Robotize
Robotize is a Danish mobile robotics company (founded 2016, Lyngby) that designs and manufactures the GoPal line of Autonomous Mobile Robots and the GoControl Fleet Management System for automated internal pallet and cart transport in factories, warehouses, and distribution centers, sold globally through certified partners.
- Company typePrivate
- Founded2016
- HeadquartersKongens Lyngby, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Robotize does
Robotize is a Danish mobile robotics company founded in 2016 in Lyngby (near Copenhagen) by Anders Pjetursson (CEO), Bjørn Bahnsen, and Torben Melchior Hansen. The company designs and manufactures the GoPal line of Autonomous Mobile Robots (AMRs) for automated internal material transport in factories, warehouses, and distribution centers. Its product portfolio includes six AMR models: the GoPal P35 platform AMR (up to 300 kg payload for carts, cages, and trolleys), and five pallet AMRs — E22 (500 kg), E24 (1,000 kg), E24W (1,200 kg Euro/Industrial pallets), U22W (500 kg), and U24W (1,200 kg UK/US pallets). All units use 360° laser scanners plus 3D cameras for dynamic navigation and obstacle avoidance, operate on LiFePO4 batteries (45-minute charge, ~5,000 cycles, 6-14 hours of autonomy), and require no infrastructure changes for deployment.
The GoControl Fleet Management System (FMS) is a web-based software platform that controls order queuing, real-time robot tracking, WMS/ERP integration via open API, and continuous data collection for operational optimization. The complete solution is sold as an end-to-end package including accessories such as pallet stations, lift stations, conveyor stations, IO boxes, charging stations, virtual buttons, and pallet sensors. Robotize distributes exclusively through a global partner network — including NOVA Automation (North America), SDI (Mexico), Peak Technologies (USA), Novomatix (Romania), PROMAG (Poland), mR MOBILE ROBOTS (Germany), JCEE (Czech Republic), and ROEQ/Nord Modules (Denmark) — supplemented by direct enterprise field sales from its Denmark HQ and Troy, Michigan regional office (opened 2023).
Robotize generates revenue primarily through AMR hardware sales, supported by recurring GoControl FMS subscriptions, accessories/stations sales, and managed support and training services. Pricing is quote-based, with multi-year contracts and stated customer ROI of 6-18 months depending on shift coverage and wage levels. The customer base is concentrated in industrial manufacturing and automotive supply (Marquardt, Schaeffler, Kärcher, CLAAS, CLOVIN, AVK Gummi, Flokk, TRECO), with deployments ranging from single-robot pilots to 16-AMR fleets. In October 2024, Zetes — a supply chain execution company and Panasonic Group subsidiary — acquired a 50% stake in Robotize, validating strategic positioning in the labor-constrained intralogistics automation market.
Robotize firmographics
Firmographics- Name
- Robotize
- Legal name
- Robotize ApS
- Website
- https://robotize.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robotize is a Danish mobile robotics company (founded 2016, Lyngby) that designs and manufactures the GoPal line of Autonomous Mobile Robots and the GoControl Fleet Management System for automated internal pallet and cart transport in factories, warehouses, and distribution centers, sold globally through certified partners.
- Ownership category
- akta.pro rank
Robotize industry classification
Industry- Product category
- Autonomous Mobile Robots (Industrial Mobile Robotics)
- NAICS
- Commercial and Service Industry Machinery Manufacturing (33331)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person) (TLALADAL)
Keywords
Where Robotize is headquartered
LocationHeadquarters
- HQ city
- Kongens Lyngby
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Robotize business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- AMR Hardware Sales: Sale of GoPal Autonomous Mobile Robots including E22, E24, E24W, U22W, U24W pallet AMRs and P35 platform AMR. Robots range from 500 kg to 1200 kg payload capacity.
- GoControl Fleet Management System: Web-based fleet management software included with AMR purchases. Provides order queue management, real-time tracking, and WMS/ERP integration.
- Accessories and Stations: Pallet stations, lift stations, conveyor stations, charging stations, IO boxes, call buttons, virtual buttons, pallet sensors, and warning beacons. Complete turnkey automation solutions.
- Support and Training: Technical support services, remote support via TeamViewer, ticket system, and training resources. Support hours weekdays 8:00-17:00 with Danish national holidays off.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise AMR Solutions |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Robotize product offering
Product offeringCore offering
Robotize designs, manufactures, and sells the GoPal line of Autonomous Mobile Robots (AMRs) — pallet AMRs (E22, E24, E24W, U22W, U24W) handling 500–1200 kg and the P35 platform AMR handling up to 300 kg — together with the GoControl web-based Fleet Management System (FMS) and a full ecosystem of accessories (pallet, charging, lift, and conveyor stations, IO boxes, sensors). The end-to-end GoPal solution automates internal material transport in factories, warehouses, and distribution centers without requiring infrastructure changes, with deployment typically taking weeks and ROI in 6–18 months.
