850 Properties

What 850 Properties does

850 Properties is a privately held boutique luxury real estate brokerage headquartered in Santa Rosa Beach, Florida, along Scenic Highway 30A in Northwest Florida. The firm operates with a lean team of 8 agents carrying 102 years of combined experience and focuses on the residential luxury segment in a defined geographic corridor spanning 18 communities from Inlet Beach to Destin, including high-end enclaves such as Rosemary Beach, Watercolor, Alys Beach, Watersound, Seaside, and Grayton Beach. Its service portfolio centers on residential property representation for buyers and sellers in the $1.9M to $9M+ price range, supplemented by a home valuation tool, a notable sales service, and an MLS-integrated property search portal hosted on the company website.

The business model is a standard residential real estate commission structure, with revenue generated on a per-transaction fee basis negotiated with each client. 850 Properties does not disclose commission rates publicly and operates without disclosed funding, parent company, or institutional backing. The go-to-market is sales-led and relationship-driven, leaning on the individual networks of its senior agents rather than a scaled platform; digital channels (community blog content, Instagram, MLS search portal, online home valuation tool) support top- and mid-funnel awareness. The firm holds no disclosed patents, proprietary technology, or AI/ML capabilities, and its technology stack appears limited to standard brokerage tools and a website with property search and valuation utilities.

850 Properties serves a primary customer segment of high-net-worth individuals purchasing vacation homes, primary residences, and investment properties along the 30A corridor, with secondary activity extending to Freeport and St. George Island. Marketing emphasizes the boutique, personalized nature of the experience and deep local market expertise in specific communities, differentiating from larger national brokerages through focused specialization rather than scale or technology. Ownership is privately held with no publicly disclosed structure, and the company shows no signs of M&A, venture funding, or rapid headcount expansion based on the available data.

Name

850 Properties

Legal name

850 Properties

Website

https://850properties.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

850 Properties is a privately held boutique luxury real estate brokerage with 8 experienced agents serving high-net-worth buyers and sellers across 18 communities along Northwest Florida's 30A corridor via a transaction-based commission model.

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

Keywords

• Luxury real estate brokerage
• Residential property sales
• Home valuation services
• Buyer agent representation
• 30A corridor homes

Headquarters

HQ city

Santa Rosa Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Standard real estate brokerage commission-based model for residential property transactions, specializing in luxury homes ranging from $1.9M to $9M+ across the Northwest Florida 30A corridor communities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

850 Properties is a boutique luxury residential real estate brokerage that represents buyers and sellers of high-end homes along Northwest Florida's Scenic Highway 30A corridor, covering 18 communities from Inlet Beach to Destin (plus St. George Island). Services include property listing search via an MLS-integrated portal, online home valuation, buyer and seller representation, and marketing of notable sales, with all transactions handled by a team of 8 experienced agents specializing in luxury properties typically priced from $1.9M to $9M+.

Product overview

850 Properties is a boutique luxury real estate brokerage offering residential property listing search, home valuation services, and notable sales services. The company operates as a single-service offering focused on the luxury home market in Northwest Florida communities along Scenic Highway 30A, spanning from Inlet Beach to Destin.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Residential Buyer and Seller Representation Full-service representation of high-net-worth buyers and sellers in luxury residential transactions across 18 communities along Northwest Florida's Scenic Highway 30A corridor, typically for properties priced from $1.9M to $9M+. Delivered through a team of 8 experienced agents with 102 years of combined experience and over $652M in cumulative sales volume.
• MLS-Integrated Home Search Portal Online property search experience providing access to active, under-contract, pending, and recently sold listings (including co-op, condo, commercial, land, multi-family, manufactured, residential, townhouse, and other property types) across the 30A corridor, supporting prospective luxury buyers.
• Online Home Valuation Tool Digital home valuation service that provides prospective luxury sellers in the 30A corridor with an estimated property value, functioning as a seller lead-capture tool and feeding into the brokerage's listing pipeline.
• Notable Sales Showcase Public-facing showcase of the firm's significant closed luxury transactions in premier 30A communities, used as social proof to demonstrate track record to prospective buyers and sellers.

Quantifiable outcome

• $652,000,000+ in total sales

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Engel & Völkers 30A: European luxury brand's 30A shop serving the same luxury coastal buyer, with a relationship-led model and emphasis on high-end international clientele.
• Scenic Sotheby's International Realty: Sotheby's-affiliated luxury brokerage with a strong presence in the 30A and Northwest Florida luxury market, leveraging the global Sotheby's brand to attract affluent buyers.
• The Premier Property Group: Boutique luxury and second-home brokerage also serving the 30A corridor and South Walton communities, directly competing for the same high-net-worth buyer and seller pool.
• Beach Properties of Florida (Berkshire Hathaway HomeServices): Direct competitor operating in the same 30A corridor and Northwest Florida luxury market, offering residential brokerage and vacation home sales with national brand backing.

Broad incumbents

• Compass: Large tech-enabled national brokerage increasingly active in luxury Florida markets, offering agents proprietary technology, marketing, and data tools that pure boutique peers lack.
• Hilton & Hyland: Premier luxury brokerage in coastal California; comparable boutique high-end model serving affluent second-home buyers, illustrating a similar luxury niche at scale.
• Corcoran Group: Established luxury-focused real estate brand with Florida affiliate presence, comparable high-end clientele and relationship-driven brokerage model.
• Christie's International Real Estate: Global luxury real estate network leveraging the Christie's auction house brand; serves ultra-high-net-worth buyers in luxury coastal markets including Florida.

Regional players

• Premier Sotheby's International Realty: Regional luxury affiliate of Sotheby's covering broader Florida Gulf Coast markets (Naples, Sarasota, etc.); comparable luxury value proposition with wider geographic footprint.

Emerging players

• eXp Realty: Cloud-based brokerage model with growing luxury segment; competes for agent talent and uses a low-overhead model that puts pressure on traditional boutique brokerage economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/850Properties
• Facebookfacebook.com/850Properties
• LinkedInlinkedin.com/company/850-properties

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 850 Properties