SaniPlus Apotheken Lauterbach e.K.

What SaniPlus Apotheken Lauterbach e.K. does

SaniPlus Apotheken Lauterbach e.K. is a third-generation, family-owned pharmacy group headquartered in Munich, Germany, operating six physical locations across Munich and Munich Airport (SaniPlus Apotheke im OEZ, Riem, Medicenter, Pasing, and Föhring, plus Metropolitan Pharmacy at the airport) with approximately 180 employees covering 17 languages. The group dispenses prescription and over-the-counter medications, supplies 200+ SaniPlus Eigenmarken own-brand products (including the SaniBiotic probiotic line), and delivers specialist services in gut health, baby care, nutrition and allergy consulting, vaccinations, and pharmaceutical services such as medication interaction checks. Its operations are supported by an automated Kommissionierautomat warehouse managing roughly 42,000 medication packs at approximately 4.5-second dispensing speed, plus drive-through windows at the Medicenter and Föhring locations.

The business combines a community-led in-store model — health forums, seminars, and the SaniPlus Gesundheitsforum at Riem — with digital channels including the saniplusdirekt.de Click & Collect platform, E-Rezept redemption via the Apotheken Direkt app, and home delivery. The SaniPlus Kundenkarte loyalty program captures longitudinal medication histories for automated drug-interaction checks and offers a 5% OTC discount. Revenue is generated primarily through prescription dispensing (rezeptgebühren set by law), OTC and private-label product sales, unit-priced consultations (e.g., €30 for intestinal health, €60 initial nutrition consult), private vaccinations (€20), and rental services (breast pumps, baby scales).

SaniPlus is a founding member of the Guten Tag Apotheken national cooperation (over 100 industry partners and multiple wholesalers) and co-founder of the via – Verband innovativer Apotheken industry association. The company is privately held as a sole proprietorship (e.K.) with no external institutional investors, and its ownership is held across related entities (SaniPlus Apotheken Lauterbach e.K., SaniPlus Apotheken Philipp Lauterbach e.K., and shared-services arm SaniTrade GmbH & Co. KG).

Name

SaniPlus Apotheken Lauterbach e.K.

Legal name

SaniPlus Apotheken Lauterbach e.K.

Website

https://apotheken.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

SaniPlus Apotheken Lauterbach e.K. is a third-generation, family-owned pharmacy group operating six locations across Munich and Munich Airport, dispensing prescription and OTC medications, offering 200+ own-brand products, specialist health consultations, vaccinations, and digital ordering to Munich-area residents and travelers.

Ownership category

akta.pro rank

Product category

Retail Pharmacy Services

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Services-Health Services (8000)

akta.pro industry

PRIMARYCRAFAEAK

Health & Pharmacy Omnichannel

Consumer Products & Retail/E-commerce & Marketplaces/Omnichannel Retail E-commerce

SECONDARYCRAEAHAA

Discount Drugstores (Value-Focused Chain Pharmacies)

Consumer Products & Retail/Discount, Club & Value Retail/Discount Drugstores & Value Pharmacies

SECONDARYHLACAKAF

Medication Adherence, Reminders & Patient Support

Healthcare & Life Sciences/Digital Health & Health IT/ePrescribing, Medication Management & Pharmacy IT

Keywords

• Retail pharmacy services
• Prescription medication dispensing
• Over-the-counter pharmacy
• Pharmaceutical health consultations
• Own-brand health products

