Me Poupe!

What Me Poupe! does

Me Poupe! is a Brazilian personal finance and entrepreneurship education platform founded in 2014 by Nath Arcuri and headquartered in São Paulo, Brazil. The company produces and distributes financial education content — videos, blog articles, podcasts (PodNath), and community content — to individual Brazilian consumers seeking financial literacy and to aspiring entrepreneurs and small business owners. Its core product surface includes interactive financial simulators, a paid subscription tier (Me Poupe+), on-demand digital courses distributed through partner Hotmart, an SMB-focused offer (SOS Me Poupe!), and a curated network of columnists. The company operates as an 11–50 employee private business with a creator-led, brand-driven model.

The platform's underlying mechanics combine owned content properties (YouTube, Instagram, TikTok, Facebook, blog, email, community) with third-party fulfillment via Hotmart for course commerce and affiliate commissions. Marketing reach is concentrated through the founder's personal brand, with a documented 11-year operating history and recently active content publication through 2024 and 2025. Pricing on courses has been observed at promotional (R$11) and premium (R$798) levels, with subscription pricing not publicly disclosed in the input.

Revenue is generated through three coordinated streams: (i) transactional digital course sales via Hotmart, (ii) recurring Me Poupe+ subscription revenue, and (iii) affiliate commissions on partner offers. The company appears primarily bootstrapped, with a single early-stage recorded funding event tied to BrazilLAB in August 2017 and no subsequent disclosed institutional capital. Customer reach extends to Portuguese-speaking audiences, and the distribution architecture is intentionally multi-channel to reduce dependency on any single platform.

Name

Me Poupe!

Legal name

Me Poupe!

Website

https://mepoupenaweb.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Me Poupe! is a Brazilian personal finance education platform founded by Nath Arcuri that distributes courses, subscription content (Me Poupe+), podcasts (PodNath), and SMB-focused training (SOS Me Poupe!) to Portuguese-speaking consumers and aspiring entrepreneurs.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Courses: Sale of digital financial education courses through Hotmart platform. Promotional pricing shown (R$11 promotional offer for courses originally priced at R$798)
2. Me Poupe+ Subscription: Premium subscription service offering exclusive content and benefits
3. Affiliate Program: Commission-based affiliate program for partners who refer customers to Me Poupe! courses and content

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Me Poupe! is a Brazilian financial education platform that delivers free and premium educational content on personal finance topics including investing, saving, debt management, and achieving financial independence. The company distributes content through its website, blog, social media channels, and paid digital courses, offering interactive financial calculators/simulators and a premium subscription service (Me Poupe+) with exclusive content and a community.

Product overview

Me Poupe! is a Brazilian financial education platform founded by Nath Arcuri, offering a unified suite of free and premium financial tools and content. The core offering consists of financial simulators (investments, emergency funds, compound interest, financial independence, retirement, and various lifestyle calculators) available at no cost. The platform operates a premium subscription tier called Me Poupe+ that provides exclusive courses and community access. Additional offerings include the SOS Me Poupe! emergency program for entrepreneurs, the PodNath audio content for on-the-go learning, a blog with articles from staff and guest columnists, and video content on YouTube and social platforms. The products work together to guide users from basic savings through advanced investing strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Me Poupe! Simuladores Suite of free interactive financial calculators covering investments, emergency fund, compound interest, financial independence, rent vs. buy, time cost, vacation, barbecue, retirement, transportation, first million, and fuel comparison scenarios for Brazilian consumers managing personal finances.
• Me Poupe+ Premium subscription service providing exclusive content, financial education courses from founder Nath Arcuri, and access to an online community platform for paying subscribers seeking deeper personal finance learning.
• Digital Financial Education Courses Standalone online courses on personal finance topics authored by Nath Arcuri, sold to individual Brazilian consumers through the Hotmart digital course marketplace as one-time purchases.
• SOS Me Poupe! Emergency financial assistance program for entrepreneurs operating under the Empreenda com a Me Poupe umbrella, providing targeted support for small business owners and aspiring entrepreneurs in Brazil.
• PodNath Audio/podcast content platform that delivers Me Poupe! financial education material in audio format, allowing users to listen to financial lessons on-the-go.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• HotmartcoreChannel Partner/ Reseller/ DistributorHotmart is a digital course marketplace used by Me Poupe! to distribute and sell their financial education courses. Course links in the navigation direct users to Hotmart platform for purchase.
• 99jobsminorOthers99jobs is a job recruitment platform used by Me Poupe! to post career opportunities and job openings.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Others

• Hotmart: Brazilian digital-course marketplace that is both Me Poupe!'s key distribution partner and adjacent in the creator-economy ecosystem. Highly relevant contextually because Me Poupe!'s paid course funnel is hosted on Hotmart infrastructure.

Broad incumbents

• Rico Investimentos: Brazilian broker with significant free educational content (articles, videos, academy) targeting beginning investors. Comparable audience and educational content style to Me Poupe!, though attached to a brokerage.
• XP Educação / XP Inc. Brazilian investment platform's education arm offering courses, certifications, and TradersClub. Overlaps with Me Poupe! as a financial-education destination, but anchored on a brokerage rather than a creator brand.
• Genial Investimentos: Brazilian broker with educational content, courses, and academy platforms. Competes with Me Poupe! for the same novice-investor audience but with a regulated broker backdrop.
• Nubank / Nu Invest: Largest Brazilian digital bank, with Nu Invest and broad educational 'Me Conta' financial-literacy content. Operates financial education as a feature of a much larger financial product, competing for the same audience's attention and wallet.

Emerging players

• Organizze: Brazilian personal-finance management app offering budgeting, expense tracking, and educational content. Adjacent peer: overlapping end-user (Brazilian consumer organizing their money) but focused on tools rather than courses.
• Yubb: Brazilian personal-finance content and product-discovery platform covering investments, loans, and credit cards. Comparable as a free, content-led destination funneling consumers toward financial products — partial overlap with Me Poupe!'s editorial format.

Direct peers

• Investidor Sardinha (Yas Fiorindo): Brazilian personal-finance educator with strong social presence, free content, premium course offerings, and community products. Targets the same 'beginner Brazilian investor' segment with a creator-led, education-first model comparable to Me Poupe!.
• Bruno Perini: Brazilian personal-finance YouTuber and educator selling courses on investing and financial freedom via Hotmart. Direct competitor for paid financial-education courses and Brazilian consumer mindshare.
• Primo Rico / Grupo Primo: Brazilian personal-finance creator (Thiago Nigro) running the same model as Me Poupe!: YouTube/social led content, premium subscription, and digital courses on investments and entrepreneurship. Direct competitor for Brazilian consumer attention and paid-course wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mepoupenaweb
• YouTubeyoutube.com/c/Mepoupenaweb
• Facebookfacebook.com/mepoupenaweb
• Instagraminstagram.com/mepoupenaweb
• TikToktiktok.com/@mepoupenaweb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Me Poupe!