LLLReptile & Supply Co, Inc

What LLLReptile & Supply Co, Inc does

LLLReptile & Supply Co, Inc is a U.S. specialty retailer focused on reptiles, amphibians, and invertebrates, founded in 1996 by Loren Leigh in Southern California. The company operates one of the earliest commercial reptile e-commerce sites in the United States and has grown into an omni-channel retailer with 8 brick-and-mortar stores across California, Arizona, and Nevada, a Shopify-powered online catalog of more than 7,000 SKUs, and an in-house breeding facility. Its product range spans live animals (bearded dragons, chameleons, geckos, ball pythons, tortoises, dart frogs, spiders, scorpions), complete habitat systems (Vision cages, custom vivariums, paludariums, screen cages), environmental control equipment (heat bulbs, UVB lighting, thermostats, misters), feeder insects and frozen rodents, reptile nutrition and health products, and species-specific reference books.

Name

LLLReptile & Supply Co, Inc

Legal name

LLLReptile & Supply Co, Inc

Website

https://lllreptile.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

LLLReptile & Supply Co is a 30-year-old U.S. specialty retailer of live reptiles, amphibians, and invertebrates, plus husbandry supplies, operating 8 retail stores across California, Arizona, and Nevada and a nationwide FedEx overnight live-animal e-commerce site.

Ownership category

akta.pro rank

Product category

Reptile and Exotic Pet Retail

NAICS

Pet and Pet Supplies Retailers (45991)

akta.pro primary industry

Reptile & Amphibian Supplies Retail (CRALAHAJ)

akta.pro secondary industries

Reptile & Amphibian Food (CRADAFAM), Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM), Live Animals & Aquatics Wholesale Distribution (CRAOAKAJ)

Keywords

• Reptile retail supplies
• Live animal shipping
• Reptile enclosures habitats
• Feeder insects rodents
• Exotic pet sales

Headquarters

HQ city

Vista

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Animal Sales: Sale of reptiles, amphibians, invertebrates and other exotic animals. Animals include bearded dragons, chameleons, monitors, geckos, ball pythons, tortoises, frogs, spiders, and scorpions. Ships via FedEx overnight with specialized packaging and temperature controls.
2. Reptile Supplies: Sale of habitat supplies including enclosures, heat bulbs, thermostats, misters, decor, bedding, vitamins, and husbandry tools. One-time product purchases with shipping via FedEx ground for supplies.
3. Feeder Insects and Rodents: Live crickets, worms, roaches, and frozen/thawed mice and rats for reptile feeding. Overnight shipping for live feeders; weekly shipping schedule for frozen rodents.
4. Books and Publications: Sale of reptile care books, species-specific guides, medical references, and encyclopedias covering reptiles, amphibians, and invertebrates.
5. Retail Store Sales: In-store purchases at 8 retail locations across California, Arizona, and Nevada. Physical stores feature hundreds of animals and thousands of supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

LLLReptile sells live reptiles, amphibians, and invertebrates — including bearded dragons, chameleons, geckos, ball pythons, tortoises, frogs, spiders, and scorpions — together with reptile husbandry supplies such as enclosures, heating and lighting, thermostats, misters, décor, bedding, feeder insects, frozen rodents, vitamins, and educational books. The company operates a Shopify-powered e-commerce storefront with more than 7,000 SKUs and 8 retail locations in California, Arizona, and Nevada, shipping live animals nationwide via FedEx overnight with temperature-controlled packaging.

Product overview

LLLReptile & Supply Co, Inc is a specialty reptile and amphibian retailer offering the largest selection of animals and supplies online. Their product portfolio spans live reptiles and amphibians (including bearded dragons, chameleons, pythons, geckos, tortoises, and invertebrates), complete habitat solutions (enclosures, terrariums, paludariums, Vision cages, breeding racks), environmental control equipment (heat bulbs, ceramic emitters, UVB lights, thermostats, thermometers), humidity management (misters, drippers, humidifiers), terrarium decor and live plants, feeder insects and frozen rodents, reptile nutrition and health products, and educational books. They operate both an e-commerce platform and multiple retail store locations in California, Arizona, and Nevada, positioning themselves as a comprehensive "one stop herp shop" serving both individual pet owners and professional breeders.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30 years in business - success in an industry where success is the exception, never the norm
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationShopify powers the LLLReptile online store, providing e-commerce infrastructure for product listings, shopping cart, checkout, and order management. Referenced in privacy policy as the platform processing customer transactions.
• FedExcoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for all orders including overnight shipping for live animals, feeder insects, and supplies. Offers FedEx overnight delivery for live animals with signature required, and FedEx ground for supply orders.
• ShipYourReptiles.comminorChannel Partner/ Reseller/ DistributorThird-party shipping service recommended to customers for printing UPS shipping labels to safely ship animals back for returns.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• PetSmart: National big-box pet retailer carrying reptile supplies and feeders across 1,000+ stores and online. Competitor on the supplies and feeder side; lacks LLLReptile's specialized live animal and niche husbandry assortment.
• Petco: National pet retailer with reptile live animal and supplies assortments in stores and online. Broad incumbent that competes on convenience and live animal availability rather than depth of hobbyist expertise.
• Chewy: Largest online pet retailer with an expanding reptile and supplies category plus autoship subscription infrastructure. Competes on price, selection, and convenience for feeders and supplies.

Direct peers

• Reptile Basics: Retailer specializing in reptile enclosures, husbandry equipment, and supplies. Comparable in the supplies and equipment vertical with overlapping hobbyist customer base.
• Underground Reptiles: Online retailer of captive-bred reptiles and supplies with nationwide shipping. Direct competitor in the live animal DTC segment with similar price points and species assortment.
• Backwater Reptiles: Online specialty reptile retailer selling live reptiles, amphibians, and invertebrates with nationwide shipping. Direct competitor to LLLReptile in the mail-order live animal and supplies category.
• Reptiles by Mack: Specialty reptile retailer selling captive-bred reptiles, amphibians, and supplies online. Highly comparable in product mix, customer base (hobbyist), and DTC shipping model.
• Josh's Frogs: Specialty retailer of amphibians, reptiles, feeder insects, and supplies. Strong overlap in feeder/insect and enclosure categories with LLLReptile; comparable hobbyist customer base.
• Premium Crickets: Online retailer focused on feeder insects (crickets, roaches, worms) with nationwide shipping. Direct competitor in the feeder insect vertical that LLLReptile serves as one of many categories.
• XYZ Reptiles: Online reptile and supplies retailer specializing in captive-bred snakes, lizards, and geckos with direct-to-consumer shipping. Competitor in the live reptile DTC segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/LLLReptile1
• Facebookfacebook.com/LLLReptile
• Instagraminstagram.com/lllreplie
• Pinterestpinterest.com/lllreptile
• LinkedInlinkedin.com/company/lllreptile-&-supply-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLLReptile & Supply Co, Inc