What INOHA does

INOHA is a French nonprofit professional industry association founded in 1978 and headquartered in Paris (10 rue de Sèze), representing approximately 237-250 industrial member companies operating in the French habitat sector — encompassing construction, renovation, home improvement, DIY, and garden supplies. The association operates under the motto 'Eclairer – Construire – Peser' (Enlighten – Build – Influence) and is governed by a Board of Directors led by President David Riquier (since June 2026, succeeding Jean-Luc Guéry). Its 24-person staff serves a membership dominated by SMEs (66% under 100 employees) with an average member revenue of €34M.

The association's service portfolio is structured around three strategic pillars: market intelligence via the INODATA Business Intelligence platform (built on Qlik Cloud, providing macro-economic, distribution channel, and consumer search trend indicators), distributor relations through the Matinées de la Distribution dialogue format and the INOHA/FMB Code de bonne conduite governing supplier-retailer commercial practices, and RSE/environmental compliance services including carbon footprint programs, eco-design support, and regulatory advocacy on REP and eco-contributions. Additional offerings include the OptiMap sectorization tool, the annual INOHADAYS conference, the Trophées INOHA awards (10th edition in 2025), the Bâtir pour le Climat forum (co-edited by INOHA), and legal/commercial support.

Revenue is generated through annual membership dues (pricing not publicly disclosed; inquiries routed via the Responsable des adhérents et du développement), supplemented by event revenue and partnerships. The CAP 2030 strategic roadmap launched in June 2026 targets adding 100 new members by 2030 and includes product extensions (ACV integration, regional meetings, export support). Member logos span Legrand, Groupe Atlantic, Brunel, Tivoly, Wolfcraft, and Reca Peintures, indicating breadth across electrical, HVAC, paints, flooring, tools, and fasteners segments. The organization is independent, member-funded, and not part of any larger corporate group.

Name

INOHA

Legal name

Inoha

Website

https://inoha.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

INOHA is a French nonprofit industry association founded in 1978 representing ~250 industrial member companies in the habitat, renovation, and DIY sector, providing market intelligence (INODATA), distributor dialogue, RSE services, and collective regulatory advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: INOHA generates revenue through annual membership fees paid by its 237+ industrial member companies in the housing, renovation, and DIY sectors. The membership fees fund the association's services including market intelligence, networking events, legal support, and collective representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

INOHA is a French professional industry association representing 237+ industrial companies in the habitat (housing, renovation, improvement, DIY, and garden) sector. It provides members with market intelligence through the INODATA Business Intelligence platform, networking events (Inohadays, Matinées de la Distribution), legal and commercial support, RSE/environmental services, and collective representation vis-à-vis retailers and public authorities. The association operates under the motto "Eclairer – Construire – Peser" (Enlighten – Build – Influence).

Product overview

INOHA is a professional association for manufacturers of the New Habitat sector (construction, renovation, improvement, and equipment of housing, DIY, and garden), not a technology product company. Its offering is a service portfolio organized around three strategic missions: Eclairer (Illuminate), Construire (Build), and Peser (Weigh). Core products include INODATA (Qlik Cloud-based Business Intelligence platform for market data and consumer trend indicators), OptiMap (free sectorization app with retailer database), Les Matinees de la Distribution (retailer dialogue sessions), INOHADAYS (annual industry event), Les Trophees INOHA (annual awards), Legal/Commercial Assistance (including the INOHA/FMB Code of Good Commercial Practices), Batir pour le Climat (climate forum co-edited by INOHA), the E-ecodesign Platform (environmental compliance), and RSE Services (carbon footprint, decarbonization, eco-design programs).

Differentiator

Problem solved

Functional benefit

Brands

• INODATA: The Observatory of the economy and trends of the New Habitat - a Business Intelligence platform providing market data, indicators, and data visualization to members.
• INOHADAYS
• Trophées INOHA

Products and services

• INODATA Business Intelligence Platform The Observatory of the Economy and Trends of the New Habitat; a Business Intelligence platform built on Qlik Cloud that provides members with macro-economic indicators, market indicators (GSB, Negoce, GSA, Jardinerie distribution channel dynamics), and trend indicators (consumer internet search analysis). Features dashboard creation, sharing tools, and data visualization. Awarded the 'Prix Relation Adhérents' in 2024.
• OptiMap Sectorization Application A sectorization simplification application providing access to a simplified sectorization tool and the associated retailer/point-of-sale database, offered free to members.
• RSE/Environmental Services Comprehensive RSE (Corporate Social Responsibility) support including regulatory monitoring, collective programs on carbon footprint, decarbonization strategy, eco-design, and packaging reduction. More than 20 webinars annually, carbon balance accompaniment, and eco-contribution expertise.
• Legal/Commercial Assistance Juridico-commercial support services including contract analysis, regulatory evolution tracking, and the INOHA/FMB Code of Good Commercial Practices governing supplier/GSB relationships.