Product overview
Robotize offers the GoPal Solution, a complete end-to-end automated material transportation system comprising six distinct autonomous mobile robots (AMRs) and comprehensive accessories. The product line includes the GoPal P35 platform AMR for transporting carts/cages up to 300 kg, and five pallet AMRs (E22, E24, E24W, U22W, U24W) handling payloads from 500 kg to 1200 kg on Euro, industrial Euro, and UK/US pallets. All AMRs feature autonomous navigation using laser scanners and 3D cameras, operate 24/7/365, and require no infrastructure changes. The GoControl Fleet Management System provides centralized control, order management, real-time tracking, and WMS/ERP integration. The solution is complemented by accessories including pallet stations, charging stations, lift stations, conveyor stations, IO boxes, virtual buttons, and pallet sensors. Robotize's partners including ROEQ and Nord Modules provide additional top modules and equipment that integrate with the GoPal AMRs.
Differentiator
Problem solved
Functional benefit
Products and services
- GoPal E24 Pallet AMR Autonomous mobile robot that picks up, transports, and delivers Euro-pallets up to 1000 kg inside factories and warehouses, with dynamic laser/3D-camera navigation. Designed for enterprise manufacturing and warehouse operators needing to replace manual forklift transport.
- GoPal E22 Pallet AMR Autonomous mobile robot for transporting payloads up to 500 kg on Euro-pallets or half Euro-pallets, designed for lower-weight internal material transport in factories and warehouses.
- GoPal E24W Wide Pallet AMR Autonomous mobile robot for transporting payloads up to 1200 kg on industrial Euro-pallets, standard Euro-pallets, or half Euro-pallets; wider chassis than E22/E24 for industrial pallet formats.
- GoPal U22W Pallet AMR Autonomous mobile robot for transporting payloads up to 500 kg on UK/US-format pallets, with 6–14 hour battery time (up to 20 km) and max speed 2.2 m/s.
- GoPal U24W Pallet AMR Autonomous mobile robot for transporting payloads up to 1200 kg on UK/US-format pallets, featuring LiFePO4 48V battery with 45-minute charge time, 360° laser scanners, mechanical bumper, and 3D cameras for obstacle detection.
- GoPal P35 Platform AMR Platform AMR for transporting top modules, equipment, carts, cages, trolleys, and conveyors with loads up to 300 kg. Dimensions 960 x 660 x 295 mm. Features inductive wireless charging, 2D laser scanners, and 3D cameras. Designed as a flexible base platform for partner top-modules such as ROEQ TMC300 and Nord Quick Mover 260.
- GoControl Fleet Management System (FMS) Web-based fleet management software that controls the entire GoPal solution, managing the order queue, system component status, real-time robot tracking, WMS/ERP integration via open API, and continuous operational data collection and reporting.
- GoPal Accessory Stations (Pallet Station, Charging Station, Lift Station, Conveyor Station, IO Box, Virtual Buttons, Pallet Sensor) Complete set of interface, charging, and integration accessories that form the GoPal end-to-end solution: pallet stations for pickup/delivery; automatic charging stations (physical contacts for pallet AMRs, inductive wireless for P35); lift stations interfacing with manual pallet jacks; conveyor stations for integration with conveyor lines; IO boxes with 6 inputs/outputs for PLCs, fire alarms, and automated gates; virtual button touchscreen call interfaces; and pallet presence sensors.
Quantifiable outcome
- ROI within 6-18 months depending on shift coverage and wage levels
- +4 more outcomes
Companies that use Robotize
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles1 record
Robotize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature7 records
Robotize partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and flagship.
- Nord ModulescoreStrategic partnership with Danish robotics company Nord Modules. First joint solution combines GoPal P35 with Nord Modules' Nord Quick Mover 260 for enhanced transfer capabilities. The integrated solution picks up, transports and delivers payloads up to 260 kg from conveyors, lifters, and workstations.
- NOVA AutomationcoreStrategic partnership with Denver, Colorado-based NOVA Automation to sell, deploy, and service GoPal AMR solutions in North America. Focus on packaging and material handling automation, end-of-line automation.
- ROEQcoreStrategic partnership with Danish company ROEQ for mobile robotic equipment. ROEQ provides lifters, rollers, and cart solutions designed to maximize AMR capabilities. First solution is ROEQ TMC300 top module for GoPal P35 enabling 300 kg payload transport with ROEQ Cart500.
