Audience Group

What Audience Group does

Audience Group is an independent, full-service advertising agency headquartered in Brisbane, Australia, with a second office in Surry Hills, Sydney. The firm serves mid-market and enterprise clients across verticals including legal, financial services, automotive and insurance, hospitality, education, health and wellness, non-profit, and consumer brands, with named clients such as Slater & Gordon, Credit 24, RACQ, Endeavour Foundation, Crystalbrook Collection, G8 Education, Camplify, Bevilles, and The Star Brisbane. Co-founded and led by Tom Evans (Co-Founder and Director COO) and James McDonald (Co-Founder and Managing Director), the company employs between 11 and 50 staff and operates as a private, bootstrapped entity with no disclosed external funding or parent company.

The agency organises its services around three integrated pillars: Invest (media planning and buying across digital and above-the-line channels), Measure (advertising investment measurement across leading, interim, and lagging indicators), and Predict (AI-driven forecasting including sales prediction, media mix modelling, market selection, and creative prediction). Underlying these pillars is a proprietary technology stack built around custom AI bidding models trained on client first-party data (claimed to save up to 30% on programmatic budgets), causal-inference attribution modelling, attention metrics, data clean room-based first-party data activation, and an AI creative scoring tool that predicts emotional response and ad recall. Snowflake serves as the data warehouse backbone, and the firm holds first-mover platform access with The Trade Desk (2023 custom bidding unlock) and Channel Nine (digital dynamic creative on catch-up TV).

Audience Group generates revenue through professional services engagements — media planning and buying, advertising strategy consulting, and data and analytics services — priced on a project-based, quote-driven basis rather than published rate cards. Go-to-market is direct enterprise field sales targeting mid-market and enterprise clients in Australia, supplemented by thought-leadership content (News & Views blog, In The Know industry updates), LinkedIn and Facebook distribution, and active participation in industry events such as Cairns Crocodiles, Mumbrella 360, Programmatic AI, and Google I/O. Industry positioning is reinforced through IAB Australia and IMAA participation, IMAA Certified status, and a carbon-neutral operational footprint for Scope 1 and 2 emissions.

Name

Audience Group

Legal name

Audience Group Australia

Website

https://audiencegroup.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Audience Group is an independent, full-service advertising agency based in Brisbane and Sydney, Australia, serving mid-market and enterprise clients with AI-enabled media planning, buying, measurement, and predictive analytics services.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM)

akta.pro secondary industries

Media & Audience Measurement Analytics (BPAHALAO), Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)

Keywords

• Media planning and buying
• Advertising agency services
• Programmatic advertising
• Advertising analytics
• First-party data activation

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Media Planning and Buying Services: Full-service media planning and buying including digital (programmatic, paid social, search) and Above the Line (TV, print, radio, OOH). The company acts as an advertising agency providing strategic media services and executing campaigns on behalf of clients.
2. Advertising Strategy and Consulting: Strategic consulting services including customer segmentation, market selection, media mix prediction, sales prediction, and testing methodologies. Expert guidance on advertising investment decisions.
3. Data and Analytics Services: Data science services including attribution modelling, dashboarding and reporting, brand measurement and tracking, and first-party data strategy implementation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Audience Group is a full-service independent advertising agency that provides media planning, media buying, advertising strategy, and data analytics services. It combines advertising science with data science to deliver evidence-based, predictable advertising performance across digital and traditional (Above the Line) channels.

Product overview

Audience Group is a full-service independent advertising services agency offering three integrated service pillars: Invest (customer acquisition and market growth through media planning and buying), Measure (advertising investment measurement across leading, interim, and lagging indicators), and Predict (AI-powered forecasting for sales, media mix, and creative effectiveness). These core services are enhanced by specialized modules including Custom Bidding Models and AI, Customer Data Platforms, First-Party Data Activation, Attention Measurement, Creative Prediction, and Custom Attribution Modeling. The company combines advertising science with advanced martech and adtech to deliver predictable business performance from advertising spend.

