A&S International

What A&S International does

A&S International Ltd. is a privately-held, family-run UK technical sales consultancy and master distributor founded in the early 1970s and headquartered in Theale, Berkshire. The company represents a portfolio of industrial maintenance and lubrication brands — including Fluitec (fluid life extension), Viper Wire Rope Lubricators, Sulnox (patented eco fuel conditioners), Oil Spill Eater II (bioremediation), Hosepatch, MAK CHEM (acquired January 2021), MAK LUBES, Sylmasta pipe repair kits, isoPOD storage systems, and TST flaw detection technology — and operates them via a global distributor network spanning 70+ countries, many relationships exceeding 40 years.

The business is built around selling third-party and proprietary industrial maintenance technologies that reduce equipment wear, fuel consumption, and environmental impact. Technical differentiators cited by the company include Viper WRL's sealed polyurethane collar delivering up to 300% wire rope life extension, Sulnox's patented fuel conditioning producing 5–8% fuel savings and 40%+ emission reductions, OSE II's microorganism-based bioremediation (over 48,000 oil spills cleaned globally since 1989), and Hosepatch's in-field hydraulic hose repair in roughly 10 minutes. Supporting credentials include April 2026 ISO 9001:2015 certification, the Solar Impulse Efficient Solution Label for Fluitec, Green Award Incentive Provider status in maritime (April 2020), the NSW Export Award (2018), and BSIF membership (2020).

Revenue is generated through one-time product sales via the channel-partner go-to-market, plus recurring training and certification revenue from Fluitec Lubrication Academies and STLE CLS / ICML MLE programs. Pricing is quote-based and undisclosed. End customers are concentrated in heavy lifting, marine and ports, rail, and haulage and fleet maintenance, with secondary exposure to mining, energy, construction, environmental services, and government (e.g., Colas Rail UK, Crystal Cruises, MGL Group, Pirtek, Davies Crane Hire, Cory Riverside, OM Heavy Lift, and the Australian Federal Government). Co-founder and CEO Angus Macdonald, with over 20 years of lubrication experience, leads the company alongside co-founder Shaun Macdonald.

Name

A&S International

Legal name

A&S International Ltd.

Website

https://aands.international

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

A&S International is a UK-based technical sales consultancy and master distributor representing a portfolio of industrial maintenance, lubrication, fuel-conditioning, and bioremediation brands through a global network spanning over 70 countries.

Ownership category

akta.pro rank

Product category

Industrial Lubrication & Maintenance Products Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Industrial & Heavy-Duty Lubricants (IMAEAMAB)

akta.pro secondary industries

Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Wallets, Small Leather Goods & Accessories Manufacturing (IMAOAHAB), Lubrication & Greasing Services (Chassis/Articulation Points) (TLAKAGAK)

Keywords

• Industrial lubrication products
• Wire rope lubrication systems
• Fuel conditioner additives
• Oil spill bioremediation
• Industrial maintenance chemicals

Headquarters

HQ city

Theale

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Technology or R&D, Others

Revenue model

1. Industrial Maintenance Products Sales: Sale of industrial maintenance products including lubrication systems, fuel additives, maintenance chemicals, and environmental solutions through a global distributor network. Products are sold to distributors who resell to end customers in heavy industry sectors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

A&S International is a UK-based technical sales consultancy and global master distributor representing a portfolio of industrial maintenance brands. The company sells lubrication technologies (Fluitec, Viper WRL), fuel conditioners (Sulnox), bioremediation solutions (OSE II), maintenance chemicals (MAK CHEM), lubricants (MAK LUBES), hydraulic hose repair clamps (Hosepatch), pipe repair kits (Sylmasta), lubricant storage rooms (isoPOD), and wire rope inspection (TST), delivered through a distributor network in 70+ countries to heavy industry sectors.

