Exposure Events
Exposure Events is a cloud-based SaaS platform that helps U.S. youth sports event directors schedule, register, run, and market tournaments and leagues across 25+ sport verticals, with branded apps, payment processing, and an AI-assisted scheduling engine.
- Company typePrivate
- Founded2009
- HeadquartersLouisville, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Exposure Events does
Exposure Events, founded in 2009 and headquartered in Prospect, Kentucky, operates a cloud-based SaaS platform for tournament and league scheduling and management primarily serving the U.S. youth sports market. The core product covers the full event lifecycle — scheduling, registration, brackets, standings, results, communications, gate payments, and event marketing — and spans 25+ sport verticals under sub-brands such as Exposure Basketball, Exposure Football, Exposure Hockey, Exposure Field Hockey, Exposure Futsal, Exposure Pickleball, and Exposure Baseball. Customers are predominantly small and mid-sized event directors, leagues, schools, and youth sports organizations (e.g., AAU, USSSA), with select enterprise engagements such as the 2022 U.S. Open Basketball Championships.
The platform's technical foundation is a multi-tenant scheduling system whose differentiator is an AI-assisted schedule engine that takes structured inputs (teams, venues, time constraints, game rules) and produces optimized schedules with real-time validation as requests change. Supplemental modules include a flexible Bracket Builder, an EventStore™ sub-product for multi-team/multi-event/multi-sport registration, a Branded App Builder for white-labeled Android/Apple apps, widgets and an API for embedding schedules into third-party sites, and a contact-free QR-code gate payment system. Certification and rewards programs (Exposure Certified, referral credits) drive loyalty. The platform is PCI-DSS compliant and integrates with Stripe and Square for payments.
Revenue is generated through a heterogeneous, multi-stream model: usage-based scheduling credits (which never expire), a 1% take-rate on top of Stripe/Square fees via EventStore™, transaction-based featured event listings ($125 regional / $350 national), directory banner advertising ($700–$2,500/year with discounts for certified organizations), branded app licensing, and a referral program (20 credits per successful event-coordinator referral). Go-to-market is product-led and self-serve with an API/embedded distribution layer; the company also monetizes a directory of millions of annual visitors and email bulletins as a marketing surface for organizers. The company is privately held, bootstrapped, founder/CEO-operated by Mike Flynn, with 1–10 employees.
Exposure Events firmographics
Firmographics- Name
- Exposure Events
- Legal name
- Exposure Events
- Website
- https://exposureevents.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Exposure Events is a cloud-based SaaS platform that helps U.S. youth sports event directors schedule, register, run, and market tournaments and leagues across 25+ sport verticals, with branded apps, payment processing, and an AI-assisted scheduling engine.
- Ownership category
- akta.pro rank
Exposure Events industry classification
Industry- Product category
- Sports Event Management Software
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Sports Teams and Clubs (711211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where Exposure Events is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Exposure Events business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Scheduling Credits: Credit-based system where event directors purchase credits to publish schedules. Teams must have credits applied to be visible. Credits never expire.
- EventStore Transaction Fee: EventStore branded solution charges additional 1% on top of Stripe or Square payment processing fees for multi-team, multi-event, multi-sport registration
- Featured Event Listings: Regional featured events at $125/event visible in assigned state directories and app. National featured events at $350/event visible in all directories and app.
- Directory Banner Advertising: Banner ads at bottom of directories on web and app. Regular prices: All Directories $2500/yr or $500/month. State/Region Directory: $1000/yr or $300/month. Exposure Certified discounts available.
- Branded App Licensing: Branded Android and Apple apps for organizations' events, tournaments, and leagues
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access |
| Subscription | Pay-as-you-go | Regional Featured Events |
| Subscription | Pay-as-you-go | National Featured Events |
| Subscription | Monthly | All Directories Banner Ad (Regular) |
| Subscription | Monthly | All Directories Banner Ad (Exposure Certified) |
| Subscription | Monthly | State/Region Directory Banner (Regular) |
| Subscription | Monthly | State/Region Directory Banner (Exposure Certified) |
| Transaction based/ take rate | Pay-as-you-go | EventStore Transaction Fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Exposure Events product offering
Product offeringCore offering
Exposure Events provides a cloud-based SaaS platform for tournament and league scheduling, registration, bracket management, standings, and communication targeted at youth and amateur sports event directors. Its core differentiator is a proprietary AI-powered Schedule Engine that generates optimized event schedules in minutes, complemented by EventStore multi-team/multi-sport registration, contact-free QR-code gate payments, branded mobile apps, and a sport-specific event directory. Revenue is driven by a credit-based usage system for publishing schedules, plus subscription advertising and a 1% payment transaction fee on EventStore.
Product overview
Exposure Events is a unified tournament and league scheduling and management SaaS platform with 15 years of operation. The core offering consists of the Exposure Events Platform providing real-time results, automated standings, bracket propagation, schedule validation, registration, messaging, and marketing capabilities. Key products include the AI Schedule Engine for intelligent scheduling automation, EventStore™ for multi-team/multi-sport registration, the Bracket Builder for professional tournament brackets, and Branded App Builder for custom mobile applications. The platform supports contact-free gate payments via QR codes and offers an Exposure Certified program for verified event organizers. Additional services include marketing directory listings, event bulletins, widget embeds, API integration, and a rewards program for referrals. The platform also maintains sport-specific sub-brands including Exposure Football, Exposure Futsal, Exposure Hockey, and Exposure Field Hockey.
