My Brest Friend
My Brest Friend is a privately held, direct-to-consumer e-commerce brand founded in 1999 that sells nursing pillows and breastfeeding accessories to expectant and new mothers globally through a Shopify storefront.
- Company typePrivate
- Founded1999
- HeadquartersNovato, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What My Brest Friend does
My Brest Friend (legally Zenoff Products) is a direct-to-consumer e-commerce brand specializing in nursing pillows and breastfeeding accessories, founded in 1999 by Andrew Zenoff and headquartered in San Marcos, California. The company sells its patented nursing pillow design, slipcovers, complementary accessories, bundles, and a premium Super Deluxe variant through a Shopify storefront that ships to 100+ countries. Its business model is brand-led DTC retail, monetizing a single core physical product category into which it has sold to what it describes as "millions of moms" over 25+ years, supplemented more recently by a Virtual Breastfeeding Course offered in English and Spanish.
The company pursues a lean, bootstrapped operating profile: it is privately held with no outside funding rounds disclosed, operates on Shopify commerce infrastructure, and drives acquisition through organic search, an affiliate/content creator program, and endorsements from lactation consultants. It has received third-party validation from outlets including NBC News and Consumer Reports, which functions as brand trust signaling rather than a distribution channel. International expansion and digital course launch represent the principal recent vectors for extending the brand beyond its original US-centric physical product base.
My Brest Friend firmographics
Firmographics- Name
- My Brest Friend
- Legal name
- Zenoff Products
- Website
- https://mybrestfriend.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- My Brest Friend is a privately held, direct-to-consumer e-commerce brand founded in 1999 that sells nursing pillows and breastfeeding accessories to expectant and new mothers globally through a Shopify storefront.
- Ownership category
- akta.pro rank
My Brest Friend industry classification
Industry- Product category
- Maternity and Breastfeeding Products
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Pillows & Pillow Systems Retail (CRAIABAC)
- akta.pro secondary industry
- Maternity & Nursing Wear (Moms-to-be) (CRAAAHAL)
Keywords
Where My Brest Friend is headquartered
LocationHeadquarters
- HQ city
- Novato
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
My Brest Friend business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Product Sales - Core: Primary revenue from selling physical nursing pillows, slipcovers, and breastfeeding accessories directly to consumers through the company's e-commerce website. Products include the Super Deluxe Nursing Pillow and various bundles.
- Digital Products - Breastfeeding Courses: Revenue from virtual breastfeeding courses offered in English and Spanish languages, providing educational content for mothers. This represents a digital product line alongside physical goods.
- Affiliate and Content Creator Program: The company operates affiliate and content creator programs, generating referral-based revenue through partnerships with influencers and marketers who promote products for commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard e-commerce pricing for nursing pillows and accessories |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
My Brest Friend product offering
Product offeringCore offering
My Brest Friend designs, sells, and ships award-winning nursing pillows engineered specifically for breastfeeding mothers and babies, alongside slipcovers, breastfeeding accessories, curated product bundles, and self-paced virtual breastfeeding courses offered in English and Spanish. The company operates exclusively as a direct-to-consumer e-commerce brand through its Shopify storefront, with global shipping and affiliate-driven demand generation.
Product overview
My Brest Friend is a direct-to-consumer company specializing in breastfeeding support products, primarily nursing pillows. The product portfolio centers on Nursing Pillows as the core offering, complemented by Slipcovers and Breastfeeding Accessories as add-on products, with Bundles providing curated combinations. A Virtual Breastfeeding Course (available in English and Spanish) extends the offering into digital education. The company was founded by Andrew Zenoff and has operated for over 25+ years, positioning its nursing pillows as the #1 choice recommended by lactation professionals. The company sells exclusively through its Shopify-powered e-commerce platform, with operations based in San Marcos, CA.
Differentiator
Problem solved
Functional benefit
Products and services
- Nursing Pillows Award-winning nursing pillows engineered specifically for breastfeeding mothers and babies, positioned as the #1 breastfeeding pillow recommended by lactation professionals and recognized for safety by NBC News and Consumer Reports.
- Super Deluxe Nursing Pillow The premium nursing pillow variant in the My Brest Friend product line, designed to provide optimal ergonomic support for breastfeeding mothers and babies.
- Slipcovers Removable covers for My Brest Friend nursing pillows that allow for customization and easy cleaning of the primary product.
- Breastfeeding Accessories Supplementary products that complement the core nursing pillow and support the broader breastfeeding experience.
- Bundles Curated combinations of My Brest Friend nursing pillows with accessories and slipcovers, packaged as value groupings for customers.