Product overview

A&S International is a lubrication specialist and global industrial lubricants distributor offering a portfolio of proprietary and represented brands focused on sustainable industrial maintenance products. The product portfolio encompasses three main categories: (1) Manufacturing and Industrial Equipment Maintenance including Fluitec fluid life extension technologies, MAK CHEM maintenance chemicals, MAK LUBES lubricants, Viper wire rope lubricators, Hosepatch hydraulic hose repair, Sylmasta pipe repair, and isoPOD storage/dispensing systems; (2) Fuel Decarbonisation including Sulnox eco fuel conditioners; and (3) Oil and Hazardous Waste Management including Oil Spill Eater II bioremediation solution. The company also represents TST flaw detection technology for wire rope inspection. These products serve sectors including heavy lifting, marine, rail, and haulage/fleet maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• MAK CHEM: A specialised range of maintenance chemicals that deliver exceptional performance in challenging industrial environments.
• MAK LUBES

Products and services

• Fluitec Fluitec Fluid Life Extension Technologies that maximise the life and performance of lubricants and machinery, covering contamination issues including oil degradation products, varnish, water, acidity, and particulates, OEM-recommended, and supported through Fluitec Lubrication Academies hosted by A&S in Aberdeen and Birmingham.
• Hosepatch In-field hydraulic hose repair clamps that seal leaks as a low-pressure patch or joiner without removing the hose from the machine, enabling continued operation in as little as 10 minutes.
• MAK CHEM Specialised range of maintenance chemicals for multiple industrial applications including the food industry, preventative maintenance, and equipment reliability, with many biodegradable formulations.
• MAK LUBES Specialised maintenance lubricants including compressor and gear oils, greases, and wire rope lubes, developed from over 100 years of lubrication knowledge, with many meeting new environmental standards.
• Sylmasta Pipe repair kits for emergency leak repairs across all types of industrial and commercial pipes, providing instant pipeline repair including permanent live leak repair and corrosion protection, tested to global industry standards.
• Viper Wire Rope Lubricator (WRL) The #1 world-leading wire rope lubrication product providing fast and effective cleaning and lubrication with up to 300% increase in wire rope life, using automatic sealed polyurethane collar technology that delivers controlled, pressurised lubrication directly into the rope core, serving mining, oil & gas, marine, lifting/construction, and bridge applications.
• isoPOD Fully bonded lubricant storage and dispensing rooms for contamination-free, efficient storage and dispensing of lubricants and coolants, designed as a portable, plug-and-play system.
• Oil Spill Eater II (OSE II) Completely natural bioremediation treatment that permanently cleans up oil spills and hazardous waste on sea or land using naturally occurring microorganisms to break down hydrocarbons into harmless substances such as carbon dioxide and water, with no secondary cleanup required.
• Sulnox Patented ECO fuel conditioners that reduce harmful emissions by up to 40%, deliver significant fuel savings of 5-8%, and reduce GHG emissions including CO2, NOx, and particulate matter (PM2.5 by more than 60%), at zero capex.
• TST Flaw Detection Technology Wire rope flaw detection and inspection technology used to identify defects in wire ropes, added to A&S International's product range since 2010 as a complement to its Viper WRL lubrication offering.

Quantifiable outcome

• Wire rope life extension up to 300%
• +6 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered strategic, regional and core.

