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New Britain-Berlin YMCA

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Namestring
New Britain-Berlin YMCA
Legal namestring
New Britain-Berlin YMCA
Websiteurl
nbbymca.org
Company typeenum
Private
Founded yearint
2017
Descriptiontext

The New Britain-Berlin YMCA operates as the New Britain-Berlin branch of the Meriden-New Britain-Berlin YMCA association, a Connecticut nonprofit community organization headquartered at 50 High Street, New Britain, and led by CEO John Benigni. The merged association was formed in 2017 by combining the Meriden and New Britain-Berlin YMCAs, and today serves more than 11,600 members with a staff of 826 plus 172 summer seasonal positions. Programs are delivered across ten plus locations spanning dedicated fitness centers, athletic facilities, art centers, child care sites inside local schools, an outdoor sports park, and the Hart House Residence for single working men.

The organization's portfolio covers seven program verticals: Child Care (infant/toddler, preschool, before/after-school care, vacation fun days, snow day club, child watch); Health and Fitness (group exercise, personal training, CrossFit, massage, blood pressure self-monitoring, cardiac rehabilitation, workplace wellness); Aquatics (adult and youth lessons, Seals competitive swim team); Sports (basketball, soccer, T-ball, pickleball, gymnastics, karate, ski club, cornhole league, golf simulator); Camps (Camp Thundermoon day camp with traditional and specialty tracks plus bus transportation); Education (American Red Cross certification courses, STEM Academy with NASA/3M/Cox/Napier Foundation grant funding, Youth and Government civic program); and Arts (art, dance, piano, origami, salsa/kizomba). Pricing mixes annual/monthly membership dues, per-session program fees, weekly child care subscriptions, and Medicare-subsidized senior access via Silver Sneakers, Silver and Fit, and Renew Active.

Revenue mechanics combine recurring membership dues, one-time program and registration fees, and a recurring grants and donations stream from foundations (Cox Charities, 3M, Napier Foundation, NASA), corporate partners, the United Way, and individual giving. Distribution is regional within New Britain, Berlin, and Meriden through direct membership, school-embedded programs, online self-serve registration via Daxko, and phone or in-person sign-up. There is no proprietary technology platform; operations rely on third-party SaaS such as TeachingStrategies tadpoles for parent communication and standard YMCA back-office systems, and the technology stack is not a differentiator.

Short descriptiontext

The New Britain-Berlin YMCA is a Connecticut nonprofit community organization delivering child care, fitness, aquatics, sports, camps, arts, STEM education, and senior wellness to more than 11,600 members across New Britain, Berlin, and Meriden through school-embedded programs and dedicated YMCA facilities.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew Britain, United States
HQ citystring
New Britain
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices10 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
community fitness membership, licensed child care, before and after school care, summer day camp, youth sports programs
Industry2 codes
1Arts, Sports & Recreation-Based Youth Development Nonprofits
CodeBPAGADAJPrimaryYes
2Youth Multi-Sport Camps (General Athletics, Summer Camps)
CodeMPAKAJAAPrimaryNo
NAICS code4 codes
  • Fitness and Recreational Sports Centers713940
  • Sports and Recreation Instruction61162
  • Recreational and Vacation Camps (except Campgrounds)721214
  • Rooming and Boarding Houses, Dormitories, and Workers' Camps7213
SIC code3 codes
  • Services-Membership Sports & Recreation Clubs7997
  • Services-Child Day Care Services8351
  • Hotels, Rooming Houses, Camps & Other Lodging Places7000
Product category
Community fitness and youth services
Revenue model3 records
1Membership Dues
TypeSubscription Recurring
Description

Annual and monthly membership fees for individuals and families providing access to fitness facilities, pools, and group exercise classes

nbbymca.org
2Program Fees
TypeOne Time License
Description

Fees for child care, summer camp, swimming lessons, sports programs, arts programs, STEM programs, and educational courses

nbbymca.org
3Grants and Donations
TypeSubscription Recurring
Description

Funding from foundations including Cox Charities, 3M, Napier Foundation, and NASA for STEM education programs

nbbymca.org
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details36 tiers
1Individual Personal Training
ModelPer seatBilling cadencePay-as-you-go
Notes

1 hour session: $80; 5 hours: $215; 10 hours: $325. All rates per person.

nbbymca.org
2Personal Training for Two
ModelPer seatBilling cadencePay-as-you-go
Notes

$349 for 10 sessions (train with friend or family member)

nbbymca.org
3Blood Pressure Program (4 months)
ModelSubscriptionBilling cadenceMulti-year contract
Notes

Full Member: $65; Program Member: $85; Non-Member: $105

nbbymca.org
4Cardiac Rehab Program
ModelSubscriptionBilling cadenceMonthly
Notes

Full Member: $25/month; Program Member: $55/month

nbbymca.org
5Massage Therapy
ModelPer seatBilling cadencePay-as-you-go
Notes

30 minutes: $35; 1 hour: $70; Every 10th massage is FREE

nbbymca.org
6Mixed Media Art Class
ModelPer seatBilling cadenceMulti-year contract
Notes

