Gulf of Morbihan Vannes Tourism

What Gulf of Morbihan Vannes Tourism does

SPL Golfe du Morbihan Vannes Tourisme (operating as Office de Tourisme Golfe du Morbihan Vannes Tourisme, or GMVT) is a French Société Publique Locale — a publicly-owned limited company — created in July 2022 with €37,400 in share capital to consolidate tourism promotion and services for 34 communes in the Golfe du Morbihan Vannes agglomération in southern Brittany. The organization holds the highest Category I classification for French tourist offices and operates under Marque Qualité Tourisme and Tourisme & Handicap certifications. It runs five tourist information bureaus (in Vannes, Arzon, Sarzeau, St-Gildas de Rhuys, and Grand-Champ), with its headquarters at 16 rue Alfred Kastler, 56000 Vannes.

The organization's commercial platform is anchored by the City Pass Golfe du Morbihan Vannes — a QR-code-based e-card providing access to 30+ partner sites under tiered pricing (Solo €49, Duo €98, Tribu €148, Child €25) — and by an online ticketing and reservation system built on Ingénie's CRM-tourism software. Distribution channels extend through a multilingual website (French, English, German, Spanish, Dutch), a dedicated e-commerce storefront (reservation.golfedumorbihan.bzh), and a group/congress sales team managing an exhibition center (Parc des Expositions Chorus-Vannes) and an oyster-heritage interpretation center (Ostréapolis). Supporting digital tools include an 8-location live webcam network, 360° interactive panoramas, and Google Analytics for traffic analysis.

GMVT generates revenue through five primary streams: City Pass and online ticketing commissions, accommodation referral fees across a 500+ partner network, group and congress services, exhibition venue operations, and boutique merchandise sales. Its customer base spans individual leisure tourists (couples, families, nature and sports visitors), group and corporate clients (associations, tour operators, seminar organizers), and event organizers using the Parc des Expositions Chorus-Vannes. The organization is structurally a public utility operating tourism infrastructure under a statutory mandate rather than a venture-backed commercial entity, with no disclosed equity investors and no external funding rounds.

Name

Gulf of Morbihan Vannes Tourism

Legal name

SPL Golfe du Morbihan Vannes Tourisme

Website

https://golfedumorbihan.bzh

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

SPL Golfe du Morbihan Vannes Tourisme is a French publicly-owned tourist board (Société Publique Locale) that promotes tourism across 34 communes in southern Brittany through five visitor bureaus, a multi-site City Pass, online ticketing, and an exhibition venue. It serves individual leisure visitors, group travelers, and congress organizers in the Gulf of Morbihan.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAAAGAD

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAAAGAF

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

SECONDARYTHAJAIAA

National Park & Protected Area Tours

Travel & Hospitality/Tours, Attractions & Experiences/Nature & Wildlife Experiences (National Parks, Wildlife Encounters, Eco-tours)

SECONDARYTHAAAGAC

Transportation & Access Services (Shuttles, Ferry Access, Scenic Drives Permits)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/National Parks & Protected Area Visitor Services (Concessions, Guided Access)

Keywords

• Destination tourism services
• Guided tour booking
• Convention and event hosting
• Accommodation referral network
• City pass attractions

Headquarters

HQ city

Vannes

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. City Pass Sales: Sale of the City Pass Golfe du Morbihan Vannes — an e-card with QR code providing access to 5 visits (1 mandatory guided tour + 4 chosen activities) across 30+ partner sites. Revenue generated per pass from individual consumers and families.
2. Online Ticketing & Reservations: Online sales of tickets, guided tours, activities, and events through the reservation platform. GMVT acts as intermediary for partner activities and direct seller for its own billetterie.
3. Accommodation Referral & Network: Referral network of 500+ accommodation partners (hotels, campsites, vacation rentals, bed & breakfasts) across 34 communes. Revenue through commercial partnerships and booking facilitation.
4. Group & Congress Services: Organized group stays and congress/conference management through dedicated sales team, including seminars, group bookings, and event hosting at Parc des Expositions Chorus-Vannes.
5. Boutique Sales: Online boutique selling maps, guides, and tourism merchandise.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

GMVT operates as the official public tourism board (SPL) for 34 communes in southern Brittany, providing centralized tourism information, the City Pass Golfe du Morbihan Vannes tourist pass, online ticketing and guided tour reservations, accommodation referrals across a network of 500+ partners, and group/congress organization services. It also manages two physical attractions: the Ostréapolis oyster interpretation center and the Parc des Expositions Chorus-Vannes event venue, with support through 5 tourist information bureaus and a multilingual digital platform.

Product overview

SPL Golfe du Morbihan Vannes Tourisme operates as a public tourism management company for 34 municipalities, offering a comprehensive digital tourism ecosystem. The core offerings include City Pass Golfe du Morbihan Vannes (a multi-site tourist pass with QR-based access), an online ticketing and booking platform (Billetterie & Visites Guidées), and an e-commerce boutique. Supporting digital experiences include 360-degree panoramic views, live webcams, and an interactive calendar. The organization also manages physical tourism assets including Ostréapolis (oyster interpretation center) and Parc des Expositions Chorus-Vannes (exhibition center). Technology infrastructure is powered by Ingénie for reservation/CRM systems and Koredge for web development.

