Office de Tourisme de Bordeaux

What Office de Tourisme de Bordeaux does

Office de Tourisme et des Congrès de Bordeaux Métropole is the official government-backed destination management organization for the Bordeaux metropolitan area in France, operating under Bordeaux Métropole. The entity promotes heritage, wine, gastronomy, and cultural tourism through a unified service platform comprising the bordeaux-tourisme.com content destination, the Visiter Bordeaux self-serve booking portal (visiter-bordeaux.com), and the Bordeaux Cadeaux e-commerce souvenir shop. Its core monetized products are the multi-day Bordeaux CityPass (24h–96h, bundling 20+ museums, monuments, and unlimited TBM public transport), guided tours and excursions priced from €5 (monument visits) to €125 (side-car tours), and B2B congress and seminar coordination services via a dedicated enterprise portal.

The organization earns revenue through transaction fees on tour and CityPass bookings, sales of locally sourced merchandise, and professional services for business events. It coordinates an ecosystem of approximately 800 certified providers under the Bordeaux Wine Trip umbrella and nearly 1,000 Vignobles & Découvertes labeled operators across 6 wine regions (Médoc, Graves & Sauternes, Blaye & Bourg, Saint-Émilion Pomerol & Fronsac, Entre-deux-mers, Bordeaux Métropole), integrating partners such as CIVB, TBM, Cap Sciences, and Bordeaux Greeters. It is positioned as France's #1 wine tourism destination and leverages UNESCO World Heritage status, ISO 20121 sustainable event certification, and a multilingual digital presence in 6 languages. As a public tourism organization rather than a commercial enterprise, it receives funding and oversight from Bordeaux Métropole and does not have private investors, funding rounds, or acquisition activity; revenue is not publicly disclosed.

Name

Office de Tourisme de Bordeaux

Legal name

Office de Tourisme et des Congrès de Bordeaux Métropole

Website

https://bordeaux-tourisme.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Official government-backed destination management organization for Bordeaux Métropole, operating the Bordeaux CityPass, Visiter Bordeaux booking platform, and Bordeaux Cadeaux shop. It serves inbound leisure tourists, oenotourists, and MICE organizers, coordinating 800+ certified wine tourism providers across 6 regions.

Ownership category

akta.pro rank

Product category

Tourism Services / Destination Marketing Organization

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industry

Government & Municipal Event Venues (THAHAAAE)

Keywords

• Destination marketing services
• Tourist information center
• Guided tour bookings
• Wine tourism services
• Convention bureau services

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Experience and Tour Bookings: Commission and transaction fees from booking guided visits, excursions, city tours, and vineyard experiences through the Visiter Bordeaux platform
2. Bordeaux CityPass Sales: Sale of multi-day passes (24h, 48h, 72h, 96h) including museum entries, transport, and attractions
3. Souvenir and Gift Products: Sale of Bordeaux-themed merchandise and souvenirs through Bordeaux Cadeaux online shop
4. Business Tourism Services: Congress and seminar venue coordination services through dedicated B2B portal (congres.bordeaux-tourisme.com)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Office de Tourisme et des Congrès de Bordeaux Métropole is the official public destination management organization for Bordeaux Métropole, providing tourist information, booking services for tours and monuments, the multi-day Bordeaux CityPass, guided tours and excursions, souvenir retail through the Bordeaux Cadeaux gift shop, and convention bureau services for business tourism and events. It coordinates a network of wine tourism providers under the Bordeaux Wine Trip brand and runs themed programs such as Treasure Hunts, City Games, and Greeters.

Product overview

Office de Tourisme de Bordeaux operates a unified tourism services platform consisting of the Bordeaux CityPass multi-day tourist pass, the Visiter Bordeaux online booking portal, and the Bordeaux Cadeaux gift shop. The portfolio also includes curated guided tours and excursions, immersive digital art experiences at Bassins des Lumières, wine culture discovery at Cité du Vin, interactive treasure hunts, and the Bordeaux Wine Trip vineyard tourism brand. Services are accessible through the main bordeaux-tourisme.com website, the dedicated booking platform Visiter Bordeaux, and physical tourism offices, supporting visitors in exploring the city's heritage, wine regions, and cultural experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Bordeaux CityPass: Tourist pass available in 24, 48, 72, or 96-hour versions including museum access, unlimited transport, and guided tours
• Bordeaux Cadeaux
• Visiter Bordeaux