Full Member Fee: $144; Program Member: $174; Drop-in: $30

nbbymca.org
7Belly Dancing
ModelPer seatBilling cadenceMulti-year contract
Notes

Full Member: $65; Program Members: $65; Non-Members: $80; Drop-in: $25

nbbymca.org
8Dance Program
ModelSubscriptionBilling cadenceMonthly
Notes

Full Member Fee: $92/month; Program Member Fee: $104/month (4-month sessions)

nbbymca.org
9Salsa & Kizomba
ModelPer seatBilling cadencePay-as-you-go
Notes

Individual: Full Member $55, Program Member $65, Non Member $75; Couples: Full Member $95, Program Member $105, Non Member $115

nbbymca.org
10Piano Lessons
ModelSubscriptionBilling cadenceMonthly
Notes

Full Members: $110 for 4-week session; Program Members: $140 for 4-week session

nbbymca.org
11Origami Workshops
ModelPer seatBilling cadencePay-as-you-go
Notes

$25 per participant

nbbymca.org
12Middle School Strength Training
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member Fee: $55; Program Member Fee: $65 (5-week program)

nbbymca.org
13Calisthenics with Cam (6 weeks)
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member: $30; Program Member: $35; Non Member: $40

nbbymca.org
14Traditional Summer Camp
ModelPer seatBilling cadencePay-as-you-go
Notes

$185/week for Members; $195/week for Non-Members; Registration fee: $35

nbbymca.org
15Extended Care
ModelPer seatBilling cadenceWeekly
Notes

Before Care: $45/week; After Care: $55/week

nbbymca.org
16Leaders Club
ModelPer seatBilling cadenceWeekly
Notes

$140/week for Members; $150/week for Non-Members

nbbymca.org
17Specialty Camps
ModelPer seatBilling cadencePay-as-you-go
Notes

$238/week for Members; $248/week for Non-Members; $35 Camp Fun Fee

nbbymca.org
18New Britain Before & After School Care
ModelSubscriptionBilling cadenceWeekly
Notes

Full Youth Members: AM $55/week, PM $70/week, Combo $125/week; Youth Program Members: AM $65/week, PM $80/week, Combo $145/week

nbbymca.org
19Berlin Before & After School Care
ModelSubscriptionBilling cadenceWeekly
Notes

AM $72/week; PM $92/week; AM+PM $164/week; Half Day $42/day

nbbymca.org
20Vacation Fun Days
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member: $50/day; Program Member: $75/day

nbbymca.org
21Snow Day Club
ModelPer seatBilling cadencePay-as-you-go
Notes

1 day: $45 Members/$65 Non-members; 2 days: $90/$130; 3 days: $135/$195

nbbymca.org
22Infant & Toddler Care
ModelSubscriptionBilling cadenceWeekly
Notes

Care4Kids accepted; infant formula and nutritious food program included

nbbymca.org
23Men's Basketball League
ModelPer seatBilling cadencePay-as-you-go
Notes

$900 per team (6 team minimum, 14 team maximum)

nbbymca.org
24Alton Brooks Basketball League
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member: $109; Program Member: $129

nbbymca.org
25Flag Football
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member: $79; Program Member: $99

nbbymca.org
26Karate
ModelSubscriptionBilling cadenceMonthly
Notes

Full Member: $45/month; Program Member: $70/month; Non-member: $95/month

nbbymca.org
27Pickleball
ModelSubscriptionBilling cadenceMonthly
Notes

Program Member: $65 (1 day/week) or $125 (2+ days/week); Non-member: $20 drop-in

nbbymca.org
28Ski Club
ModelPer seatBilling cadencePay-as-you-go
Notes

$175 per child (transportation/supervision); Lift tickets and equipment additional

nbbymca.org
29Soccer & T-Ball
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member: $69; Program Member: $89

nbbymca.org
30Cornhole League
ModelPer seatBilling cadencePay-as-you-go
Notes

YMCA members: $40/team; Non-members: $50/team; Individual: $25/$30

nbbymca.org
31Adult Swimming Lessons
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member: $125; Program Member: $155; Non-Member: $225

nbbymca.org
32Children's Swimming Lessons
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member Fee: $103; Program Member Fee: $133

nbbymca.org
33Pool Party
ModelPer seatBilling cadencePay-as-you-go
Notes

Full Member: $210; Program Member: $235; Non-Member: $285

nbbymca.org
34Workplace Wellness
ModelOtherBilling cadencePay-as-you-go
Notes

Customized corporate wellness programs including special membership rates, fitness center management, team building

nbbymca.org
35Red Cross Certifications
ModelPer seatBilling cadencePay-as-you-go
Notes

Babysitting Training: $150; Lifeguard Recertification: $200; CPR/First Aid: $75

nbbymca.org
36STEM Programs
ModelPer seatBilling cadencePay-as-you-go
Notes

Outdoor STEM Adventures: $35; Engineering Structures: varies; Robotics: varies; A Y membership is NOT required

nbbymca.org
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1Camp Thundermoon
Description

Summer day camp program for youth ages 5-14 offering traditional camp activities, art, cooking, sports, STEM, and theater camps at McGee Middle School in Berlin, CT.

nbbymca.org
Core offering1 text field

New Britain-Berlin YMCA is a community-based nonprofit that delivers membership-based access to fitness facilities, pools, and group exercise classes, alongside a broad portfolio of fee-based programs including licensed child care, preschool, before/after school care, summer day camp, youth and adult sports, aquatics, arts classes, STEM education, and American Red Cross certification courses. One membership covers all Meriden-New Britain-Berlin association locations, and programs are also delivered at partner elementary and middle school sites.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Over 11,600 members served through the combined association
Product overview1 text field

New Britain-Berlin YMCA operates as a community nonprofit organization offering a comprehensive portfolio of programs and services organized into distinct categories: Child Care (infant/toddler care, preschool, before/after school care, school vacation programs, snow day club, child watch), Health & Fitness (group exercise classes, personal training, massage therapy, specialized health programs), Camps (Camp Thundermoon day camp with traditional and specialty programs), Arts (dance, music lessons, origami, visual arts), Education (Red Cross certifications, STEM Academy, Youth and Government), Sports (basketball, gymnastics, karate, pickleball, swimming, and more), and Aquatics (swim lessons and competitive swim team). The organization also provides residential housing through Hart House Residence and event venue services. These programs are unified by the YMCA's mission of youth development, healthy living, and social responsibility, with membership-based and program-fee access models.

