Orihime

What Orihime does

Orihime (株式会社おりひめ, Orihime Co., Ltd.) is a privately held Japanese restaurant operator founded in 1972 and headquartered in Nagahama City, Shiga Prefecture, at the Kawasaki intersection of National Route 8. Under President Shitara Masakatsu (設楽 昌克), the company operates a single full-service restaurant offering Japanese, Western, and Chinese cuisine across multiple menu categories including teiban gozen set meals, yōshoku, noodles and rice bowls, izakaya-style dishes, sushi, and desserts. The operation is built around handmade preparation anchored on a "7-point commitment" covering dashi made fresh daily from 50m-deep natural groundwater, locally sourced rice from Morifarm, premium proteins (domestic Japanese beef, Yoro Mountains pork, Osaka market fish, Royal Warrant Scottish salmon), and proprietary handmade sauces developed over ~50 years.

The business generates revenue through four parallel streams: dine-in restaurant sales across table, tatami, and private banquet seating (accommodating groups up to ~100); takeout bento and hakozen ordered via phone, FAX, or web form; corporate catering via the daily Nagomi Bento at ¥1,080/unit with delivery 11:00-17:00; and ceremonial banquet/kaiseki (¥4,500-¥6,500) plus makunouchi Buddhist memorial courses (¥3,000-¥4,500). Distribution is exclusively local and physical — there is no app, no online dine-in ordering, and no delivery beyond a defined corporate catchment. Marketing relies on the company website (orihime77.com), Instagram, and Twitter/X (@orihime1972), supplemented by seasonal festival events (Setsubun, Tanabata, Christmas, New Year) and word-of-mouth within the Nagahama community.

Orihime is an independent, founder/management-held company with no external equity investors or parent entity identified. A single Shinkin Capital credit facility was recorded on 2022-05-31; no equity funding rounds or M&A activity were disclosed. Recent operational signals are defensive — the company discontinued its complimentary large-rice service in August 2025 and sunset the Niko Niko Lunch corporate bento program — indicating margin management rather than expansion. With 50+ years of continuous operation and a single location, the business profile is that of a mature, stable regional restaurant operator rather than a growth-stage enterprise.

Name

Orihime

Legal name

株式会社おりひめ

Website

https://orihime77.com

Company type

Private

Founded year

1972

Operating status

Operating

Short description

Orihime is a 50+ year-old, family-run Japanese restaurant in Nagahama, Shiga Prefecture, offering dine-in, takeout bento, corporate catering, and banquet services to local families, businesses, and ceremonial customers from a single location.

Ownership category

akta.pro rank

Product category

Japanese Restaurant and Banquet Catering Services

NAICS

Full-Service Restaurants (722511), Caterers (722320), Food Service Contractors (722310)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Wedding & Social Event Catering (THAHAKAE), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC)

Keywords

• Japanese restaurant dining
• Western-style bento boxes
• Corporate meal catering
• Banquet event catering
• Traditional kaiseki cuisine

Headquarters

HQ city

Nagahama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: Full-service restaurant offering Western, Japanese, and Chinese cuisine including set meals, a la carte dishes, banquets, and private room dining. Revenue generated from food and beverage sales to walk-in customers.
2. Takeout (Takeout) Meals: Takeout bento boxes and boxed meals (箱膳) ordered by phone, FAX, or website for customer pickup. Popular items include Western-style bentos, Japanese bentos, and parfe desserts at 50% off when ordered with a bento.
3. Corporate Catering (Higawari Bento): Daily bento delivery service for corporate clients. Nagomi bento boxes (なごみ弁当) in Japanese, Western, and mixed styles at 1,080 JPY per unit, with rice options and delivery from 11:00 to 17:00.
4. Banquet and Event Catering: Kaiseki (会席) multi-course meals and banquet services for celebrations including first meals, birthdays, anniversaries, Buddhist memorials, and weddings. Also includes special seasonal dishes and festivals.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Restaurant Orihime operates a single-location full-service Japanese and Western restaurant in Nagahama, Shiga Prefecture, offering dine-in meals (set meals, sushi, izakaya, noodles, rice bowls, desserts), takeout bento and box meals, daily corporate bento delivery, and banquet/event catering including kaiseki courses and Buddhist memorial meals. The restaurant serves local families, ceremonial occasions such as birthdays and funerals, and corporate clients within the Kansai region of Japan.

