You,inc
You,inc is a private São Paulo-based residential developer founded in 2011 that designs, builds, and sells compact and premium apartments in prime São Paulo neighborhoods through the QG, OpenLife, and Eleva brands, serving buyers from HIS/HMP-subsidized segments to premium 4-suite clients via in-house brokerage and partner brokers.
- Company typePrivate
- Founded2011
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingServices
What You,inc does
You,inc Incorporadora e Participações S.A. is a private Brazilian residential real estate developer founded in 2011 by Abrão Muszkat and headquartered in São Paulo's Vila Olímpia district. The company develops and sells compact apartments (22-410m²) in São Paulo's prime urban neighborhoods — including Vila Olímpia, Vila Madalena, Pinheiros, Higienópolis, Consolação, and Centro — across three product brands: QG (mid-market compact), OpenLife (entry-level studios and 1-bedroom units), and Eleva (premium 4-suite units). You,inc participates in federal and municipal housing programs (HIS for families earning up to 6 minimum wages, HMP up to 10 minimum wages, and R2V vertical residential), with unit price caps at R$ 383,636.74 and R$ 537,672.71 respectively, alongside unrestricted premium inventory at higher price points.
The company monetizes through one-time residential unit sales, distributed via a wholly-owned licensed brokerage (You Intermediação Imobiliária Ltda., CRECI 25.672-J) and a partner broker network managed by a Diretor de Parcerias. Its underlying technology stack is light: no proprietary platforms, no AI capabilities, and no APIs; instead it relies on a buyer-facing digital ecosystem comprising the HomePay mobile app (acquired by You,inc) for construction tracking and invoice management, the Meu You customer portal for document access, and the You,do personalization program for unit customization. Notable architecture and design partners include Perkins & Will, NURA Arquitetura Imobiliária, Studio Roca, SP Estudio, DP Barros, Núcleo Arquitetura da Paisagem, Juliana Abbud, and Tagú Paisagismo, with Even contracted as construction partner on Eleva Harmonia.
Across roughly 15 years of operation, You,inc has launched or delivered 21 tracked projects (10 delivered, 11 launched) with cumulative Gross Sales Value of R$ 10.4 billion and 11,000+ units; founder Abrão Muszkat's prior 45-year track record encompasses 500+ developments and over 5 million m² built. The company is founder-controlled, privately held, and operates without disclosed institutional capital, relying on a concentrated São Paulo land bank, regulatory access to subsidized housing programs, and vertical brokerage integration as its primary commercial advantages.
You,inc firmographics
Firmographics- Name
- You,inc
- Legal name
- You,inc Incorporadora e Participações S.A
- Website
- https://youinc.com.br
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- You,inc is a private São Paulo-based residential developer founded in 2011 that designs, builds, and sells compact and premium apartments in prime São Paulo neighborhoods through the QG, OpenLife, and Eleva brands, serving buyers from HIS/HMP-subsidized segments to premium 4-suite clients via in-house brokerage and partner brokers.
- Ownership category
- akta.pro rank
You,inc industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Residential Real Estate Asset Management (BPAJAMAA)
Keywords
Where You,inc is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
You,inc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Property Sales: One-time sale of residential apartments across multiple income tiers including HIS (social interest housing up to 6 minimum wages), HMP (popular market housing up to 10 minimum wages), R2V (vertical residential), and premium compact units. Properties sold at various price points from R$ 383,636.74 (HIS-2 units) to higher values for premium products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | HIS-2 units for families earning up to 6 minimum wages |
| Unit Pricing | Multi-year contract | HMP units for families earning up to 10 minimum wages |
| Unit Pricing | Multi-year contract | Eleva Harmonia premium 4-suite units |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
You,inc product offering
Product offeringCore offering
You,inc is a São Paulo-based residential real estate developer (incorporadora) that develops, constructs, and sells compact urban apartment buildings across income tiers ranging from HIS social housing (up to 6 minimum wages) and HMP popular housing (up to 10 minimum wages) through R2V vertical residential and premium segments. The company markets and sells units through its own licensed brokerage (You Intermediação Imobiliária) and a partner broker network, complemented by customer-facing digital tools (HomePay app, Meu You portal, You,do personalization program).