Product and service44 records
1Infant & Toddler Care
CategoryChild Care
Description

Licensed infant and toddler child care providing a safe, nurturing environment with experienced teachers; for working parents of children from infancy through toddler age.

2Preschool Programs
CategoryChild Care
Description

High-quality nurturing preschool programs preparing children for success in school, available at multiple New Britain and Berlin sites.

3Before & After School Care
CategoryChild Care
Description

School-day before and after care programs at New Britain and Berlin elementary schools, with combo AM/PM packages for families needing full-day coverage.

4School Vacation Fun Days
CategoryChild Care
Description

Full-day supervised programming for K-5 children on school vacation days and holidays, at New Britain and Berlin locations.

5Snow Day Club
CategoryChild Care
Description

Drop-in child care offered on snow days for K-5 students, with sliding multi-day pricing for members and non-members.

6Child Watch
CategoryChild Care
Description

Included child watch service for full YMCA members while they work out, available for children 6 months to 12 years old.

7Health & Fitness Membership
CategoryHealth & Fitness
Description

Full facility and program membership providing access to fitness centers, pools, group exercise, and program discounts at all Meriden and New Britain-Berlin YMCA locations.

8Blood Pressure Self-Monitoring Program (B.P.S.M.)
CategoryHealth & Fitness
Description

Four-month clinically guided blood pressure self-monitoring program that includes weekly one-on-one meetings and a complimentary blood pressure cuff, following American Heart Association guidance.

9Cardiac Rehabilitation Program
CategoryHealth & Fitness
Description

Maintenance cardiac rehabilitation program for graduates of phase one/two care, focusing on phases three and four under registered nurse supervision.

10CrossFit
CategoryHealth & Fitness
Description

Licensed CrossFit training at the Meriden Y Athletic Center featuring functional movements scaled for all ages and fitness levels.

11Group Exercise Classes
CategoryHealth & Fitness
Description

Adult group exercise classes including Boot Camp, Yoga, Pilates, ZUMBA, Spinning, Strength Circuit, Tai Chi, Water Aerobics, and Silver Sneakers Classic at New Britain and Meriden locations.

12Personal Fitness & Training
CategoryHealth & Fitness
Description

Individual and partner personal training with nationally certified staff, with sessions tailored to personal goals and ability.

13Workplace Wellness
CategoryHealth & Fitness
Description

Customized corporate wellness programs for local employers, including on-site classes, fitness center management, special membership rates, and CPR/First Aid certification.

14Massage Therapy
CategoryHealth & Fitness
Description

Licensed massage therapy services offering stress reduction, muscle relief, and sports recovery in 30-minute and 1-hour sessions.

15Camp Thundermoon
CategoryCamp
Description

Summer day camp at McGee Middle School for ages 5-14 offering traditional activities plus specialty camps in art, cooking, sports, STEM, and theater, with optional bus transportation.

16Traditional Day Camp
CategoryCamp
Description

Traditional summer day camp for K through grade 10 featuring games, water activities, arts and crafts, and sports designed to build confidence and friendships.

17Specialty Camps
CategoryCamp
Description

Specialty summer day camps offering focused programming in art, cooking, sports, STEM, and theater for campers exploring specific interests.

18Camp Bus Transportation
CategoryCamp
Description

Bus transportation for Camp Thundermoon with multiple New Britain pickup and drop-off locations to ease family logistics.

19Art Classes
CategoryArts
Description

Mixed media art classes for ages 7+ taught at the Meriden YMCA Art Center (Art Garage) in a fun, creative environment.

20Belly Dancing
CategoryArts
Description

Low-impact belly dance class for adults of all ages, taught by instructor Laska in multi-week fall sessions.

21Dance Programs
CategoryArts
Description

Dance classes for kids and teens ages 3 and up in Tap, Ballet, Hip Hop, Jazz, Contemporary, Acro, Lyrical, and Modern, with competition track optional.

22Salsa & Kizomba Classes
CategoryArts
Description

Adult salsa and kizomba lessons for individuals and couples ages 18+, taught by Edward Trueheart.

23Piano Lessons
CategoryArts
Description

Private piano lessons for children building confidence, creativity, and a lifelong love of music in a supportive environment.

24Origami Workshops
CategoryArts
Description

Origami workshops for various age groups, including summer fun sessions and seasonal decoration classes.

25Red Cross Certification Courses
CategoryEducation
Description

American Red Cross certification courses in Babysitting with Pediatric First Aid/CPR/AED, Lifeguard Certification, Lifeguard Recertification, and CPR/First Aid, valid for two years.

26STEM Programs
CategoryEducation
Description

STEM Academy programs including Outdoor STEM Adventures, Engineering Structures, STEAM Explorations, Robotics, and Satellite Design Challenge, delivered at Mountain Mist Outdoor Center.

27Youth and Government
CategoryEducation
Description

Model government civic engagement program for middle and high school students, run in partnership with Berlin High School and New Britain High School.

