Doug Fir

What Doug Fir does

Doug Fir Lounge is a privately-held entertainment venue operating in Portland, Oregon, integrating a restaurant, bar, and live music venue into a single offering. Founded in 2004 at an E. Burnside location, the venue operated for 19 years before announcing a 2023 relocation to 301 SE Morrison Street (the former home of Le Bistro Montage), approximately 880 yards from the original site. The business serves three customer segments: concert-goers and music enthusiasts (primary), dining and nightlife patrons, and private event bookers. Headcount is reported in the 11-50 range, consistent with an independent hospitality operator.

The venue is structured as a 325-capacity performance space with a best-in-class L-Acoustics sound system as its primary technical differentiator, supported by an intimate basement bar, a patio, expanded dressing rooms, and enhanced customer/band parking and load-in facilities. All shows are booked and promoted exclusively by Monqui Presents, a regional concert promoter that also operates Wonder Ballroom, Edgefield Concerts on the Lawn, and Grand Lodge Concerts in the Grove. Supporting venue infrastructure includes venue-spec pages for private event inquiries, a photo gallery, and a jobs listing page.

Doug Fir generates revenue from three streams: ticketed concert and show sales, on-site food and beverage sales from restaurant and bar operations, and merchandise sales through its e-commerce storefront at shop.dougfirlounge.com. Public pricing is not disclosed. Marketing is conducted through the company website (show listings, just-announced shows, ticket voucher redemption), an email newsletter subscription, and a Spotify player integration for music discovery. Distribution is concentrated on the Portland Metro market with no formal international presence.

Name

Doug Fir

Legal name

Doug Fir Lounge

Website

https://dougfirlounge.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Doug Fir Lounge is a Portland, Oregon restaurant, bar, and live music venue operating as a 325-capacity space. Founded in 2004 and recently relocated, it is booked through Monqui Presents and serves concert-goers, diners, and private event bookers across the Portland Metro area.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)

akta.pro secondary industries

Live Music Venues & Concert Bars (THAFAEAD), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Music Clubs & Venues (MPAGAIAB)

Keywords

• Live music venue
• Restaurant and bar
• Concert ticket sales
• Private event hosting
• Concert merchandise

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from concert and show tickets sold to attendees. Doug Fir operates as a music venue with ticketed events.
2. Food & Beverage: Restaurant and bar sales including food service, drinks, and likely catering for events. The venue operates as a gastro hub with food and drink offerings.
3. Merchandise: Sales of venue merchandise through shop.dougfirlounge.com

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Doug Fir operates a live music venue in Portland, Oregon, presenting concerts alongside full restaurant and bar service. Founded in 2004, the venue is relocating to 301 SE Morrison Street, with shows booked through talent buyer Monqui Presents.

Product overview

Doug Fir Lounge is a combined restaurant, bar, and music venue operating as a single unified offering. The venue provides live entertainment through scheduled concerts (booked by Monqui Presents), food and beverage service, and merchandise sales. The venue is relocating from E. Burnside to 301 SE Morrison Street, featuring a 325-capacity space with L-Acoustics sound system, basement bar, and patio.

Differentiator

Problem solved

Functional benefit

Products and services

• Live music shows

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Monqui PresentscoreChannel Partner/ Reseller/ DistributorMonqui Presents books all shows at Doug Fir Lounge. This is the primary booking and promotion relationship for the venue. Monqui Presents is the same promoter behind Wonder Ballroom, Edgefield Concerts on the Lawn, and Grand Lodge Concerts in the Grove — all established Portland-area music venues.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Star Theater: Portland intimate concert venue (~850 capacity) operating the same basic music venue + bar model in the same local competitive set.
• Holocene: Portland music and nightlife venue (~380 capacity) operating a similar dance/music programming + bar model. Same competitive set within Portland's independent live music market.
• Roseland Theater: Portland concert venue (~1,400 capacity) operated similarly as a ticketed music venue with on-site bar service. Direct competitor for the same Portland touring artist routing decisions.
• Revolution Hall: Portland concert venue (~1,300 capacity) operating a similar bar/restaurant + live music hybrid venue format in Southeast Portland. Comparable in business model with a larger single-room footprint.
• Mississippi Studios: Portland independent live music venue with adjacent bar service and roughly 300 capacity — almost identical in scale and concept to Doug Fir. Comparable on every key dimension: city, capacity tier, music venue + bar hybrid model.
• Wonder Ballroom: Portland music venue also booked by Monqui Presents, comparable in mid-size tier (~770 capacity), and operating under the same promoter economics. Wonder Ballroom is the closest comparable venue by geography, booking source, and business model.

Broad incumbents

• Bowery Presents: Independent live music venue operator and promoter running small-to-mid-size venues across multiple U.S. cities. Comparable at the business-model level as a vertical operator combining promotion and venue ownership in the indie touring circuit.
• McMenamins: Portland-based regional chain of pubs, hotels, breweries, and live music venues. Broader incumbent comparable in concept (bar + restaurant + live music under one roof) with many parallel venues across the Portland/Oregon market.

Regional players

• Bowery Ballroom: New York City intimate music venue (~575 capacity) operated by Bowery Presents with a similar tier-one artist routing focus. Comparable in business model (intimate concert venue with bar service) though operating in the NYC metropolitan market rather than Portland.
• The Independent: San Francisco independent music venue (~500 capacity) with full bar service and a comparable intimate-club-with-F&B positioning. Comparable in business model though operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/DougFirLounge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doug Fir