alt/shift/

What alt/shift/ does

alt/shift/ is an Australian independent creative communications agency founded in 2016 and headquartered in Fitzroy, Melbourne, with additional offices in Sydney and Brisbane. The agency delivers end-to-end campaigns spanning public relations, social media, creative production, content, design, events, influencer/talent marketing, strategic partnerships, and a dedicated Behaviour Change practice that integrates behavioural scientists (including staff with Masters of Applied Psychology from the University of Melbourne) with creative and communications specialists. Its service model is project-based and retainer-based professional services work for a client base that is roughly split between Australian government departments (Transport Accident Commission, Victorian Department of Health, Cleanaway, VicReturn, Tourism & Events Queensland, Sustainability Victoria, Wine Victoria, Victorian Department of Education) and consumer/enterprise brands (Cadbury/Mondelez, Grill'd, Tinder, MYOB, AFLW, Boost, Leggo's, Baskin Robbins, Baker's Delight, Ausbuild, Officeworks, Disney, Therabody, Air New Zealand, REA Group, Birds Eye, Intrepid, Origin Energy, Melbourne Museum). The agency is bootstrapped, founder-led by CEO Elly Hewitt and a leadership team that includes Melbourne Managing Director Sam Vassos and Directors Anton Staindl and Richard Hayward, with no disclosed outside funding, parent company, or M&A activity.

Revenue is generated through professional-services fees negotiated per project, campaign, or retainer, with the Behaviour Change practice serving as a differentiated offering leveraging academic models to drive measurable behaviour-change outcomes. Distribution is direct, sales-led business development through the three Australian offices and inbound via the agency website, LinkedIn, Instagram, the 'Alt Bites' newsletter, and earned media from award submissions. Notable measured campaign outcomes include 40M+ reach and 135 editorial hits for Cadbury's Accessible Easter, 353.3M+ international reach for Grill'd's Gamechanger, 1.2 billion global reach for Tourism & Events Queensland's FIFA Women's World Cup work, and 130 editorial pieces for Cleanaway's battery-disposal safety campaign. The agency also operates a 2025-launched talent-pipeline product called 'next/gen/', an 8-week paid internship program across Strategy, Creative, Social, and PR with a capstone portfolio project.

The agency operates exclusively in Australia with no stated global footprint, no formal certifications, and no disclosed patent or trademark portfolio. Ownership appears founder-owned and independent; the company type is for-profit private, with no disclosed subsidiaries or restructuring events.

Name

alt/shift/

Legal name

alt/shift/

Website

https://altshift.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

alt/shift/ is an Australian independent creative communications agency with offices in Melbourne, Sydney, and Brisbane, delivering PR, social media, creative, content, and a distinctive behaviour-change practice to government and consumer-brand clients across Australia.

Ownership category

akta.pro rank

Product category

Creative Communications Agency Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYBPAHAGAC

Change Management & Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

Keywords

• Public relations services
• Creative communications agency
• Behaviour change campaigns
• Social media marketing
• Brand strategy services

Headquarters

HQ city

Fitzroy

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Communications Agency: Alt/shift/ generates revenue as a professional services agency providing PR, creative communications, behaviour change campaigns, social media, content production, events, and influencer marketing services to government and commercial clients. Revenue is generated through project-based work, retained accounts, and campaign engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

alt/shift/ is an independent creative communications agency that sells public relations, social media, creative, content, design, event, talent/ambassador, partnership, and behaviour change services to Australian government departments and commercial brand clients. The agency delivers end-to-end campaigns that integrate behavioural-science methodology with creative strategy and communications execution, charging negotiated project and retainer fees. Its portfolio spans public health, road safety, environmental, food and beverage, retail, sports, tourism, and cultural-sector clients across three Australian offices.