28Youth & Adult Sports Programs
CategorySports
Description

Comprehensive youth and adult sports programs including basketball, disc golf, flag football, gymnastics, karate, pickleball, ski club, soccer, T-Ball, volleyball, cornhole, and Sports Sundays.

29Men's Basketball League
CategorySports
Description

Adult men's basketball league ages 18 and up with playoffs and a championship, running Sunday evenings from October to December.

30Youth Basketball
CategorySports
Description

Youth basketball programs including Fall Basketball Training & League for ages 5-15 and the Alton Brooks Basketball League for ages 4-15.

31Friday Night Ballers
CategorySports
Description

Free co-ed basketball league for grades 6-8 with two games per night at the New Britain YMCA gymnasium and a season-ending family event.

32Golf Simulator
CategorySports
Description

Skytrak Golf Simulator with open play in half-hour and one-hour increments, included with Health Center membership.

33Gymnastics
CategorySports
Description

Gymnastics at the Meriden YMCA Athletic Center offering youth and adult lessons, team programs, USAG-certified coaches, and classes for students with special needs.

34Karate
CategorySports
Description

Japanese Shotokan Karate classes for ages 5 through adult led by a 4th degree black belt chief instructor, focusing on balance, strength, focus, coordination, flexibility, and endurance.

35Pickleball
CategorySports
Description

Pickleball program with open play and beginner lessons, offered multiple days a week with member and non-member pricing.

36Ski Club
CategorySports
Description

Berlin YMCA Ski Club partnership with Mount Southington for grades 3-12, providing transportation, supervision, lift tickets, equipment rental, and lessons.

37Soccer & T-Ball
CategorySports
Description

Fall Soccer and T-Ball training program introducing young athletes ages 4-10 to sports fundamentals in a fun, positive environment.

38Cornhole League
CategorySports
Description

Cornhole league with team and individual options including the Sizzling Senior Summer program for members and a fall league for ages 16 and up.

39Adult Group Swim Lessons
CategoryAquatics
Description

Adult Learn-to-Swim group lessons on Thursday evenings, capped at 5 participants, covering swimming fundamentals and water safety.

40Children's Group Swim Lessons
CategoryAquatics
Description

Children's swim lessons across YMCA progressive stages including Swim Starters, Swim Basics, and Swim Strokes, with multiple session options.

41Seals Swim Team
CategoryAquatics
Description

Competitive and recreational swim team for ages 5-18 through the Seals, with opportunities to compete in USA Swimming meets.

42Rec Express
CategoryCommunity Program
Description

Free summer drop-in program at Willow Street Park for children grades K and up, featuring games, sports, STEM, enrichment, and arts and crafts.

43Hart House Residence
CategoryHousing
Description

Short and long-term housing for single working men age 21 and older, offering furnished single-occupancy rooms with community amenities at the Hart House.

44Birthday Parties
CategoryEvent Services
Description

Birthday party packages including Pool Party, CrossFit Kids Party, and Gymnastics Party options at YMCA locations.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership11 partners
Strategic tierMinorTypeOthers
Description

Community partner of the Meriden-New Britain-Berlin YMCA, appearing on the community partners logo section of the website

Strategic tierMinorTypeOthers
Description

Community partner organization supporting the local community through partnership with the YMCA

Strategic tierCoreTypeStrategic or Co-development Partner
Description

YMCA operates before/after school care programs, preschool, and infant/toddler care within Berlin elementary schools including Hubbard Elementary, McGee Middle School, Griswold Elementary, and Willard Elementary. Youth and Government program delegations are run by teachers from Berlin High School.

Strategic tierMinorTypeOthers
Description

Community partner and local government supporter of the YMCA, listed on community partners section

Strategic tierCoreTypeStrategic or Co-development Partner
Description

YMCA operates before/after school care programs in New Britain elementary schools. Youth and Government program delegation is run by teachers from New Britain High School.

Strategic tierMinorTypeOthers
Description

Community partner organization supporting the YMCA through partnership

Strategic tierMinorTypeOthers
Description

YMCA's Blood Pressure Self Monitoring (B.P.S.M.) program follows American Heart Association recommendations for self-monitoring blood pressure

Strategic tierCoreTypeStrategic or Co-development Partner
Description

YMCA offers American Red Cross certification courses including Babysitting Training, Pediatric First Aid/CPR/AED, Lifeguard Certification, and CPR/First Aid courses. All certifications valid for two years.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Ski Club partnership with Mount Southington ski resort for winter skiing programs for Berlin Schools Grades 3-12

10CT Lions Club
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Alan Daninhirsch CT Lions Pathfinders Disc Golf Course at YMCA Outdoor Center. CT Lions support the Pathfinders program for children with diabetes including summer camp sessions at Mountain Mist.

nbbymca.org
11CT Alliance of YMCAs
Strategic tierCoreTypeStrategic or Co-development Partner
Description

The Meriden YMCA belongs to CT Alliance of YMCAs, working together to strengthen communities. The alliance is comprised of 23 YMCAs, each volunteer led, advocating for needs of children, families, and individuals throughout Connecticut.

nbbymca.org
Recent move8 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Greater Hartford area community center offering fitness, aquatics, child care, camps, arts, and senior programming under a nonprofit model — overlapping mission and product breadth with the YMCA.

TypeDirect peer
Description

Local youth-development nonprofit serving the same New Britain geography with after-school, summer camp, and youth programming. Competes directly for the same youth and family segments and grant funding.