- Virtual Breastfeeding Course (English) Self-paced online breastfeeding education course delivered in English, providing instruction and support for breastfeeding mothers.
- Virtual Breastfeeding Course (Spanish) Self-paced online breastfeeding education course delivered in Spanish, extending the company's breastfeeding education offering to Spanish-speaking mothers.
Quantifiable outcome
- Recommended by lactation professionals as the #1 breastfeeding pillow
- +1 more outcomes
Companies that use My Brest Friend
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
My Brest Friend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
My Brest Friend partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreMy Brest Friend's e-commerce website is powered by Shopify, which provides the online store platform, payment processing, and basic analytics functionality. The company shares customer data with Shopify for fraud prevention and service delivery.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
My Brest Friend competitors and assessment
Company assessmentBroad incumbents
- Summer Infant: Long-established baby products manufacturer with categories including feeding, safety, bath, and nursery. A broader incumbent that, while not specializing in nursing pillows, overlaps with My Brest Friend on the new-parent customer and retail shelf.
- Fridababy (Frida): Fast-scaling baby care brand offering a wide range of postpartum, infant care, and maternal wellness products sold through DTC and major retail. Adjacent competitor that competes for the same new-mother wallet with a broader product catalog.
- Ergobaby: Established baby products brand best known for baby carriers, with an expanded portfolio including nursing pillows, swaddlers, and infant support items. Broader incumbent that overlaps with My Brest Friend in nursing pillows but operates a much wider category footprint.
- The First Years: Mass-market baby brand offering feeding, soothing, and travel products through major retailers. Operates in adjacent categories with overlapping end-customers (new parents) and competes for retail shelf and online visibility.
- Munchkin: Large baby products company with a broad catalog spanning feeding, bath, travel, and nursery goods. Targets the same new-parent customer segment as My Brest Friend and competes for both shelf space and marketing attention.
Direct peers
- Boppy: The dominant nursing pillow brand globally, offering the Boppy Original Nursing Pillow and a wider maternity/postpartum product line. Directly competes with My Brest Friend in the breastfeeding support pillow category across both DTC and major retail channels.
- Leachco: Manufactures pregnancy and nursing pillows (e.g., the Boppy/Snoogle-style supports) and other maternal comfort products. Directly competes with My Brest Friend in the nursing and maternity pillow category.
- PharMeDoc: DTC-focused brand offering pregnancy pillows, postpartum recovery products, and maternal comfort accessories. Shares My Brest Friend's direct-to-consumer model and target customer of expectant and new mothers.
Emerging players
- Babymoov: European-headquartered baby brand offering feeding, comfort, and care products including nursing pillows. An emerging international player that overlaps with My Brest Friend's product range and global DTC ambitions.
- Lansinoh: Specialist in breastfeeding support products including pumps, nipple creams, and storage. A focused emerging player that competes with My Brest Friend specifically on the breastfeeding support niche rather than the broader baby goods market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
My Brest Friend social profiles
Digital presenceMy Brest Friend financial estimates
Financial estimateRevenue estimate
Valuation estimate
My Brest Friend leadership team
Management profileNumber of profiles
Profiles1 record
My Brest Friend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
My Brest Friend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about My Brest Friend
What does My Brest Friend do?
My Brest Friend designs, sells, and ships award-winning nursing pillows engineered specifically for breastfeeding mothers and babies, alongside slipcovers, breastfeeding accessories, curated product bundles, and self-paced virtual breastfeeding courses offered in English and Spanish. The company operates exclusively as a direct-to-consumer e-commerce brand through its Shopify storefront, with global shipping and affiliate-driven demand generation.
Is My Brest Friend a public or private company?
My Brest Friend is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was My Brest Friend founded?
My Brest Friend was founded in 1999. It employs 1 to 10 people.
Where is My Brest Friend based?
My Brest Friend is headquartered in Novato, United States, in the North America region.
How does My Brest Friend make money?
Three revenue lines are on record. Product Sales - Core is the primary driver. The others are digital Products - Breastfeeding Courses and affiliate and Content Creator Program.
Who are My Brest Friend's main competitors?
Broad incumbents on record are Summer Infant, Fridababy (Frida), Ergobaby, The First Years and Munchkin. Direct peers are Boppy, Leachco and PharMeDoc. Emerging players are Babymoov and Lansinoh.
Does My Brest Friend have an API?
No public API is recorded for My Brest Friend.
What industry is My Brest Friend in?
My Brest Friend's product category is Maternity and Breastfeeding Products. Its primary akta.pro industry code is CRAIABAC, Pillows & Pillow Systems Retail, with a secondary code of CRAAAHAL, Maternity & Nursing Wear (Moms-to-be). Its SIC code is 5712.