Malone Given Parsons
- Company typePrivate
- Founded1978
- HeadquartersMarkham, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Malone Given Parsons firmographics
Firmographics- Name
- Malone Given Parsons
- Legal name
- Malone Given Parsons Ltd.
- Website
- https://mgp.ca
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Malone Given Parsons industry classification
Industry- Product category
- Urban Planning Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Urban Planning & Master Planning (BPAHAKAD)
- akta.pro secondary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
Keywords
Where Malone Given Parsons is headquartered
LocationHeadquarters
- HQ city
- Markham
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Malone Given Parsons business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Planning Consulting Services: Professional planning consulting engagements for land use planning, development approvals, urban design, master planning, growth management strategies, and land economics. Services provided to both public sector clients (municipalities, regions) and private sector clients (developers, landowners).
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Malone Given Parsons product offering
Product offeringCore offering
Malone Given Parsons is a planning consulting firm providing land use and development planning, master planning, community and urban design, growth management strategies, land economics, expert testimony at LPAT/OMB tribunals, and real estate development due diligence. Services are delivered through project-based engagements to municipalities, regional governments, developers, and landowners across Southern Ontario, supported by a proprietary GIS-based mapping platform covering the Greater Golden Horseshoe.
Product overview
Malone Given Parsons is a land use planning and development consulting firm offering a unified portfolio of planning services. The core offerings include the GGHA Planned Urban Structure Map (a comprehensive GIS-based mapping product of Southern Ontario land use), Land Supply Analysis Reports (detailed municipal land inventory analysis), and policy papers such as the Growth Plan Right analysis. Service offerings encompass Development Approvals, Community and Urban Design, Development Management, Expert Evidence (LPAT/OMB), and Real Estate and Development Due Diligence. These services are delivered through specific project engagements including secondary plans, block plans, land base analyses, and landowner group management.
Differentiator
Problem solved
Functional benefit
Products and services
- Development Approvals
- Community and Urban Design
- Development Management
- Expert Evidence (LPAT/OMB)
- Real Estate and Development Due Diligence
- GGHA Planned Urban Structure Map A composite GIS-based mapping product of major land use designations and infrastructure for Southern Ontario, created by digitizing lower-tier municipal Official Plans and interpreting planning policy to create generalized land use categories. Maintained continuously since 2001.
- Land Supply Analysis Reports Detailed land use mapping and GIS database analysis providing accurate accounting of greenfield land supply in the Greater Toronto and Hamilton Area, Simcoe County, Barrie, Orillia, and Waterloo Region, with mapping and land area statistics for municipalities.
- Getting the Growth Plan Right Policy Paper Policy analysis paper summarizing key issues with implementation of the 2006 Growth Plan and consequences of proposed 2016 amendments, with recommendations for policy improvements.
Quantifiable outcome
- 3,000+ projects completed over four decades
- +1 more outcomes
Companies that use Malone Given Parsons
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Malone Given Parsons technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Malone Given Parsons partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Regions of Halton, Peel, York, Durham, Niagara, Waterloo, and Simcoe CountycoreCollaborative relationship with regional municipalities for land use mapping verification and planning policy development. MGP shared land use and Designated Greenfield Area mapping files with municipalities, with some verifying their own work aligns with MGP's analysis. This collaboration supports evidence-driven provincial planning policy development.
- Ministry of Municipal Affairs and Ontario Growth SecretariatcoreWorking relationship with provincial ministries to provide evidence-driven planning policy recommendations. MGP provided land use mapping files to the Province for consideration in preparing the Growth Plan, supporting informed policy development based on accurate land use data.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Malone Given Parsons competitors and assessment
Company assessmentBroad incumbents
- Stantec: Global professional services firm with a Canadian planning, urban design, and land development practice that competes with MGP for larger integrated municipal and developer mandates across Ontario.
- IBI Group: Global architecture, engineering, and planning firm with significant activity in Ontario municipal planning, urban design, and development approvals — overlapping capabilities but operating at materially larger scale and scope than MGP.
- WSP: Global professional services firm (including legacy MMM Group) with one of the largest Ontario planning and land development practices, competing with MGP for major municipal and developer planning engagements.
- Dillon Consulting: Canadian engineering and planning consultancy with a substantial Ontario land development and municipal planning practice — broader service portfolio and larger scale than MGP, but directly competes on planning mandates.
Direct peers
- Hemson Consulting: Ontario-based planning and land economics consultancy specializing in growth management, land supply analysis, and municipal planning policy across the Greater Golden Horseshoe — the most directly comparable peer to MGP in terms of geography, service mix, and client base.
- Bousfields: Toronto-based planning consultancy serving municipalities and private developers across Ontario with development approvals, Official Plan reviews, and LPAT/OMB representation — closely overlapping MGP's service portfolio and Greater Toronto Area client base.
- Meridian Planning Consultants: Ontario boutique planning firm providing development approvals, land use planning, and tribunal services to municipalities and developers — comparable in size and positioning to MGP within the same Southern Ontario market.
- N. Barry Lyon Consultants: Toronto-based planning consultancy providing development approvals, planning due diligence, and OMB/LPAT representation to landowners and developers in the GTA — comparable boutique competitor within MGP's core geography.
- Urban Strategies: Canadian planning consultancy delivering land use, urban design, and growth management services to public and private sector clients, with overlapping project types in master planning, community design, and development approvals.
- GSP Group: Ontario-based planning firm providing land use planning, development approvals, and project management across the Greater Golden Horseshoe, competing for similar municipal and developer clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Malone Given Parsons social profiles
Digital presenceMalone Given Parsons financial estimates
Financial estimateRevenue estimate
Valuation estimate
Malone Given Parsons leadership team
Management profileNumber of profiles
Profiles2 records
Malone Given Parsons funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Malone Given Parsons M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Malone Given Parsons
What does Malone Given Parsons do?
Malone Given Parsons is a planning consulting firm providing land use and development planning, master planning, community and urban design, growth management strategies, land economics, expert testimony at LPAT/OMB tribunals, and real estate development due diligence. Services are delivered through project-based engagements to municipalities, regional governments, developers, and landowners across Southern Ontario, supported by a proprietary GIS-based mapping platform covering the Greater Golden Horseshoe.
Is Malone Given Parsons a public or private company?
Malone Given Parsons is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Malone Given Parsons founded?
Malone Given Parsons was founded in 1978. It employs 11 to 50 people.
Where is Malone Given Parsons based?
Malone Given Parsons is headquartered in Markham, Canada, in the North America region.
How does Malone Given Parsons make money?
One revenue line is on record: planning Consulting Services.
Who are Malone Given Parsons's main competitors?
Broad incumbents on record are Stantec, IBI Group, WSP and Dillon Consulting. Direct peers are Hemson Consulting, Bousfields, Meridian Planning Consultants, N. Barry Lyon Consultants, Urban Strategies and GSP Group.
Does Malone Given Parsons have an API?
No public API is recorded for Malone Given Parsons.
What industry is Malone Given Parsons in?
Malone Given Parsons's product category is Urban Planning Consulting. Its primary akta.pro industry code is BPAHAKAD, Urban Planning & Master Planning, with a secondary code of BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its NAICS code is 54161 and its SIC code is 8742.