What Xzilon does

Xzilon Molecular Adhesion is a US vehicle appearance-protection company that formulates and distributes covalent-bonding surface coatings for automotive, RV, marine, motorcycle, and powersports vehicles. Its core technology is a carbon ceramic polymeric coating system — infused with graphene in the exterior line — that chemically bonds to vehicle clear coat, glass, interior surfaces, alloy wheels, and touch screens rather than sitting on top like wax-based products. Key product lines include Carbon Ceramic with Graphene Exterior Protection (heat resistance up to 700°F versus roughly 150°F for wax), Xmicrobe Hypergreen interior chemistry (over four decades of cited efficacy), TouchScreen+ Glass Modifier, Windshield+ Glass Modifier with superhydrophobic water repellency, Diamond Grade 9H Ceramic Technology, Liquid Corrosion Protection, and Interior Protect hydrophobic chemistries, plus vertical-specific programs for RV, motorcycle, marine, and powersports with warranty terms of 5-10 years.

The company sells exclusively through a B2B distribution model: automotive dealerships integrate Xzilon products into their F&I (Finance & Insurance) lineups at point of sale, with detail shops and independent agents serving as secondary channels, and a private-label program allowing other brands to resell Xzilon chemistries under their own branding with full-service manufacturing, packaging, claims handling, and reinsurance under one roof. Revenue is generated from one-time product sales (F&I add-ons), private-label licensing/contract-manufacturing fees, and warranty claims administration, with no direct-to-consumer retail presence and no publicly disclosed pricing tiers. Xzilon was founded in 2003, acquired by Caring Brands International in early 2019, and joined the Reynolds and Reynolds family of companies in July 2023, where it operates as a focused subsidiary serving the US automotive and transportation protection markets.

Name

Xzilon

Legal name

Xzilon Molecular Adhesion

Website

https://xzilon.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Xzilon Molecular Adhesion is a US vehicle appearance-protection company that formulates covalent-bonding carbon ceramic and graphene coatings, selling exclusively through automotive dealerships, agents, and detail shops — and via a private-label program — for auto, RV, marine, motorcycle, and powersports segments.

Ownership category

akta.pro rank

Product category

Automotive Appearance Protection

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Automotive & Transportation Coatings (IMAEAGAC)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL)

Keywords

• Automotive appearance protection
• Ceramic coating products
• Vehicle surface protection
• F&I protection products
• Private label coatings

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Vehicle Appearance Protection Products: Xzilon sells a comprehensive suite of vehicle appearance protection products (exterior ceramic coatings, interior stain protection, windshield protection, rust protection, wheel protection, touchscreen protection) primarily through automotive dealerships and independent agents. Products are applied at point of sale and backed by transferable warranties.
2. Private Label / White-label Licensing: Xzilon offers full private labeling services — formulating, manufacturing, marketing, packaging, shipping, claims handling, and reinsurance — allowing other brands to resell Xzilon’s chemistries under custom branding. This represents a B2B licensing and manufacturing revenue stream.
3. Warranty Claims Administration: Xzilon administers warranty claims for its protection products (via 877.808.4649 hotline and online claim form), indicating the company also earns revenue from warranty/insurance program administration, including reinsurance opportunities mentioned on the private labeling page.

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

Xzilon manufactures and distributes a portfolio of proprietary molecular adhesion coatings for vehicles, including carbon ceramic with graphene exterior protection, interior antimicrobial/stain protection, windshield and touchscreen modifiers, alloy wheel ceramic, rust/corrosion protection, and premium 9H ceramic systems. Products are sold primarily through automotive dealerships as F&I add-ons at point of sale, through detail shops and independent agents, and via a full-service private labeling program that allows other brands to resell Xzilon's chemistries under their own labels. All products are backed by transferable warranties ranging from 5 to 10 years.

Product overview

Xzilon offers a comprehensive portfolio of molecular adhesion and appearance protection products for vehicles and personal space. The core product line includes chemically-bonding coatings and surface modifiers: TouchScreen+ Glass Modifier (industry-first touch screen protection), Carbon Ceramic with Graphene Exterior Protection (high-temperature resistant coating), Xmicrobe Technology (interior antimicrobial protection), Paint Protection When Dents Occur (flexible dent-resistant coating), Cosmetic Alloy Wheel Protection (wheel-specific ceramic coating), Diamond Grade Ceramic Technology (premium 9H ceramic system), Interior Protect (hydrophobic interior stain protection), Windshield+ Glass Modifier (glass strengthening and superhydrophobic treatment), and Liquid Corrosion Protection (rust prevention polymer). The company also offers vertical-specific protection programs including Ultimate RV+ Protection, Ultimate Motorcycle Protection, Ultimate Marine Protection, and Powersports protection. All products utilize covalent bonding technology and are marketed as environmentally friendly alternatives to traditional wax-based products, with coverage ranging from 5-10 years depending on the product.

