Finclass

Name

Finclass

Legal name

PRIMO RICO MÍDIA, EDUCACIONAL E PARTICIPAÇÕES LTDA

Website

https://finclass.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Education Streaming

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Investing Fundamentals (Stocks, Bonds, Funds, Risk) (EDAAAJAH)

akta.pro secondary industries

Financial Education & Coaching (Digital Programs, Tools) (FSAGADAH), Financial Coaching & Budgeting Advisory (FSAEAAAH), Financial Planning Tools & Financial Coaching (Goal Setting, Apps, Advisors) (EDAAAJAN)

Keywords

• Financial education platform
• Investment courses streaming
• Portfolio recommendations
• Personal finance training
• Online investing education

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Annual Subscription: Recurring annual subscription model offering access to 700+ lessons, 65+ courses, ARCA portfolio recommendations, live sessions, and community access for 12 months. Currently offered at promotional 50% discount.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Finclass operates a subscription-based financial education streaming platform offering more than 700 video lessons and 65+ courses taught by 40+ expert instructors, covering investment strategies, portfolio building, fixed income, equities, real estate funds, international investments, and cryptocurrencies. The platform bundles professionally recommended investment portfolios (Carteiras ARCA), personalized study plans, weekly live analyst sessions, and an active subscriber community, sold primarily through annual subscriptions targeted at individual Brazilian investors and couples.

Product overview

Finclass is a subscription-based financial education streaming platform operating as a single unified product with integrated course content. The core platform provides over 700 video lessons and 65+ courses covering stocks, fixed income, real estate funds, international investments, and cryptocurrencies. The platform includes recommended investment portfolios (Carteiras ARCA) with documented 464.5% cumulative returns. Additional paid courses such as 'Casais Inteligentes Enriquecem Juntos', 'Como Financiar Sua Casa dos Sonhos', and digital business courses from Érico Rocha and Leandro Ladeira are offered as supplementary modules. The subscription also bundles Duo Gourmet restaurant benefits and financial planning tools including the Kit Financeiro do Casal and Plano de Metas do Casal 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Finclass Annual Subscription Platform Annual subscription giving individual Brazilian investors and couples access to the full Finclass streaming platform: more than 700 video lessons, 65+ courses on stocks, fixed income, real estate funds, international investments, and cryptocurrencies, plus personalized study plans, weekly live sessions with analysts, moderated community access, and supplementary courses and planning kits.
• Carteiras ARCA (Recommended Portfolios)

Quantifiable outcome

• 9 in 10 subscribers change their financial lives in under 1 year
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Duo GourmetminorGTM or Marketing Partner · 1 January 2025Duo Gourmet is a restaurant discount club that offers the second main course free at hundreds of restaurants across Brazil. Finclass bundles 6 months of Duo Gourmet access with annual subscriptions as a promotional bonus, allowing couples to save on dining out and offset their subscription cost.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Me Poupe! (Nathalia Arcuri): Brazil's largest personal-finance influencer brand, offering courses, books, and digital products to retail investors. Directly competes with Finclass for Brazilian first-time investors' attention and wallet.
• Empiricus: Brazilian subscription-based financial research and education publisher offering recommendations and educational content to retail investors — the closest direct competitor to Finclass in content, pricing model, and Brazilian audience.
• Investopedia: Leading global consumer finance education brand with a paid advisory/research tier; comparable in target audience (self-directed retail investors) and in monetizing financial education beyond pure content.

Broad incumbents

• XP Inc. Brazil's largest independent broker with an embedded education platform (XP Educação) and large creator network — competes with Finclass in retail investor education but within a broader wealth-management offering.
• Inter Investimentos: Digital bank and broker that provides in-app educational content and investment guidance to millions of Brazilian retail customers, offering free alternatives to Finclass's paid education.
• BTG Pactual Digital: Investment platform from Brazil's largest investment bank; bundles free financial education content with brokerage and advisory services, increasingly overlapping with Finclass's target audience.
• Genial Investimentos: Large Brazilian broker that publishes substantial free educational content (Genial Analisa, reports, courses) and increasingly overlaps with Finclass's investor-education positioning, though it also executes trades.
• Rico Investimentos: Brazilian retail broker with proprietary educational content and analysis tools aimed at self-directed investors, competing for the same beginner-to-intermediate audience Finclass targets.
• Nu Invest (Nubank): Brazil's largest digital bank with a fast-growing investment arm; provides free in-app education and investing products to tens of millions of users, anchoring a 'good enough' free alternative to paid education.

Emerging players

• MasterClass: Subscription-based expert-taught video education platform; comparable in business model, production quality, and celebrity-instructor positioning, providing a benchmark for Finclass's content/tech experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/finclass_br

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finclass