What Merch Factory does

Merch Factory is an India-based B2B white-label print-on-demand (POD) dropshipping platform serving direct-to-consumer apparel brands, content creators, and influencers. Founded in 2022 and headquartered in Indore, Madhya Pradesh, the company operates a centralized fulfillment hub that prints, packs, and ships custom apparel (T-shirts, hoodies, sweatshirts, streetwear, kids wear, polos, and shorts) directly to end consumers under the merchant's own brand. Its core technology is industrial HD Direct-to-Film (DTF) printing using premium Japanese inks, TPU powder adhesive, and pneumatic heat presses calibrated at 160°C and 4.5 bar, with certified durability of 50+ wash cycles on premium 240+ GSM blanks.

The platform is accessed via native integrations with Shopify (one-click OAuth), WooCommerce (REST API), Wix (REST API), Amazon Seller, and Instagram Drops, enabling automated order synchronization, variant mapping, live inventory sync, and white-label shipping. Differentiated features include a 24-48 hour dispatch SLA, COD support with 4-day remittance, NDR management via WhatsApp Business API, and a 30-day RTO virtual inventory holding window. All printing and fulfillment is performed at the single Indore hub, with pan-India delivery via BlueDart Air and Delhivery Air covering 27,000+ pin codes.

Merch Factory operates a pure transaction-based revenue model with no subscription fees and no minimum order quantity. Merchants pay a base production cost per unit (e.g., approximately ₹349 for a premium oversized t-shirt with a typical retail price around ₹999), retain the margin, and receive automated volume discounts from 6 units upward plus up to 7% cashback via the MF Plus Rewards program. The company serves 5,000+ brands and has fulfilled 500,000+ products since inception, supported by a small (1-10 employee) bootstrapped team led by Founder & CEO Divyansh Jain and Head of Operations Abhilasha.

Name

Merch Factory

Legal name

Merch Factory

Website

https://merchfactory.in

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Merch Factory is an India-based B2B white-label print-on-demand dropshipping platform that uses industrial DTF printing at its centralized Indore hub to fulfill custom apparel (T-shirts, hoodies, streetwear) for 5,000+ D2C brands and content creators via Shopify, WooCommerce, Wix, and Amazon integrations.

Ownership category

akta.pro rank

Product category

Print on Demand Fulfillment

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Packaging and Labeling Services (56191)

akta.pro primary industry

B2B / Wholesale Fulfillment Centers (TLALADAB)

akta.pro secondary industries

E-commerce & Omnichannel Fulfillment Centers (Non-Temp Controlled) (TLALAAAC), Value-Added Warehousing Services (Kitting, Labeling, Repack, Light Assembly) (TLALAAAL)

Keywords

• Print on demand fulfillment
• Custom apparel dropshipping
• DTF printing services
• White-label apparel manufacturing
• Custom merch dropshipping

Headquarters

HQ city

Guna

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Print-on-Demand Fulfillment: Merchants pay base manufacturing cost (blank garment + DTF printing + packaging) when orders are placed. Revenue is the difference between retail price charged to customers and wholesale production cost. No subscription fees or upfront costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Merch Factory is a B2B white-label print-on-demand (POD) fulfillment platform that prints, packs, and ships custom apparel (T-shirts, hoodies, sweatshirts, polos, shorts, kids wear) directly to end customers on behalf of merchants. It integrates with Shopify, WooCommerce, Wix, and Amazon Seller storefronts via API so orders flow automatically from a merchant's store to Merch Factory's Indore-based production hub. The company operates with zero minimum order quantity, 24–48 hour dispatch, COD support across 27,000+ Indian pin codes, and full white-label branding so the supplier identity is invisible to end consumers.

