What Toyota Tunas does

Toyota Tunas is an authorized Toyota dealership operating in Indonesia under the legal entity PT. Tunas Ridean, itself part of the Tunas Group conglomerate. Founded in 1970 and headquartered in South Jakarta, the company operates a multi-branch network across Indonesia and claims to be the largest independent Toyota dealer in the country. Its core business is the retail sale of the complete Toyota vehicle lineup, spanning compact hatchbacks (Agya, Yaris), sedans (Vios, Camry, Corolla Altis), SUVs (Rush, Fortuner, RAV4, Land Cruiser, BZ4X), MPVs (Avanza, Veloz, Kijang Innova Zenix, Alphard, Vellfire, Calya, Hiace, Voxy), commercial pickups and trucks (Hilux S Cab, Hilux D Cab, Hilux Rangga, Dyna), and sports cars in the GR lineup (GR Supra, GR86, GR Yaris). Vehicle prices span roughly Rp 170 million (Calya) to Rp 1.87 billion (Vellfire Hybrid EV), with a growing share of electrified Hybrid EV and BEV models.

The company's revenue model combines four streams: new vehicle sales (margin-based), aftersales service and maintenance (labor and parts), genuine Toyota parts and accessories, and trade-in transactions. Beyond sales, Tunas Toyota provides complementary services including 24-hour towing, body and paint repair, test drives, trade-in, and online/WhatsApp booking for service appointments. Customer segments are primarily individual retail consumers and business owners purchasing commercial vehicles, with secondary focus on commercial fleet operators requiring pickup trucks and customized commercial bodies.

Distribution and marketing leverage a multi-channel approach: physical showrooms for direct sales and test drives, an official website with online inquiry and booking, WhatsApp sales communication, plus an active presence on Instagram, Facebook, YouTube, and TikTok. The business holds authorization from PT. Toyota Astra Motor under the official Toyota Indonesia distribution network, participated in GAIKINDO's GIIAS 2024 auto show, and has run a CSR program since 2006 covering education, health, environment, and disaster relief. The company is privately held with no disclosed external funding or public listing, and operates as an authorized distribution channel rather than a technology or product manufacturer.

Name

Toyota Tunas

Legal name

PT. Tunas Ridean

Website

https://tunastoyota.com

Company type

Private

Founded year

1970

Operating status

Operating

Short description

Toyota Tunas is the largest independent authorized Toyota dealer in Indonesia, operating multi-branch showrooms under PT. Tunas Ridean since 1970. It sells the full Toyota lineup across passenger, SUV, MPV, commercial, and electrified vehicles, with aftersales service, parts, and trade-in.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sales of new Toyota vehicles including passenger cars, SUVs, MPVs, and commercial vehicles. Revenue generated from the margin on vehicle sales.
2. Aftersales Service & Maintenance: Workshop services including regular maintenance, repair, body and paint services. Revenue generated from service labor and parts sales.
3. Genuine Parts & Accessories: Sales of Toyota genuine spare parts and accessories for vehicle maintenance and customization.
4. Trade-in Services: Customer trade-in of existing vehicles toward purchase of new Toyota vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Toyota Tunas (PT. Tunas Ridean) is an authorized Toyota dealership in Indonesia that sells new Toyota vehicles across passenger, SUV, MPV, commercial, and sports segments—including conventional, Hybrid EV, and BEV powertrains. The dealership also delivers authorized aftersales services including scheduled maintenance, repair, body and paint, genuine Toyota parts and accessories, trade-in, and 24-hour towing.

