Genghis Capital
Genghis Capital is a Kenya-licensed investment and asset management firm offering equity brokerage, fixed income and OTC trading, corporate finance advisory, mutual funds and pension products to individual, institutional and corporate clients, distributed through relationship managers and the G-Kuze mobile app.
- Company typePrivate
- Founded1994
- HeadquartersWestlands, Kenya
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Genghis Capital does
Genghis Capital Limited is a privately-held, Nairobi-based investment and asset management firm operating under licenses from the Capital Markets Authority (CMA), the Retirement Benefits Authority (RBA) and as a member of the Nairobi Securities Exchange (NSE). It serves four primary customer segments — individual investors, institutional and high-net-worth clients, retirement fund sponsors, and corporate clients — through three core service lines: Investment Banking (NSE equity brokerage, fixed income and OTC trading, corporate finance and transaction advisory, NOMAD services for the GEMS segment), Asset Management (Collective Investment Schemes, the Hela Imara Money Market Fund, the GenCap Individual Pension Plan, the Income Drawdown Fund, and private wealth management), and Corporate Research (award-winning coverage of the top 40 NSE counters plus the Genghis Weekly Cross-Asset Strategy publication).
Underlying technology consists of two client-facing digital channels — the G-Kuze mobile application (iOS/Android) and the ActiveTrader web trading platform at genghis.kenyaonlinetrading.com — layered on top of the firm's relationship brokerage distribution through its Westlands head office and email-based trade instructions. There is no disclosed AI/ML capability, SDK, API product, or third-party platform integration in the available data.
The firm's revenue model combines transaction-based brokerage commissions (1.5% or 1.78% per transaction as set by CMA, plus ~0.32% pass-through CMA/NSE/CDSC levies), recurring asset management and pension administration fees, corporate finance advisory fees, and a KES 100 monthly account maintenance fee (charged only in months with trades). Go-to-market is sales-led relationship brokerage supplemented by content marketing (research distribution, media appearances, roadshows) and self-serve digital onboarding via G-Kuze.
Genghis Capital firmographics
Firmographics- Name
- Genghis Capital
- Legal name
- Genghis Capital Limited
- Website
- https://genghis-capital.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Genghis Capital is a Kenya-licensed investment and asset management firm offering equity brokerage, fixed income and OTC trading, corporate finance advisory, mutual funds and pension products to individual, institutional and corporate clients, distributed through relationship managers and the G-Kuze mobile app.
- Ownership category
- akta.pro rank
Genghis Capital industry classification
Industry- Product category
- Investment Banking & Asset Management
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (523940), Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)
- akta.pro primary industry
- Retirement & Pension Planning (401(k)/IRA) (FSAEAAAD)
- akta.pro secondary industries
- Equity Research (FSACAGAA), Strategy & Thematic Research (FSACAGAG)
Keywords
Where Genghis Capital is headquartered
LocationHeadquarters
- HQ city
- Westlands
- HQ country
- Kenya
- HQ region
- Africa
Offices3 records
Markets served
Genghis Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Brokerage Commission: Brokerage commission charged per transaction, calculated as percentage of transaction consideration (number of shares multiplied by share price). Rates of 1.5% or 1.78% per transaction as regulated by Capital Markets Authority.
- Fees and Levies: Additional transaction costs including Capital Markets Authority, Nairobi Securities Exchange, and Central Depository Settlement Corporation fees totaling approximately 0.32% of transaction consideration.
- Asset Management Fees: Fees from managing Collective Investment Schemes (CIS), Retirement Benefits Products including Individual Pension Plans, Umbrella Retirement Schemes, and Wealth Management services.
- Corporate Finance Advisory: Transaction advisory services and corporate finance solutions provided to corporate clients.
- Account Maintenance Fees: KES 100 account fee charged only in months with trades in the account. No charges for opening CDS accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard brokerage commission rate |
| Transaction based/ take rate | Pay-as-you-go | Regulatory fees and levies |
| Unit Pricing | Pay-as-you-go | Income Drawdown Fund minimum investment |
| Unit Pricing | Monthly | Individual Pension Plan contribution |
| Unit Pricing | Pay-as-you-go | Money Market Fund minimum investment |
| Subscription | Monthly | Account maintenance fee |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Genghis Capital product offering
Product offeringCore offering
Genghis Capital provides securities trading, fund management, wealth management, corporate finance advisory, and economic research services in Kenya. It is licensed by the Capital Markets Authority and Retirement Benefits Authority, and operates as a member of the Nairobi Securities Exchange. Its product set includes the Hela Imara Money Market Fund, GenCap Individual Pension Plan, GenCap Income Drawdown Fund, and securities brokerage for NSE-listed equities, fixed income, and OTC instruments.
