ACTION PIN

What ACTION PIN does

ACTION PIN is a French specialty chemicals manufacturer founded in 1995 and headquartered in Castets (Landes), in the heart of southwestern France's maritime pine forest. The company designs, produces, and distributes eco-responsible cleaning, disinfecting, degreasing, and deodorising products for professional hygiene (under Le Vrai Professionnel, including Medical, Babies & Kids, Maison, and Brico sub-lines) and animal environment hygiene (under Saniterpen), as well as adjuvants and biocontrol fungicides for organic and conventional agriculture (under HELIOTERPEN, including HELIOSOL, HELIOSOUFRE S, HELIOCUIVRE, HELIOPOLIS, LANDAYA, and ACTILANDES). Its core technology is the proprietary Terpènes de Pin platform — formulations derived from turpentine, rosin, and pine fatty acids extracted from the Landes maritime pine — combined with the ENZYPIN enzymatic biotechnology platform that fuses enzymes with pine derivatives for cleaning and odour control.

The business operates as a wholesale/distributor-led model with three primary revenue streams: professional hygiene products sold via hygiene wholesalers and druggists; crop protection products sold via specialised phytosanitary distributors; and industrial products sold via specialised industrial distributors, plus export sales managed through international specialist distributors in Europe and Asia-Pacific. Pricing is quote-based rather than publicly disclosed, consistent with B2B distribution. ACTION PIN is a wholly-owned subsidiary of Firmenich (the Swiss privately-owned fragrance and taste group, CHF 4.9bn in 2022 sales) and operates from a single manufacturing/packaging site in Castets with its registered office in Dax.

The company has built a multi-layered regulatory moat (ISO 9001/14001/45001, B Corp recertified at 98 points in 2025, European Ecolabel, ECOCERT Intrants incl. USDA NOP, Air Label A/A+) sustained by a 13-person R&D/regulatory/homologation team. End customers span healthcare, HORECA, childcare, professional cleaning operators, livestock farms, and organic/conventional farmers — diversified across six segments but delivered exclusively through distributor partners.

Name

ACTION PIN

Legal name

ACTION PIN

Website

https://action-pin.fr

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

ACTION PIN is a French manufacturer of eco-responsible cleaning, disinfection, and crop protection products derived from Landes maritime pine, selling under Le Vrai Professionnel, Saniterpen, and HELIOTERPEN brands to professional hygiene, animal husbandry, and agricultural customers via wholesale distributors; wholly-owned subsidiary of Firmenich.

Ownership category

akta.pro rank

Product category

Specialty Cleaning and Hygiene Chemicals

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532), Pesticide and Other Agricultural Chemical Manufacturing (325320)

SIC

Agricultural Chemicals (2870), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Organic Adjuvants & Spray Aids (OMRI Surfactants, Stickers, Oils) (AFABAKAL)

akta.pro secondary industries

Fungicides (AFABAAAC), Natural/Plant-Based Surface Disinfectants (CRAJANAI)

Keywords

• Pine-derived cleaning products
• Professional hygiene supplies
• Crop protection adjuvants
• Biocontrol fungicides
• Enzymatic cleaning technology

Headquarters

HQ city

Castets

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Hygiene Products: Sale of cleaning, degreasing, disinfecting, and deodorising products for human environments (collectivities, retirement homes, CHR - cafes, hotels, restaurants) under Le Vrai Professionnel and ENZYPIN brands, and for animal environments (farms, individuals) under SANITERPEN brand. Sold via professional hygiene distributors and retailers.
2. Crop Protection Products: Sale of adjuvants and fungicides for plant protection under HELIOTERPEN brand, serving both organic and conventional agriculture. Sold via specialised phytosanitary distributors.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ACTION PIN manufactures and distributes eco-responsible cleaning, disinfecting, degreasing, and deodorising products for professional hygiene, animal environments, and household use, plus crop protection adjuvants and biocontrol fungicides for agriculture. All formulations are built on proprietary chemistry using molecules extracted from maritime pine trees (turpentine, rosin, fatty acids) sourced from the Landes forest in southwestern France, with the company's ENZYPIN enzymatic technology combining enzymes with pine derivatives for cleaning applications.