Differentiator

Problem solved

Functional benefit

Brands

• City Pass Golfe du Morbihan Vannes: A pass offering access to numerous activities and advantages across the territory, providing free or reduced-price entry to various sites.

Products and services

• City Pass Golfe du Morbihan Vannes A digital tourist pass (e-carte with QR code) providing access to over 30 activities and sites in the Gulf of Morbihan region, including 5 visits (1 mandatory guided tour + 4 chosen activities) at heritage sites, cruise operators, museums, and leisure providers. Available in Solo (€49), Duo (€98), Tribu (€148), and Child (€25) tiers, valid through 31 December of the purchase year.
• Billetterie & Visites Guidées (Online Ticketing and Guided Tours)
• Boutique en Ligne (Online Boutique)
• Ostréapolis
• Parc des Expositions Chorus-Vannes
• Group and Congress Services

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• KoredgesupportingTechnology or IntegrationKoredge is responsible for the graphic design, technical integration, project management, and hosting of the main website (www.golfedumorbihan.bzh). Based in Besançon, Koredge provides ongoing web development and maintenance services for GMVT's digital presence.
• IngéniecoreTechnology or IntegrationIngénie provides the reservation software, CRM tourism system, and online ticketing/boutique platform (reservation.golfedumorbihan.bzh). Their services include booking management, billetterie, group reservations, guided tours, congress software, event management, and statistical tracking.
• SILAOSsupportingImplementation/ SI/ Consulting PartnerSILAOS provides assistance to the project owner (Assistance à Maîtrise d'Ouvrage) for GMVT. Located in La Rochelle, they support project management and consulting services.
• l'Ours en PlussupportingGTM or Marketing Partnerl'Ours en Plus is the editorial content partner contributing to website content creation alongside GMVT's internal editorial team.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used for web traffic analysis and visitor behavior tracking on the GMVT website.
• City Pass Partner Sites (30+)coreChannel Partner/ Reseller/ DistributorOver 30 activity providers and tourist sites participate in the City Pass program, offering free or discounted access to City Pass holders. Partners include heritage sites, cruise operators, museums, and leisure providers across the Gulf of Morbihan territory.
• OstréapoliscoreStrategic or Co-development PartnerOstréapolis is a dedicated oyster interpretation center managed by GMVT as part of its attractions portfolio. It provides educational experiences about local oyster farming and maritime heritage in the Gulf of Morbihan.
• Marque BretagnesupportingGTM or Marketing PartnerGMVT participates in the Marque Bretagne collective brand initiative, positioning the Gulf of Morbihan within the broader Brittany tourism marketing framework.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Office de Tourisme de Bordeaux: Municipal DMO for Bordeaux running classified tourist offices with visit passes, guided tours, group booking, and congress services. Mirrors GMVT's product surface.
• Office de Tourisme de Lyon: Lyon Convention & Visitors Bureau - operates tourist offices, City Pass product, guided tours, and congress services for the Lyon metropolitan area. Closest comparable French DMO structure and product mix.
• Office de Tourisme et des Congrès Marseille Provence: French municipal DMO managing tourist information, ticketing, group/congress services, and a city pass product - similar operational surface and product set as GMVT.
• Office de Tourisme de la Côte d'Azur / CRT Provence-Alpes-Côte d'Azur: Regional DMO and associated tourist offices for the French Riviera. Comparable French coastal tourism mandate with multi-site info services, partner referral, and congress activity.
• Office de Tourisme et des Congrès de Paris: Paris's official tourism board (also a public SPL-like entity) running tourist offices, visitor information, and congress services across the city. Direct structural and functional peer to GMVT, just at a larger scale.

Broad incumbents

• Go City: Multi-attraction sightseeing pass provider operating across dozens of cities globally. Comparable product mechanism to GMVT's City Pass but at scale and commercially rather than publicly.
• Atout France: France's national tourism development agency. Sets classification standards (e.g., Catégorie I), operates the Qualité Tourisme brand, and influences all French DMOs including GMVT.
• Comité Régional du Tourisme de Bretagne: Regional DMO for Brittany of which GMVT is a member via Marque Bretagne. Covers promotion and strategy across the broader region that includes the Gulf of Morbihan.

Others

• Marque Bretagne: Collective regional brand initiative for Brittany tourism of which GMVT is a partner. Complementary rather than competitive - shared marketing context and destination positioning.

Emerging players

• Tiqets: Online ticketing platform for cultural attractions and experiences. Adjacent capability to GMVT's online billetterie, enabling direct comparison on booking UX and partner onboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/golfemorbihan
• YouTubeyoutube.com/channel/UC8IidebYzkRnNWdw33fEvWg
• Facebookfacebook.com/golfedumorbihan
• Instagraminstagram.com/golfemorbihan
• LinkedInlinkedin.com/company/golfe-du-morbihan-vannes-tourisme

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gulf of Morbihan Vannes Tourism