Southington-Cheshire Community YMCAs

Name

Southington-Cheshire Community YMCAs

Legal name

The Southington-Cheshire YMCAs Inc.

Website

https://sccymca.org

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Services

NAICS

Fitness and Recreational Sports Centers (713940), RV (Recreational Vehicle) Parks and Recreational Camps (7212), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Community fitness programs
• Youth development services
• Child care services
• Aquatics and swim lessons
• Summer camp programs

Headquarters

HQ city

Southington

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly membership fees charged to individuals and families. Association Membership Rates range from $27/month for youth to $112/month for Family 2 membership. Cheshire-only rates are also available at different price points.
2. Program Fees: Fees for various programs including child care, after school programs, summer camps, swim lessons, personal training, sports programs, and other activities. Revenue also comes from facility rentals and birthday party bookings.
3. Annual Support Campaign & Donations: Annual fundraising campaign collecting donations that are redistributed into the community. The organization raised $677,263 in donations in 2024 and $640,936 in 2023. Funding also comes from the United Way of Southington.
4. Car Donation Program: Vehicle donations are accepted through a partnership with Advanced Remarketing Services. The YMCA receives approximately 80% of the gross selling price of donated vehicles.
5. Planned Giving & Estate Gifts: The Heritage Society recognizes donors who include the YMCA in their estate plans through bequests, life insurance policies, charitable trusts, or other planned giving instruments.
6. Corporate Sponsorships: Annual Support Campaign sponsors at Gold, Silver, and Bronze levels. Corporate partners also pay for sponsorship benefits including logo placement, event recognition, and advertising at Y events.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Southington-Cheshire Community YMCAs is a 501(c)(3) nonprofit community organization operating multiple YMCA facilities across Southington and Cheshire, Connecticut. It sells memberships and programs including fitness facility access, personal training, swim lessons, competitive swim teams, lifeguard certification, child care and after-school programs, preschool, summer day camps, youth sports, teen leadership programs, and chronic disease prevention programs. The Y also generates revenue through facility rentals, birthday parties, corporate partnerships, fundraising events, and charitable donations.

