RodentPro.com
RodentPro.com, founded in 1993, is a privately held Indiana-based e-commerce company that produces and distributes premium frozen feeder animals, live insects, and supplies to reptile hobbyists, commercial breeders, zoos, and wildlife rehabilitators across the United States.
- Company typePrivate
- Founded1993
- HeadquartersInglefield, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What RodentPro.com does
RodentPro.com is a privately held, Indiana-based LLC (founded 1993; headquartered in Evansville, Indiana) that produces and distributes premium animal nutrition products, primarily frozen feeder rodents and live feeder insects, for reptile keepers, exotic pet owners, commercial breeders, zoos, aquariums, and wildlife rehabilitators. The company operates a vertically integrated production network spread across multiple US facilities, raising feeder animals on a scientifically formulated diet, euthanizing via CO2 in accordance with AVMA guidelines, and treating select products (e.g., frozen chickens) with irradiation to mitigate pathogens including HPAI. Core product lines include frozen feeders (mice, rats, rabbits, guinea pigs, hamsters, gerbils, chickens, quail), live insects (crickets, mealworms, superworms, waxworms, hornworms, calciworms, red wigglers, nightcrawlers, fruit flies — including the Vita-Bug enhanced-nutrition sub-brand), and adjacent supplies (industrial nitrile gloves, KN95 and 3-ply face masks, gift certificates).
The business model is direct-to-consumer e-commerce on rodendpro.com, supplemented by phone ordering. Revenue comes overwhelmingly from one-time unit-priced purchases (e.g., Large Mice at $1.04, Small Rats at $2.89, Extra-Large Chickens at $23.97), with a recurring AutoShip subscription offering a 5% discount and net-30 payment terms available for recognized institutional accounts. Free FedEx Ground shipping is provided on frozen orders of $99 or more, with shipments packaged in insulated boxes with dry ice; the company ships to all 50 US states but excludes Puerto Rico, Canada, and the US Virgin Islands. Marketing is conducted through the website, email/SMS, social channels (Facebook, Instagram, X, YouTube), an educational Information Center, a Refer-a-Friend program, and a 10% Military and First Responder discount. The company is privately held with no disclosed funding rounds, no parent company, and 1–10 employees per firmographic data, indicating a lean operation reliant on automated e-commerce and outsourced production logistics rather than a large internal technology stack.
RodentPro.com firmographics
Firmographics- Name
- RodentPro.com
- Legal name
- RodentPro.com, LLC
- Website
- https://rodentpro.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RodentPro.com, founded in 1993, is a privately held Indiana-based e-commerce company that produces and distributes premium frozen feeder animals, live insects, and supplies to reptile hobbyists, commercial breeders, zoos, and wildlife rehabilitators across the United States.
- Ownership category
- akta.pro rank
RodentPro.com industry classification
Industry- Product category
- Animal Feed (Feeder Animals and Live Insects)
- NAICS
- Other Animal Food Manufacturing (311119)
- akta.pro primary industry
- Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)
- akta.pro secondary industry
- Pet Food & Treats Distribution (CRAOAKAA)
Keywords
Where RodentPro.com is headquartered
LocationHeadquarters
- HQ city
- Inglefield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RodentPro.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Frozen Feeders: One-time purchase of frozen feeder animals including mice, rats, rabbits, guinea pigs, hamsters, gerbils, chickens, and quail. Sold in various sizes and quantities. Primary revenue stream.
- Product Sales - Live Insects: One-time purchase of live feeder insects including crickets, mealworms, superworms, waxworms, hornworms, calciworms, red wigglers, nightcrawlers, and fruit flies.
- Product Sales - Supplies: One-time purchase of supplies including personal protective equipment (PPE), nitrile gloves, and face masks.
- AutoShip Subscription: Recurring subscription program offering 5% discount on all future orders with flexible delivery scheduling. Customers can edit, skip, or cancel anytime.