TypeBroad incumbent
Description

National mid-priced fitness club operating Connecticut locations with broad fitness, group exercise, and pool amenities. Direct competitor for adult family memberships.

TypeBroad incumbent
Description

National youth-development nonprofit franchise with overlapping after-school, camp, and teen programming. Competes for the same youth/family demographic and the same school-district and foundation grant pools.

TypeDirect peer
Description

Neighboring Connecticut YMCA offering a comparable mix of membership fitness, child care, youth sports, and aquatics. Directly comparable in scale, mission, and product portfolio within the same CT Alliance of YMCAs.

TypeBroad incumbent
Description

National low-cost fitness chain with multiple Connecticut locations. Competes for the price-sensitive individual adult membership segment that underpins YMCA dues revenue.

TypeBroad incumbent
Description

Global 24/7 franchise fitness operator with Connecticut locations. Competes for convenience-driven adult fitness members, particularly outside core YMCA operating hours.

TypeDirect peer
Description

CT Alliance of YMCAs member serving a similar suburban Connecticut market with membership, child care, sports, swim, and camp offerings. Closest peer on geographic and program-mix dimensions.

9West Hartford YMCA
TypeDirect peer
Description

Connecticut YMCA operating under the same statewide alliance, providing fitness, aquatics, youth programs, and child care in a comparable community-nonprofit model.

10Greenwich YMCA
TypeDirect peer
Description

CT Alliance of YMCAs member delivering a similar full-lifecycle mix of fitness, child care, swim, sports, and camp programming. Strong product and operating-model comparability.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

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Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment5 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles13 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

New Britain-Berlin YMCA

Community fitness and youth servicesnbbymca.org

The New Britain-Berlin YMCA is a Connecticut nonprofit community organization delivering child care, fitness, aquatics, sports, camps, arts, STEM education, and senior wellness to more than 11,600 members across New Britain, Berlin, and Meriden through school-embedded programs and dedicated YMCA facilities.

What New Britain-Berlin YMCA does

The New Britain-Berlin YMCA operates as the New Britain-Berlin branch of the Meriden-New Britain-Berlin YMCA association, a Connecticut nonprofit community organization headquartered at 50 High Street, New Britain, and led by CEO John Benigni. The merged association was formed in 2017 by combining the Meriden and New Britain-Berlin YMCAs, and today serves more than 11,600 members with a staff of 826 plus 172 summer seasonal positions. Programs are delivered across ten plus locations spanning dedicated fitness centers, athletic facilities, art centers, child care sites inside local schools, an outdoor sports park, and the Hart House Residence for single working men.

The organization's portfolio covers seven program verticals: Child Care (infant/toddler, preschool, before/after-school care, vacation fun days, snow day club, child watch); Health and Fitness (group exercise, personal training, CrossFit, massage, blood pressure self-monitoring, cardiac rehabilitation, workplace wellness); Aquatics (adult and youth lessons, Seals competitive swim team); Sports (basketball, soccer, T-ball, pickleball, gymnastics, karate, ski club, cornhole league, golf simulator); Camps (Camp Thundermoon day camp with traditional and specialty tracks plus bus transportation); Education (American Red Cross certification courses, STEM Academy with NASA/3M/Cox/Napier Foundation grant funding, Youth and Government civic program); and Arts (art, dance, piano, origami, salsa/kizomba). Pricing mixes annual/monthly membership dues, per-session program fees, weekly child care subscriptions, and Medicare-subsidized senior access via Silver Sneakers, Silver and Fit, and Renew Active.

Revenue mechanics combine recurring membership dues, one-time program and registration fees, and a recurring grants and donations stream from foundations (Cox Charities, 3M, Napier Foundation, NASA), corporate partners, the United Way, and individual giving. Distribution is regional within New Britain, Berlin, and Meriden through direct membership, school-embedded programs, online self-serve registration via Daxko, and phone or in-person sign-up. There is no proprietary technology platform; operations rely on third-party SaaS such as TeachingStrategies tadpoles for parent communication and standard YMCA back-office systems, and the technology stack is not a differentiator.

New Britain-Berlin YMCA firmographics

Firmographics
Name
New Britain-Berlin YMCA
Legal name
New Britain-Berlin YMCA
Website
https://nbbymca.org
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
The New Britain-Berlin YMCA is a Connecticut nonprofit community organization delivering child care, fitness, aquatics, sports, camps, arts, STEM education, and senior wellness to more than 11,600 members across New Britain, Berlin, and Meriden through school-embedded programs and dedicated YMCA facilities.
Ownership category
akta.pro rank

New Britain-Berlin YMCA industry classification

Industry
Product category
Community fitness and youth services
NAICS
Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214), Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213)
SIC
Services-Membership Sports & Recreation Clubs (7997), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
akta.pro primary industry
Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
akta.pro secondary industry
Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

  • Community fitness membership
  • Licensed child care
  • Before and after school care
  • Summer day camp
  • Youth sports programs

Where New Britain-Berlin YMCA is headquartered

Location

Headquarters

HQ city
New Britain
HQ country
United States
HQ region
North America

Offices10 records

Markets served

New Britain-Berlin YMCA business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Membership Dues: Annual and monthly membership fees for individuals and families providing access to fitness facilities, pools, and group exercise classes
  2. Program Fees: Fees for child care, summer camp, swimming lessons, sports programs, arts programs, STEM programs, and educational courses
  3. Grants and Donations: Funding from foundations including Cox Charities, 3M, Napier Foundation, and NASA for STEM education programs

