Roseland Theater
Roseland Theater is a privately held live music and event venue in downtown Portland, Oregon, operating a 1,410-capacity main room and a 400-capacity secondary room, serving concert-goers and private event clients through ticket sales, VIP packages, and venue rentals.
- Company typePrivate
- Founded1982
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Roseland Theater does
Roseland Theater is a live music and event venue located at the corner of NW 6th & Burnside in downtown Portland, Oregon, operating a 1,410-capacity main room and a 400-capacity secondary venue called Peter's Room. Originally built in 1922 as an Apostolic Faith Church and converted into a concert venue in 1982 (originally branded Starry Night), the venue was renamed Roseland Theater in 1991 when operations were acquired by legendary Oregon concert promoter David Leiken and his company Double Tee Concerts. Double Tee acquired full ownership of the building in December 1994. As of 2024, the venue is operated by Mammoth Northwest, which also manages Hawthorne Theatre. The venue runs a professional-grade sound and lighting infrastructure — Peter's Room features a Midas M32 Digital Mixing Console, Bag End Passive Wedge Monitors, EAW speakers, and a dedicated 20' x 16' x 4' stage — and is fully ADA accessible with a dedicated 100' x 65' parking lot available on weekends and evenings.
The business model centers on event-driven revenue from three streams: ticket sales (general admission typically $25-$75, VIP packages ranging $50-$500+), ticketed through official partners ETIX and Cascade Tickets; venue rental of both Roseland Theater and Peter's Room for private corporate and third-party events; and premium VIP packages including meet & greets, soundcheck access, early entry, and exclusive merchandise. The venue serves two primary customer segments: live music fans attending concerts across genres (rock, indie, hip-hop, electronic, metal, pop) and event organizers renting space for private functions. Programming is driven by partnerships with a network of major and regional concert promoters including Live Nation, Monqui, Showbox, Perreo Land, Caged Promotions, and Mammoth NW. Marketing is concentrated on the venue's website (roselandpdx.com), Instagram, Facebook, TikTok, and Twitter, supplemented by an email newsletter. The venue has hosted major acts including Prince, Bob Dylan, Tina Turner, Miles Davis, Pearl Jam, Red Hot Chili Peppers, and Phish over its 40-year history.
The company is privately held with 18 employees and no disclosed institutional funding. Its geographic footprint is concentrated in Portland, Oregon, with no evidence of expansion beyond its single downtown location. The current trajectory reflects a mature, stable venue business in transition following the recent Mammoth Northwest operational takeover, with active programming and event listings extending into 2026.
Roseland Theater firmographics
Firmographics- Name
- Roseland Theater
- Legal name
- Roseland Theater
- Website
- https://roselandpdx.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roseland Theater is a privately held live music and event venue in downtown Portland, Oregon, operating a 1,410-capacity main room and a 400-capacity secondary room, serving concert-goers and private event clients through ticket sales, VIP packages, and venue rentals.
- Ownership category
- akta.pro rank
Roseland Theater industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Music Venues & Venue Operators (Clubs, Theaters, Arenas) (MPAIAFAB)
- akta.pro secondary industries
- Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK)
Keywords
Where Roseland Theater is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Roseland Theater business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue generated from ticket sales for concerts and events. Tickets sold through ETIX and Cascade Tickets partners. Also earns revenue from venue rentals for private events.
- VIP Packages and Add-ons: Premium ticket packages including meet & greets, soundcheck access, early entry, exclusive merchandise, and commemorative laminates offered for select events.
- Venue Rental: Both Roseland Theater (1410 capacity) and Peter's Room (400 capacity) are available to rent for private events, generating rental revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard General Admission Tickets |
| Transaction based/ take rate | Pay-as-you-go | VIP Soundcheck Package |
| Transaction based/ take rate | Pay-as-you-go | VIP Meet & Greet Packages |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Roseland Theater product offering
Product offeringCore offering
Roseland Theater operates a premier live music and events venue in downtown Portland, Oregon, offering a 1,410-capacity main room plus a smaller 400-capacity secondary venue (Peter's Room) for concerts and private events. The venue generates revenue through ticket sales for touring artist performances across multiple genres, premium VIP packages (meet & greets, soundcheck experiences, exclusive merchandise), and direct venue rental for private corporate events, fundraisers, and special occasions. Tickets are distributed via official partners ETIX and Cascade Tickets, with the venue managed by Mammoth Northwest alongside its sister Hawthorne Theatre.