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Prescription Medication Dispensing: Core pharmacy revenue from dispensing prescription (rezeptpflichtige) medications. Rezeptgebühren (co-payments) are regulated by law and passed through to health insurers. Pharmacists select the appropriate preparation considering price and health insurance rebate contracts.
2. Over-the-Counter (OTC) and Freely Available Products: Sale of non-prescription medications, cosmetics, dietary supplements, medical devices, essential oils, and beauty products. Includes own-brand alternatives (SaniPlus Eigenmarken) and branded generics/generika. Customers receive a 5% discount via the SaniPlus Kundenkarte on non-prescription products.
3. SaniPlus Eigenmarken (Private Label / Own-Brand Products): Over 200 own-brand products launched starting 2023, spanning classics (cough syrup, eye drops, vein gel, lip protection), cosmetics (skincare, anti-aging, Botox serum), gut health supplements (SaniBiotic probiotic and related products), vitamins, and sun care. Offers better price-to-performance ratio than brand-name equivalents.
4. SaniPlus Kundenkarte Loyalty Program: Stammkunde (loyalty) card providing 5% discount on OTC products, drug safety monitoring (interaction checks across all purchased medications), annual consolidated receipts for health insurance/tax purposes, and storage of exemption certificates.
5. Pharmaceutical Services (Pharmazeutische Dienstleistungen): Fee-free pharmaceutical services under German law including medication analysis (interaction checks), blood pressure measurement, inhalation technique guidance, post-transplant pharmaceutical care, and oral oncology therapy accompaniment — funded by statutory health insurance.
6. Vaccination Services: Corona and flu vaccination services. Corona and flu vaccinations are covered by statutory health insurers per STIKO guidelines. Private patients pay €20.00 per vaccination.
7. Baby & Co. Services: Breast pump rental (with prescription: delivery service fee; without prescription: €2/day rental, €75 deposit). Baby scale rental: €15/week, €50 deposit. Delivery/pickup service within Munich for €10 per order.
8. Darmberatung (Intestinal Health Consultation): Individual intestinal health consultations at SaniPlus Apotheke Riem: €30 for 30 minutes. Includes stool sample analysis via specialist laboratory.
9. Nutrition Consultation and Health Checks: Nutrition and allergy consulting: initial consultation 60 minutes/€60; follow-up 30 minutes/€30. Health checks including blood sugar, body fat analysis, blood lipids, liver values, and diabetes risk via biomicrocopy.
10. Delivery Services: Home delivery of medications via postal service and dedicated delivery service. Patients can also have prescriptions picked up and medications delivered contactlessly to their home.
11. Custom Formulations (Rezepturen): Individual pharmaceutical preparations (salves, powders, capsules, suppositories, solutions) produced in-house per physician order, including Bach flower mixtures.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

SaniPlus operates a network of physical pharmacies in Munich and Munich Airport dispensing prescription and OTC medications, supplemented by specialist consultations (drug interactions, gut health, baby care, nutrition, dermocosmetics), vaccinations, and over 200 own-brand products under the SaniPlus Eigenmarken and SaniBiotic labels. Orders can be placed in-store, online via saniplusdirekt.de, or via the Apotheken Direkt E-Rezept app, with fulfillment supported by an automated Kommissionierautomat, drive-in windows, and home delivery.

Product overview

SaniPlus Apotheken Lauterbach e.K. is a German pharmacy offering a unified portfolio centered on its core pharmacy services. The product ecosystem includes the main SaniPlus Apotheke (prescription and OTC medications), the SaniPlus Kundenkarte loyalty program, the SaniPlus Eigenmarken private label line featuring SaniBiotic probiotics and cosmetic products, plus digital services like Click & Collect and E-Rezept (electronic prescription). Specialized services include vaccinations, medication checks, Baby & Co offerings, and intestinal consultation (Darmberatung). The 2024 digital platform expansion introduced online ordering through the SaniPlus direkt app.

Differentiator

Problem solved

Functional benefit

Brands

• SaniPlus Eigenmarken: Own-brand products including SaniBiotic probiotic supplement, cough syrups, eye drops, vein gel, lip protection, cosmetics, vitamins and minerals, and sun care products.
• SaniPlus Kundenkarte
• SaniBiotic