Pricing tiers

ModelBillingPrice
Per seatPay-as-you-goIndividual Personal Training
Per seatPay-as-you-goPersonal Training for Two
SubscriptionMulti-year contractBlood Pressure Program (4 months)
SubscriptionMonthlyCardiac Rehab Program
Per seatPay-as-you-goMassage Therapy
Per seatMulti-year contractMixed Media Art Class
Per seatMulti-year contractBelly Dancing
SubscriptionMonthlyDance Program
Per seatPay-as-you-goSalsa & Kizomba
SubscriptionMonthlyPiano Lessons
Per seatPay-as-you-goOrigami Workshops
Per seatPay-as-you-goMiddle School Strength Training
Per seatPay-as-you-goCalisthenics with Cam (6 weeks)
Per seatPay-as-you-goTraditional Summer Camp
Per seatWeeklyExtended Care
Per seatWeeklyLeaders Club
Per seatPay-as-you-goSpecialty Camps
SubscriptionWeeklyNew Britain Before & After School Care
SubscriptionWeeklyBerlin Before & After School Care
Per seatPay-as-you-goVacation Fun Days
Per seatPay-as-you-goSnow Day Club
SubscriptionWeeklyInfant & Toddler Care
Per seatPay-as-you-goMen's Basketball League
Per seatPay-as-you-goAlton Brooks Basketball League
Per seatPay-as-you-goFlag Football
SubscriptionMonthlyKarate
SubscriptionMonthlyPickleball
Per seatPay-as-you-goSki Club
Per seatPay-as-you-goSoccer & T-Ball
Per seatPay-as-you-goCornhole League
Per seatPay-as-you-goAdult Swimming Lessons
Per seatPay-as-you-goChildren's Swimming Lessons
Per seatPay-as-you-goPool Party
OtherPay-as-you-goWorkplace Wellness
Per seatPay-as-you-goRed Cross Certifications
Per seatPay-as-you-goSTEM Programs

Distribution channels5 records

Marketing channels6 records

New Britain-Berlin YMCA product offering

Product offering

Core offering

New Britain-Berlin YMCA is a community-based nonprofit that delivers membership-based access to fitness facilities, pools, and group exercise classes, alongside a broad portfolio of fee-based programs including licensed child care, preschool, before/after school care, summer day camp, youth and adult sports, aquatics, arts classes, STEM education, and American Red Cross certification courses. One membership covers all Meriden-New Britain-Berlin association locations, and programs are also delivered at partner elementary and middle school sites.

Product overview

New Britain-Berlin YMCA operates as a community nonprofit organization offering a comprehensive portfolio of programs and services organized into distinct categories: Child Care (infant/toddler care, preschool, before/after school care, school vacation programs, snow day club, child watch), Health & Fitness (group exercise classes, personal training, massage therapy, specialized health programs), Camps (Camp Thundermoon day camp with traditional and specialty programs), Arts (dance, music lessons, origami, visual arts), Education (Red Cross certifications, STEM Academy, Youth and Government), Sports (basketball, gymnastics, karate, pickleball, swimming, and more), and Aquatics (swim lessons and competitive swim team). The organization also provides residential housing through Hart House Residence and event venue services. These programs are unified by the YMCA's mission of youth development, healthy living, and social responsibility, with membership-based and program-fee access models.

Differentiator

Problem solved

Functional benefit

Brands

  • Camp Thundermoon: Summer day camp program for youth ages 5-14 offering traditional camp activities, art, cooking, sports, STEM, and theater camps at McGee Middle School in Berlin, CT.