Product overview

Southington-Cheshire Community YMCAs operates as a multi-facility community organization offering a comprehensive portfolio of health, fitness, child care, youth development, and community programs. The organization encompasses five physical locations: Southington YMCA (main branch with pool, fitness center, and gymnasium), Cheshire Community YMCA, Spirit Mind & Body Center, Sports Performance Center, YMCA Camp Sloper Outdoor Center, and YMCA Learning Center. Core programs include fitness services (Personal Training, Virtual YMCA, Sports Performance Training), aquatics (Swim Lessons, Swim Teams, Lifeguard Certification), child care (After School Programs, Preschool, Nursery School, Amazing Kids Club babysitting), summer camps (Camp Sloper, Camp Naciwonki, Camp Quinnipiac), teen programs (TwYlight, Leader's Club), community events (Apple Harvest Road Race, Race4Chase, Charity Golf Tournament), and charitable initiatives (Financial Assistance, Planned Giving, Annual Support Campaign, Donate A Car). The YMCA serves over 12,000 members across Southington and Cheshire with financial assistance available to qualifying individuals and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Southington YMCA Main branch facility at 29 High Street featuring a 6-lane 25-yard indoor swimming pool, 15,000+ square feet of fitness space, cardio and strength equipment, group cycling and aerobics studios, full gymnasium, racquetball courts, and secure card-key access for members.
• Cheshire Community YMCA Branch facility at 967 South Main Street, Cheshire CT featuring a state-of-the-art Health & Wellness Center with MX4 equipment, aquatics, child care services, and youth sports programs.
• Spirit, Mind & Body Center Smaller exercise center with a spa-like atmosphere featuring cardio and strength equipment, yoga studio, and social area, including the Women's Health and Wellness Center and Studio 130.
• Sports Performance Center Southington's most comprehensive indoor athletic training center offering speed, explosive power, strength, agility, and conditioning programs for athletes ages 11 through college level.
• YMCA Camp Sloper Outdoor center serving over 40,000 youth annually through day camp, team-building, school groups, and rentals, featuring swimming, archery, arts and crafts, boating, Ninja Warrior Course, climbing tower, and high/low ropes courses.
• YMCA Camp Naciwonki One-week summer sessions for children entering K-6 featuring arts and crafts, team-building activities, outdoor games, water activities, and a new Leadership in Training program for 6th graders.
• YMCA Camp Quinnipiac Summer day camp program offering one-week sessions for children in a safe and fun environment, building lasting relationships with campers.
• YMCA Learning Center State-licensed early childhood education center at 30 High Street providing preschool and nursery school programs for children 2.8 years and older.
• Personal Training One-on-one personal training sessions (45 minutes) with nationally accredited trainers, offering Start Me Up packages, single sessions, and 6 or 12-session packages for adults 18 and older.
• Virtual YMCA Online platform offering live and on-demand fitness classes accessible at members' convenience.
• Disease Prevention and Management Programs Comprehensive health programs including LIVESTRONG at the YMCA (cancer recovery), Diabetes Prevention, Heart Healthy, Healthy Bones, Balance Training, Arthritis Management, and Parkinson's Management programs.
• Swim Lessons YMCA Swim Lesson Curriculum for all ages including Preschool (3-5), School Age (5-12), Parent and Child Aquatics, Private Lessons, Special Needs Buddy Swim, Aqua Fit for Kids Team, and Adult Aquatics.
• Swim Team Competitive swim teams including Southington Rays and Cheshire Sea Dogs providing a safe environment that molds individuals into champions in competition and life.
• Lifeguard Certification Red Cross Lifeguarding blended learning certification course including CPR and First Aid certifications, offered for ages 15+ with swim test requirements.
• Child Care Programs Comprehensive child care including After School Programs (grades Pre K-8), Preschool, Nursery School, and Amazing Kids Club babysitting services for children 6 weeks to 12 years.
• After School Programs Before and after school child care for grades Pre K-8 at multiple school sites featuring activity-based curriculum, homework help, arts and crafts, and YMCA character development.
• Amazing Kids Club Babysitting Free babysitting services for Family level members (children 6 weeks to 12 years) available during workout hours, featuring free and guided play in a safe nurturing environment.
• Vacation Days Program Full and part-day child care programs for children grades K-8 during school vacations, featuring outdoor games, sports, arts and crafts, and occasional field trips.
• Youth Sports Diverse array of youth sports programs developing skills, teamwork, and sportsmanship through leagues, clinics, and competitive opportunities.
• TwYlight Middle school program for 6th, 7th, and 8th graders at Southington YMCA featuring Friday night activities including basketball, game room, dodgeball, and special events.
• Cheshire Leader's Club Teen character and leadership development program for ages 12-18 providing knowledge, training, volunteer service hours, and exposure to diverse groups and caring adult role models.
• Rentals and Birthday Parties Weekend facility rentals including DIY parties, themed parties with staff (Sports, Backyard Mania, Dodgeball, DJ Dance, Gymnastics, Arts and Crafts, Moon Bounce), and gym rentals.
• Apple Harvest Road Race Annual road race event featuring 5K, 5 Mile, 2 Mile Walk, Y-Cup 1-Mile Run, Middle School Cup, Chamber Corporate Cup, Color Fun Run/Walk, and Little Fritter Fun Runs.
• Race4Chase 26 Day Challenge Summer fitness challenge running June 1st, committing to 2.6 miles or 26 minutes of activity daily for 26 days in tribute to Sandy Hook victims and celebration of healthy living.
• Charity Golf Tournament Annual charity golf tournament at TPC River Highlands featuring best ball format, closest to the pin, longest drive contests, dinner, awards, and raffles.
• Membership Programs Association-wide and Cheshire-only membership tiers including Individual, Family, and Senior plans with discounts for corporate partners, military, and financial assistance available.
• Corporate Partnerships

Quantifiable outcome

• 6,214 kids served at summer day camps
• +4 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Twelve partnerships are on record, tiered gold sponsor, silver sponsor, bronze sponsor, core, minor, title sponsor and media sponsor.