Products and services

• Prescription Medication Dispensing Dispensing of prescription (rezeptpflichtige) medications under statutory health-insurance rebate contracts, with pharmacist selection based on price and rebate considerations; supported by automated Kommissionierautomat picking at multiple branches and real-time inventory visibility; available to all Munich-area residents.
• SaniPlus Eigenmarken (Own-Brand Private-Label Products) Over 200 own-brand products spanning cough syrup, eye drops, vein gel, lip protection, skincare, anti-aging, Botox serum, gut health supplements (SaniBiotic), vitamins, and sun care, offered at a better price-to-performance ratio than brand-name equivalents across all SaniPlus pharmacies.
• SaniBiotic Probiotic Proprietary probiotic supplement (SaniPlus Eigenmarken) supporting gut health, sold across all SaniPlus pharmacies and used within Darmberatung consultations to recommend personalized probiotic regimens.
• SaniPlus Kundenkarte Loyalty Card Stammkunde (loyalty) card offering 5% discount on OTC and non-prescription products, drug-safety monitoring via automatic interaction checks across all purchased medications, annual consolidated receipts for health-insurance/tax submissions, and exemption certificate storage; open to customers of all SaniPlus Apotheken locations.
• Vaccination Services (Corona & Flu) Walk-in vaccination service for Corona and flu per STIKO guidelines; covered by statutory health insurance, with €20 per vaccination fee for privately insured patients, offered across SaniPlus pharmacy locations with online appointment booking.
• Pharmaceutical Services (Pharmazeutische Dienstleistungen) Fee-free pharmaceutical services funded by statutory health insurance covering medication analysis (interaction checks), blood pressure measurement, inhalation technique guidance, post-transplant pharmaceutical care, and oral oncology therapy accompaniment; available to statutory and private insurance patients.
• Darmberatung (Intestinal Health Consultation) Individual intestinal health consultations at SaniPlus Apotheke Riem priced at €30 per 30 minutes, including stool sample analysis referral to a specialist laboratory for customers with digestive issues or seeking preventive gut-health optimization.
• Nutrition and Allergy Consulting One-on-one nutrition and allergy consultations (initial 60 minutes / €60; follow-up 30 minutes / €30) plus health checks covering blood sugar, body fat analysis, blood lipids, liver values, and diabetes risk via biomicrocopy at SaniPlus pharmacies.
• Baby & Co. Services and Equipment Rental Specialized baby and family services including breast pump rental (€2/day without prescription, €75 deposit; prescription delivery service available), baby scale rental (€15/week, €50 deposit), delivery/pickup service within Munich for €10/order, and parenting/nutrition support for families and expectant parents.
• Click & Collect (saniplusdirekt.de) Digital ordering platform (saniplusdirekt.de) allowing customers to order medications and health products online for in-store pickup at their preferred SaniPlus branch or for home delivery.
• E-Rezept Redemption via Apotheken Direkt App (Card-Link) E-prescription service enabling patients to scan their health insurance card using the Apotheken Direkt app to retrieve and redeem prescriptions digitally, with automated notifications when medications are ready for pickup.
• Drive-in Autoschalter (Drive-through Window) Drive-through prescription drop-off and medication pickup window at SaniPlus Apotheke Medicenter (Hanauer Str. 65) and SaniPlus Apotheke Föhring (Feringastr. 16), allowing customers to be served as comprehensively as inside the pharmacy without leaving their car.
• Live Inventory / Bestandsabfrage Real-time stock checking service across all SaniPlus pharmacy locations, accessible via the website, showing article availability and quantity at each branch before customers travel.
• Custom Formulations (Rezepturen) In-house production of individual pharmaceutical preparations (salves, powders, capsules, suppositories, solutions) per physician prescriptions, including Bach flower mixtures; available across SaniPlus pharmacies.
• Beauty and Dermocosmetics Assortment Range of 30+ cosmetic lines including skincare, anti-aging, decorative cosmetics, and products for sensitive skin conditions (neurodermatitis, psoriasis, rosacea), supported by professional skin analysis consultations across all SaniPlus pharmacies.
• Home Delivery and Postal Service Home delivery of medications via postal service and dedicated delivery service; contactless home delivery available, with prescription-pickup service where the pharmacy collects prescriptions and delivers the medications to the patient's home.
• Medikations-Check (Medication Review) Professional review and analysis of patient medication regimens to ensure safety, efficacy, and identify drug interactions as part of the broader pharmaceutical-services program; covered for statutorily insured patients.
• Reiseapotheke (Travel Pharmacy) Travel pharmacy advisory service offering recommendations and assembly of travel-specific medication kits, complemented by vaccination services (corona/flu per STIKO) at SaniPlus pharmacies.
• Measurements and Health Checks Biomicrocopy and laboratory health measurements at SaniPlus Apotheke Riem covering blood sugar, body fat, blood lipids, liver values, and diabetes risk for prevention-focused customers.
• Metropolitan Pharmacy at Munich Airport Pharmacy operations at Munich Airport serving travelers across Terminal 1 and Terminal 2, with multiple locations in both the public area and the security-controlled area, and extended opening hours suited to flight schedules.

