CalTex Automotive Solutions

What CalTex Automotive Solutions does

CalTex Automotive Solutions (legal entity: Cal-Tex Protective Coatings, Incorporated) is a privately held US manufacturer of automotive appearance and protection products headquartered in Schertz, Texas. Founded in 1983, the company self-identifies as the largest manufacturer and provider of Automotive Appearance Protection in the United States and produces more than 40 auto-care products in-house at its Texas facility, with capabilities for custom blends and private-label manufacturing.

The company's product portfolio centers on the ResistAll brand and spans paint and appearance protection (including the patent-pending ResistAll 360, a spray-on sealant infused with graphene and nano-ceramic technology), windshield protection, rust inhibitor/undercoating, theft protection, disinfectant products, bundled product packages, and EVComplete Battery Plus for the EV aftermarket. Supporting technology includes a mobile ResistAll Claims App (iOS and Android) and an Agent Portal that delivers 24/7 claims processing with sub-5-minute approval, online ordering, reporting, and downloadable dealer marketing collateral. A patent-pending application underpins ResistAll 360, and the ResistAll trademark is registered.

CalTex operates a B2B go-to-market exclusively through a national network of automotive agents and dealers, who resell CalTex products (often under their own private-label branding) as part of dealership F&I offerings to vehicle buyers. Pricing is quote-based and contract-based with multi-year terms, and revenue is generated through one-time product sales plus ongoing F&I administration and claims services. End consumers interact with CalTex primarily through the ResistAll Claims mobile app and online claims portal.

Name

CalTex Automotive Solutions

Legal name

Cal-Tex Protective Coatings, Incorporated

Website

https://ctpc.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

CalTex Automotive Solutions is a Schertz, Texas-based manufacturer of automotive appearance and protection products, including the patent-pending ResistAll 360 paint protection, sold since 1983 through a US network of agents and dealers.

Ownership category

akta.pro rank

Product category

Automotive Appearance Protection Products

NAICS

Plastics and Rubber Products Manufacturing (326), Resin and Synthetic Rubber Manufacturing (32521)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890), Miscellaneous Plastics Products (3080)

akta.pro primary industry

Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)

Keywords

• Automotive appearance protection
• Vehicle paint protection
• Automotive rust inhibitor
• Windshield protection products
• F&I protection products

Headquarters

HQ city

Schertz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Appearance Protection Products: CalTex generates revenue through manufacturing and selling automotive appearance protection products including ResistAll branded products, windshield protection, rust inhibitor/undercoating, theft protection, bundled products, and disinfectant products. The company offers private labeling and custom bundling options for dealers.
2. F&I Administration Services: As a product manufacturer and F&I administrator, CalTex provides complete customization services including product white labeling, marketing collateral, and custom bundles to automotive dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CalTex Automotive Solutions (Cal-Tex Protective Coatings, Incorporated) is a manufacturer of automotive appearance and environmental protection products, including paint protection coatings, windshield protection, rust inhibitor undercoating, theft protection, and disinfectant products, sold primarily through a network of automotive agents and dealers. The company also provides F&I (Finance & Insurance) administration services with private labeling and custom bundling options, and operates a mobile/online claims platform (ResistAll Claims App) for end customers.

Product overview

CalTex Automotive Solutions is the largest manufacturer and provider of Automotive Appearance Protection in the U.S., offering a comprehensive portfolio of vehicle protection products and services since 1983. The company's core offerings include the ResistAll 360 (graphene and nano-ceramic enhanced paint protection), alongside specialized protection categories: Appearance Protection, Windshield Protection, Theft Protection, Body Protection/Rust Inhibitor Undercoating, Disinfectant, and Bundled Products. The company also serves the EV market with EVComplete Battery Plus. An Agent Portal provides dealers access to reports, online orders, claims processing, and marketing materials. The ResistAll Claims App enables 24/7 mobile and online claims filing with sub-5-minute approval. CalTex offers in-house manufacturing of 40+ auto care products with customization and private labeling capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• ResistAll: Primary product brand for automotive appearance protection including ResistAll 360 (graphene and nano-ceramic infused paint protection), windshield protection, rust inhibitor, undercoating, and other vehicle protection products.

Products and services

• ResistAll 360

Quantifiable outcome

• Claims approval in less than 5 minutes
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Xzilon: Xzilon is a direct peer offering paint and interior protection products sold primarily through automotive dealerships, competing head-to-head with ResistAll in the F&I appearance protection category.
• Safe-Guard Products International: Safe-Guard is a direct peer as a third-party administrator of F&I protection products (including appearance protection) sold through automotive dealers — directly comparable in dealer-channel administration and claims processing.
• Auto Armor (by System4): Auto Armor is a direct peer offering paint and fabric protection products through dealerships, with comparable F&I administration services and customization options similar to CalTex's offerings.
• PermaPlate: PermaPlate manufactures paint, fabric, and lease-end protection products distributed through auto dealers — directly comparable to CalTex's ResistAll line in product mix and dealer-channel F&I economics.
• Ziebart International: Ziebart is a direct peer in automotive appearance and rust/undercoating protection, offering similar vehicle protection products (rust inhibitors, paint sealants, undercoating) sold through a franchise/dealer model — directly comparable in product line and go-to-market.

Emerging players

• Swissvax: Swissvax is an emerging premium player in high-end automotive paint protection and detailing products, with chemistry-driven differentiation comparable to CalTex's ResistAll 360 — though it focuses on the enthusiast/aftermarket premium segment rather than mass dealer F&I.

Broad incumbents

• PPG Industries (Automotive Refinish): PPG is a broad incumbent coatings manufacturer serving automotive OEM and refinish markets; its protective and appearance coatings chemistry is comparable to CalTex's protective sealants, though distribution is far broader.
• Armor All (Energizer Holdings): Armor All is a broad incumbent in automotive appearance care products (cleaners, protectants, wipes), with overlapping end-use cases in vehicle surface protection — though it is consumer retail-led rather than dealer-channel F&I.
• Assurant (Global Automotive segment): Assurant is a broad incumbent in vehicle protection products and F&I administration, offering vehicle service contracts and protection products distributed through dealers — comparable in dealer-channel economics and customer experience orientation.
• 3M (Automotive Aftermarket Division): 3M is a broad incumbent in automotive aftermarket surface protection and detailing products, with overlapping chemistries (paint protection films, coatings) — though it serves a much wider portfolio beyond appearance protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caltexus
• LinkedInlinkedin.com/company/caltexus
• Instagraminstagram.com/resistall_caltex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CalTex Automotive Solutions