• Hartford HealthCaregold sponsorGTM or Marketing PartnerGold-level Annual Support Campaign sponsor. Also serves as 2 Mile Health Walk Title Sponsor for Apple Harvest Road Race. Corporate partner providing 10% employee membership discount.
• CT Investment Advisorsgold sponsorGTM or Marketing PartnerGold-level Annual Support Campaign sponsor for the YMCA.
• Lane Webuild Groupsilver sponsorGTM or Marketing PartnerSilver-level Annual Support Campaign sponsor. Lane Construction Corporation, a major construction and infrastructure company.
• Massucci & Associatesbronze sponsorGTM or Marketing PartnerBronze-level Annual Support Campaign sponsor.
• United Way of SouthingtoncoreStrategic or Co-development PartnerMajor funder of YMCA financial assistance programs. Provides funding that enables the Y to offer scholarships and reduced-cost memberships to qualifying individuals and families.
• Advanced Remarketing ServicesminorGTM or Marketing PartnerCar donation processing partner. Handles sale of donated vehicles and returns approximately 80% of gross selling price to the YMCA.
• Six Point Wealth Advisorstitle sponsorGTM or Marketing PartnerTitle sponsor for 5 Mile and 5K events at the Apple Harvest Road Race in 2025.
• Mount Southington Ski Areatitle sponsorGTM or Marketing PartnerTitle sponsor for Little Fritter Fun Runs at the Apple Harvest Road Race.
• SoCCAtitle sponsorGTM or Marketing PartnerTitle sponsor for Color Fun Run/Walk event at the Apple Harvest Road Race.
• Hearst Mediamedia sponsorGTM or Marketing PartnerMedia sponsor for the Apple Harvest Road Race providing press coverage and advertising.
• Cheshire Craft BrewingminorGTM or Marketing PartnerHost venue for Camp Que fundraising event. Provides draft beer and venue space for the annual BBQ event.
• TPC River HighlandsminorGTM or Marketing PartnerGolf tournament venue for the annual SCCYMCA Charity Golf Tournament held in Cromwell, CT.

Scale indicators15 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Boys & Girls Clubs of America (Hartford-area affiliates): National youth development nonprofit operating clubs with similar after-school, summer camp, and youth programming targeting families of similar demographics. Comparable nonprofit model, fundraising approach, and youth mission alignment.
• Greater Hartford YMCA: Largest YMCA association in the Hartford, CT region operating multiple branches with similar fitness, child care, camp, and aquatics programs. Direct regional peer sharing the Connecticut market and overlapping YMCA member networks.
• Farmington Valley YMCA: Connecticut-based YMCA association operating branches in Farmington, Canton, and surrounding towns with comparable fitness, child care, swim, and youth programming. Direct regional peer serving an adjacent CT market.
• Jewish Community Center of Greater New Haven: Community center offering fitness, aquatics, child care, summer camps, and senior programs with a nonprofit membership model comparable to the YMCA. Similar program mix and Connecticut demographic overlap.
• New Britain-Berlin YMCA: Connecticut-based YMCA association serving nearby New Britain and Berlin communities with overlapping programming including child care, fitness, and aquatics. Direct regional peer competing for similar Connecticut member base.
• Wallingford Family YMCA: Connecticut YMCA serving Wallingford and surrounding communities with similar fitness, child care, swim, and youth sports programming. Direct regional peer in the same Connecticut ecosystem.

Broad incumbents

• Gold's Gym: National fitness chain offering membership-based access to fitness equipment, group classes, and personal training. Overlaps with the Y's fitness and personal training offerings in the same Connecticut market.
• Kindercare / Bright Horizons (Connecticut centers): National for-profit child care providers offering preschool and before/after-school care comparable to the Y's Learning Center and after-school programs. Direct competitor for working-parent child care dollars.
• Planet Fitness: National low-cost fitness chain competing for the same fitness-oriented consumer segment at ~$10-$25/month. Represents the dominant pricing pressure on YMCA membership economics for fitness-only consumers.

Emerging players

• British Swim School (Connecticut franchises): Specialty swim school franchise operating in CT offering swim lessons similar to the Y's aquatics programming. Emerging competitor targeting the same young-family and child swim lesson market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SCCYMCA
• Facebookfacebook.com/cheshirecommunityymca
• LinkedInlinkedin.com/company/sccymca
• Instagraminstagram.com/southingtoncommunityymca
• Xx.com/sccymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southington-Cheshire Community YMCAs