Fyly

What Fyly does

Fyly is a Greek yacht charter company operating across Greek waters for individual and small-group travelers seeking bareboat, skippered, and crewed charter experiences. Founded in 1989 and headquartered in Paleo Faliro, Athens under the legal entity FYLY YACHTING AND TRAVEL S.M.P.C., the company runs multiple charter bases across Greece covering the Cyclades, Ionian, Saronic Gulf, and Dodecanese regions, with an integrated marina operations presence through Symi Marina.

The company's core product is a three-tier charter offering: bareboat (self-navigated), skippered (yacht with professional skipper), and crewed (full crew and chef). Adjacent services include yacht management for private owners and marina/berth services at Symi Marina. The technology surface is a direct-to-consumer website (fyly.gr) with charter-type, boat-type, destination, and date search filters plus an enquiry flow; pricing is quote-based with a 2026 price list PDF gated behind enquiry. Marketing is executed through annual FYLY Magazine editions, blog/news content, newsletter capture, Google and Facebook reviews, and a Green Wave sustainability initiative featuring the Artemis Kit beach-cleanup program in partnership with HELMEPA and the ARTEMIS Initiative.

Revenue is generated through transactional charter bookings, recurring yacht management engagements, and marina services. The company is privately held, founder/owner-managed (founders Barbara Gabriel and Miltos Goutos), with co-funding from the European Union via the ESPA 2021-2027 Partnership Agreement supplementing operating capital. No revenue, headcount trend, or booking volume figures are disclosed.

Name

Fyly

Legal name

FYLY YACHTING AND TRAVEL S.M.P.C.

Website

https://fyly.gr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Athens-based Greek yacht charter company (founded 1989) offering bareboat, skippered, and crewed charters across the Greek Islands, with integrated yacht management and marina services at Symi Marina for individual tourist travelers.

Ownership category

akta.pro rank

Product category

Yacht Charter Services

NAICS

Coastal and Great Lakes Passenger Transportation (483114), Port and Harbor Operations (488310)

SIC

Water Transportation (4400)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

akta.pro secondary industries

Bareboat Yacht Charters (Self-Skippered) (THAEAEAB), Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

Keywords

• Yacht charter services
• Bareboat charters
• Crewed yacht charters
• Marina services
• Yacht management

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Yacht Charter Services: Fyly generates revenue through yacht charter services including bareboat, skippered, and crewed charters. The company operates charter bases across Greece and offers both direct bookings and custom enquiries. Additional revenue streams include yacht management services and marina services through Symi Marina.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Fyly is a Greek yacht chartering company that rents sailing yachts and catamarans to tourists and travelers in three formats: bareboat (self-skippered), skippered (with a professional skipper), and fully crewed (skipper and chef). The company operates its own fleet out of multiple charter bases across Greece and complements charter services with yacht management for private owners and marina/berth services at Symi Marina.

Product overview

Fyly is a Greek yacht chartering company offering a comprehensive portfolio of maritime vacation services. The core offering centers on three charter types: Bareboat Charters (self-navigated yacht rentals), Skippered Charters (yachts with professional skippers), and Crewed Charters (fully staffed yachts with crew and often a chef). These charter services are complemented by Yacht Management (for owners seeking professional oversight of their vessels) and Marina Services through Symi Marina. The company also publishes an annual FYLY Magazine (2025, 2026 editions) as a content marketing and destination guide resource. All services are focused exclusively on Greek waters, with charter bases operating throughout Greece.

Differentiator

Problem solved

Functional benefit

Brands

• Green Wave: Environmental initiative for protecting Greek coastlines through beach cleanups and guest participation
• Artemis Kit

Products and services

• Bareboat Charters Self-navigated yacht rental where the customer independently operates the vessel without crew, providing all necessary supplies and navigation. Targeted at experienced sailors and customers comfortable handling the yacht themselves.
• Skippered Charters
• Crewed Charters
• Yacht Management
• Marina Services (Symi Marina)

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Greek Yachting Association (GYA)minorOthersMembership or affiliation with the Greek Yachting Association, displayed as a footer badge indicating industry standing.
• YACHT POOLminorOthersAffiliation with YACHT POOL for Financial Security and Fair Charter standards, providing customer protection and service guarantees.
• EIS (European Insured Yachts)minorOthersEuropean Insured Yachts certification providing travel insurance protection for yacht charters.
• CYBAminorOthersAffiliation with CYBA (Charter Yacht Brokers Association) displayed as a footer certification badge.
• HELMEPAminorStrategic or Co-development PartnerEnvironmental partnership with HELMEPA (Hellenic Marine Environment Protection Association) supporting marine conservation efforts and responsible yachting practices.
• ARTEMIS InitiativeminorStrategic or Co-development PartnerPartnership with ARTEMIS environmental initiative providing Artemis Kits on yachts for beach cleanup activities, part of the Green Wave sustainability program.
• Symi MarinacoreOthersFyly operates and promotes Symi Marina services, offering berth reservations and marina services for yachts, indicating integrated service offering.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mediterana Sailing: Greek yacht charter operator offering bareboat and skippered sailing holidays across the Ionian and Aegean — directly comparable Greek charter product, base coverage, and target customer to Fyly.
• Navigare Yachting: Greek-headquartered yacht charter company operating sailing and motor yacht fleets across the Greek islands and Croatia — comparable charter product mix and Mediterranean base footprint to Fyly.
• Istion Yachting: Greek yacht charter operator with bases in Athens, Lavrion, Lefkada, and Corfu offering bareboat and crewed charters in the Cyclades, Ionian, and Saronic — directly overlapping Fyly's Greek destinations and charter formats.
• MedSailors: UK-founded sailing holiday specialist offering flotilla and cabin charter experiences in the Greek Ionian and Aegean islands — a directly comparable Greek sailing-holiday operator targeting the same tourist traveler segment as Fyly.
• Kiriacoulis Mediterranean: Kiriacoulis is one of the largest Greek yacht charter operators, offering bareboat, skippered, and crewed charters across multiple Greek regions with extensive fleet and base network — directly comparable to Fyly's charter portfolio and Greek geographic footprint.

Emerging players

• Sailogy: Online yacht charter booking platform aggregating Mediterranean charter inventory including Greek operators — overlaps Fyly's charter offerings but distributes them through a digital marketplace channel that Fyly does not operate.
• SamBoat: Peer-to-peer and professional yacht charter marketplace with significant Greek inventory — comparable product offering but operates as a digital aggregator rather than fleet owner, competing for the same end-customer as Fyly.

Broad incumbents

• Sunsail: Global sailing holiday brand offering bareboat, skippered, and crewed charters in Greece and other Mediterranean destinations — directly overlapping Fyly's charter formats with greater scale and brand recognition.
• The Moorings: Global yacht charter leader operating bareboat and crewed charters across the Mediterranean including Greece — a broader incumbent with deeper fleet and brand reach, but overlapping Greek destination coverage with Fyly.
• Dream Yacht Charter: International yacht charter operator with extensive bareboat and crewed fleet across the Mediterranean and Caribbean — overlapping bareboat/crewed formats and Greek presence with Fyly, but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fylyyachts

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyly