Zetes

What Zetes does

Zetes is a Belgian-headquartered (Brussels) provider of supply chain execution, traceability, and people identification solutions, operating for approximately 40 years across 30+ offices worldwide with around 1,300 employees. The company serves enterprise customers in manufacturing, transport and logistics, retail, food and beverage, pharma and healthcare, postal and courier, automotive, and tobacco with an integrated portfolio of proprietary software platforms — ZetesMedea (warehouse execution including voice picking and machine-vision ImageID), ZetesChronos (proof of delivery), ZetesAres (field service and direct store delivery), ZetesAtlas (packaging execution and serialization), ZetesZeus (end-to-end supply chain visibility), ZetesAthena (in-store execution) — alongside the PeopleID authentication sub-brand. Its offering is supported by complementary hardware (barcode scanners, RFID readers and gates, mobile computers, vehicle-mounted terminals, voice headsets, industrial wireless infrastructure), coding and labelling systems, consumables (industrial labels and ribbons), and professional implementation services.

Zetes monetizes through a mix of subscription and recurring software licensing on its proprietary platforms, hardware sales of mobile computing and identification equipment, industrial marking and labelling systems, recurring consumables revenue (labels and ribbons), and implementation / consulting services tied to deployments. Go-to-market is direct enterprise field sales through its 30+ offices, with named reference customers spanning DHL, FedEx, DPD, Kuehne+Nagel, CEVA, Unilever, L'Oréal, PostNL, PHOENIX, Morrisons, Auchan, and Danfoss, among others. The company holds a particularly strong position in regulated serialization (EU Falsified Medicines Directive, tobacco, UK Vaping Products Duty, Digital Product Passport) and is extending into autonomous mobile robotics through a 50% stake in Danish AMR manufacturer Robotize (October 2024).

The company is privately held under the legal name ZETES Industries S.A., with prior public listing on Euronext Brussels (EBR:ZTS, now delisted). Capital structure includes historical backing from Cobepa and Panasonic. Operational signals include GDPR compliance certification, active multi-language website presence across at least 13 European locales, and a product launch cadence in 2026 covering voice picking, machine vision shipping verification, pharma proof of delivery, and pallet verification.

Name

Zetes

Legal name

ZETES Industries S.A.

Website

https://zetes.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Zetes is a Belgian-headquartered, privately held enterprise provider of supply chain execution, traceability, and people identification solutions, combining proprietary software platforms with mobile computing hardware and services for manufacturing, logistics, retail, pharma, and postal customers across 30+ countries.

Ownership category

akta.pro rank

Product category

Supply Chain Execution Software

NAICS

Custom Computer Programming Services (541511), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Office Equipment Merchant Wholesalers (42342), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Office Technology & Consumables Distribution (Printer Supplies, Toner, Paper) (CRAOALAG)

Keywords

• Supply chain execution
• Warehouse management software
• Voice picking solutions
• Enterprise mobility
• Identification solutions

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Platforms and Solutions: Recurring software licensing and subscription revenue from proprietary platforms including ZetesMedea, ZetesChronos, ZetesAtlas, ZetesZeus, and ZetesAthena for warehouse management, proof of delivery, packaging serialization, supply chain visibility, and in-store execution
2. Hardware Sales: Sale of mobile computing equipment including barcode scanners, label printers, mobile computers, RFID readers and gates, vehicle mounted terminals, voice terminals and headsets, and industrial wireless infrastructure
3. Implementation and Consulting Services: Professional services for system integration, deployment, and ongoing support associated with supply chain technology implementations
4. Coding and Labelling Systems: Industrial marking systems, labelling solutions for boxes, trays, and pallets including standard and custom labelling systems
5. Consumables: Industrial labels and ribbons for thermal transfer printing applications

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zetes supplies enterprise supply chain execution, identification, and mobility solutions built on its proprietary software platforms (ZetesZeus WMS/WCS, ZetesMedea field mobility, ZetesChronos voice picking, ZetesAthena production identification, ZetesAres image-based identification, ZetesAtlas label design/printing) along with hardware such as industrial printers, print-and-apply systems, mobile computers, RFID, and personal-identification (People ID) solutions. Offerings are delivered through 30+ country offices and supported by recurring software subscription, professional services, and consumables, serving verticals including manufacturing, transport & logistics, retail, food & beverage, pharma & healthcare, postal & courier, tobacco, and automotive.