• Fluid Intelligence OystrategicChannel Partner/ Reseller/ Distributor · 1 February 2026February 2026 distribution agreement with Finland's Fluid Intelligence Oy, a major provider of Net Zero Lubrication solutions. Covers all Nordic countries, Germany, other EU countries, GCC, and Asia (notably India). Introduced and managed by Sulnox distributor A&S International.
• Green Award FoundationstrategicStrategic or Co-development Partner · 1 April 2020A&S International became a Green Award Incentive Provider in April 2020. Recognition of contribution to improvement of quality, safety and environmental improvement in the maritime industry.
• NOS A/SregionalChannel Partner/ Reseller/ Distributor · 1 February 2020February 2020 - NOS A/S trained as new Viper WRL distributor for Denmark. Team responsible for marketing and sales in Danish market within wire rope sectors including offshore wind, mobile crane fleets, and oil & gas.
• FluiteccoreChannel Partner/ Reseller/ DistributorA&S International represents Fluitec, Fluid Life Extension Technologies globally. Fluitec delivers solutions that maximize the life and performance of lubricants and machinery. The partnership includes hosting Fluitec Lubrication Academies and distributing their contamination control and oil degradation management products.
• Viper WRL (Viper Wire Rope Lubricators)coreChannel Partner/ Reseller/ DistributorA&S International represents Viper WRL globally as the #1 world leading product in wire rope lubrication. Viper provides fast and effective cleaning and lubrication systems for wire ropes used in mining, oil & gas, marine, lifting/construction, and bridge applications.
• Sulnox GroupcoreChannel Partner/ Reseller/ DistributorA&S International serves as master distributor for Sulnox Group, representing their eco fuel conditioners globally. Sulnox products deliver lower fuel costs and emissions at zero capex for marine, road fleets, logistics, mining and heavy equipment, industrial, manufacturing, and power generation sectors.
• Hexagon Europe SAstrategicChannel Partner/ Reseller/ DistributorNumber 1 Viper WRL distributor globally. A&S International attends their annual sales meetings and provides ongoing support for their distribution activities across their territories.
• Lubrication Engineers South Africa Pty LtdregionalChannel Partner/ Reseller/ DistributorExclusive distributor for Oil Spill Eater II (OSE II) in South Africa. Developing sales of the US bioremediation product which has helped clean up more than 48,000 oil spills globally since 1989.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fuchs Petrolub: German specialty lubricants group with strong industrial, automotive, and food-grade lubricant portfolios distributed globally. Closest direct comparable in scale and specialty-industrial orientation to A&S's MAK LUBES and MAK CHEM businesses.
• Klüber Lubrication: Specialty industrial lubricants manufacturer (owned by Freudenberg) focused on high-performance greases, gear oils, and wire-rope/marine applications. Closely comparable to A&S's Viper WRL and MAK LUBES specialty positioning and OEM-recommended technology profile.
• Lubrication Engineers: US-based specialty industrial lubricants manufacturer with a global independent distributor network (including Lubrication Engineers South Africa — itself an A&S distribution partner). Highly comparable in distributor-led GTM and heavy-industry customer base.
• CRC Industries: Specialty maintenance chemicals and lubricants supplier serving industrial MRO, marine, rail, and heavy equipment — overlapping directly with A&S's MAK CHEM, Hosepatch, and Sylmasta product categories through a global distribution network.

Broad incumbents

• Shell Lubricants: One of the world's largest industrial lubricants producers, with deep presence in marine, rail, mining, and heavy equipment — the same verticals A&S targets. Compares as the incumbent A&S most often competes against in enterprise procurement.
• Castrol (BP): Global lubricants major serving industrial, marine, automotive, and energy markets. Direct overlap with A&S's industrial lubricant and grease portfolio (MAK LUBES, Fluitec, Viper WRL), but Castrol operates at vastly larger scale with owned R&D and direct enterprise salesforces.
• SKF/Lincoln Industrial: SKF's Lincoln Industrial division supplies automatic lubrication systems for bearings, cranes, and heavy equipment — the same equipment-protection niche Viper WRL addresses, and a credible alternative procurement choice for industrial maintenance buyers.
• ExxonMobil Industrial Lubricants: Mobil Industrial offers heavy-duty lubricants, gear oils, and greases for mining, construction, and marine applications — overlapping directly with MAK LUBES and Fluitec product categories, and competing at the OEM-recommended tier.

Regional players

• WireCo WorldGroup: Global wire rope manufacturer and service provider serving mining, marine, oil & gas, and crane markets — overlapping end customers with A&S's Viper WRL and TST inspection portfolio, and a potential partner or competitive channel for rope-maintenance solutions.

Emerging players

• Sulnox Group: UK-based manufacturer of the patented Sulnox eco fuel conditioners that A&S represents as master distributor. Comparable as a peer because Sulnox's commercial trajectory directly drives A&S's fuel-conditioner revenue, and either could in theory take distribution in-house.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/asinternationa3

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A&S International