JMS Chip

What JMS Chip does

JMS Chip is a Florida-based designer and manufacturer of emissions-legal electronic performance and fleet-management products for the automotive aftermarket, founded in 1993 by Chris Johnson and operating as a brand within the JMS Daytona Group alongside sister brands JMS Fleet, JMS ev, Daytona Sensors, and Daytona Twin-Tec. The company sells plug-and-play hardware — throttle-response controllers (PedalMAX line), fuel-pump voltage boosters (FuelMAX, FuelMAX EZ), boost-pressure optimizers (BoostMAX), traction control (TractionMAX), fleet speed limiters and idle timers (FleetMAX, IdleMAX), and racing ignition systems (CD-1, TA2) — to two primary customer groups: automotive performance enthusiasts seeking emissions-compliant upgrades and commercial fleet operators seeking fuel-cost and driver-behavior control. Underlying technology centers on proprietary digital signal processing for fuel-pump voltage ramping, throttle-by-wire signal optimization, and capacitive-discharge ignition, manufactured in an ISO9000-certified facility in DeBary, Florida with a distribution warehouse in Lucedale, Mississippi.

Name

JMS Chip

Legal name

JMS Chip & Performance

Website

https://jmschip.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

JMS Chip is a Florida-based manufacturer of emissions-legal plug-and-play electronic performance and fleet-management products — throttle controllers, fuel-pump boosters, ignition systems — sold direct-to-consumer and to OEM/Tier 1 partners serving automotive enthusiasts, racing teams, and commercial fleet operators.

Ownership category

akta.pro rank

Product category

Automotive Performance Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Other Electrical Equipment and Component Manufacturing (3359), Other Measuring and Controlling Device Manufacturing (334519)

SIC

Electronic Components & Accessories (3670), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

akta.pro secondary industries

Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting) (IMACAEAL), General-Purpose Logic & Microcontrollers (MCU/MPU) (HDAHAAAA), E-Mobility Controllers, Motors & Drivetrains (Consumer aftermarket/OEM) (CRACASAK)

Keywords

• Automotive performance electronics
• Throttle response controllers
• Fuel pump voltage boosters
• Fleet speed limiters
• Capacitive discharge ignition

Headquarters

HQ city

Debary

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Electronics Hardware Sales: One-time hardware product sales including PedalMAX, FuelMAX, BoostMAX, FleetMAX, and ignition systems. Products are sold at various price points from entry-level accessories ($50-$100) to complete systems ($400-$900+). No recurring subscription revenue model.
2. Fuel Pump Voltage Boosters: FuelMAX and FuelMAX EZ products that boost fuel pump voltage to improve fuel delivery. Sold as one-time purchases with various configurations for different vehicle applications.
3. Fleet Management Devices: FleetMAX speed limiters and IdleMAX idle timers sold to commercial fleet operators. Includes Standard and Enterprise versions with different feature sets.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

JMS Chip designs, manufactures, and sells plug-and-play electronic modules for the automotive, powersports, and commercial fleet markets. Core products include the PedalMAX family of throttle response controllers, FuelMAX fuel pump voltage boosters, BoostMAX EcoBoost boost optimizers, TractionMAX traction control devices, FleetMAX fleet speed limiters with IdleMAX idle timers, and CD-1 / TA2 capacitive discharge racing ignitions, alongside accessories such as wheels, EGT sensor kits, throttle/spark/lightbar controllers, and a custom 3D printing service. Products are sold direct-to-consumer via the company e-commerce site with CARB Executive Order-backed emissions compliance, and selectively through authorized retailers and OEM/Tier 1 supply relationships.

Product overview

JMS Chip (part of JMS Daytona Group) manufactures a comprehensive portfolio of emission-legal performance and fleet management electronic products for the automotive and powersports industries. The core product line centers on throttle response controllers (PedalMAX, PedalMAX Terrain, PedalMAX Extreme), traction control (TractionMAX), fuel system optimization (FuelMAX, FuelMAX EZ), boost control (BoostMAX), and fleet management devices (FleetMAX Speed Limiter, IdleMAX). Racing ignition systems include CD-1 Race Ignition (Full Race, Marine, Sportsman, Super Speedway variants) and TA2 Race Ignition. Supporting products include wheels (Avenger, Savage), launch control (LaunchMAX), spark enhancement (SparkMAX), throttle control (ThrottleMAX), light bars (LIGHTBARMAX), EGT sensor kits, and custom 3D printing services. The company also operates sub-brands including JMS ev (EV charging products), Daytona Twin-Tec (Harley-Davidson tuning), and Daytona Sensors (racing sensors and ignition). Products are designed and assembled in the USA with ISO9000-certified manufacturing.