Differentiator
Problem solved
Functional benefit
Brands
- OpenLife: Apartment brand featuring compact units (studio and 1 bedroom) in central São Paulo locations
- QG
- Eleva
Products and services
- QG Cardoso de Melo by You,inc Compact 1-bedroom residential apartment building under construction in São Paulo's Vila Olímpia district, designed for individual buyers seeking affordable homeownership with full leisure amenities in a strategic commercial hub location. Approved under the HIS social housing, R2V vertical residential, and NR regimes.
- QG Higienópolis by You,inc Compact 1-bedroom apartment building in São Paulo's Higienópolis neighborhood with full leisure amenities, offered under HIS and HMP programs with HMP units capped at R$ 537,672.71 (24–25m²). Designed for individual and family buyers seeking affordable homeownership in a prime central São Paulo location with installment-based payment plans and bank financing.
- QG Ferreira de Araújo by You,inc Compact 1-bedroom residential apartment project under construction in São Paulo's Pinheiros neighborhood with rooftop leisure amenities, designed for individual buyers in the HIS, HMP, and R2V income tiers seeking well-located urban living.
- Eleva Harmonia Premium 4-suite residential apartment project in São Paulo's Vila Madalena neighborhood, offering 48 standard units of 205–206m² with 3 parking spaces and 2 duplex units of 410m² with 5 parking spaces, including luxury amenities such as pools, spas, and concierge services for high-net-worth buyers seeking architecturally distinguished residences.
- OpenLife Frei Caneca Compact studio and 1-bedroom residential apartment project in central São Paulo's Consolação neighborhood, featuring rooftop leisure with park views, designed for entry-level HIS, HMP, and R2V buyers as well as investors seeking well-located urban units.
Quantifiable outcome
- R$ 10.4 billion in total VGV (Gross Sales Value) generated across all projects
- +3 more outcomes
Companies that use You,inc
Customer profileSegments5 records
Ideal customer profiles5 records
You,inc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
You,inc partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, regular and minor.
- Corretores Parceiros (Partner Real Estate Brokers)coreNetwork of affiliated real estate brokers who sell You,inc properties and earn commissions. Managed by Junno Rodrigues, Diretor de Parcerias. Contact via WhatsApp 11 98227-4001 or [email protected].
- NURA Arquitetura ImobiliáriacoreArchitecture firm responsible for QG Cardoso de Melo, QG Higienópolis, QG Ferreira de Araújo, and OpenLife Frei Caneca projects. Design philosophy focuses on urban lifestyle optimization and contemporary aesthetics.
- Perkins & WillcoreInternational architecture firm engaged for Eleva Harmonia project design, bringing global expertise in mixed-use developments and innovative residential concepts.
- Studio RocaregularInterior design firm responsible for decorado (model unit) designs across multiple projects including QG Cardoso de Melo, OpenLife Frei Caneca. Known for minimalist, contemporary aesthetics.
- Juliana AbbudregularDesigner responsible for Eleva Harmonia common areas, creating sophisticated, nature-connected spaces with natural materials and tranquil atmospheres.
- Tagü PaisagismoregularLandscape architecture firm for Eleva Harmonia, creating sensitive, meaningful external environments with multiple functions for residents.
- SP EstudioregularArchitecture and interiors firm responsible for common areas design in QG Cardoso de Melo (Torre JK) and OpenLife Frei Caneca, focusing on contemporary, functional spaces.
- DP BarrosregularDesign firm responsible for common areas of QG Cardoso de Melo Torre FL, bringing casual, fluid, sophisticated atmosphere with neutral, welcoming furniture.
- Núcleo Arquitetura da PaisagemregularLandscape architecture firm for QG Cardoso de Melo and QG Higienópolis projects, creating essential everyday-use landscaping with human-scale design and natural contrasts.
- Even (Construction)regularConstruction company contracted to build Eleva Harmonia project.
- One Innovation and Nova MilanominorPartners in the OpenLife Frei Caneca project, contributing to development execution.
