrots and celery in a tasty marinade suitable as a raw food option.
• Cocktail Salad Refined mixed vegetable salad with sweetcorn, carrots, onion, paprika, sugar, salt, and sweeteners, designed as a side dish or base for salad creations.
• Salad Range (Red Beet, Puszta, Pepper Salad) Traditional Austrian and Hungarian-style salads including red beet salad (Rote Rüben Salat), Puszta salad, and pepper salad (Paprika Salat).
• Sauerkraut and Red Cabbage Table-ready, finely cut sauerkraut and red cabbage in conventional, organic (500g), aluminum (500g), and large 11,000ml Bauersauerkraut formats, plus Sarmakraut.
• fruit&go Squeezer (Apple Sauce and Fruit Purees) Fruit purees and apple sauce in squeeze pouches (cheerpack and doypack formats, 70ml to 110ml) including apple-banana-strawberry, apple-peach-banana-apricot, apple-pear-passionfruit, and organic variants.
• up&go Squeezer (Porridge) Porridge-based squeeze pouches including Porridge (Apple-Banana-Pineapple-Oats), Exotic Porridge, Coco Porridge, and Sunny Porridge variants.
• Co-Packing and Contract Manufacturing Contract manufacturing and co-packing services for international brand-name manufacturers and private-label producers, filling squeeze pouches with fruit and vegetable purees, yogurts, smoothies, child nutrition, energy drinks, and sauces.
• Private Label Manufacturing Production of fruit and vegetable products under retailer-owned private label brands, including pickles, salads, sauerkraut, and other specialty items.

Quantifiable outcome

• Annual energy savings of 2,700,000 kWh
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Local Contract FarmerscoreStrategic or Co-development PartnerStrong partnership with local contract farmers who supply high-quality raw materials including cucumbers, sweetcorn, white cabbage, red cabbage and more. Modern technology combined with manual labour ensures gentle and natural processing without delay from harvest.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hengstenberg: German pickle, sauerkraut and preserved-vegetables manufacturer with a strong private-label business. Closely comparable to machland on category (pickles, sauerkraut), co-packing/private-label model and DACH retail-channel exposure.
• Develey: German mustard, pickle and sauerkraut producer serving retail and foodservice. Highly comparable to machland on sauerkraut and pickled-vegetables categories and on private-label manufacturing for German and Austrian retailers.
• Kühne: Germany's largest pickle and preserved-vegetables brand. Directly comparable to machland on product mix (gherkins, pickled specialties), retail private-label capability and DACH retail-grocery customer base, though at materially larger scale.
• Spreewaldhof: German specialty pickle brand, particularly gherkins, with strong private-label operations. Comparable to machland on premium pickled-cucumber positioning and private-label supply into European retail.
• Reitzel: Danish pickle and condiment manufacturer with pan-European distribution. Comparable to machland on pickle product range, retail private-label supply and B2B contract manufacturing capabilities.

Broad incumbents

• Seneca Foods: US-based packaged fruits and vegetables manufacturer with strong private-label presence. Comparable business model to machland in retail private-label canned/preserved vegetables, though primarily North American in scope.
• Bonduelle: Global French leader in canned and processed vegetables. Overlaps with machland on processed-vegetable production and retail private-label supply but operates at a vastly larger scale and broader geographic footprint.
• B&G Foods: US packaged-foods company whose portfolio includes pickles (Mrs. Wages, Green Mountain Gringo, etc.). Overlaps with machland on the pickle category and retail-channel sales, but is a multi-category conglomerate.

Emerging players

• Feinkost Dittmann: German specialty pickles, olives and antipasti supplier with strong private-label business. Comparable to machland on pickled-vegetable product range and private-label supply into European retail, at a similar mid-sized scale.

Regional players

• efko Group: Austrian diversified food-processing conglomerate and machland's parent. Comparable as a DACH-region processed-foods player with overlapping supply, retail relationships and infrastructure, though broader in scope than machland's fruit/vegetable focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Machland