Differentiator

Problem solved

Functional benefit

Brands

• JMS Chip: Premium emissions legal performance and fleet products for cars and trucks
• JMS Fleet
• JMS ev
• Daytona Sensors
• Daytona Twin-Tec

Products and services

• PedalMAX PedalMAX is a plug-and-play throttle response controller that eliminates throttle delay by optimizing the pedal signal in real time. It features adjustable settings (Stock 0 to Max 100) controlled via an on-the-fly dial and is designed for consumer self-installation on street-driven performance vehicles. It carries multiple CARB Executive Orders (D-816 series) for emissions compliance across Ford, GM, Ram, and Jeep platforms.
• PedalMAX Terrain PedalMAX Terrain is an off-road throttle controller designed for UTVs and trucks that increases or decreases throttle sensitivity on-the-fly to match driving conditions. Range of adjustment spans Reduction (-50), Stock (0), to Max (100); fully waterproof with ruggedized components for off-road use.
• PedalMAX Extreme PedalMAX Extreme is a throttle enhancement device specifically designed for Polaris Slingshot vehicles, improving throttle response and acceleration with on-the-fly adjustable performance settings.
• TractionMAX TractionMAX is a traction control device designed for high-horsepower, traction-limited vehicles, including forced induction and front-wheel drive builds. It features dual adjustment dials for pedal feel and traction control, waterproof construction, and a lifetime warranty.
• FleetMAX Speed Limiter FleetMAX is a plug-and-play speed limiting and fleet safety device supporting vehicles from MY 2005-2024 and Classifications 2-13, available in Standard and Enterprise versions. Features include top speed limiting, programmable acceleration rate, torque reduction for fuel economy, and (Enterprise) telematics integration with a handheld programmer.
• IdleMAX (FleetMAX Idle Timer) IdleMAX is a fleet vehicle idle timer that automatically shuts down the engine after a preset idle time to reduce fuel consumption and emissions. It supports all vehicle classifications 2-13 from MY 2005-2024 and is designed to stack with the FleetMAX Speed Limiter for comprehensive fleet management.
• BoostMAX BoostMAX is an EcoBoost engine boost optimizer that increases boost pressure signal output for up to 50+ WHP gains depending on application (up to 89 rwhp on 3.5L). Features plug-and-play installation with OEM-style connectors and an included dial for on-the-fly boost adjustment. CARB EOs include D-186, D-186-1, and D-186-10 plus BX600-series Executive Orders for Ford EcoBoost applications.
• FuelMAX FuelMAX is a fuel pump voltage booster using exclusive JMS digital technology to deliver up to an 85% increase in fuel delivery over OEM fuel pumps. User-adjustable voltage ramp-in/ramp-out rates eliminate fuel pressure spikes; supports up to 1000HP single pump and 1300HP with stock dual pumps. Available in P2000 and P2020 series configurations for various vehicle applications.
• FuelMAX EZ FuelMAX EZ is an automatic fuel pump voltage booster that monitors the fuel pump signal and automatically raises voltage up to 22V in real time. Fully plug-and-play with no user adjustments needed, it enhances factory fuel pump capabilities by up to 85%.
• CD-1 Race Ignition CD-1 Race Ignition is a complete plug-and-play capacitive discharge ignition system available in Full Race, Marine, Sportsman (NHRA), and Super Speedway versions. It produces 135 mJ of spark energy with up to 9,900-10,900 RPM limits depending on model, using waterproof and vibration-resistant encapsulated construction for racing and marine use.
• TA2 Race Ignition TA2 Race Ignition is a plug-and-play racing ignition system specifically designed for the Trans Am TA2 racing series. It is preprogrammed with approved TA2 ignition timing advance tables, sealed for racing series compliance, and supports GM LS racing engines.
• LaunchMAX LaunchMAX is a launch control device for performance vehicles designed to optimize acceleration from a standing start.
• SparkMAX SparkMAX is a spark enhancement product for automotive performance applications.
• ThrottleMAX ThrottleMAX is a throttle control device for performance applications.
• LIGHTBARMAX LIGHTBARMAX is a light bar control and integration product for automotive applications.
• Avenger Wheels Avenger Wheels are performance wheels offered for automotive applications as part of the JMS Chip catalog.
• Savage Wheels Savage Wheels are performance wheels offered for automotive applications as part of the JMS Chip catalog.
• EGT Sensor Kit EGT Sensor Kit is an exhaust gas temperature monitoring sensor kit for automotive performance and diagnostic applications.
• JMS 3D Printing JMS 3D Printing is a custom 3D printing service for automotive and powersports applications provided by JMS Manufacturing.