Differentiator

Problem solved

Functional benefit

Products and services

• Invest (Customer Acquisition & Market Growth) Strategic media investment services focused on customer acquisition and growth, including advertising budget calculation, customer segmentation, and media planning and buying across digital and Above-the-Line channels. For enterprise and mid-market businesses seeking growth.
• Measure (Advertising Investment Measurement) Comprehensive measurement framework covering leading indicators (dashboarding, attribution modeling), interim indicators (share of voice, brand tracking), and lagging indicators (sales growth, ROI), enabling clients to measure real return on advertising investment.
• Predict (Invest With Confidence) Predictive advertising services including sales prediction, media mix modeling, market selection, testing methodology, and creative prediction using AI scoring tools, enabling clients to forecast ROI before investing.
• Custom Bidding Models and AI Proprietary AI learning models built for specific business outcomes, enabling up to 30% savings on programmatic budgets by preventing over-bidding and optimizing ad placement based on real-time inventory data.
• Customer Data Platforms CDP consultancy service for collecting, controlling, and unifying first-party customer data from multiple sources into a single coherent customer view.
• First-Party Data Activation Data clean room technology enabling secure monetization of first-party data while maintaining privacy compliance, generating shared audiences for activation across publisher networks and TV stations.
• Capturing and Measuring Attention Attention measurement using accurate attention data to ensure audience engagement with advertising and provide a foundation for media placement effectiveness and creative performance measurement.
• Sustainable Choices ESG-focused advertising services from a carbon-neutral agency, helping reduce the carbon footprint of advertising programs.
• Creative Prediction AI scoring tool that predicts emotional response and ad recall to help design effective advertising creative, iterating at high speeds before production budget is committed.
• Custom Attribution Modeling Causal inference techniques that go beyond typical data-driven attribution to measure the effect of advertising on target outcomes including sales, sign-ups, and visits.
• Media Mix Prediction Media Mix Modeling service that shows true efficacy of each media channel and controls advertising investment to achieve required business outcomes.

Quantifiable outcome

• 52% decrease in website cost per lead for Slater & Gordon
• +9 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• The Trade DeskcoreTechnology or Integration · 1 January 2023In 2023, Audience Group was the first to ask The Trade Desk to unlock capabilities unleashed by their custom bidding algorithms, so clients were the first to benefit. This strategic relationship enables access to advanced programmatic advertising capabilities and first-to-market features.
• Channel Nine (Nine)coreTechnology or IntegrationOne of Audience Group's clients was the very first advertiser to access Channel Nine's digital dynamic creative for catch-up TV. This partnership provides exclusive early access to innovative advertising products and premium video inventory.
• RizercoreStrategic or Co-development PartnerOperations agency partner within the Agency Village model for The Star Brisbane collaboration. Rizer handles operational aspects while Audience Group provides media planning and buying expertise.
• Alt/ShiftminorStrategic or Co-development PartnerPR agency partner within the Agency Village collaboration for The Star Brisbane Magic Round campaign. Partnership focuses on amplifying PR moments and talent involvement.
• SnowflakecoreTechnology or IntegrationSnowflake is listed as a technology partner/certification. Audience Group uses Snowflake for data analysis capabilities, with employees requiring Snowflake knowledge for data analyst roles.
• IAB AustraliacoreOthersIndustry body membership and active participation. Contributing to IAB Australia's Future of Measurement initiative and IAB Brisbane Market Update panel discussions.
• IMAA (Institute of Media Agents Australia)coreOthersIndustry certification body. Audience Group holds IMAA Certified status.
• Media PartnerscoreGTM or Marketing PartnerStrong relationships with local and global media partners for exclusive access to innovative advertising products, first-in-market opportunities, and competitive rate positioning for clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Howatson+Co: Australian independent creative and media agency. Comparable in independent positioning and enterprise client mix; offers an alternative for clients seeking a non-holding-company agency partner in Australia.
• Atomic 212°: Australian independent media agency offering data-led media planning, buying, and analytics services to enterprise clients. Directly comparable as another large independent competing for the same Australian enterprise media mandate pool.
• The Works (Australia): Australian independent full-service creative and media agency. Comparable as a mid-sized Australian independent competing in enterprise brand and performance mandates with a data-influenced approach.
• Amplify (Australia): Australian independent media and marketing agency offering data-led planning, programmatic buying, and analytics. Comparable as an Australian mid-sized independent competing in the same enterprise and mid-market media mandate pool.
• Hallway (Australia): Australian independent full-service agency combining creative, media, and data services. Comparable in independent positioning, Australian enterprise client focus, and integrated data-led offering.

Broad incumbents

• PHD Media Australia: Omnicom-owned global media agency operating in Australia with a strong emphasis on data-led planning. Comparable in targeting enterprise advertisers with measurement-led media services, though supported by global holding-company infrastructure.
• Wavemaker Australia: GroupM-owned global media agency with a significant Australian presence, known for data-driven media planning and buying. Comparable in targeting enterprise advertisers with evidence-based media services, but with the scale of a global holding-company network.
• Mindshare Australia: GroupM-owned global media agency operating in Australia with significant data and programmatic capabilities. Comparable as a competitor for enterprise media planning and buying mandates, but operates as part of a global holding-company network with much broader scale.
• OMD Australia: Omnicom-owned global media agency with a strong Australian footprint. Comparable in offering data-driven media planning and buying to enterprise clients, but with the scale and global tooling of a holding-company network.

Others

• Dentsu Australia (Merkle, Carat, iProspect):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AudienceGroup2016
• LinkedInlinkedin.com/company/audience-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audience Group