Products and services

• Bordeaux CityPass Multi-day tourist pass providing free or discounted access to museums, monuments, attractions, and transport in the Bordeaux metropolitan area, targeting leisure visitors.
• Visiter Bordeaux (booking platform) Online booking platform for guided tours, monument visits, attractions, themed visits, and city tours across Bordeaux, with reservations in multiple languages.
• Bordeaux Wine Trip Wine tourism coordination brand aggregating more than 800 wine tourism providers across Bordeaux vineyards, offering curated experiences and stays for oenotourists.
• Guided Tours and Excursions Guided city tours and excursions led by professional guides covering Bordeaux's heritage, vineyards, and surrounding destinations, sold to individual visitors and groups.
• Bordeaux Cadeaux (Gift Shop)
• Congress and Seminar Services Convention bureau offering providing venue sourcing, event planning, and accommodation booking services for corporate events, seminars, and congresses in Bordeaux Métropole.
• Treasure Hunts and City Games Self-guided themed activities and interactive city games allowing visitors to discover Bordeaux's heritage through puzzle-based and storytelling experiences.
• Greeters Program

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CIVB (Conseil Interprofessionnel du Vin de Bordeaux)coreStrategic or Co-development PartnerThe Bordeaux Wine Council is the key strategic partner for wine tourism promotion, offering the Bar à Vin du CIVB experience and coordinating the overall wine tourism strategy for the region
• Bordeaux Wine TripcoreStrategic or Co-development PartnerOfficial regional wine tourism brand coordinating over 800 tourism service providers, serving as the reference mark for wine tourism experiences across all six Bordeaux wine regions
• Bordeaux MétropolecoreStrategic or Co-development PartnerMunicipal government entity that oversees and funds the official tourist office operations and sustainable tourism initiatives for the Bordeaux metropolitan area
• Bordeaux GreetersminorChannel Partner/ Reseller/ DistributorNetwork of passionate local residents who share their city knowledge with visitors through free guided walks, providing authentic local perspectives on Bordeaux
• TBM (Transports Bordeaux Métropole)minorChannel Partner/ Reseller/ DistributorPublic transport authority whose services are included in the Bordeaux CityPass, providing unlimited tram, bus, and river shuttle access for visitors
• Cap SciencesminorChannel Partner/ Reseller/ DistributorScience museum and exhibition center partner featured in CityPass and event programming for families and educational groups
• Bordeaux Tourisme Affaires (BTA)minorChannel Partner/ Reseller/ DistributorBusiness tourism specialist providing custom transport services for professional groups and events
• I love my 2CVminorChannel Partner/ Reseller/ DistributorVintage 2CV car tour operator offering unique Bordeaux discovery experiences in classic French vehicles
• Retro Tour BordeauxminorChannel Partner/ Reseller/ DistributorVintage vehicle tour operator specializing in Bordeaux and vineyard excursions in classic cars

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turismo de Madrid: Official Madrid tourism board. Comparable Southern-European municipal CVB with city pass, tour booking platform, and congress bureau operations.
• Office de Tourisme et des Congrès de Marseille: Official Marseille CVB. Direct French municipal peer offering CityPass, tour booking, congress services, and cruise terminal coordination in another major Mediterranean destination.
• Go City: Multi-city tourist pass operator (Go City Pass, formerly Go Boston Card etc.). Direct competitor to the Bordeaux CityPass product layer, focused on bundled multi-attraction passes across major destinations.
• Visit Brussels: Brussels' official tourism and congress board. Comparable European capital-region DMO operating a city pass (Brussels Card), MICE bureau, and multilingual D2C booking platform.
• OnlyLyon Tourisme et Congrès: Official Lyon CVB. Same structural model — municipal tourism office, congress coordination, city pass (Lyon City Card), curated tours, and wine/gastronomy tourism across a French UNESCO-listed urban destination.
• Office de Tourisme de Paris: Official Paris Convention & Visitors Bureau. Direct functional peer — a French municipal tourism office running a city pass (Paris Museum Pass), tour bookings, and congress services, just at materially larger scale.

Broad incumbents

• NYC & Company: Official New York City DMO. Larger, broader-incumbent destination marketing organization with comparable visitor information, pass (NYC CityPASS), and convention bureau functions at much greater scale.

Others

• Viator (Tripadvisor): Major tour and experience marketplace. Competes for Bordeaux wine tours, river cruises, and walking tour bookings that the office also distributes via Visiter Bordeaux.
• GetYourGuide: Global OTA for tours, activities, and attractions. Competes with Visiter Bordeaux for tour bookings in the Bordeaux region and adjacent wine tourism experiences.

Regional players

• Visit Napa Valley: Destination marketing organization for Napa Valley wine country. Closest functional peer from a wine-tourism-DMO perspective, though focused on the US market rather than Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/visitbordeaux
• Xx.com/BordeauxTourism
• Facebookfacebook.com/bordeaux.tourisme
• LinkedInlinkedin.com/company/office-de-tourisme-de-bordeaux

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office de Tourisme de Bordeaux