Index Assessoria

What Index Assessoria does

Index Assessoria, operating commercially as Index Conectada, is a privately held Brazilian marketing and communications agency headquartered in São Paulo. The firm was founded approximately 25 years ago by three partners — Taciana Veloso, Silvia Vidigal, and Letícia Veloso — initially as a public relations boutique and progressively expanded its service scope into a fully integrated agency model. It now delivers nine service lines under one roof: Estratégia (Strategy), Criatividade (Creativity), Social, Experiência (Experience), Creators, Relações Públicas (Public Relations), Gestão de Talentos (Talent Management), Produção (Production), and Dados (Data). The agency positions itself as a "culture agency" focused on helping disruptive consumer-facing brands translate ideas into recognizable household names, with a stated mission of creating narratives and connections that generate value and resonate organically.

The agency's client portfolio is concentrated in enterprise-grade consumer brands spanning luxury (Cartier, Iguatemi), beverages (Diageo), fashion and footwear (Arezzo, Shutz), beauty and cosmetics (Coty, Sephora), entertainment (Paramount), and pharmaceuticals (Cimed). Revenue is generated through retainer-based professional services engagements delivered via direct enterprise sales relationships. There is no proprietary technology platform, no disclosed AI/ML capability, no app or API product, and no data on headcount, pricing, or financials is publicly available. The firm remains founder-owned with no disclosed institutional investment, subsidiaries, M&A activity, patents, or regulatory actions.

Distribution is purely relationship-driven: direct engagement with brand marketing and communications decision-makers, supported by an active Instagram presence and a single inbound contact email. Operations are regional (Brazil), with no disclosed international footprint or global footprint claim. The business is essentially a founder-led creative services firm whose principal economic asset is its long-standing relationships with a handful of major global brands operating in Brazil.

Name

Index Assessoria

Legal name

Index Conectada

Website

https://indexconectada.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Index Assessoria (Index Conectada) is a São Paulo-based, founder-owned Brazilian marketing agency offering integrated strategy, creativity, social media, PR, talent management, production, and data services to enterprise consumer brands including Cartier, Diageo, Sephora, and Arezzo.

Ownership category

akta.pro rank

Product category

Marketing and Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)

akta.pro secondary industry

Category Management & Retail Analytics (MPAAAJAI)

Keywords

• Public relations services
• Influencer marketing
• Talent management
• Creative agency services
• Brand communications

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Marketing and Communications Services: The agency generates revenue through retainer-based professional services engagements, offering integrated communication solutions including strategy, creativity, social media management, experiences, creator partnerships, public relations, talent management, content production, and data analytics.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Index Conectada is a Brazilian full-service marketing and communications agency that delivers nine integrated service lines — strategy, creativity, social media, experience marketing, creator partnerships, public relations, talent management, production, and data analytics — to enterprise brand partners. The agency helps disruptive companies translate ideas into powerful brands through narratives and connections that generate value and resonate organically.

Product overview

Index Conectada is a marketing agency (Agência de marketing) offering an integrated portfolio of nine service offerings: Estratégia (strategy), Criatividade (creativity), Social, Experiência (experience), Creators, Relações Públicas (public relations), Gestão de Talentos (talent management), Produção (production), and Dados (data). The agency positions itself as a 'culture agency' focused on creating narratives and connections that generate value and spontaneously reverberate, helping disruptive companies become household names. The services are delivered by three partners: Taciana Veloso, Silvia Vidigal, and Letícia Veloso.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• DiageocoreOthersDiageo is listed as a brand partner on the Index Conectada website, appearing in the Partners section alongside other major enterprise clients. The partnership appears to involve marketing and communications services for the beverage company.
• CartiercoreOthersCartier is listed as a brand partner on the Index Conectada website. The luxury jewelry brand represents a high-profile client relationship for the agency.
• ArezzocoreOthersArezzo is listed as a brand partner on the Index Conectada website. The fashion brand is part of the agency's portfolio of major retail clients.
• ParamountcoreOthersParamount is listed as a brand partner on the Index Conectada website. The entertainment and media company represents a key vertical for the agency's services.
• CotycoreOthersCoty is listed as a brand partner on the Index Conectada website. The beauty and cosmetics company is part of the agency's client portfolio.
• CimedcoreOthersCimed is listed as a brand partner on the Index Conectada website. The pharmaceutical company represents a diversified industry vertical for the agency.
• ShutzcoreOthersShutz is listed as a brand partner on the Index Conectada website. The fashion and footwear brand is part of the agency's retail client base.
• SephoracoreOthersSephora is listed as a brand partner on the Index Conectada website. The beauty retailer is part of the agency's cosmetics and beauty client portfolio.
• IguatemicoreOthersIguatemi is listed as a brand partner on the Index Conectada website. The luxury retail and real estate company is a key client for experiential marketing campaigns including the 'Iguatemi Talks' series.

Scale indicators1 record

Direct peers

• DPZ&T: Independent Brazilian advertising agency headquartered in São Paulo, known for integrated creative campaigns and brand building. Direct competitor to Index for major Brazilian brand-partner engagements.
• AlmapBBDO: One of Brazil's most awarded creative agencies, affiliated with BBDO. Directly comparable to Index in offering integrated creative, strategy, and brand-building services to enterprise clients.
• WMcCann: Brazilian creative and advertising agency (part of the McCann Worldgroup network) offering integrated brand communications. Directly comparable to Index as a São Paulo-based full-service agency competing for similar enterprise brand budgets.
• Lew'Lara TBWA: Brazilian agency within the TBWA network, focused on disruption-led creative work. Highly comparable to Index given Index's 'industry disruptor' positioning and similar enterprise brand client base.
• Africa Creative: Major Brazilian independent creative agency serving large enterprise clients across multiple verticals. Comparable to Index in scope, scale, and target enterprise brand customers.
• F.biz: Brazilian digital-first creative agency combining technology and creativity. Comparable to Index on the integrated digital, social, and creative offering, though with a stronger tech orientation.

Broad incumbents

• Hill+Knowlton Strategies Brazil: Global PR and communications firm with Brazilian operations. Comparable to Index's PR heritage and ability to serve multinational enterprise clients, though with broader geographic reach and larger scale.
• Edelman Brazil: Global communications and PR firm with Brazilian presence. Comparable to Index's public relations and brand-reputation services for enterprise clients, with a much broader geographic and capability footprint.
• Ogilvy Brazil: Global advertising network's Brazilian operation offering integrated creative, PR, and digital services. Comparable as a competitor for the same enterprise brand budgets as Index, with greater scale and global resources.

Regional players

• Talent Marcel: Brazilian creative and integrated marketing agency. Comparable to Index on integrated creative services and enterprise brand clients, though more concentrated in certain consumer verticals and based in Brazil.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/indexconectada
• LinkedInlinkedin.com/company/index-conectada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Index Assessoria