- Institutional/Bulk Orders: Large standing orders for zoos and institutions can be bid with freight to facility included in price. Net-30 payment terms available for recognized institutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard frozen feeder pricing |
| Unit Pricing | Pay-as-you-go | Live insects and supplies pricing |
| Subscription | Monthly | AutoShip subscription discount |
| Subscription | Annual | Military and First Responder Discount |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
RodentPro.com product offering
Product offeringCore offering
RodentPro.com produces and distributes premium frozen feeder animals (mice, rats, rabbits, guinea pigs, hamsters, gerbils, chickens, and quail), live feeder insects (crickets, mealworms, superworms, waxworms, hornworms, calciworms, red wigglers, nightcrawlers, fruit flies, with the Vita-Bug enhanced-nutrition line), and ancillary supplies (PPE such as nitrile gloves and face masks, plus gift certificates). Products are sold direct-to-consumer via the rodentpro.com e-commerce platform and shipped nationwide via FedEx with cold-chain packaging, with an AutoShip subscription program offering 5% recurring discounts.
Product overview
RodentPro.com is a specialized online retailer of premium animal nutrition products founded in 1993, headquartered in Evansville, Indiana. The company operates a single unified e-commerce platform offering three core product lines: Frozen Foods (premium frozen feeder rodents including mice, rats, rabbits, guinea pigs, hamsters, gerbils, chickens, and quail), Live Foods (live feeder insects including crickets, mealworms, superworms, waxworms, hornworms, calciworms, red wigglers, nightcrawlers, and fruit flies with the Vita-Bug enhanced-nutrition sub-brand), and Supplies (personal protective equipment including nitrile gloves, face masks, and KN95 respirators, plus gift certificates). The product portfolio also includes a Hot Deals section for promotional pricing and value-added programs such as Autoship subscription deliveries (5% recurring discount), Military & First Responder Discount (10%), and an Animal Advocate Scholarship. Products are shipped frozen with dry ice packaging and free FedEx Ground shipping on orders over $99.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Feeder Mice Premium frozen feeder mice available in White, Dark, and Hairless varieties and multiple sizes (Extra-Small Pinky through Adult), individually frozen and packaged for reptile and exotic pet feeding.
- Frozen Feeder Rats Frozen feeder rats in sizes from Pup (Crawlers) to Triple Extra-Large (Colossal, Mammoth), individually frozen and packaged in resealable commercial freezer bags for reptile feeding.
- Frozen Feeder Rabbits Frozen feeder rabbits in nine sizes from Pinky to Triple Extra-Large (Colossal), individually frozen for easy separation and feeding of large reptiles.
- Frozen Feeder Guinea Pigs Frozen feeder guinea pigs in eight sizes from Small to Quintuple Extra-Large, with higher fat content suitable for feeding large snakes.
- Frozen Feeder Chickens Frozen whole chicks in seven sizes from Extra-Small (1 Day Old) to Triple Extra-Large, treated by irradiation for enhanced safety.
- Frozen Feeder Hamsters Frozen feeder hamsters sold as part of the core frozen feeder lineup.
- Frozen Feeder Gerbils Frozen feeder gerbils sold as part of the core frozen feeder lineup.
- Frozen Feeder Quail Frozen feeder quail in Coturnix and Bobwhite varieties and multiple sizes from Small to Quadruple Extra-Large.
- Live Feeder Insects Live feeder insects including crickets, mealworms, giant mealworms, superworms, waxworms, hornworms, calciworms, red wigglers, nightcrawlers, and fruit flies, available in standard and Vita-Bug enhanced-nutrition varieties.
- Other Feeder Foods Additional animal food products beyond frozen and live feeders for exotic animals.
- Industrial-Grade Nitrile Gloves
Quantifiable outcome
- 100% customer satisfaction guarantee on all products and service
- +1 more outcomes
Companies that use RodentPro.com
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
RodentPro.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RodentPro.com partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
RodentPro.com competitors and assessment
Company assessmentDirect peers
- Fluker Farms: Established breeder and shipper of live crickets, mealworms, and other feeder insects for reptiles and exotic pets, plus reptile supplies. Overlaps with RodentPro's live feeder product line and broader reptile DTC channel.