Quantifiable outcome

• 42,000 medication packs managed by automated commissioning system with ~4.5 second dispensing speed per pack
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Guten Tag ApothekencoreChannel Partner/ Reseller/ Distributor · 1 January 2003SaniPlus is a founding member of Guten Tag Apotheken, a German pharmacy cooperation founded in 2003 operating under a unified brand. The network covers the entire Federal Republic of Germany and was awarded 'Testsieger Apotheken-Kooperation 2019 – Beratung' by DISQ. SaniPlus benefits from over 100 industry partners and multiple pharmaceutical wholesalers, enabling high product availability and competitive pricing under the philosophy 'Apotheke muss nicht teuer sein!' The network provides ongoing training and continuing education for SaniPlus staff, plus bundled monthly offers and the customer magazine 'Mein Tag'.
• via – Verband innovativer ApothekencoreStrategic or Co-development PartnerSaniPlus co-founded via – Verband innovativer Apotheken together with other innovative, successful, and engaged pharmacy managers. The association aims to actively shape the healthcare system and pharmaceutical supply in Germany, providing a collective voice for creative pharmacists. The association is open to all pharmacies wanting to contribute creative ideas for the pharmacy of the 21st century.
• TRIESCH Managementsysteme & Datenschutz (Data Protection Officer)minorImplementation/ SI/ Consulting PartnerExternal data protection officer: TRIESCH Managementsysteme & Datenschutz, represented by Michael E. Triesch, Rheindamm 13, D-40668 Meerbusch. Responsible for GDPR compliance as required under Article 4(7) GDPR.
• SaniTrade GmbH & Co. KGcoreStrategic or Co-development PartnerSaniTrade GmbH & Co. KG has been the organizational and administrative service provider for the SaniPlus group for over 20 years, handling the operational management and administration of the SaniPlus pharmacy group.

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• dm drogerie: Germany's largest drugstore chain carrying OTC medications, supplements, cosmetics, and baby products alongside food/beauty. Competes with SaniPlus on OTC, baby care, and beauty categories with much greater scale.
• Shop Apotheke Europe: Major European online pharmacy operator with broad OTC and prescription fulfillment across multiple countries. Competes with SaniPlus's omnichannel offering on price and convenience for digital customers.
• DocMorris: Leading European online pharmacy (Switzerland/HQ Germany) offering mail-order prescription and OTC fulfillment plus digital services. Direct competitor to SaniPlus on the digital prescription/OTC channel following e-prescription mandate.
• Müller Drogerie: Major German drugstore chain combining cosmetics, health products, and pharmacy services at scale. Competes with SaniPlus on cosmetics, OTC, and selected health consultations with broader geographic reach.
• Rossmann: One of Germany's largest drugstore chains with extensive health, baby, and cosmetics assortments. Competes with SaniPlus on OTC, own-brand, and baby/family categories at national scale.

Direct peers

• LINDA Apotheken: National German pharmacy cooperation brand operating across independent locations with unified marketing and service standards. Comparable to SaniPlus's Guten Tag affiliation and full-service pharmacy offering including pharmaceutical services.
• easyApotheke: German pharmacy chain combining physical stores with online ordering and discount/value positioning. Directly comparable to SaniPlus on multi-location retail pharmacy, omnichannel (online + in-store), and own-brand products.
• Pluspunkt Apotheken: German independent pharmacy cooperation network with multiple physical locations and shared marketing/procurement. Comparable to SaniPlus on regional multi-site pharmacy model and partnership-based scale.

Others

• Phoenix Group: European pharmaceutical wholesale and distribution group serving pharmacies across Germany and beyond. Relevant as a wholesale partner comparable to those in SaniPlus's Guten Tag network.
• Noweda: German pharmaceutical wholesale cooperative supplying member pharmacies with medications and sundry products. Comparable as one of the multiple wholesalers accessed via SaniPlus's Guten Tag partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/saniplus_apotheken
• LinkedInlinkedin.com/company/saniplus-apotheken-lauterbach-e.k.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SaniPlus Apotheken Lauterbach e.K.