Differentiator

Problem solved

Functional benefit

Products and services

• TouchScreen+ Glass Modifier Industry's first touch screen surface protection product that covalently bonds to vehicle touch screens to provide long-term protection from scratching, chipping, and cracking. Eco-friendly formula with no VOCs or CFCs.
• Carbon Ceramic with Graphene Exterior Protection Advanced carbon ceramic polymeric coating infused with graphene that covalently bonds to vehicle clear coat, providing ultra high-gloss finish, anti-static properties, and heat resistance up to 700°F. Protects against hard water etching, bird droppings, tree sap, insects, acid rain, road salt, and de-icing agents.
• Xmicrobe Technology Hypergreen chemistry interior protection that covalently bonds to all interior surfaces, establishing a semi-permeable barrier protecting against food/beverage stains, ink/dye transfer, UV fading, and odor-causing microbes. Contains no VOCs or CFCs and is approved for use on both hard and soft surfaces.
• Paint Protection When Dents Occur Carbon ceramic exterior formula providing durable protection from daily vehicle threats while adding strength and flexibility to painted surfaces, making paint-less dent removal easier and less likely to end with paint breakage.
• Cosmetic Alloy Wheel Protection Carbon ceramic coating adding protective layer to alloy wheels, effective in hot and cold climates, withstands temperatures up to 700°F, and covalently bonds for long-term protection against corrosion including brake dust oxidation, scuffing, and rashing.
• Diamond Grade Ceramic Technology 9H ceramic system with thick ceramic base coat for elevated strength and durability, combined with carbon ceramic top coat for flexibility. Provides superhydrophobic finish that repels water, dirt, dust, and grime while deterring snow and ice build-up.
• Interior Protect Hydrophobic chemistry formulations for maximum stain protection on leather/vinyl surfaces as well as fabric/carpet. Keeps spills on the surface for easy wipe-away cleaning without harmful chemicals. Long-lasting formulas with no reapplication required.
• Windshield+ Glass Modifier and Superhydrophobic All-in-one formula that fills microscopic pores of glass to create a smooth surface more resistant to chipping, cracking, and breaking. Combines Modifier treatment with Superhydrophobic formulation for reduced night-blindness and glare, superior water repellency, and protection for chips and cracks up to 6 inches.
• Liquid Corrosion Protection Proprietary polymer formulation that combats corrosion by hardening and strengthening the vehicle clear coat. Protects against both cosmetic rust and rust-through perforation from outside-in, providing up to 10 years of warranty coverage. Environmentally friendly and VOC free.
• Ultimate RV+ Protection Comprehensive protection program for RVs extending to exterior slide-out sleeves, canopies, and headlights, with optional windshield and touchscreen protection. Combines carbon ceramic polymeric exterior protection with Xmicrobe interior stain and odor protection. Up to 7 years of warranty coverage.
• Ultimate Motorcycle Protection Industry-leading appearance protection program for motorcycles including carbon ceramic polymeric exterior protection for paint, chrome, and wheels, plus leather/vinyl seat and upholstery treatment. Protects at temperatures up to 700°F.
• Ultimate Marine Protection Comprehensive protection program for boats and watercraft including carbon ceramic polymeric exterior protection for paint and chrome, leather/vinyl and fabric/carpet seat protection, Xmicrobe stain and odor protection, and complimentary hydrophobic windscreen treatment. Up to 5 years of warranty coverage.
• Powersports Protection Program Protection program for powersports vehicles including ATV, UTV, Personal Watercraft, Snowmobile, and Scooters. Features carbon ceramic and graphene protection for exterior painted surfaces and leather/vinyl protection for seating surfaces.
• Private Label / White-Label Program Full-service private labeling program covering formulation, manufacturing, marketing, packaging, shipping, claims handling, and reinsurance, enabling other brands to distribute Xzilon's protective chemistries under their own labels.
• Warranty Claims Administration Administration of warranty claims for Xzilon protection products, operated via the 877.808.4649 claims hotline and online claim form, including reinsurance arrangements referenced in the private labeling program.

Quantifiable outcome

• Heat resistance up to 700°F (vs. ~150°F for wax-based products)
• +5 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• XPEL: XPEL is a leading manufacturer of paint protection films and window films with a growing ceramic coating portfolio. It is directly comparable to Xzilon because both sell premium vehicle surface protection products through dealer and installer channels with warranty-backed programs.
• Ceramic Pro: Ceramic Pro is a global ceramic coating brand with a network of certified installers and dealer relationships. It competes head-to-head with Xzilon's carbon ceramic and graphene coatings on durability, warranty terms, and dealer attachment economics.
• CarPro: CarPro manufactures professional-grade ceramic coatings (e.g., CQuartz) sold through detailing shops and enthusiast channels. It is comparable to Xzilon in underlying coating chemistry and target end user, though it relies more on detailing and DIY distribution than F&I.
• SunTek (Eastman Chemical Company): SunTek, part of Eastman, produces paint protection films and other automotive films marketed through dealers and installers. It competes with Xzilon for the same surface protection wallet share at the dealership and aftermarket detail level.
• Gtechniq: Gtechniq is a UK-based manufacturer of ceramic coatings and surface protection chemistries sold to detailers and OEMs. It is comparable to Xzilon on coating technology, performance claims, and professional application channel.
• Gyeon Quartz: Gyeon Quartz is a South Korean ceramic coating brand distributed globally through detailers and online channels. It overlaps with Xzilon's ceramic coating portfolio and competes for the same professional and enthusiast end customers.

Broad incumbents

• 3M Automotive Aftermarket Division: 3M offers a broad portfolio of automotive aftermarket products including films, coatings, and detailing consumables. It competes with Xzilon in paint protection films and surface protection broadly but as part of a much larger, diversified product mix.
• Turtle Wax: Turtle Wax is a long-established mass-market vehicle care brand with a growing ceramic coating line sold through retail and online channels. It is comparable to Xzilon at the surface protection category level but targets a more DIY, retail-driven customer.

Emerging players

• Adam's Polishes: Adam's Polishes is a fast-growing direct-to-consumer detailing brand with ceramic coatings and interior protection products. It overlaps with Xzilon on technology and end use case but reaches customers through e-commerce rather than the F&I channel.

Regional players

• Simoniz: Simoniz is an automotive appearance protection provider with a strong presence in dealer and fleet channels, particularly in the Northeast U.S. It is comparable to Xzilon as a dealer-channel vehicle protection brand offering warranties and F&I-style product programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Xziloninc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xzilon