Product overview

Toyota Tunas is an authorized Toyota dealership in Indonesia operating as part of PT. Tunas Ridean. The company offers a comprehensive portfolio of new Toyota vehicles across multiple segments: compact cars (Agya, Yaris), sedans (Vios, Camry, Corolla Altis), SUVs (Rush, Fortuner, Corolla Cross, Yaris Cross, RAIZE, BZ4X, RAV4, Land Cruiser), MPVs (Avanza, Veloz, Kijang Innova Zenix, Alphard, Vellfire, Voxy, Calya, Hiace), pickup trucks (Hilux S Cab, Hilux D Cab, Hilux Rangga, Dyna), and sports cars (GR Supra, GR86, GR Yaris). The portfolio includes both conventional and electrified vehicles with multiple Hybrid EV and BEV models. Beyond vehicle sales, Tunas Toyota provides complementary services including service booking, 24-hour towing, test drives, body and paint repairs, and trade-in programs. The company has been operating since 1970 and serves customers across multiple branch locations in Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• New Agya Stylix Compact hatchback with sporty styling, starting price Rp 173.8 million. Sold to individual buyers seeking an affordable entry-level Toyota passenger car.
• New Agya GR Sport Sport variant of the Agya compact hatchback with GR Sport styling, starting price Rp 237.6 million. Targeted at individual buyers wanting a sporty city car.
• All New Alphard Hybrid EV Premium luxury MPV with hybrid electric vehicle technology, starting price Rp 1.388 billion. Targeted at affluent individual buyers and executive family transportation.
• All New Vellfire Hybrid EV Luxury MPV with hybrid electric vehicle technology, starting price Rp 1.8728 billion. Targeted at premium individual buyers seeking an upscale family or executive vehicle.
• All New Kijang Innova Zenix Hybrid EV Family MPV with hybrid electric vehicle technology, starting price Rp 474.7 million. Targeted at families and individual buyers seeking a spacious hybrid MPV.
• All New Yaris Cross Hybrid EV Compact crossover SUV with hybrid electric vehicle technology, starting price Rp 399 million. Targeted at urban individual buyers seeking a fuel-efficient SUV.
• All New BZ4X BEV Battery electric vehicle SUV based on Toyota's bZ platform, starting price Rp 1.2007 billion. Targeted at early-adopter individual buyers seeking a BEV SUV.
• All New Yaris Cross Compact SUV with conventional powertrain options, starting price Rp 359.7 million. Targeted at urban individual buyers and small families.
• All New Alphard Premium luxury MPV with conventional and hybrid options, starting price Rp 1.288 billion. Targeted at premium individual buyers and executive transportation.
• All New Kijang Innova Zenix Family MPV available with conventional and hybrid powertrains, starting price Rp 437.3 million. Targeted at families and individual buyers.
• New Veloz Hybrid EV Compact MPV with hybrid electric vehicle technology, starting price Rp 303 million. Targeted at young families and individual buyers.
• All New Avanza Affordable MPV suitable for families, starting price Rp 243.7 million. Targeted at budget-conscious families and individual buyers.
• New Raize GR Sport Compact SUV with GR Sport sporty styling, starting price Rp 292.1 million. Targeted at individual buyers seeking a sporty compact SUV.
• New Rush Compact SUV suitable for urban and light off-road use, starting price Rp 289.4 million. Targeted at small families and individual buyers.
• New Fortuner GR Sport Mid-size SUV with 4x4 capability and GR Sport styling, starting price Rp 782.6 million. Targeted at individual buyers seeking a sporty off-road SUV.
• New Corolla Cross GR Sport HEV Compact SUV hybrid with GR Sport sporty styling, starting price Rp 645 million. Targeted at individual buyers wanting a sporty hybrid SUV.
• New Corolla Cross HEV Compact SUV with hybrid electric vehicle technology, starting price Rp 605.5 million. Targeted at individual buyers seeking a hybrid SUV.
• New Calya Affordable compact MPV for budget-conscious families, starting price Rp 170.2 million. Targeted at first-time car buyers and small families.
• New Fortuner Mid-size SUV with conventional powertrain, starting price Rp 583.7 million. Targeted at families and individual buyers.
• All New Vios Compact sedan suitable for urban commuting, starting price Rp 375.8 million. Targeted at individual buyers seeking a sedan.
• New Yaris GR Sport Sporty hatchback with GR Sport styling, starting price Rp 347.4 million. Targeted at individual buyers wanting a sporty hatchback.
• New Camry Hybrid EV Executive sedan with hybrid electric vehicle technology, starting price Rp 976.1 million. Targeted at executive buyers and corporate individual purchasers.
• New Camry Executive sedan with conventional powertrain, starting price Rp 855.8 million. Targeted at executive buyers and corporate individual purchasers.
• New Corolla Altis Hybrid EV Compact sedan with hybrid electric vehicle technology, starting price Rp 639.2 million. Targeted at individual buyers seeking a hybrid sedan.
• New GR Yaris High-performance sport compact hatchback part of the GR lineup. Targeted at enthusiast individual buyers.
• All New Hilux Rangga Commercial pickup truck available in multiple body styles including Pick Up Flat-Deck, Cab & Chassis, Drybox, and Coolbox. Starting price Rp 194.3 million for gasoline variants. Targeted at business owners and commercial fleet operators for logistics, construction, catering, and mobile business applications.
• New Hiace Commuter Minibus capable of accommodating up to 12 passengers, starting price Rp 575.4 million. Suitable for travel, shuttle, and commercial transport businesses.
• New Hi Ace Premio Premium minibus variant of the Hiace lineup. Targeted at travel operators and commercial passenger transport businesses.
• New Hilux D Cab Double cabin pickup truck with 5-seater capacity, available in E, G, and V variants, starting price Rp 456.3 million. Targeted at commercial operators and individual buyers needing a utility pickup.
• New Hilux S Cab Single cabin pickup truck with 2-seater capacity, starting price Rp 416.8 million. Targeted at commercial users needing a work truck.
• New Dyna Light commercial truck for cargo transport. Targeted at business owners and logistics operators.
• All New GR86 Rear-wheel drive sports coupe part of the GR lineup. Targeted at enthusiast individual buyers.
• New GR Supra Iconic sports coupe part of the GR lineup. Targeted at enthusiast individual buyers.
• All New Land Cruiser Premium full-size SUV with advanced off-road capabilities. Targeted at premium individual buyers.
• All New RAV4 GR Sport PHEV Compact SUV with plug-in hybrid electric vehicle technology. Targeted at individual buyers seeking a PHEV SUV.
• All New Voxy Premium MPV with advanced features and spacious interior. Targeted at families and individual buyers seeking a premium MPV.
• Toyota Genuine Accessories Official Toyota accessories including seat covers, DVR cameras, premium horns, and exterior accessories sold to vehicle owners for customization and maintenance.
• Booking Service Flexible service scheduling for vehicle maintenance and repairs at authorized Tunas Toyota workshops, bookable online or via WhatsApp.
• Towing Service 24-hour towing service using flatbed method (contact 1500790) to assist stranded Toyota customers on the road.
• Test Drive Vehicle test drive service at nearest Tunas Toyota dealer locations, allowing prospective buyers to evaluate vehicles before purchase.
• Body & Paint Service Body repair and painting services performed by certified professionals at authorized Tunas Toyota workshops.
• Trade-in Service Vehicle exchange program allowing customers to trade their current vehicle as credit toward the purchase of a new Toyota.