- Perfect Prey: Online retailer specializing in frozen feeder rodents, chicks, and rabbits for reptiles, raptors, and exotic pets. Most direct competitor to RodentPro's core frozen foods category.
- Bassett's Cricket Ranch: Producer and direct shipper of live feeder crickets and other insects to the reptile hobbyist market. Directly comparable production-and-distribution model in the live insect feeder category.
- Timberline Live Pet Foods: Long-standing producer and shipper of live and frozen feeder animals (primarily fish-based) and invertebrates to hobbyists, aquariums, and research institutions. Comparable vertically integrated feeder producer.
- Ghann's Cricket Farm: Multi-generational producer of live crickets and other feeder insects for the reptile pet trade. Directly overlaps with RodentPro's Live Foods category and shares the vertically integrated breeder/distributor model.
- Top Hat Cricket Farm: Family-run producer and shipper of live feeder crickets and mealworms to reptile owners. Operates in the same live-feeder niche with similar direct-to-consumer shipping model.
Broad incumbents
- Backwater Reptiles: Online retailer of captive-bred reptiles, amphibians, and feeder insects/supplies. Overlaps with RodentPro on feeder insect and supply sales to the same reptile-keeping demographic.
- Reptile Basics: Online retailer of reptile husbandry supplies including feeders and enclosures. Comparable DTC reptile supply channel with overlapping feeder animal offerings.
- PetSmart: National pet retail chain with reptile section offerings (enclosures, supplies, and limited live/frozen feeders in select stores). Serves the same end consumer for feeder purchases but at much broader scale and lower specialization.
- LLL Reptile: Large reptile supplies retailer carrying feeders, enclosures, and husbandry products. Broader assortment but overlaps with RodentPro on feeder animal SKUs and the reptile hobbyist customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RodentPro.com social profiles
Digital presenceRodentPro.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
RodentPro.com leadership team
Management profileNumber of profiles
RodentPro.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RodentPro.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RodentPro.com
What does RodentPro.com do?
RodentPro.com produces and distributes premium frozen feeder animals (mice, rats, rabbits, guinea pigs, hamsters, gerbils, chickens, and quail), live feeder insects (crickets, mealworms, superworms, waxworms, hornworms, calciworms, red wigglers, nightcrawlers, fruit flies, with the Vita-Bug enhanced-nutrition line), and ancillary supplies (PPE such as nitrile gloves and face masks, plus gift certificates). Products are sold direct-to-consumer via the rodentpro.com e-commerce platform and shipped nationwide via FedEx with cold-chain packaging, with an AutoShip subscription program offering 5% recurring discounts.
Is RodentPro.com a public or private company?
RodentPro.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RodentPro.com founded?
RodentPro.com was founded in 1993. It employs 1 to 10 people.
Where is RodentPro.com based?
RodentPro.com is headquartered in Inglefield, United States, in the North America region.
How does RodentPro.com make money?
Five revenue lines are on record. Product Sales - Frozen Feeders are the primary driver. The others are product Sales - Live Insects, product Sales - Supplies, autoShip Subscription and institutional/Bulk Orders.
Who are RodentPro.com's main competitors?
Direct peers on record are Fluker Farms, Perfect Prey, Bassett's Cricket Ranch, Timberline Live Pet Foods, Ghann's Cricket Farm and Top Hat Cricket Farm. Broad incumbents are Backwater Reptiles, Reptile Basics, PetSmart and LLL Reptile.
Does RodentPro.com have an API?
No public API is recorded for RodentPro.com.
What industry is RodentPro.com in?
RodentPro.com's product category is Animal Feed (Feeder Animals and Live Insects). Its primary akta.pro industry code is AFADAFAI, Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.), with a secondary code of CRAOAKAA, Pet Food & Treats Distribution. Its NAICS code is 311119.