What Monday Creative does

Monday Creative is a Vancouver-based brand insights, strategy, and creative agency founded in 2017, operating with an additional office in Portland. The firm is structured as a private, founder-led, independent agency of 11-50 employees under CEO Amanda Lee Smith. It concentrates on active, outdoor, and wellness consumer brands, with a client roster that includes lululemon (six or more campaigns delivered), Arc'teryx, Adidas, KEEN, EA Sports FIFA, and Guildford Town Centre, alongside work for education institutions, real estate, and startup clients. The agency's go-to-market is anchored in vertical specialization rather than horizontal scale, positioning it as a category insider rather than a generalist shop.

The firm generates revenue through three professional-services lines: Brand Strategy and Consulting, Creative Execution Services, and Campaign and Activation Services. Pricing is quote-based with no disclosed rates, consistent with custom creative agency engagements sized per project scope and retainer terms. Monday Creative has invested in owned thought-leadership assets, specifically the Crystal Baller trends report (now in its sixth edition) and the My Best Campaign podcast, which function as content marketing and category authority vehicles rather than revenue products. There is no proprietary technology platform, software product, or SaaS offering; all revenue derives from billable creative output and project or retainer fees.

As a service-based agency with no platform layer, Monday Creative's economics are driven by utilization, blended creative rates, and the depth of enterprise retainers, particularly with lululemon and Arc'teryx. The absence of disclosed financials means revenue must be inferred from headcount and client roster quality rather than direct figures. Geographic expansion to Portland and adjacent-vertical forays (EA Sports FIFA, retail/place-based work at Guildford Town Centre) suggest deliberate broadening of the addressable buyer base within and just beyond the core active/outdoor/wellness lane.

Name

Monday Creative

Legal name

Monday Creative Inc.

Website

https://mondaycreative.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Monday Creative is a Vancouver-based brand strategy and creative agency founded in 2017, serving active, outdoor, and wellness consumer brands through brand insights, creative execution, and campaign activation services.

Ownership category

akta.pro rank

Product category

Brand Strategy and Creative Services

NAICS

Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative Concepting & Campaign Development (BPAFAEAD), Event Strategy & Experience Design (BPAFAGAA), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Brand strategy services
• Creative agency services
• Brand identity design
• Experiential marketing
• Consumer research insights

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brand Strategy and Consulting: Agency fees for brand strategy engagements including audience research, facilitation, trend reports, market days, service design, and strategic consulting services.
2. Creative Execution Services: Fees for creative services including brand identity design, campaign creation, physical experiential design, content production (blog, social, video), naming, copywriting, digital UX/UI design, and packaging.
3. Campaign and Activation Services: Project-based fees for brand campaigns, brand activations, and always-on content/marketing services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Monday Creative is a brand insights, strategy and creative agency that delivers audience research, brand strategy, identity design, campaign development, and physical experiential design services. The firm operates a full-funnel model spanning insights, strategy and creative execution, and produces owned media including the 'My Best Campaign' podcast and 'Monday Memo' newsletter. Services are organized across three pillars: Insights (consumer research, focus groups, trend reports, facilitation), Strategy (brand strategy, campaign platforms, brand voice, launch strategy, personas, journeymapping), and Creative (brand identity, campaigns, experiential design, content production, naming, copywriting, digital UX/UI, packaging).

Product overview

Monday Creative is a brand insights, strategy and creative agency offering a comprehensive suite of services focused on the active, outdoor, and wellness industries. Their offering is organized as a unified service portfolio spanning three core pillars: Insights (consumer research, focus groups, trend reports, facilitation), Strategy (brand strategy, campaign platforms, brand voice, launch strategy, personas, journeymapping), and Creative (brand identity, campaigns, experiential design, content production, naming, copywriting, digital UX/UI, packaging). The agency also produces proprietary content including the My Best Campaign podcast hosted by CEO Amanda Lee Smith and the Monday Memo newsletter. Monday Creative specializes in performance brands and has worked with clients including KEEN, Arc'teryx, lululemon, Adidas, EA Sports FIFA, Cache Seven, and Guildford Town Centre.