Product overview
Genghis Capital is a licensed investment and asset management firm offering a comprehensive suite of financial products across Investment Banking (equities, fixed income, OTC trading), Asset Management (collective investment schemes, retirement benefits, wealth management), and Corporate Research. The core product portfolio centers on the Money Market Fund (Hela Imara), Individual Pension Plan (IPP), and Income Drawdown Fund, supported by digital platforms including the G-Kuze mobile app and ActiveTrader online trading platform. The company operates as a NSE member with CMA and RBA licensing.
Differentiator
Problem solved
Functional benefit
Brands
- G-Kuze: Mobile application gateway for smarter investing with powerful tools, expert insights, and seamless wealth-building experience.
- Hela Imara
- GenCap Individual Pension Plan (IPP)
- GenCap Income Drawdown Fund
Products and services
- Investment Banking
Quantifiable outcome
- Multiple Kenya Capital Markets Awards including Stockbroker of the Year (2011, Winner), Research Team awards (2011, 2013)
- +2 more outcomes
Companies that use Genghis Capital
Customer profileSegments4 records
Ideal customer profiles4 records
Genghis Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Genghis Capital partnerships and signals
Strategic signalScale indicators6 records
Recent moves9 records
Expansion highlights5 records
Genghis Capital competitors and assessment
Company assessmentDirect peers
- Standard Investment Bank: Kenyan investment bank and stockbroker providing equities trading, fixed income, and corporate finance services on the NSE — competing directly for retail, institutional, and advisory wallet share.
- SBG Securities: Kenyan stockbroker (formerly Sterling Capital) offering equities, fixed income, OTC trading and corporate finance — a direct competitor for NSE order flow and corporate advisory mandates.
- Kestrel Capital: Kenyan investment bank and stockbroker offering securities trading, asset management, corporate finance, and research on the NSE — directly comparable to Genghis Capital across the full investment banking stack.
- Faida Investment Bank: Nairobi-based investment bank delivering securities brokerage, corporate finance advisory, and asset management — competing head-to-head with Genghis for Kenyan institutional mandates and IPO advisory work.
- Dyer & Blair: Long-established Kenyan stockbroker and investment bank providing equity trading, fixed income, corporate finance, and research — closely mirrors Genghis Capital's product mix and target institutional/HNW clients on the NSE.
- AIB Capital: Nairobi-based investment bank and licensed CMA intermediary providing brokerage, asset management, and corporate finance — directly overlaps Genghis Capital's licence footprint and target client segments.
Broad incumbents
- NCBA Investment Bank: Investment banking arm of NCBA Group providing securities trading, advisory, and asset management — a larger, bank-affiliated competitor with deeper balance sheet and cross-sell reach in the Kenyan market.
- Old Mutual Investment Group Kenya: Large asset manager and wealth provider with unit trusts, pension, and investment solutions in Kenya — competes for the same retail and institutional savings pool that feeds Genghis's CIS and IPP products.
- Equity Securities Limited: Brokerage arm of Equity Group Holdings, leveraging a bank-grade distribution network to provide equities trading and advisory across Kenya — broader incumbent competing with Genghis on retail flow and corporate finance.
- Britam Asset Management Kenya: Kenyan asset management business within Britam Holdings offering unit trusts, pension schemes, and wealth management — competing for the same retirement and savings AUM as Genghis Capital's CIS and IPP products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Genghis Capital social profiles
Digital presenceGenghis Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genghis Capital leadership team
Management profileNumber of profiles
Profiles8 records
Genghis Capital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genghis Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genghis Capital
What does Genghis Capital do?
Genghis Capital provides securities trading, fund management, wealth management, corporate finance advisory, and economic research services in Kenya. It is licensed by the Capital Markets Authority and Retirement Benefits Authority, and operates as a member of the Nairobi Securities Exchange. Its product set includes the Hela Imara Money Market Fund, GenCap Individual Pension Plan, GenCap Income Drawdown Fund, and securities brokerage for NSE-listed equities, fixed income, and OTC instruments.
Is Genghis Capital a public or private company?
Genghis Capital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genghis Capital founded?
Genghis Capital was founded in 1994. It employs 51 to 100 people.
Where is Genghis Capital based?
Genghis Capital is headquartered in Westlands, Kenya, in the Africa region.
How does Genghis Capital make money?
Five revenue lines are on record. Brokerage Commission is the primary driver. The others are fees and Levies, asset Management Fees, corporate Finance Advisory and account Maintenance Fees.
Who are Genghis Capital's main competitors?
Direct peers on record are Standard Investment Bank, SBG Securities, Kestrel Capital, Faida Investment Bank, Dyer & Blair and AIB Capital. Broad incumbents are NCBA Investment Bank, Old Mutual Investment Group Kenya, Equity Securities Limited and Britam Asset Management Kenya.
Does Genghis Capital have an API?
No public API is recorded for Genghis Capital.
What industry is Genghis Capital in?
Genghis Capital's product category is Investment Banking & Asset Management. Its primary akta.pro industry code is FSAEAAAD, Retirement & Pension Planning (401(k)/IRA), with a secondary code of FSACAGAA, Equity Research. Its NAICS code is 5231 and its SIC code is 6211.