Product overview
Roseland Theater operates as a live music and events venue in Portland, Oregon, consisting of two distinct spaces: the main Roseland Theater (1,410 capacity) and Peter's Room (400 capacity). The venue offers event ticketing services through ETIX and Cascade Tickets, along with various VIP ticket packages that include early entry, meet & greets, soundcheck experiences, and exclusive merchandise. The company also maintains a community partnership program supporting local radio stations and arts organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Roseland Theater (Main Room) A 1,410-capacity premier showcase live music venue located in downtown Portland, Oregon at the corner of NW 6th & Burnside, hosting major national touring acts across multiple genres. Equipped with professional sound and lighting infrastructure, ADA accommodations, a dedicated parking lot, and tiered ticket offerings from general admission to VIP packages, the venue serves concert-goers of all ages with programming across rock, indie, hip-hop, electronic, metal, and more.
- Peter's Room A 400-capacity secondary venue within the Roseland Theater complex featuring a 20' wide x 16' deep x 4' tall dedicated stage, professional sound system including Midas M32 Digital Mixing Console, EAW speakers, Bag End passive wedge monitors, a 10' x 14' video screen, and 100 amps 3 phase power. The space includes dedicated parking and load-in facilities and is suitable for smaller-scale concerts, corporate events, private parties, and special occasions.
- VIP Ticket Packages Premium ticket packages offered for select events including early entry, meet & greets with artists, intimate preshow soundcheck experiences, exclusive tour-specific merchandise (limited edition posters, tote bags), priority merchandise shopping, official commemorative VIP laminates, Q&A sessions, group photo opportunities, and gaming experiences. Priced at $50-$500+ depending on the artist and package inclusions.
- Event Ticketing Online ticket sales and will call services powered by official ticketing partners ETIX and Cascade Tickets, available through the venue website (roselandpdx.com), via phone at (855) 227-8499 through the ETIX call center, and through the event calendar on the website. All tickets purchased through etix.com are guaranteed valid for entry.
Companies that use Roseland Theater
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Roseland Theater technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Roseland Theater partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ETIXcoreOfficial primary ticketing partner for Roseland Theater. Handles online ticket sales, phone orders, and ticket delivery. All tickets purchased through etix.com are guaranteed valid.
- Cascade TicketscoreOfficial secondary ticketing partner for Roseland Theater events alongside ETIX.
- Mammoth NorthwestcoreAs of 2024, Mammoth Northwest operates both Roseland Theater and Hawthorne Theatre. Handles venue management, staffing (security, bar staff, stage crew), and promotes shows at the venue.
- The NumberzminorCommunity partner - Portland radio station providing unique listener and creator experience, empowering communities of color through music including Hip Hop, R&B, Reggae, House, Afro Beat, Jazz, Funk, and Gospel.
- Portland Radio ProjectminorCommunity partner - non-profit community radio station at 99.1 FM, elevating local artists and organizations through streaming and broadcasting. Honored with two Edward R. Murrow Awards.
- Double Tee ConcertscoreLegendary Oregon concert promoter that acquired operations of the venue in 1991 and total ownership in December 1994. Original parent company of Roseland Theater before Mammoth Northwest.
- Live NationminorMajor concert promoter that presents shows at Roseland Theater, such as Poppy events.
- MonquiminorPortland-based concert promoter presenting shows such as Passion Pit and Medium Build at Roseland Theater.
- ShowboxminorConcert promoter presenting shows such as Audrey Hobert at Roseland Theater.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Roseland Theater competitors and assessment
Company assessmentDirect peers
- The Showbox: Iconic ~1,100-capacity Seattle music venue of similar tier, presenting comparable national touring acts in the Pacific Northwest. Competes for the same regional routing circuit and artist pool as Roseland.