Product overview

Zetes offers a comprehensive supply chain solutions portfolio consisting of multiple integrated products: ZetesZeus serves as the end-to-end supply chain visibility platform; ZetesMedea handles warehouse execution including voice picking and machine vision (ImageID); ZetesAtlas provides packaging execution and serialization; ZetesChronos manages proof of delivery; ZetesAres covers field service; and ZetesAthena handles in-store execution. The company also offers People ID for identity authentication. These products share a common thread of goods identification, people identification, traceability, and visibility across the physical-to-digital supply chain continuum. Technologies include autonomous mobile robots (AMR), machine vision, RFID, voice picking, and IoT integration.

Differentiator

Problem solved

Functional benefit

Brands

• ZetesMedea: Warehouse execution and logistics solutions including voice picking and image identification
• ZetesChronos
• ZetesAres
• ZetesAthena
• ZetesAtlas
• ZetesZeus
• PeopleID

Products and services

• ZetesZeus (WMS/WCS) Warehouse management and warehouse control software platform used to run warehouse, distribution, and execution operations for enterprise customers in manufacturing, logistics, retail, and postal/courier verticals.
• ZetesMedea (Field Workforce Mobility) Mobile software platform for managing and dispatching field workforces, giving enterprise customers real-time visibility and workflow automation for field service and field operations.
• ZetesChronos (Voice Picking) Voice-directed picking software platform for warehouse order picking, enabling hands-free, voice-driven workflows for distribution and manufacturing customers.
• ZetesAthena (Production Identification) Software platform for production-line identification, supporting product marking, traceability, and identification within manufacturing environments.
• ZetesAres (Image-Based / Machine-Vision Identification) Image-based identification software platform leveraging machine vision to capture, read, and verify product and packaging identification in industrial and logistics contexts.
• ZetesAtlas (Label Design & Printing) Software platform for designing and printing compliance labels and product identification artwork, paired with Zetes' industrial thermal transfer and RFID printer hardware.
• People ID Solutions End-to-end personal identification offering covering software, hardware, and services for issuing secure physical identity credentials (e.g., national IDs, secure enterprise credentials) to government and regulated-enterprise buyers.
• Industrial Printers and Print-and-Apply Systems Industrial thermal transfer printers and automated print-and-apply systems used for product identification and shipping compliance labeling in warehouses and production lines.
• Mobile Computers and RFID Hardware Rugged mobile computing devices and RFID hardware used to support ZetesMedea field mobility and ZetesZeus warehouse execution deployments in enterprise environments.

Quantifiable outcome

• Zero errors, high productivity warehouse fulfillment
• +2 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• RobotizecoreStrategic or Co-development Partner · 1 January 2024Zetes increased its stake in Danish AMR (Autonomous Mobile Robots) firm Robotize to 50%, establishing a strategic partnership for logistics optimization with autonomous mobile robots. This investment strengthens Zetes' collaborative automation portfolio and positions the company in the growing AMR market for material movement in manufacturing and logistics environments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Blue Yonder: Supply chain planning and execution platform (formerly JDA) serving manufacturing, logistics, and retail customers with warehouse and transportation capabilities that overlap with Zetes' WMS and ZetesChronos offerings.
• Vanderlande: Dutch warehouse and parcel logistics automation specialist competing with Zetes in integrated logistics execution, particularly for 3PLs and parcel operators such as PostNL and DHL-adjacent customers.
• Körber: European-headquartered supply chain solutions provider offering warehouse management, voice, and supply chain software with strong serialization/regulated-industries expertise, directly competing with ZetesMedea and ZetesAtlas across similar verticals.
• Zebra Technologies: Provider of mobile computing, barcode scanning, RFID, and warehouse visibility hardware and software, overlapping directly with Zetes' hardware distribution, RFID, and ZetesZeus visibility offerings to enterprise customers.
• Manhattan Associates: Pure-play warehouse management and supply chain execution software vendor competing with ZetesMedea in distribution centre automation, voice picking, and omnichannel warehouse execution for retail/3PL customers.

Broad incumbents

• SAP Extended Warehouse Management: ERP mega-vendor whose EWM product competes with ZetesMedea for warehouse execution, typically bundled into broader enterprise deployments that squeeze niche WMS vendors on deal size.
• Avery Dennison: Global supplier of labels, RFID inlays and identification solutions, competing with Zetes' consumables and RFID hardware business and increasingly offering attached digital/traceability software.
• Honeywell Intelligrated: Large industrial conglomerate providing warehouse mobility devices, voice solutions, and warehouse execution software alongside broader automation, serving as a broader incumbent competitor to Zetes' mobility and WMS portfolios.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zetes
• Xx.com/ZetesIndustries
• Facebookfacebook.com/ZetesIndustries

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zetes