Central Florida Motorsports
Central Florida Motorsports (CFM Performance) is a Longwood, Florida-based micro-manufacturer and D2C e-commerce retailer, founded 1996, that designs and sells billet aluminum valve cover breathers and related aftermarket performance parts to automotive enthusiasts in the US and internationally.
- Company typePrivate
- Founded1996
- HeadquartersLongwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Central Florida Motorsports does
Central Florida Motorsports, Inc. (operating as CFM Performance) is a privately held, US-based micro-manufacturer and e-commerce retailer of aftermarket automotive performance parts, founded in 1996 and headquartered in Longwood, Florida. The company manufactures and sells billet aluminum valve cover breathers and a small catalog of related performance components (replacement filters, engine torque mounts, symposer delete kits, short throw shifters, catch can adapters) primarily targeted at enthusiasts modifying sports cars, muscle cars, and hot rods across a broad set of vehicle platforms including Ford, GM, Dodge/Chrysler/Jeep, Honda/Acura, Toyota, Nissan, Mazda, Mitsubishi, Subaru, BMW, VW/Audi, Hyundai, and Fiat. The site also functions as a multi-brand storefront distributing third-party performance brands such as COBB, K&N, AEM, Borla, and Steeda.
CFM's flagship technical differentiator is an integrated one-way check ball combined with a mesh and disc baffle system inside the breather, which the company claims is unique in the market. The check ball keeps unmetered air from passing through during PCV operation, while the internal baffle separates oil from air to protect the filter element. Products are made from 6061 aluminum in the USA, with finish options (powder coat, chrome, hydro dip) and custom engraving available.
The business model is straightforward direct-to-consumer e-commerce. Sales occur through c-f-m.com with self-serve checkout, supplemented by phone/text customer service and a social media presence on Twitter, Facebook, Instagram, and YouTube. Pricing is unit-level (ranging from approximately $7.49 for replacement grommets to $99.95 for lower engine torque mounts, with featured breather kits at $84.95-$94.95), and revenue is entirely transactional with no subscription or recurring component. Orders ship primarily via UPS domestically and USPS for lightweight and international orders. The company is independently owned, has 1-10 employees, has never raised outside funding, and discloses no revenue figures.
Central Florida Motorsports firmographics
Firmographics- Name
- Central Florida Motorsports
- Legal name
- Central Florida Motorsports, Inc.
- Website
- https://c-f-m.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Central Florida Motorsports (CFM Performance) is a Longwood, Florida-based micro-manufacturer and D2C e-commerce retailer, founded 1996, that designs and sells billet aluminum valve cover breathers and related aftermarket performance parts to automotive enthusiasts in the US and internationally.
- Ownership category
- akta.pro rank
Central Florida Motorsports industry classification
Industry- Product category
- Automotive Performance Parts
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)
- akta.pro primary industry
- Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)
Keywords
Where Central Florida Motorsports is headquartered
LocationHeadquarters
- HQ city
- Longwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Central Florida Motorsports business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Parts Sales: Direct-to-consumer online sales of automotive performance parts including billet valve cover breathers, replacement filters, and accessories. Single transactions with no recurring revenue model.
- Gift Certificates: Digital gift certificates sold in various denominations ($10, $25, $50, $100) for redemption on the e-commerce platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valve Cover Breather Kits |
| Unit Pricing | Pay-as-you-go | Replacement Filters and Accessories |
| Unit Pricing | Pay-as-you-go | Engine Components |
| Unit Pricing | Pay-as-you-go | Gift Certificates |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Central Florida Motorsports product offering
Product offeringCore offering
Central Florida Motorsports (CFM Performance) manufactures and sells billet aluminum valve cover breathers featuring a proprietary check ball baffle system, along with related automotive performance parts and accessories for car enthusiasts, sold direct-to-consumer through their own e-commerce platform.
Product overview
CFM Performance (Central Florida Motorsports) operates an e-commerce platform specializing in billet aluminum valve cover breathers and performance automotive parts. The core product line consists of proprietary CFM Billet Valve Cover Breathers featuring an integrated check ball and baffle system, complemented by related accessories including replacement filters, grommets, and catch can adapters. The company also distributes complementary performance parts from third-party brands including COBB, K&N, AEM, Borla, Steeda, and others through their online catalog. Product offerings span multiple vehicle platforms including Ford (Mustang, Focus, Fiesta, F-150), GM (Corvette, Camaro, CTS-V), Dodge (Challenger, Charger, Hellcat), Honda, Toyota, Nissan, Mazda, Mitsubishi, and others. The company sells direct to consumers via their e-commerce site, offering free shipping on select items and wholesale pricing options.