Differentiator

Problem solved

Functional benefit

Brands

• Monday Creative: A brand insights, strategy and creative agency focused on active, outdoor, and wellness industries.

Products and services

• Brand Strategy
• Brand Identity Design
• Brand Campaigns
• Brand Activations
• Brand Websites
• Consumer Research & Insights
• Content Production
• Packaging Design
• Campaign Platform Development
• My Best Campaign Podcast
• Monday Memo Newsletter

Quantifiable outcome

• Over 5,800 shoppers visited the Guildford Town Centre x Smash+Tess pop-up activation
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Musqueam Indian BandcoreStrategic or Co-development PartnerMonday Creative facilitated a partnership between EA SPORTS and the Musqueam Indian Band to feature Musqueam's rich soccer culture and territory in the FIFA 23 VOLTA game mode. Monday engaged the soccer community through collaborative workshops, coordinated with 10 indigenous artists whose work was integrated into the game, and helped facilitate community day events. EA SPORTS invested back into the Musqueam soccer community through uniforms, storage, canopies and nets.
• Guildford Town CentrecoreStrategic or Co-development PartnerOngoing partnership with Guildford Town Centre in Metro Vancouver for high-impact experiential retail events. Previous activations include Surfside Café and Stardust Roller Rink. The Spring 2025 Smash+Tess pop-up generated over 5,800 visitors and 37M+ impressions.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• &Walsh: Boutique creative agency specializing in brand identity, packaging, and campaign work for consumer and lifestyle brands. Comparable as a similarly sized independent studio offering brand strategy and creative execution with comparable depth in identity design and campaign development.
• Hauser: Independent creative agency (formerly Gin Lane) specializing in brand strategy, identity, and digital experience design for wellness, CPG, and lifestyle challenger brands. Comparable as a similarly sized boutique creative agency with overlapping services (brand strategy, identity, websites, campaigns) and a shared focus on values-led consumer brands.

Broad incumbents

• Droga5: Award-winning creative agency (now part of Accenture Song) with a portfolio spanning consumer, tech, and lifestyle brands. Comparable as a full-service creative competitor pursuing enterprise clients in adjacent verticals, though at significantly greater scale and with integrated media capabilities.
• Wieden+Kennedy: Iconic Portland-headquartered creative agency founded in 1982, best known for long-running Nike work and a deep roster in active and lifestyle brands. Directly comparable as a creative agency serving overlapping enterprise clients (Nike, Adidas, lululemon, EA Sports ecosystem), though substantially larger in scale.
• Pentagram: Independent design consultancy with partners across major global cities, specializing in brand identity, packaging, and digital design. Comparable in the brand identity and packaging portion of Monday's offering, though Pentagram operates as a partner-led partnership rather than an integrated agency model.
• Anomaly: Global creative agency with offices in New York, Los Angeles, Toronto, London and Shanghai, working across brand strategy, advertising, and experience design for active, lifestyle, and consumer brands. Comparable as a full-service creative partner to similar enterprise clients, but with broader geographic reach and portfolio scope.
• Mother: Independent global creative agency network with offices in London, New York, Los Angeles, and Shanghai, known for culturally resonant campaign work for consumer and lifestyle brands. Comparable as a creative agency competing for similar active, outdoor, and wellness brand mandates.
• R/GA: Global creative and technology agency with a long track record in active and lifestyle brand work, including Nike and Adidas. Comparable as a full-service agency offering brand strategy, campaign creative, and digital experience design for similar performance and consumer brands.
• 72andSunny: Los Angeles-headquartered creative agency with a heritage of work for active, outdoor, and lifestyle brands (REI, Adidas, Nike). Comparable as a full-service creative agency targeting the same cultural and consumer mandate space, though with broader scale and a global office footprint.

Regional players

• john st. Toronto-based independent creative agency with a heritage of brand strategy and campaign work for Canadian and North American consumer brands. Comparable as a similar-sized Canadian creative peer serving enterprise clients with integrated strategy and creative capabilities, though operating primarily in the Eastern Canadian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MondayCreative
• LinkedInlinkedin.com/company/monday-creative-inc
• Instagraminstagram.com/mondaycreative.co
• Xx.com/mondayvancouver

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monday Creative