Product overview

Restaurant Orihime operates as a traditional Japanese restaurant offering a comprehensive dining experience with multiple service categories: full-service dine-in meals featuring Japanese and Western cuisine (including teizai gosenz, western dishes, noodles, rice bowls, izakaya-style menu, sushi, desserts, and beverages), takeout bento and box meals, corporate catering delivery services, and private dining/banquet facilities. The restaurant's signature offerings include their homemade hamburger steaks, specialty Orihime parfaits (with 50% discount on takeout), and seasonal festival promotions featuring ehomaki fortune rolls for Setsubun,七夕 celebrations, and other events. The establishment provides private tatami rooms and banquet halls accommodating groups from small family gatherings to events of approximately 100 guests, with wheelchair-accessible seating available.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Services (Dine-in)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Watami: Watami runs a multi-concept Japanese dining platform that combines izakaya, family restaurants, banquet halls, and event catering services. Its banquet and life-event catering offering mirrors Orihime's kaiseki and corporate catering lines, making it a strong direct comparable.
• Royal Host: Royal Host is a long-established Japanese family restaurant chain offering Japanese, Western, and Chinese set meals with dine-in and party/banquet services. It is directly comparable to Orihime's full-service, multi-cuisine dine-in plus banquet model.
• Skylark Holdings (Gusto / Yumean): Skylark operates Gusto, Yumean, and other Japanese family restaurant brands spanning Japanese set meals, Western cuisine, sushi, and izakaya menus—directly overlapping Orihime's diverse menu architecture and price-point positioning in the casual full-service category.
• Joyfull: Joyfull is a Japanese family restaurant chain serving Western, Japanese, and Chinese set meals with takeout bentos and party/banquet options. Its menu breadth and group dining services make it a direct competitor in Orihime's category.
• Saizeriya: Saizeriya operates a chain of casual family restaurants offering affordable Western and Italian menus with dine-in and takeout. It is comparable to Orihime on full-service casual dining with takeout/bento-style offerings, though at a lower price tier.

Emerging players

• Bairin: Bairin is a Japanese tonkatsu specialty restaurant chain with a heritage brand similar to Orihime's. While narrower in menu scope, it shares the handmade-cooking, premium-ingredient positioning that Orihime emphasizes in its value proposition.
• Hotto Motto: Hotto Motto is a Japanese bento takeout and home delivery chain offering handmade-style meals. It is comparable to Orihime's takeout bento and corporate Higawari delivery services, though with a chain scale and standardized menu.
• Tenku (Apaman Shop group): Tenku operates banquet-style Japanese restaurants and catering halls catering to life events and corporate functions. While more venue-focused than Orihime, it competes for the same kaiseki banquet and memorial service occasions.

Others

• Plenus (Yayoi Ken / Hamazushi): Plenus operates Yayoi Ken, a Japanese teishoku (set meal) restaurant chain, and Hamazushi. Yayoi Ken is thematically comparable as a Japanese set-meal dining concept; its scale and supply chain offer a benchmark for what Orihime could become with chain expansion.

Regional players

• Wedding & Funeral Honjin (funeral/buddhist catering): Honjin and similar regional Buddhist memorial catering providers compete with Orihime's Makunouchi courses. They are partial peers given Orihime's ceremonial dining focus, but typically operate as mobile/specialist caterers rather than full-service restaurants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/orihime1972
• Instagraminstagram.com/orihime1972

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orihime