Product overview

ACTION PIN is a manufacturer of eco-responsible cleaning, hygiene, and crop protection products derived from pine tree extracts. The company operates three core product divisions: (1) Professional Hygiene under the Le Vrai Professionnel brand including general cleaning, medical (Bactopin), and Babies & Kids sub-lines; (2) Animal Environment Hygiene under Saniterpen; and (3) Agricultural Crop Protection under HELIOTERPEN brand including adjuvants (HELIOSOL, HELIOTERPEN FILM), fungicides (HELIOSOUFRE S, HELIOCUIVRE), anti-stress barriers (HELIOPOLIS), and agricultural cleaners (LANDAYA). All products are formulated using proprietary pine derivative technologies—Terpènes de Pin and ENZYPIN enzymatic platforms—that leverage natural active ingredients for cleaning, degreasing, disinfecting, and odor control. Products are designed and manufactured in France with multiple eco-certifications including European Ecolabel, ECOCERT, and B Corporation certification.

Differentiator

Problem solved

Functional benefit

Brands

• Le Vrai Professionnel: Professional hygiene cleaning products brand for human environments (collectivities, retirement homes, cafes, hotels, restaurants)
• Le Vrai Professionnel Médical
• Le Vrai Professionnel Babies & Kids
• Le Vrai Professionnel Maison
• Le Vrai Professionnel Brico
• Saniterpen
• HELIOTERPEN
• HELIOSOL
• HELIOSOUFRE S
• HELIOCUIVRE
• HELIOPOLIS
• LANDAYA
• ENZYPIN
• Actipur
• Bactopin
• Clean Odor
• Actilandes

Products and services

• Le Vrai Professionnel Professional hygiene product line (detergents, degreasers, disinfectants, odorizers, stain removers) for human environments including cleaning companies, healthcare facilities, hospitality, restaurants, and institutional settings. Formulated with pine derivatives from the Landes forest and includes sub-lines: Le Vrai Professionnel Medical (Bactopin disinfectants), Babies & Kids, Maison (household), and Brico (DIY).
• Saniterpen Hygiene product line specifically designed for animal environments including farms, livestock facilities, and pet care settings. Addresses cleaning and odor control in animal husbandry contexts.
• HELIOTERPEN Film Sticker adjuvant for plant protection treatments, formulated with pine derivatives to improve efficiency of insecticide and fungicide sprays against foliar diseases in cereals, vegetables, fruit crops, and ornamental trees and shrubs.
• HELIOSOL Agricultural adjuvant for crop protection applications, improving spray efficiency and effectiveness of plant protection treatments. ECOCERT certified for organic farming use.
• HELIOSOUFRE S Biocontrol fungicide based on sulphur and terpene derivatives. Approved for organic farming to control septoria in wheat and powdery mildew in field crops, vines, fruit, vegetables, and ornamentals.
• HELIOCUIVRE Copper-based protective fungicide agent for crop protection applications in agriculture.
• HELIOPOLIS Liquid abiotic physical barrier formulated with pine terpenes and beta-carotene. Limits sunburn, scald, evapotranspiration, and fruit shattering without marking fruits.
• LANDAYA Highly concentrated alkaline cleaner for sprayers and farm equipment. Eliminates residues of phytosanitary active substances and degreases surfaces; suitable for food contact after rinsing.
• ENZYPIN Enzymatic cleaning product line combining enzymes and pine derivatives for effective and responsible cleaning. European Ecolabel certified across hand dishwashing detergents, all-purpose cleaners, sanitary cleaners, and laundry detergents. Degrades fats efficiently and optimizes detergent action through natural active ingredients.

