PURE Pharma

What PURE Pharma does

PUREN Pharma GmbH & Co. KG is a Munich-based, privately-held German pharmaceutical company operating as a wholly-owned subsidiary of Aurobindo Pharma Ltd (Hyderabad, India), a generic-pharmaceutical conglomerate with 24,000+ employees distributing to 155 countries. Founded in 1982, the company maintains a 51-100 employee German organization and offers a portfolio of more than 1,400 generic pharmaceutical products spanning prescription medications (antibiotics, cardiovascular, antihistamines, CNS) and over-the-counter products (NSAIDs, antispasmodics, anti-diarrheals, sleep aids, PPIs), as well as food supplements (PUREN Vitalstoffkomplex), medical-device cosmetics (XERODENT), and the ABITIMA CLINIC dermatological skincare line.

Its core offering consists of off-patent generic medicines developed and manufactured by the parent group and commercialized in Germany through pharmaceutical wholesalers serving retail pharmacies, hospital pharmacies, and online pharmacy platforms (DocMorris, Shop-Apotheke, Apo.com). The company participates in statutory health insurance tender contracts (Rabattverträge), and product orders are routed via the German Pharmazentralnummer (PZN) system. Notable recent activity includes positioning as a leading domestic supplier during Germany's 2023-2024 antibiotic shortage crisis — including emergency import of US-approved pediatric antibiotic suspensions and the 2024 launch of Amoxicillin PUREN Filmtabletten — as well as a sustained humanitarian partnership with action medeor e.V. donating over 730,000 medicine packages to 55 hospitals in Ukraine since February 2022.

The business model is classic B2B pharmaceutical distribution: PUREN Pharma generates revenue through one-time sales of generic products to wholesalers and pharmacies at negotiated rates, with no public pricing disclosure, minimum order thresholds (200 packages for hospital supply), and a 15 EUR minimum quantity surcharge for orders under 30 packages per AGB terms. Customer segments span healthcare providers (doctors, hospitals), pharmacies (retail and hospital), and end consumers purchasing OTC and supplement products through both physical and online pharmacy channels. The leadership team, led by Managing Director & Country Head Tomaž Pirman, includes dedicated regulatory, pharmacovigilance, and quality functions reflecting the company's compliance orientation within the EU Falsification Directive framework.

Name

PURE Pharma

Legal name

PUREN Pharma GmbH & Co. KG

Website

https://puren-pharma.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

PUREN Pharma GmbH & Co. KG is a Munich-based German subsidiary of Aurobindo Pharma Ltd, distributing a portfolio of 1,400+ generic pharmaceuticals, OTC products, food supplements, and cosmetics through pharmacies and pharmaceutical wholesalers across Germany.

Ownership category

akta.pro rank

Product category

Generic Pharmaceuticals

NAICS

Pharmaceutical Preparation Manufacturing (325412), Pharmaceutical and Medicine Manufacturing (3254)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Small-Molecule Generics (Branded/Unbranded) (HLAIABAA)

akta.pro secondary industry

Generic Hospital & Institutional Products (HLAIABAL)

Keywords

• Generic pharmaceuticals
• Prescription medicines
• Over-the-counter products
• Antibiotic supply
• Dietary supplements

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Generic Pharmaceuticals: Sale of generic pharmaceutical products including prescription medicines and over-the-counter products through pharmaceutical wholesalers to pharmacies and hospitals in Germany.
2. Nutraceuticals and Cosmeceuticals: Sale of dietary supplements (PUREN Vitalstoffkomplex) and skincare products (ABITIMA CLINIC line) through pharmacies.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PUREN Pharma is a German pharmaceutical company that develops, produces, and distributes a portfolio of over 1,400 generic prescription and over-the-counter medicines, alongside food supplements and dermatological skincare products, sold through pharmaceutical wholesalers and pharmacies across Germany. It operates as a subsidiary of Aurobindo Pharma Ltd and is a key supplier in antibiotic supply security.