Differentiator
Problem solved
Functional benefit
Products and services
- CFM Billet Valve Cover Breathers
- CFM Replacement Filters
- CFM Billet Torque Mounts
- CFM Billet Symposer Delete
- CFM Billet Shifters
- CFM Grommets
- CFM Billet Antenna Kit
- CFM Decals
- CFM Gift Certificates
Companies that use Central Florida Motorsports
Customer profileSegments1 record
Ideal customer profiles1 record
Central Florida Motorsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Central Florida Motorsports partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trail Sniper Off RoadminorTrail Sniper Off Road is a brand carried by Central Florida Motorsports for off-road accessories including Jeep Wrangler antenna products and accessories.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Central Florida Motorsports competitors and assessment
Company assessmentBroad incumbents
- K&N Engineering: Major aftermarket filtration and performance parts manufacturer, already distributed through CFM's storefront. Comparable as an air-filtration/breather-focused brand with a much broader catalog and global distribution.
- Holley Performance: Large performance aftermarket holding company encompassing multiple brands (Holley, MSD, Flowmaster, etc.). Competes broadly in the same D2C and dealer channels where CFM sells.
- Summit Racing Equipment: Largest US direct-to-consumer retailer/distributor of aftermarket performance parts. Comparable as a multi-brand enthusiast channel where CFM and its competitors compete for shelf visibility.
- Borla Performance Industries: Major aftermarket exhaust and performance parts manufacturer selling D2C and through resellers. Currently a brand distributed on CFM's storefront, comparable in USA-made premium positioning.
Direct peers
- COBB Tuning: Aftermarket performance parts and tuning brand focused on Subaru, Ford, Mazda, and other enthusiast platforms. Direct peer in the D2C performance-parts model and a current brand carried on CFM's storefront.
- Mishimoto: Manufacturer and direct-to-consumer seller of aftermarket automotive performance parts (cooling, intake, oil management). Highly comparable to CFM as a USA-positioned enthusiast brand selling proprietary billet components online.
- AEM Performance Electronics: Aftermarket performance electronics, intakes, and filtration brand selling direct to enthusiasts. Comparable D2C positioning and a current brand distributed through CFM's site.
- GrimmSpeed: Aftermarket performance parts manufacturer focused on Subaru WRX/STI platforms. Comparable as a small-batch USA-based billet parts maker selling direct to enthusiasts.
- Steeda Autosports: Aftermarket performance parts manufacturer specializing in Ford vehicles (Mustang, Focus, F-150). Direct overlap with CFM's Ford platform SKUs and torque-mount/shifter product categories.
- Perrin Performance: Aftermarket performance parts manufacturer specializing in Subaru and other import platforms. Direct peer in proprietary billet components, online D2C sales, and enthusiast branding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Central Florida Motorsports social profiles
Digital presenceCentral Florida Motorsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Florida Motorsports leadership team
Management profileNumber of profiles
Central Florida Motorsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Florida Motorsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Florida Motorsports
What does Central Florida Motorsports do?
Central Florida Motorsports (CFM Performance) manufactures and sells billet aluminum valve cover breathers featuring a proprietary check ball baffle system, along with related automotive performance parts and accessories for car enthusiasts, sold direct-to-consumer through their own e-commerce platform.
Is Central Florida Motorsports a public or private company?
Central Florida Motorsports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Central Florida Motorsports founded?
Central Florida Motorsports was founded in 1996. It employs 1 to 10 people.
Where is Central Florida Motorsports based?
Central Florida Motorsports is headquartered in Longwood, United States, in the North America region.
How does Central Florida Motorsports make money?
Two revenue lines are on record. E-commerce Parts Sales are the primary driver. The others are gift Certificates.
Who are Central Florida Motorsports's main competitors?
Broad incumbents on record are K&N Engineering, Holley Performance, Summit Racing Equipment and Borla Performance Industries. Direct peers are COBB Tuning, Mishimoto, AEM Performance Electronics, GrimmSpeed, Steeda Autosports and Perrin Performance.
Does Central Florida Motorsports have an API?
No public API is recorded for Central Florida Motorsports.
What industry is Central Florida Motorsports in?
Central Florida Motorsports's product category is Automotive Performance Parts. Its primary akta.pro industry code is IMACALAF, Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters). Its NAICS code is 333413 and its SIC code is 3050.