Product overview

Merch Factory is a B2B white-label print-on-demand fulfillment platform targeting Indian D2C apparel brands and creators. The core offering is a technology-driven fulfillment backend — integrating with Shopify, WooCommerce, Wix, and Amazon Seller — that prints, packs, and ships custom apparel (T-shirts, hoodies, sweatshirts, polos, shorts, kids wear) directly to consumers under the merchant's brand with zero MOQ. The platform is built around Industrial HD DTF printing on premium 240+ GSM blanks (bio-washed, combed cotton, pre-shrunk), and complements the core POD catalog with paid add-on modules: Custom Branding Solutions (neck labels, hangtags, packins, greeting cards), a Bulk Orders volume discount system, an MF Plus Rewards loyalty program (up to 7% cashback), and an RTO Dashboard for managing returns. Supporting free tools include a POD Profit Calculator, a DPI-to-Pixel Converter, and Design Guidelines. The platform handles the full order lifecycle including COD support, NDR management, and automated tracking updates — acting as an invisible backend for merchants.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom T-Shirts Print on Demand Custom DTF-printed T-shirts fulfilled on demand with zero MOQ and pan-India white-label dropshipping for merchants selling via Shopify, WooCommerce, or Wix.
• Custom Hoodies Print on Demand Premium 440 GSM French Terry hoodies available for custom DTF printing with zero MOQ, white-label packaging, and 3–5 day pan-India delivery.
• Custom Sweatshirts Premium heavyweight sweatshirts fulfilled via the same white-label POD infrastructure as t-shirts and hoodies.
• Streetwear POD Specialized print-on-demand service for premium oversized streetwear garments including 240 GSM drop-shoulder t-shirts and 440 GSM French Terry hoodies, targeting high-margin D2C streetwear brands in India.
• Custom Polos Custom polo shirts available for print-on-demand with DTF printing, supporting zero MOQ and bulk order discounts.
• Custom Shorts Custom athletic and casual shorts available for print-on-demand with DTF printing and white-label fulfillment.
• Kids Wear POD Custom children's apparel available for print-on-demand with the same zero-MOQ, white-label fulfillment model applied to the adult catalog.
• Custom Branding Solutions Premium white-label branding options including custom neck labels printed inside the inner collar, custom hangtags, package inserts (packins), greeting cards, and branded polymailers for a luxury unboxing experience.
• COD Dropshipping Cash on Delivery fulfillment support across 27,000+ Indian pin codes, including COD remittance within 4 days after delivery, NDR management, and automated RTO inventory handling with a 30-day reship window.
• Dropshipping India Fulfillment End-to-end dropshipping fulfillment service where Merch Factory acts as the silent backend—printing, packing, and shipping orders directly to consumers under the merchant's brand with no MOQ and zero inventory.
• B2B Custom Apparel Manufacturing B2B white-label fulfillment engine serving D2C clothing brands with premium 240+ GSM streetwear blanks, automated Shopify/WooCommerce/Wix integration, and centralized Indore-based logistics for pan-India delivery.

Quantifiable outcome

• 24-48 hour dispatch SLA reduces RTO by up to 15% compared to standard 3-7 day production cycles
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative one-click OAuth integration enabling automated order synchronization, product linking, and real-time tracking updates. Free app available on Shopify App Store.
• WooCommercecoreTechnology or IntegrationREST API integration with full order lifecycle management, consumer keys setup, webhook support, variant mapping, and bulk fulfillment capabilities.
• WixcoreTechnology or IntegrationREST API connection enabling order automation, live inventory sync, and custom branding support for Wix store owners.
• BlueDartcoreTechnology or IntegrationPremium air courier partner for fast pan-India delivery. Tier-1 air cargo network ensuring 1-2 day delivery to metro cities and 2-4 days to other locations.
• DelhiverycoreTechnology or IntegrationPrimary logistics partner with exceptional customer support and accurate tracking technology. Lowest anomaly rate among Indian couriers per company analysis.
• WixcoreTechnology or IntegrationPartnership between Merch Factory-Wix for print-on-demand integration enabling automated dropshipping workflow.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/merchfactory.in

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merch Factory