Product overview

PUREN Pharma is a German pharmaceutical company offering a diversified portfolio of over 1,400 generic pharmaceutical products spanning prescription medications and over-the-counter (OTC) products. The portfolio includes prescription antibiotics (Amoxicillin PUREN Filmtabletten in 500mg/750mg/1000mg, Amoxicillin/Aurobindo and AmoxiClav/Aurobindo antibiotic suspensions), cardiovascular medications (Pentalong 50mg for angina treatment), antihistamines (Bilastin PUREN, DesloPUREN), NSAIDs (IBU-PUREN AKUT, Diclofenac PUREN Gel), anti-diarrheals (Loperamid PUREN akut), antispasmodics (Butylscopolamin PUREN), and sleep aids (DORMUTIL N). The company also offers food supplements (PUREN Vitalstoffkomplex in Granulat and Direktgranulat forms), medical devices/cosmetics (XERODENT Orange for dry mouth), and the ABITIMA CLINIC skincare line (facial cream, body care products, shampoo, Urea lotion). Products are distributed through pharmacies and pharmaceutical wholesalers in Germany. The company operates as a subsidiary of Aurobindo Pharma Ltd. (India).

Differentiator

Problem solved

Functional benefit

Brands

• ABITIMA® CLINIC: Dermatological skincare product line including body lotion, body cream, body gel, facial cream, hand cream, shower & bath oil, and shampoo.
• PUREN Vitalstoffkomplex
• XERODENT
• Pentalong®

Products and services

• Mometason PUREN Heuschnupfenspray Nasal spray containing Mometasonfuroat-Monohydrat (50 micrograms per spray) for symptomatic treatment of seasonal allergic rhinitis in adults.
• Bilastin PUREN Antihistamine tablets containing Bilastin 20 mg for treatment of allergic rhinitis symptoms.
• Amoxicillin PUREN Filmtabletten Antibiotic film-coated tablets containing Amoxicillin available in 500mg, 750mg, and 1000mg strengths for treating bacterial infections. Orderable via pharmaceutical wholesalers using Pharmazentralnummern (PZN).
• Pentalong 50 mg Long-acting nitrate medication containing Pentaerithrityltetranitrat (PETN) for symptomatic treatment of chronic stable angina pectoris in adults with confirmed coronary heart disease and limited physical capacity.
• Loperamid PUREN akut Anti-diarrheal medication containing Loperamid 2 mg in film-coated tablets and orodispersible tablets for symptomatic treatment of acute diarrhea in adults and children over 15.
• IBU-PUREN AKUT NSAID pain reliever containing Ibuprofen 400 mg in film-coated tablets for treatment of pain, fever, and inflammation.
• Butylscopolamin PUREN Antispasmodic medication containing Butylscopolamin 10 mg in coated tablets for relief of gastrointestinal spasms in adults and children over 6.
• Diclofenac PUREN Gel Topical NSAID gel containing Diclofenac for external treatment of pain, swelling, and inflammation of muscles and joints.
• DesloPUREN Antihistamine tablets containing Desloratadin 5 mg for treatment of allergic rhinitis and chronic idiopathic urticaria symptoms.
• DORMUTIL N Sleep aid tablets containing Diphenhydramin 50 mg for treatment of sleep disorders.
• Pantoprazol PUREN Protect Proton pump inhibitor for symptomatic treatment of reflux-related complaints.
• XERODENT Orange Xylitol-containing lozenges (cosmetic product) for symptomatic treatment of dry mouth (xerostomia).
• PUREN Vitalstoffkomplex Granulat Nutritional supplement powder for dissolving in liquid, providing vitamins and minerals. Contains 30 sachets of 15g each.
• PUREN Vitalstoffkomplex Direktgranulat Direct oral granule nutritional supplement for on-the-go consumption. Contains 30 sachets of 2g each.
• ABITIMA CLINIC Product Line Dermatological/clinical skincare product line including facial cream, shower and bath oil, hand cream, body cream, body cream intensive, body gel, body lotion, shampoo, and Urea body lotion 10%.
• Amoxicillin Aurobindo Antibiotic dry suspension for oral use containing Amoxicillin 250 mg (originally for USA market, made available in Germany during supply shortage).
• AmoxiClav Aurobindo Antibiotic combination dry suspension containing Amoxicillin/Clavulansaure in 250mg/62.5mg and 400mg/57mg strengths for pediatric use.

