Proppy
- Company typePrivate
- Founded2016
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Proppy does
Proppy is a privately-held, for-profit real estate agency headquartered in Auckland, New Zealand. According to the supplied firmographic data, the company was founded in 2016 and operates with a workforce in the 11-50 employee range, consistent with a small-to-mid-sized independent real estate brokerage rather than a large national chain. Its public web presence is anchored at proppy.co.nz, and no parent company, subsidiaries, franchise affiliations, or ownership structure details are documented in the aggregated source material. The company's legal name, trade-name history, operating geographies beyond Auckland, and ownership composition are not disclosed in the inputs.
Proppy firmographics
Firmographics- Name
- Proppy
- Website
- https://proppy.co.nz
- Company type
- Private
- Founded year
- 2016
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Proppy is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
Proppy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Proppy product offering
Product offeringCore offering
Proppy is a real estate agency based in Auckland, New Zealand. Founded in 2016 with 11-50 employees, the firm provides property sales agency services to clients in the local residential real estate market, acting as an intermediary for property transactions in the Auckland region.
Differentiator
Problem solved
Functional benefit
Companies that use Proppy
Customer profileIdeal customer profiles1 record
Proppy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proppy competitors and assessment
Company assessmentDirect peers
- Barfoot & Thompson: Auckland-headquartered real estate agency and one of New Zealand's largest privately-owned real estate companies. Directly comparable to Proppy as a competing Auckland-based residential brokerage serving the same vendor and buyer base.
- Bayleys: New Zealand-wide real estate agency operating across residential, commercial, and rural property. Directly comparable to Proppy as a competing NZ brokerage serving overlapping residential customer segments.
- RE/MAX New Zealand: Global real estate franchise operating in New Zealand across residential sales. Comparable to Proppy as a competing real estate agency serving the same NZ residential customer base.
- LJ Hooker New Zealand: Global real estate franchise with established New Zealand operations offering residential sales, rentals, and property management. Comparable to Proppy as a competing NZ-focused real estate agency with similar service offerings.
- Ray White New Zealand: Australian-founded real estate franchise with significant New Zealand presence across residential sales and property management. Comparable to Proppy as a competing franchise-style brokerage operating in the same NZ residential market.
- Tall Poppy Real Estate: New Zealand real estate agency with a residential brokerage model targeting vendor savings on commission. Comparable to Proppy as a similarly-sized NZ-based real estate agency with overlapping service offerings and customer base, and appears in the provided source data.
- Harcourts New Zealand: Major NZ real estate franchise network offering residential sales, property management, and auction services. Comparable to Proppy as a competing NZ-wide real estate agency with overlapping service offerings and customer segments.
Broad incumbents
- Sotheby's International Realty: Global luxury real estate brand with New Zealand affiliates handling high-end residential property. Comparable to Proppy as a real estate brokerage, though operating at the premium end of the market with a broader international portfolio.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Proppy social profiles
Digital presenceProppy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proppy leadership team
Management profileNumber of profiles
Proppy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proppy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proppy
What does Proppy do?
Proppy is a real estate agency based in Auckland, New Zealand. Founded in 2016 with 11-50 employees, the firm provides property sales agency services to clients in the local residential real estate market, acting as an intermediary for property transactions in the Auckland region.
When was Proppy founded?
Proppy was founded in 2016. It employs 11 to 50 people.
Where is Proppy based?
Proppy is headquartered in Auckland, New Zealand, in the Oceania region.
Who are Proppy's main competitors?
Direct peers on record are Barfoot & Thompson, Bayleys, RE/MAX New Zealand, LJ Hooker New Zealand, Ray White New Zealand, Tall Poppy Real Estate and Harcourts New Zealand. Sotheby's International Realty is listed as a broad incumbent.
Does Proppy have an API?
No public API is recorded for Proppy.