Quantifiable outcome

• FuelMAX provides up to 85% increase in fuel delivery from OEM fuel pumps
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Ford Motor CompanycoreTechnology or IntegrationJMS designs and manufactures electronic components supplied to Ford for OE and aftermarket applications. Products include emissions-legal performance devices validated for Ford vehicles including F-150, Mustang, and EcoBoost platforms.
• Roush PerformancecoreTechnology or IntegrationJMS supplies electronic components for Roush Performance products, contributing to Roush's performance vehicle offerings.
• Harley-DavidsoncoreTechnology or IntegrationThrough Daytona Twin-Tec brand, JMS provides premium tuning and diagnostic products for Harley-Davidson motorcycles.
• TI AutomotivecoreTechnology or IntegrationJMS supplies electronic components to TI Automotive, a major automotive fluid systems supplier.
• TI Fluid SystemscoreTechnology or IntegrationJMS supplies electronic components to TI Fluid Systems for automotive applications.
• EdelbrockcoreTechnology or IntegrationJMS products are supplied to Edelbrock, a leading automotive performance parts manufacturer.
• DynoJetcoreTechnology or IntegrationJMS supplies components to DynoJet, known for dynamometers and performance tuning equipment.
• Derive (formerly BullyDog)coreTechnology or IntegrationJMS technology relationship with Derive, a performance electronics company that acquired BullyDog.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edge Products: Edge Products designs and manufactures performance electronics including throttle controllers, tuners, and monitors primarily for diesel trucks. It competes head-to-head with PedalMAX and BoostMAX on Ford F-150, Ram, and GM diesel platforms.
• MSD Ignition: MSD Ignition is a leading manufacturer of high-performance ignition systems, including capacitive discharge ignitions, that competes directly with JMS's CD-1 Race Ignition product line in the racing and marine aftermarket.
• Pedal Commander: Pedal Commander is the most direct competitor to JMS Chip's PedalMAX product, offering plug-and-play throttle response controllers for cars, trucks, SUVs, and other vehicles. It is explicitly compared against PedalMAX in JMS's own blog, indicating identical product category, target customer, and business model.
• Banks Power: Banks Power designs and manufactures performance electronics, tuners, and exhaust systems for diesel and gas trucks. It targets the same diesel truck enthusiast and CARB-compliance use case as PedalMAX D-816 series products.
• DiabloSport: DiabloSport manufactures performance tuners, programmers, and throttle optimizers for gas and diesel trucks and cars. It targets the same performance enthusiast and light-truck aftermarket as JMS Chip and competes in overlapping vehicle platforms (Ford, GM, Dodge/Ram).
• Superchips: Superchips (still operating as a brand after SCT's transition to Derive) markets performance tuners and programmers for trucks and SUVs. It shares target customers and product category with JMS Chip's PedalMAX and BoostMAX.
• Derive (formerly BullyDog / SCT): Derive is the rebrand of Superchips Custom Tuning (SCT) — the company originally founded by JMS CEO Chris Johnson — after SCT acquired BullyDog. It sells performance tuners, throttle controllers, and vehicle calibration products for Ford, GM, and Dodge trucks, making it a directly comparable performance electronics peer.
• AEM Performance Electronics: AEM manufactures engine management systems, wideband O2 sensors, and performance electronics for racing and street applications. Its wideband and engine logging products overlap with JMS subsidiary Daytona Sensors, and its overall portfolio addresses similar enthusiast and racing customers.

Broad incumbents

• Holley Performance Products: Holley is a large, publicly traded performance aftermarket company offering a broad portfolio including fuel system components, ignition, electronic controls, and tuners. It overlaps with JMS Chip's FuelMAX, CD-1 ignition, and OEM-style electronic integration offerings but at much greater scale and breadth.

Emerging players

• RaceChip: RaceChip is a European-based chip tuning and throttle response optimization company with growing US presence, targeting similar performance enthusiast customers as JMS's PedalMAX and FuelMAX. It is an emerging international competitor expanding into JMS's core US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/jmschip
• Facebookfacebook.com/jmschips
• LinkedInlinkedin.com/company/jms-chip-&-performance
• Instagraminstagram.com/jmschip
• Xx.com/JmsChip

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMS Chip