Quantifiable outcome

• Supplied 52,127 antibiotic suspension packages for children during 2023 shortage crisis
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• action medeor e.V.coreStrategic or Co-development Partner · 22 February 2022Humanitarian medical aid organization ('the emergency pharmacy of the world'). PUREN Pharma works with action medeor to donate medicines to Ukraine. Since the start of the war, over 730,000 packages of medicines worth over 13 million EUR have been delivered to Ukraine. action medeor handles logistics and distribution to hospitals in Ukraine.
• Movianto Deutschland GmbHcoreStrategic or Co-development PartnerLogistics partner supporting transport of donated medicines from Germany to Ukraine. Movianto has been instrumental in coordinating shipments of humanitarian aid including the 2023 donations of 123,000 packages worth 1.5 million EUR.
• SaniPlus ApothekeminorChannel Partner/ Reseller/ DistributorMunich-based pharmacy that received antibiotic suspensions for children during the 2023 supply shortage crisis. Part of PUREN Pharma's network of pharmacy partners in Germany.
• Aurobindo Pharma LtdcoreStrategic or Co-development PartnerParent company based in Hyderabad, India with over 24,000 employees worldwide and 35+ years of experience in pharmaceutical research, development, and manufacturing. Distributes products to over 155 countries. Core portfolio includes CNS products, antibiotics, HIV preparations, cardiovascular medicines, digestive disorders, diabetes, and antiallergics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dermapharm Holding SE: German pharmaceutical company combining generic Rx, OTC and branded dermatology/cosmetics — directly comparable to PUREN's Rx-plus-ABITIMA-CLINIC cosmeceutical mix. Competes in similar pharmacy channels and shares the German mid-cap pharma profile.
• Hexal AG (Sandoz): Germany's largest generic pharmaceutical company and PUREN's most direct competitor. Hexal sells a similarly broad Rx and OTC generic portfolio through the same pharmacy wholesaler channels and competes head-to-head in Rabattverträge tenders across the same molecules (amoxicillin, ibuprofen, loperamide, etc.).
• Heumann Pharma (Torrent Pharmaceuticals Germany): German generics subsidiary of India's Torrent Pharmaceuticals, structurally analogous to PUREN as an India-backed generic player in the German pharmacy channel. Competes in the same molecule and OTC space through similar wholesaler-led distribution.
• STADA Arzneimittel AG: German-headquartered generics and specialty pharma group with a comparable Rx/OTC/consumer-health mix (Stada, Grippostad, Ladival). Competes in the same pharmacy distribution channels and Rabattverträge tenders and operates a similar consumer-brand extension strategy.
• ratiopharm (Teva Deutschland): One of the most recognized German generic brands and a direct head-to-head competitor in OTC and prescription generics sold through the same pharmacy wholesaler network. Competes with PUREN across the same INN portfolio and OTC consumer SKUs.
• Zentiva Group: European-focused generic pharmaceutical company with a strong German commercial presence via Zentiva Pharma GmbH. Direct comparable in portfolio breadth, tender participation, and pharmacy wholesaler go-to-market.
• ALIUD PHARMA GmbH (STADA Group): German generics specialist within the STADA group, focused on prescription and OTC generics sold through German pharmacies. Direct comparable in portfolio composition, tender participation and pharmacy-channel go-to-market.

Broad incumbents

• Teva Pharmaceutical Industries: World's largest generic drug manufacturer with major German operations through ratiopharm. Competes with PUREN across the German pharmacy channel and shares the strategic mix of branded generics, OTC and tender-driven prescription business.
• Glenmark Pharmaceuticals: India-headquartered global generic and specialty pharmaceutical company with European commercial presence. Comparable as an India-rooted diversified generics peer expanding into the German and broader European market through similar distribution models.
• Aurobindo Pharma Ltd: PUREN's Indian parent company and global generic manufacturer. Aurobindo supplies PUREN's product portfolio, has 24,000+ employees, and operates across 155+ countries, making it the broader global incumbent whose strategy directly shapes PUREN's German positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/puren-pharma

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURE Pharma