Products and services

  • Infant & Toddler Care Licensed infant and toddler child care providing a safe, nurturing environment with experienced teachers; for working parents of children from infancy through toddler age.
  • Preschool Programs High-quality nurturing preschool programs preparing children for success in school, available at multiple New Britain and Berlin sites.
  • Before & After School Care School-day before and after care programs at New Britain and Berlin elementary schools, with combo AM/PM packages for families needing full-day coverage.
  • School Vacation Fun Days Full-day supervised programming for K-5 children on school vacation days and holidays, at New Britain and Berlin locations.
  • Snow Day Club Drop-in child care offered on snow days for K-5 students, with sliding multi-day pricing for members and non-members.
  • Child Watch Included child watch service for full YMCA members while they work out, available for children 6 months to 12 years old.
  • Health & Fitness Membership Full facility and program membership providing access to fitness centers, pools, group exercise, and program discounts at all Meriden and New Britain-Berlin YMCA locations.
  • Blood Pressure Self-Monitoring Program (B.P.S.M.) Four-month clinically guided blood pressure self-monitoring program that includes weekly one-on-one meetings and a complimentary blood pressure cuff, following American Heart Association guidance.
  • Cardiac Rehabilitation Program Maintenance cardiac rehabilitation program for graduates of phase one/two care, focusing on phases three and four under registered nurse supervision.
  • CrossFit Licensed CrossFit training at the Meriden Y Athletic Center featuring functional movements scaled for all ages and fitness levels.
  • Group Exercise Classes Adult group exercise classes including Boot Camp, Yoga, Pilates, ZUMBA, Spinning, Strength Circuit, Tai Chi, Water Aerobics, and Silver Sneakers Classic at New Britain and Meriden locations.
  • Personal Fitness & Training Individual and partner personal training with nationally certified staff, with sessions tailored to personal goals and ability.
  • Workplace Wellness Customized corporate wellness programs for local employers, including on-site classes, fitness center management, special membership rates, and CPR/First Aid certification.
  • Massage Therapy Licensed massage therapy services offering stress reduction, muscle relief, and sports recovery in 30-minute and 1-hour sessions.
  • Camp Thundermoon Summer day camp at McGee Middle School for ages 5-14 offering traditional activities plus specialty camps in art, cooking, sports, STEM, and theater, with optional bus transportation.
  • Traditional Day Camp Traditional summer day camp for K through grade 10 featuring games, water activities, arts and crafts, and sports designed to build confidence and friendships.
  • Specialty Camps Specialty summer day camps offering focused programming in art, cooking, sports, STEM, and theater for campers exploring specific interests.
  • Camp Bus Transportation Bus transportation for Camp Thundermoon with multiple New Britain pickup and drop-off locations to ease family logistics.
  • Art Classes Mixed media art classes for ages 7+ taught at the Meriden YMCA Art Center (Art Garage) in a fun, creative environment.
  • Belly Dancing Low-impact belly dance class for adults of all ages, taught by instructor Laska in multi-week fall sessions.
  • Dance Programs Dance classes for kids and teens ages 3 and up in Tap, Ballet, Hip Hop, Jazz, Contemporary, Acro, Lyrical, and Modern, with competition track optional.
  • Salsa & Kizomba Classes Adult salsa and kizomba lessons for individuals and couples ages 18+, taught by Edward Trueheart.
  • Piano Lessons Private piano lessons for children building confidence, creativity, and a lifelong love of music in a supportive environment.
  • Origami Workshops Origami workshops for various age groups, including summer fun sessions and seasonal decoration classes.
  • Red Cross Certification Courses American Red Cross certification courses in Babysitting with Pediatric First Aid/CPR/AED, Lifeguard Certification, Lifeguard Recertification, and CPR/First Aid, valid for two years.
  • STEM Programs STEM Academy programs including Outdoor STEM Adventures, Engineering Structures, STEAM Explorations, Robotics, and Satellite Design Challenge, delivered at Mountain Mist Outdoor Center.
  • Youth and Government Model government civic engagement program for middle and high school students, run in partnership with Berlin High School and New Britain High School.
  • Youth & Adult Sports Programs Comprehensive youth and adult sports programs including basketball, disc golf, flag football, gymnastics, karate, pickleball, ski club, soccer, T-Ball, volleyball, cornhole, and Sports Sundays.
  • Men's Basketball League Adult men's basketball league ages 18 and up with playoffs and a championship, running Sunday evenings from October to December.
  • Youth Basketball Youth basketball programs including Fall Basketball Training & League for ages 5-15 and the Alton Brooks Basketball League for ages 4-15.
  • Friday Night Ballers Free co-ed basketball league for grades 6-8 with two games per night at the New Britain YMCA gymnasium and a season-ending family event.
  • Golf Simulator Skytrak Golf Simulator with open play in half-hour and one-hour increments, included with Health Center membership.
  • Gymnastics Gymnastics at the Meriden YMCA Athletic Center offering youth and adult lessons, team programs, USAG-certified coaches, and classes for students with special needs.
  • Karate Japanese Shotokan Karate classes for ages 5 through adult led by a 4th degree black belt chief instructor, focusing on balance, strength, focus, coordination, flexibility, and endurance.
  • Pickleball Pickleball program with open play and beginner lessons, offered multiple days a week with member and non-member pricing.
  • Ski Club Berlin YMCA Ski Club partnership with Mount Southington for grades 3-12, providing transportation, supervision, lift tickets, equipment rental, and lessons.
  • Soccer & T-Ball Fall Soccer and T-Ball training program introducing young athletes ages 4-10 to sports fundamentals in a fun, positive environment.
  • Cornhole League Cornhole league with team and individual options including the Sizzling Senior Summer program for members and a fall league for ages 16 and up.
  • Adult Group Swim Lessons Adult Learn-to-Swim group lessons on Thursday evenings, capped at 5 participants, covering swimming fundamentals and water safety.
  • Children's Group Swim Lessons Children's swim lessons across YMCA progressive stages including Swim Starters, Swim Basics, and Swim Strokes, with multiple session options.
  • Seals Swim Team Competitive and recreational swim team for ages 5-18 through the Seals, with opportunities to compete in USA Swimming meets.
  • Rec Express Free summer drop-in program at Willow Street Park for children grades K and up, featuring games, sports, STEM, enrichment, and arts and crafts.
  • Hart House Residence Short and long-term housing for single working men age 21 and older, offering furnished single-occupancy rooms with community amenities at the Hart House.
  • Birthday Parties Birthday party packages including Pool Party, CrossFit Kids Party, and Gymnastics Party options at YMCA locations.

Quantifiable outcome

  • Over 11,600 members served through the combined association

Companies that use New Britain-Berlin YMCA

Customer profile

Named customers4 records

Segments5 records

Ideal customer profiles4 records

New Britain-Berlin YMCA technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

New Britain-Berlin YMCA partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered minor and core.