Differentiator
Problem solved
Functional benefit
Brands
- EventStore: Branded solution for multi-team, multi-event, and multi-sport registration and event display.
- Exposure Certified
Products and services
- Exposure Events Platform Core cloud-based tournament and league scheduling and management SaaS platform offering real-time results, automated standings, bracket propagation, schedule validation, registration, marketing, and messaging capabilities for event directors and sports organizations.
- AI Schedule Engine
Quantifiable outcome
- 76% cost savings on scheduling for major tournament organizers
- +1 more outcomes
Companies that use Exposure Events
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Exposure Events technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
Exposure Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- StripecorePayment processing partner used for online payments. EventStore charges 1% additional fee on top of Stripe fees.
- SquarecorePayment processing partner used for online payments. EventStore charges 1% additional fee on top of Square fees.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Exposure Events competitors and assessment
Company assessmentDirect peers
- LeagueApps: LeagueApps is a leading sports league and tournament management platform serving youth and adult sports organizers with registration, scheduling, and communication tools — directly overlapping with Exposure's core offering and target customers. The two are technology partners while also competing for the same event-director segment.
- Tourney Machine: Tourney Machine is a youth basketball tournament scheduling and bracket platform that several of Exposure's named customers (e.g., Baseball Heaven) explicitly migrated away from. It is the closest head-to-head competitor in basketball tournament management.
- TeamSnap: TeamSnap is a widely adopted team and league management application for youth sports with scheduling, communication, and payment features — directly comparable to Exposure's coaching/team management modules and a frequent substitute for smaller organizers.
- GameChanger (Dick's Sporting Goods): GameChanger is a sports team management and live-game scoring app owned by Dick's Sporting Goods serving youth and amateur teams, with overlap in roster management, scheduling, and event-day workflows targeted at coaches and organizers.
- Jersey Watch: Jersey Watch builds tournament websites, brackets, and registration pages for youth sports organizers — directly comparable to Exposure's Bracket Builder and EventStore registration products in the grassroots organizer segment.
Broad incumbents
- SportsEngine (NBC Sports): SportsEngine, owned by NBC Sports, is a broad sports league and team management platform serving millions of users across registration, websites, and mobile — the dominant incumbent Exposure must contend with for youth organizations seeking an integrated suite.
- Stack Sports: Stack Sports (parent of SportsEngine and Affinity Sports) is a large, vertically integrated youth sports technology platform providing registration, websites, video, and tournament operations — competing with Exposure at the multi-product platform level.
- ACTIVE Network (Global Sports & Events): ACTIVE Network is a long-established registration, league, and event management software provider serving races, sports leagues, and tournaments — competing with Exposure in tournament/league operations and broader event registration.
Emerging players
- PlayMetrics: PlayMetrics is a youth sports club management platform offering registration, scheduling, and communication tools aimed at competitive club programs — overlapping with Exposure's multi-sport/multi-event positioning at the club and academy level.
- Heja Sports: Heja is a lightweight team and league communication and event management platform popular with European and youth sports clubs — competing with Exposure's messaging and scheduling tools among smaller and international organizers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Exposure Events social profiles
Digital presenceExposure Events compliance and trust
Trust signalCompliance1 record
Exposure Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exposure Events leadership team
Management profileNumber of profiles
Profiles1 record
Exposure Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exposure Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exposure Events
What does Exposure Events do?
Exposure Events provides a cloud-based SaaS platform for tournament and league scheduling, registration, bracket management, standings, and communication targeted at youth and amateur sports event directors. Its core differentiator is a proprietary AI-powered Schedule Engine that generates optimized event schedules in minutes, complemented by EventStore multi-team/multi-sport registration, contact-free QR-code gate payments, branded mobile apps, and a sport-specific event directory. Revenue is driven by a credit-based usage system for publishing schedules, plus subscription advertising and a 1% payment transaction fee on EventStore.
Is Exposure Events a public or private company?
Exposure Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exposure Events founded?
Exposure Events was founded in 2009. It employs 1 to 10 people.
Where is Exposure Events based?
Exposure Events is headquartered in Louisville, United States, in the North America region.
How does Exposure Events make money?
Five revenue lines are on record. Scheduling Credits are the primary driver. The others are eventStore Transaction Fee, featured Event Listings, directory Banner Advertising and branded App Licensing.
Who are Exposure Events's main competitors?
Direct peers on record are LeagueApps, Tourney Machine, TeamSnap, GameChanger (Dick's Sporting Goods) and Jersey Watch. Broad incumbents are SportsEngine (NBC Sports), Stack Sports and ACTIVE Network (Global Sports & Events). Emerging players are PlayMetrics and Heja Sports.
Does Exposure Events have an API?
Yes. API integration allows developers to integrate event data into websites or applications. The API enables accepting payments and team registrations, along with displaying teams, documents, venues, and other data in any format. This approach requires a professional web developer to integrate or can be hired through Exposure Events. Developer documentation is at exposureevents.com/api.
What industry is Exposure Events in?
Exposure Events's product category is Sports Event Management Software. Its primary akta.pro industry code is MPAKACAL, Amateur Event & Tournament Organizers (Meets, Invitationals, Opens). Its NAICS code is 7113 and its SIC code is 7990.