- Index Conectada (Press Office)minorPress relations agency handling media inquiries for You,inc. Contact: [email protected], (11) 3068-2000.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
You,inc competitors and assessment
Company assessmentBroad incumbents
- MRV Engenharia: Brazil's largest homebuilder with a strong focus on affordable housing (Minha Casa Minha Vida/HIS-equivalent segments). Comparable business model in the affordable end of the residential market, though MRV operates nationally while You,inc is São Paulo-concentrated.
- Gafisa: Established São Paulo-based residential developer with multi-segment portfolio across affordable to high-end. Comparable São Paulo geography and multi-tier product approach, though Gafisa has historically operated at larger scale and broader geographic reach.
- Cyrela Brazil Realty: One of the largest Brazilian residential developers, headquartered in São Paulo with a broad portfolio across income segments and regions. Directly comparable as a São Paulo-focused residential developer operating at greater scale, though Cyrela covers more segments and geographies than You,inc.
Direct peers
- Direcional Engenharia: Brazilian developer focused primarily on affordable housing under government programs. Comparable business model in the HIS/HMP-equivalent segment that You,inc accesses through São Paulo approvals, though Direcional operates nationally while You,inc is São Paulo-focused.
- Mitre Realty: São Paulo-focused residential developer with a portfolio of compact and mid-sized units in prime city neighborhoods. Highly comparable product mix (studios, 1-bedroom, small units) and target buyer segments to You,inc's QG and OpenLife brands.
- Even Construtora e Incorporadora: São Paulo-headquartered residential developer with overlapping premium and mid-market positioning. Notably, Even is already engaged by You,inc as the construction contractor for Eleva Harmonia, evidencing direct operational overlap and a close competitive adjacency in the same São Paulo submarkets.
- EZTec Empreendimentos: São Paulo-based residential developer focused on the upper-middle and high-end segments in prime city neighborhoods. Comparable as a São Paulo-centric developer with premium positioning, though EZTec skews higher-end than You,inc's affordable-heavy mix.
- Tecnisa: São Paulo-based residential developer specializing in higher-density, well-located projects in prime neighborhoods. Closely aligned with You,inc's strategy of compact and premium units in Vila Olímpia, Pinheiros and similar high-value submarkets.
- Trisul: São Paulo-based residential developer operating across compact and mid-sized apartment segments in metropolitan São Paulo. Closely comparable geographic focus, unit-size profile, and buyer segmentation to You,inc's QG and OpenLife brands.
- Cury Construtora: Brazilian developer specializing in affordable and entry-level housing within government housing programs (Minha Casa Minha Vida/HIS equivalent). Comparable to You,inc's HIS and HMP program access and pricing-tier focus.
Market position
Strengths5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
You,inc social profiles
Digital presenceYou,inc financial estimates
Financial estimateRevenue estimate
Valuation estimate
You,inc leadership team
Management profileNumber of profiles
Profiles2 records
You,inc subsidiaries and ownership
Company hierarchySubsidiaries1 record
You,inc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
You,inc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about You,inc
What does You,inc do?
You,inc is a São Paulo-based residential real estate developer (incorporadora) that develops, constructs, and sells compact urban apartment buildings across income tiers ranging from HIS social housing (up to 6 minimum wages) and HMP popular housing (up to 10 minimum wages) through R2V vertical residential and premium segments. The company markets and sells units through its own licensed brokerage (You Intermediação Imobiliária) and a partner broker network, complemented by customer-facing digital tools (HomePay app, Meu You portal, You,do personalization program).
Is You,inc a public or private company?
You,inc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was You,inc founded?
You,inc was founded in 2011. It employs 51 to 100 people.
Where is You,inc based?
You,inc is headquartered in São Paulo, Brazil, in the Latin America region.
How does You,inc make money?
One revenue line is on record: residential Property Sales.
Who are You,inc's main competitors?
Broad incumbents on record are MRV Engenharia, Gafisa and Cyrela Brazil Realty. Direct peers are Direcional Engenharia, Mitre Realty, Even Construtora e Incorporadora, EZTec Empreendimentos, Tecnisa, Trisul and Cury Construtora.
Does You,inc have an API?
No public API is recorded for You,inc.
What industry is You,inc in?
You,inc's product category is Residential Real Estate Development. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of BPAJAMAA, Residential Real Estate Asset Management. Its NAICS code is 5312 and its SIC code is 6532.