  • Link Mechanical Services, Inc.minorOthersCommunity partner of the Meriden-New Britain-Berlin YMCA, appearing on the community partners logo section of the website
  • New Britain Bees BaseballminorOthersCommunity partner organization supporting the local community through partnership with the YMCA
  • Berlin Public SchoolscoreStrategic or Co-development PartnerYMCA operates before/after school care programs, preschool, and infant/toddler care within Berlin elementary schools including Hubbard Elementary, McGee Middle School, Griswold Elementary, and Willard Elementary. Youth and Government program delegations are run by teachers from Berlin High School.
  • City of New BritainminorOthersCommunity partner and local government supporter of the YMCA, listed on community partners section
  • Consolidated School District of New BritaincoreStrategic or Co-development PartnerYMCA operates before/after school care programs in New Britain elementary schools. Youth and Government program delegation is run by teachers from New Britain High School.
  • United WayminorOthersCommunity partner organization supporting the YMCA through partnership
  • American Heart AssociationminorOthersYMCA's Blood Pressure Self Monitoring (B.P.S.M.) program follows American Heart Association recommendations for self-monitoring blood pressure
  • American Red CrosscoreStrategic or Co-development PartnerYMCA offers American Red Cross certification courses including Babysitting Training, Pediatric First Aid/CPR/AED, Lifeguard Certification, and CPR/First Aid courses. All certifications valid for two years.
  • Mount SouthingtonminorStrategic or Co-development PartnerSki Club partnership with Mount Southington ski resort for winter skiing programs for Berlin Schools Grades 3-12
  • CT Lions ClubminorStrategic or Co-development PartnerAlan Daninhirsch CT Lions Pathfinders Disc Golf Course at YMCA Outdoor Center. CT Lions support the Pathfinders program for children with diabetes including summer camp sessions at Mountain Mist.
  • CT Alliance of YMCAscoreStrategic or Co-development PartnerThe Meriden YMCA belongs to CT Alliance of YMCAs, working together to strengthen communities. The alliance is comprised of 23 YMCAs, each volunteer led, advocating for needs of children, families, and individuals throughout Connecticut.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

New Britain-Berlin YMCA competitors and assessment

Company assessment

Broad incumbents

  • Mandell Jewish Community Center: Greater Hartford area community center offering fitness, aquatics, child care, camps, arts, and senior programming under a nonprofit model — overlapping mission and product breadth with the YMCA.
  • LA Fitness: National mid-priced fitness club operating Connecticut locations with broad fitness, group exercise, and pool amenities. Direct competitor for adult family memberships.
  • Boys & Girls Clubs of America: National youth-development nonprofit franchise with overlapping after-school, camp, and teen programming. Competes for the same youth/family demographic and the same school-district and foundation grant pools.
  • Planet Fitness: National low-cost fitness chain with multiple Connecticut locations. Competes for the price-sensitive individual adult membership segment that underpins YMCA dues revenue.
  • Anytime Fitness: Global 24/7 franchise fitness operator with Connecticut locations. Competes for convenience-driven adult fitness members, particularly outside core YMCA operating hours.

Direct peers

  • Boys & Girls Club of New Britain: Local youth-development nonprofit serving the same New Britain geography with after-school, summer camp, and youth programming. Competes directly for the same youth and family segments and grant funding.
  • Wallingford YMCA: Neighboring Connecticut YMCA offering a comparable mix of membership fitness, child care, youth sports, and aquatics. Directly comparable in scale, mission, and product portfolio within the same CT Alliance of YMCAs.
  • Southington Community YMCA: CT Alliance of YMCAs member serving a similar suburban Connecticut market with membership, child care, sports, swim, and camp offerings. Closest peer on geographic and program-mix dimensions.
  • West Hartford YMCA: Connecticut YMCA operating under the same statewide alliance, providing fitness, aquatics, youth programs, and child care in a comparable community-nonprofit model.
  • Greenwich YMCA: CT Alliance of YMCAs member delivering a similar full-lifecycle mix of fitness, child care, swim, sports, and camp programming. Strong product and operating-model comparability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

New Britain-Berlin YMCA social profiles

Digital presence

New Britain-Berlin YMCA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

New Britain-Berlin YMCA leadership team

Management profile

Number of profiles

Profiles13 records

New Britain-Berlin YMCA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

New Britain-Berlin YMCA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Britain-Berlin YMCA

What does New Britain-Berlin YMCA do?

New Britain-Berlin YMCA is a community-based nonprofit that delivers membership-based access to fitness facilities, pools, and group exercise classes, alongside a broad portfolio of fee-based programs including licensed child care, preschool, before/after school care, summer day camp, youth and adult sports, aquatics, arts classes, STEM education, and American Red Cross certification courses. One membership covers all Meriden-New Britain-Berlin association locations, and programs are also delivered at partner elementary and middle school sites.

Is New Britain-Berlin YMCA a public or private company?

New Britain-Berlin YMCA is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was New Britain-Berlin YMCA founded?

New Britain-Berlin YMCA was founded in 2017. It employs 11 to 50 people.

Where is New Britain-Berlin YMCA based?

New Britain-Berlin YMCA is headquartered in New Britain, United States, in the North America region.

How does New Britain-Berlin YMCA make money?

Three revenue lines are on record. Membership Dues are the primary driver. The others are program Fees and grants and Donations.

Who are New Britain-Berlin YMCA's main competitors?

Broad incumbents on record are Mandell Jewish Community Center, LA Fitness, Boys & Girls Clubs of America, Planet Fitness and Anytime Fitness. Direct peers are Boys & Girls Club of New Britain, Wallingford YMCA, Southington Community YMCA, West Hartford YMCA and Greenwich YMCA.

Does New Britain-Berlin YMCA have an API?

No public API is recorded for New Britain-Berlin YMCA.

What industry is New Britain-Berlin YMCA in?

New Britain-Berlin YMCA's product category is Community fitness and youth services. Its primary akta.pro industry code is BPAGADAJ, Arts, Sports & Recreation-Based Youth Development Nonprofits, with a secondary code of MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps). Its NAICS code is 713940 and its SIC code is 7997.

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