Quantifiable outcome

• B Corp score improved from 91.6 points (2023) to 98 points (2025), above the 80-point minimum threshold.
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Un enfant peut sauver un arbrecoreStrategic or Co-development PartnerAssociation dedicated to reforestation of the Landes forest following Storm Klaus (2009), with a strong focus on educating children about protecting the environment and biodiversity. ACTION PIN has partnered with the association to replant pines and noble trees (74 trees replanted at Parc Jean Rameau in Mont de Marsan, 20,000 pines replanted in Taller, 6,000 pines replanted at Campet-et-Lamolère). The association raises funds through schools with the motto 'Un enfant, un euro, un arbre' and its founder Annick Mathieu is nicknamed 'Mamie Chaussette'.
• Aquitaine Landes Récifs (Atlantique Landes Récifs)coreStrategic or Co-development PartnerAssociation for the creation and management of artificial reefs on the Aquitaine coastline to protect marine flora and fauna, with a team of specialist divers conducting underwater monitoring. Founded in 1996. ACTION PIN has been an institutional partner since approximately 2016 and renewed its partnership on the International Day for Biological Diversity (22 May 2022). The company supported the inauguration of new artificial reefs and the BARRACUDA research vessel.
• ECOCERTcoreStrategic or Co-development PartnerECOCERT (SA-F-32600) is an independent organic certification body that approves ACTION PIN's adjuvants and fungicides for use in organic farming. ACTION PIN products are controlled and certified by ECOCERT INTRANTS following on-site audits. The company also develops ENZYPIN and Le Vrai Professionnel products certified by ECOCERT.
• AFNORcoreStrategic or Co-development PartnerAFNOR (Association Française de Normalisation) and its subsidiaries constitute an international group serving the general interest and economic development through standards. ACTION PIN is an affiliated member of AFNOR and its certifications (ISO 9001, ISO 14001, ISO 45001) are awarded by AFNOR. European Ecolabel is awarded by AFNOR Certification in France.
• ADIVALORminorStrategic or Co-development PartnerADIVALOR is a French organisation for the recovery and elimination of used plant protection packaging. ACTION PIN's agricultural products comply with ADIVALOR standards, and the company is listed as an ADIVALOR partner on its agricultural website.
• UIPP (Union des Industries de la Protection des Plantes)minorStrategic or Co-development PartnerACTION PIN joined the UIPP from 1 January (year not specified) to contribute more effectively to the progress of the plant protection sector and its development.
• INOHAminorStrategic or Co-development PartnerINOHA is the professional hygiene association. ACTION PIN was highlighted in INOHA's first member portrait and was awarded the Trophée RSE INOHA 2025, recognising the company's commitment to responsible chemistry.
• DESAMAIS FINDISminorChannel Partner/ Reseller/ DistributorFrench professional product distributor. DESAMAIS FINDIS awarded ACTION PIN the 'Prix du Geste Responsable' at the CENTREXPO trade show in March (year not specified).
• ConnexingminorStrategic or Co-development PartnerACTION PIN partnered with Connexing, a telecommunications solutions provider, in coordination with Planète Urgence association, to give meaning to purchasing decisions by acquiring equipment with environmental benefits.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Laboratoires Anios (STERIS): French disinfection specialist acquired by STERIS. Comparable to Le Vrai Professionnel Medical (Bactopin, Actipur) on the surface disinfection side, targeting healthcare and medical-social facilities with similar biocide and enzymatic technologies.
• Sopura: Belgian manufacturer of disinfection, cleaning and sanitation products for the beverage, food and dairy industries. Comparable peer to ACTION PIN on the food service side of Le Vrai Professionnel, particularly for industrial hygiene clients.
• Koppert Biological Systems: Dutch leader in biological crop protection and natural pollination solutions. Comparable to ACTION PIN's HELIOTERPEN biocontrol portfolio on the agricultural side, including complementary uses for sustainable farming and integrated pest management.
• Certis Biologicals: Specialist in biocontrol and biopesticide products for conventional and organic agriculture. Directly comparable to ACTION PIN's HELIOTERPEN biocontrol fungicides and adjuvants on overlapping crop segments.
• DRT (Dérivés Résiniques et Terpéniques): Historical parent of ACTION PIN and the core supplier of pine-derived turpentine and rosin from the same Landes forest. Operates the upstream terpene chemistry that ACTION PIN's formulations depend on, making it the most directly comparable peer by raw material and chemistry.
• Biolchim: Italian manufacturer of biostimulants, specialty fertilisers and adjuvants for crop nutrition and protection. Comparable on the agricultural side to HELIOSOL and HELIOTERPEN FILM adjuvants with similar distributor-led GTM in Europe and internationally.
• Biobest Group: Belgian biological control and pollination specialist. Comparable peer to ACTION PIN on the biocontrol crop protection side, particularly for horticulture and specialty crops served by HELIOSOUFRE S and HELIOSOL.
• Christeyns: Belgian-headquartered mid-sized manufacturer of professional cleaning and hygiene products for HORECA, healthcare, food service and industrial laundries. Directly comparable to ACTION PIN's Le Vrai Professionnel B2B hygiene portfolio on customer base, channels and product categories.

Broad incumbents

• Ecolab: Global leader in water, hygiene and infection prevention serving HORECA, healthcare and food service at massive scale. A broader incumbent that overlaps meaningfully with Le Vrai Professionnel's professional hygiene portfolio across most of its served segments.
• BASF Agricultural Solutions: Global crop protection and agricultural inputs giant with adjuvants, fungicides and biocontrol offerings. Broader incumbent comparable to ACTION PIN's HELIOTERPEN range on chemistry, channel and customer profiles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

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Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACTION PIN