Product overview

alt/shift/ is an independent creative communications agency offering a comprehensive suite of services including Public Relations, Social Media, Creative, Content, Design, Event, Behaviour Change, Talent/Ambassador, and Partnership services. The agency operates across Melbourne, Sydney, and Brisbane with offices, delivering campaigns that transform brands through behavioural science-informed strategies and exceptional storytelling. The agency's offerings span end-to-end campaign work, influencer marketing, experiential events, media relations, and their signature next/gen/ internship program for emerging talent. Their portfolio demonstrates expertise across diverse sectors including public health, road safety, food and beverage, retail, tourism, and government communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Traditional public relations services including media relations, press releases, editorial coverage, and media training for clients across various industries.
• Social Media Social media strategy, content creation, publishing, influencer partnerships, and performance reporting across platforms.
• Creative End-to-end creative services including TVC production, out-of-home advertising, digital content, and visual design.
• Content Content production services spanning editorial, video, photography, and multi-format storytelling for brand communications.
• Design Visual design services including brand design, graphic design, and creative visual direction for campaigns.
• Event Experiential and event management services including launch events, activations, and experiential marketing campaigns.
• Behaviour Change Behavioural science-informed campaigns that drive measurable change in audience attitudes and behaviours, drawing on academic models and insights.
• Talent & Ambassador Influencer and ambassador marketing services including talent sourcing, briefing, and campaign management.
• Partnership Strategic partnership development and activation services connecting brands with cultural events, festivals, and co-marketing opportunities.
• next/gen/ An 8-week paid internship program providing emerging talent with hands-on experience across Strategy, Creative, Social, and PR disciplines with a capstone portfolio project.

Quantifiable outcome

• Accessible Easter campaign achieved 40M+ reach, 135 editorial hits, 100% positive sentiment
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Melbourne Food & Wine FestivalcoreStrategic or Co-development Partner · 1 January 2025Strategic partnership with Melbourne Food & Wine Festival for Leggo's brand repositioning campaign 'Something Saucy'. The festival provided cultural credibility and authentic platform for Leggo's to re-enter conversation with a new generation of food lovers.
• ScienceworkscoreStrategic or Co-development Partner · 1 January 2024Collaboration with Scienceworks to develop interactive installation for VicReturn's Container Deposit Scheme anniversary campaign 'Message in a bottle'. The installation brought circular economy to life for Victorian students and families.
• SeaforestcoreStrategic or Co-development Partner · 1 January 2024Partnership with Seaforest for Grill'd's world-first seaweed-fed beef burger 'Gamechanger'. Seaforest developed the innovative seaweed-fed cattle feed that reduced beef's carbon footprint.
• AFL VictoriacoreStrategic or Co-development Partner · 1 January 2024Four-year partnership with AFL Victoria for road safety campaigns including 'Road Safety Round' promoting safe driving behaviours among football and netball communities.
• National Gallery of Victoria (NGV)coreGTM or Marketing Partner · 1 January 2023Partnership with NGV for Officeworks brand activation at Daniel Emma kids exhibition launch. The partnership announced and celebrated Officeworks' sponsorship of the gallery.
• Peking DukcoreGTM or Marketing Partner · 1 January 2023Partnership with international DJs Peking Duk for MYOB brand identity redefinition campaign. The collaboration helped MYOB pivot away from traditional reputation toward dynamic startup identity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cummins&Partners: Australian independent creative and communications agency of comparable size, with a similar mix of consumer brand and government work across creative, content and media.
• Eleven Comms: Australian independent PR and communications agency competing for similar consumer and corporate mandates at the same mid-market scale.
• Sling & Stone: Australian integrated PR and creative agency similar in size and independent positioning, with a comparable brand-and-purpose client book across consumer, tech and government.
• Haystac: Australian PR and creative agency operating in the same mid-market independent tier, with integrated consumer, corporate and purpose-led communications capabilities.
• Howatson+Co: Independent Australian creative agency offering integrated creative, social, content and PR work of comparable scale. Competes for the same blue-chip CPG, retail and government clients.
• Thinkerbell: Australian independent creative agency with a similar 'measured creativity' positioning spanning PR, creative and social. Closely comparable size, independent ownership structure, and emphasis on effectiveness beyond creative output.

Broad incumbents

• Ogilvy PR Australia: Australian operations of the global Ogilvy network, providing PR and integrated communications at scale. A broader incumbent competitor with significantly larger bench and global coordination capability.
• BCW (Burson Cohn & Wolfe): Global PR and communications network with Australian operations. A broader incumbent offering communications, public affairs and behaviour-change work at scale.
• Edelman Australia: Australian arm of Edelman, the world's largest PR firm. Competes for the same brand and government behaviour-change briefs but with significantly deeper resources, global network and proprietary trust/research IP.
• FleishmanHillard Australia: Global PR firm with an established Australian presence. Competes for the same enterprise and government communications mandates via a broader international network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alt-shift
• Instagraminstagram.com/altshiftau
• Xx.com/altshiftau
• Facebookfacebook.com/altshiftau

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alt/shift/