Quantifiable outcome

• At least 50% of members have engaged in carbon footprint assessment with INOHA
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• AIMCC (Association des Industries des Matériaux de Construction)coreStrategic or Co-development Partner · 1 February 2026In February 2026, INOHA and AIMCC formalized a collaboration to serve the construction and renovation sector. The partnership represents approximately 7,000 enterprises and INOHA's 250 member companies in Nouvel Habitat. They co-developed a 'Code de bonne conduite des pratiques commerciales' with FMB and are working together on regulatory advocacy, including calling for delays to REP implementation.
• FMB (Fédération des Magasins de Bricolage)coreGTM or Marketing Partner · 1 July 2025Joint development of 'Code de bonne conduite des pratiques commerciales' governing supplier-retailer relations in DIY/GSB channel. INOHA maintains regular dialogue with FMB on behalf of its members. Joint annual market reports on French DIY sector (34 billion euros in 2021).
• EcomaisonminorStrategic or Co-development Partner · 1 May 2025Partnership with eco-organization Ecomaison enabling INOHA to organize regional meetings at eco-parcs (e.g., Baudelet Environment) and to help members navigate Extended Producer Responsibility (REP) requirements for Articles de Bricolage et de Jardin.
• Bâtir pour le ClimatcoreStrategic or Co-development Partner · 1 January 2025INOHA became co-editor of Bâtir pour le Climat, an annual sustainability/climate forum for the construction industry. This positions the association at the center of environmental transition discussions for the habitat sector.
• InnoscapeminorStrategic or Co-development Partner · 1 January 2025INNOHASCAPE collaborated with INOHA on a COVID-19 impact survey of members, using data expertise to analyze effects of the health crisis and new usage patterns among member companies.
• LEON consulting firmminorImplementation/ SI/ Consulting Partner · 1 January 2024LEON supported INOHA in conducting a prospective supply chain study, helping members anticipate changes and improve performance in response to post-COVID omnichannel shifts.
• IPSOSminorStrategic or Co-development Partner · 1 January 2023IPSOS conducted consumer behavior studies for INOHADAYS 2023, including research on omnichannel dynamics and consumer expectations that were presented at the annual industry conference.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• BHETA (British Home Enhancement Trade Association): UK trade association for home improvement, housewares, and DIY product suppliers. Comparable organizational model to INOHA (membership association serving manufacturers/suppliers in the habitat/DIY sector) but serving the British rather than French market.
• HBH (Handelsverband Baufachhandel und holz): German trade association for the building materials and wood specialist retail trade. Comparable in scope to INOHA but representing the German building materials trade; Germany is one of INOHA members' primary export markets.
• EDRA (European DIY-Retail Association): European-level trade association for DIY retailers, active across multiple EU geographies. Comparable to INOHA but at pan-European level and retailer-side rather than manufacturer-side.

Direct peers

• FNBM (Fédération du Négoce de Bois et Matériaux): French federation representing building materials distributors (Négoces channel). Operates in the same habitat market ecosystem as INOHA, serving an adjacent but related constituency of distribution businesses that INOHA members supply.
• AIMCC (Association des Industries des Matériaux de Construction): French trade association for construction materials manufacturers, representing ~7,000 enterprises. Direct peer to INOHA in the broader habitat/construction industry, formalized collaboration with INOHA in February 2026 for joint regulatory advocacy and the Code de bonne conduite with FMB.
• FMB (Fédération des Magasins de Bricolage): French federation of DIY retailers (GSB channel), co-developer with INOHA of the Code de bonne conduite governing supplier-retailer commercial practices. Represents the distribution side of the same habitat market INOHA's manufacturer members sell into.

Broad incumbents

• FIEEC (Fédération des Industries Électriques, Électroniques et de Communication): French federation representing electrical, electronic, and communication industries. Several INOHA members (notably Legrand) operate in FIEEC-adjacent electrical equipment categories, making FIEEC a broader industry association with overlapping constituency.
• CAPEB (Confédération de l'Artisanat et des Petites Entreprises du Bâtiment): French confederation representing building craftsmen and small construction enterprises. While it represents the contractor/craftsman side rather than manufacturers, it sits in the same French habitat value chain INOHA members supply and engages on overlapping regulatory topics.

Emerging players

• AFISB (Association Française des Industries de la Salle de Bain): French association for bathroom industry manufacturers. Narrower vertical within the habitat improvement space INOHA covers, representing a specialized constituency that overlaps with some INOHA members.
• UNIBAL (Union Nationale des Industriels du Bricolage et du Jardinage): Historically the French DIY/gardening industry association for manufacturers; operates in adjacent space to INOHA with overlapping constituency in tools, garden, and DIY product manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/inoha

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INOHA