- Bowery Ballroom: ~575-capacity Manhattan live music venue run by AEG Presents, hosting touring indie/rock/electronic acts. Same historic mid-tier general-admission venue archetype as Roseland, comparable in programming philosophy.
- Ace of Spades: ~1,000-capacity Sacramento venue of similar tier operated by Live Nation, presenting comparable touring rock/indie/metal acts. Regional West Coast peer targeting comparable artist pool on national routings.
- Hawthorne Theatre: Sister venue to Roseland, also operated by Mammoth Northwest in Portland. Same promoter and operational backbone, targeting a similar but slightly smaller touring tier (~600 capacity) — the most directly comparable peer in the same operator's portfolio.
- 9:30 Club: Legendary ~1,200-capacity Washington DC music venue run by I.M.P., frequently listed among America's best small venues. Same historic mid-tier archetype as Roseland, hosting comparable touring artists.
- The Troubadour: ~500-capacity historic Los Angeles venue (now day-to-day operated by AEG), famous for breaking major acts. Same historic general-admission showcase venue format as Roseland.
- McMenamins Crystal Ballroom: Historic Portland live music venue of similar capacity tier operated by McMenamins, also housed in a converted older building in downtown Portland. Directly competes for the same mid-size touring acts and Portland audience.
- First Avenue & 7th Street Entry: Historic Minneapolis showcase venue (~1,550 capacity main room + smaller Entry), legendary for breaking major acts. Same historic mid-sized venue archetype as Roseland, hosting national touring acts across genres.
Broad incumbents
- The Fillmore: Live Nation's flagship historic venue brand (~1,150 cap), operating multiple locations. Represents the broad-incumbent tier that competing for tour routings through Live Nation itself, a Roseland promoter partner.
- House of Blues: Live Nation-owned national chain of music venues (~1,000-2,500 capacity) featuring similar programming across multiple U.S. cities. Competes on tour routings and represents the broader Live Nation venue platform that partners with independent venues like Roseland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Roseland Theater social profiles
Digital presenceRoseland Theater financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roseland Theater leadership team
Management profileNumber of profiles
Roseland Theater subsidiaries and ownership
Company hierarchySubsidiaries1 record
Roseland Theater funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roseland Theater M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roseland Theater
What does Roseland Theater do?
Roseland Theater operates a premier live music and events venue in downtown Portland, Oregon, offering a 1,410-capacity main room plus a smaller 400-capacity secondary venue (Peter's Room) for concerts and private events. The venue generates revenue through ticket sales for touring artist performances across multiple genres, premium VIP packages (meet & greets, soundcheck experiences, exclusive merchandise), and direct venue rental for private corporate events, fundraisers, and special occasions. Tickets are distributed via official partners ETIX and Cascade Tickets, with the venue managed by Mammoth Northwest alongside its sister Hawthorne Theatre.
Is Roseland Theater a public or private company?
Roseland Theater is a private company. It is classified as corporate owned and is currently operating.
When was Roseland Theater founded?
Roseland Theater was founded in 1982. It employs 11 to 50 people.
Where is Roseland Theater based?
Roseland Theater is headquartered in Portland, United States, in the North America region.
How does Roseland Theater make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are VIP Packages and Add-ons and venue Rental.
Who are Roseland Theater's main competitors?
Direct peers on record are The Showbox, Bowery Ballroom, Ace of Spades, Hawthorne Theatre, 9:30 Club, The Troubadour, McMenamins Crystal Ballroom and First Avenue & 7th Street Entry. Broad incumbents are The Fillmore and House of Blues.
Does Roseland Theater have an API?
No public API is recorded for Roseland Theater.
What industry is Roseland Theater in?
Roseland Theater's product category is Live Music Venue. Its primary akta.pro industry code is MPAIAFAB, Music Venues & Venue Operators (Clubs, Theaters, Arenas), with a secondary code of MPAGALAC, Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues). Its NAICS code is 71131 and its SIC code is 7900.