Quantifiable outcome

• Serving Toyota customers for over 50 years since 1970

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor, parent company and core.

• GAIKINDOminorStrategic or Co-development Partner · 1 January 2024Tunas Toyota participated in the GAIKINDO Indonesia International Auto Show (GIIAS) 2024 where they showcased the Toyota Hilux Rangga. GAIKINDO is the automotive industry association that organizes the auto show exhibition.
• PT. Tunas Rideanparent companyOthersPT. Tunas Ridean is the parent company of Tunas Toyota. Tunas Toyota is operated as a division or brand under Tunas Ridean, which is part of the Tunas Group - the largest independent Toyota dealer network in Indonesia.
• Toyota Astra (PT. Toyota Astra Motor)coreChannel Partner/ Reseller/ DistributorTunas Toyota is an authorized dealer for Toyota vehicles in Indonesia, operating under the Toyota Astra Motor distribution network. They sell official Toyota vehicles with manufacturer warranty support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Sime Darby Berhad: Sime Darby operates one of the largest automotive dealership and distribution networks in Malaysia and broader ASEAN, representing BMW, Toyota, Ford, and others. It is comparable as a regional, multi-brand automotive retail and aftersales group with a similar business model but primarily Malaysian geographic focus.
• Jardine Cycle & Carriage: Jardine Cycle & Carriage is a major Southeast Asian automotive group with controlling stakes in regional vehicle distributors (including Astra International). Comparable as a regional automotive distribution peer operating in overlapping Indonesian and SE Asian markets.

Others

• AutoNation: AutoNation is the largest automotive retailer in the United States with nationwide new and used vehicle, parts, and service operations. Comparable as a global dealership-model benchmark for revenue mix (sales + F&I + parts/service) at scale.
• Lithia Motors: Lithia Motors is one of the largest automotive dealership groups in the United States, operating new-vehicle sales, finance, and aftersales at scale. It is comparable as a global peer benchmark for the multi-brand authorized dealer and parts/service revenue model.

Direct peers

• Indomobil Sukses Internasional: Indomobil is a major Indonesian multi-brand automotive distributor and retailer (Honda, Suzuki, Nissan, Volkswagen, luxury brands). It is a comparable Indonesian automotive retail and distribution business model, competing for showroom and service customers across brands.
• Nasmoco Group: Nasmoco is one of Indonesia's established authorized Toyota dealer networks, operating multi-branch sales, aftersales, and parts services in Java. It is a direct same-brand peer competing for Toyota customers, allocations, and service contracts in overlapping Indonesian geographies.
• Auto2000: Auto2000 is the largest authorized Toyota dealer in Indonesia, operated under Astra International. It is the most direct competitor to Tunas Toyota, offering the same Toyota lineup, aftersales, parts, and trade-in services across a larger branch network nationwide.

Emerging players

• Carro: Carro is a Southeast Asian used-car marketplace and used-car financing platform operating in Indonesia, Singapore, Thailand, and Malaysia. It overlaps with Tunas Toyota's trade-in business and represents the digital-first competitive threat to traditional dealer networks.

Broad incumbents

• Inchcape plc: Inchcape is a global automotive distributor with deep Asia-Pacific presence, distributing and retailing multiple OEMs across emerging markets. It is comparable as a scaled, multi-brand automotive distribution and dealer-management business operating in similar geographies to Tunas Toyota.
• Astra International: Astra International is Indonesia's largest diversified conglomerate and parent of Auto2000; it also distributes Toyota, Daihatsu, and Isuzu vehicles. As the dominant automotive incumbent in Indonesia, it is the principal scale competitor and strategic benchmark for Tunas Toyota.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TunasToyotaOfficial
• Facebookfacebook.com/TunasToyota
• Instagraminstagram.com/tunas.toyota
• TikToktiktok.com/@tunas.toyota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Tunas