- SDI (Soporte Dinámico Industrial)coreStrategic partnership with Mexican company SDI to sell, deploy, and support GoPal AMR solutions in Mexico. SDI has over 17 years of experience in automation, conveyor systems, ergonomics, and industrial computing.
- Peak TechnologiescoreStrategic partnership with Peak Technologies for warehouse automation. Peak sells, implements, and supports GoPal AMR solutions focused on heavy pallet movement within warehouses. Peak provides RFID, machine vision, robotics, and process analytics.
- SPI AutomationmajorNew partner in North America with 15+ Controls Engineers, 5+ Mechanical Engineers, UL Listed Control Panel Shop, and complete machine fabrication team. Specializes in material handling automation.
- PROMAGcorePolish partner PROMAG deployed the CLOVIN solution with 16 GoPal E24 AMRs. Provides complete automation solutions including PROMAG's own conveyor system with automatic wrapping machine.
- NovomatixcoreRomanian partner Novomatix worked with Schaeffler Romania and Robotize to design custom aluminum/plastic pallets for heavy 1350 kg bearing ring transport. Full deployment, service, and development support.
- mR MOBILE ROBOTScoreGerman partner mR MOBILE ROBOTS deployed the CLAAS solution starting in 2020 with initial test installation. Specializes in mobile robotics integration in German-speaking markets.
- JCEEmajorCzech partner JCEE deployed the GoPal solution at Schaeffler's Svitavy plant in Czech Republic with GoPal E24W AMRs automating packaging loading and pallet removal.
- Boston DynamicsflagshipBoston Dynamics featured GoPal U24W AMRs at their booth at MODEX 2026, integrated with Boston Dynamics' Stretch mobile case handling platform. Strategic showcase of AMR interoperability at major industry event.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Robotize competitors and assessment
Company assessmentDirect peers
- Mobile Industrial Robots (MiR): Danish-headquartered manufacturer of AMRs for internal pallet and cart transport in factories and warehouses. The most direct comparable — similar product portfolio (MiR250, MiR600, MiR1350 covering 250-1350 kg payloads), similar horizontal target customer base, and similar channel-led go-to-market. Owned by Teradyne since 2018.
- OTTO Motors: Material handling AMR specialist owned by Clearpath Robotics, serving automotive, manufacturing, and logistics customers with autonomous forklifts and pallet movers. Direct overlap with Robotize in payload class (1000-1500 kg), target customers, and use cases (line-side delivery, pallet transport).
- Agilox: Austrian AMR manufacturer focused on pallet transport and order fulfillment with a comparable payload range and similar European manufacturing customer base. Direct competitor in pallet AMR category with similar omnidirectional navigation technology.
- Fetch Robotics: Pallet and case-handling AMR vendor acquired by Zebra Technologies in 2021. Competes with Robotize in warehouse and manufacturing material handling, with overlapping enterprise customer profiles and AMR + cloud FMS offering similar to GoControl.
- Geek+: Chinese-headquartered global AMR company with a broad product portfolio including pallet-moving robots that directly compete with the GoPal line. Operates globally with manufacturing and 3PL customers across Europe and North America.
- Locus Robotics: Warehouse AMR vendor specializing in goods-to-person picking robots. Adjacent rather than identical product (picking vs. pallet transport), but competes for the same warehouse automation budget and customer base.
- Vecna Robotics: US-based AMR vendor focused on material handling in manufacturing and warehousing with pallet and case handling capabilities. Direct overlap with Robotize's enterprise factory automation positioning.
Broad incumbents
- KUKA: German industrial automation giant with an AMR portfolio (KMR) that overlaps with Robotize's offering. Much broader scope (robotics arms + AMRs + systems integration), serving automotive and manufacturing customers where Robotize also wins.
- Omron: Global industrial automation incumbent with an AMR/AGV product line (LD series) targeting similar manufacturing and warehouse customers. Larger, broader portfolio with direct sales reach that competes for the same enterprise RFPs as Robotize.
Others
- AutoStore: Cube-based storage automation vendor with adjacent warehouse automation positioning. Not a direct AMR competitor but competes for the same warehouse automation budget at large e-commerce and retail customers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Robotize social profiles
Digital presenceRobotize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robotize leadership team
Management profileNumber of profiles
Profiles6 records
Robotize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robotize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robotize
What does Robotize do?
Robotize designs, manufactures, and sells the GoPal line of Autonomous Mobile Robots (AMRs) — pallet AMRs (E22, E24, E24W, U22W, U24W) handling 500–1200 kg and the P35 platform AMR handling up to 300 kg — together with the GoControl web-based Fleet Management System (FMS) and a full ecosystem of accessories (pallet, charging, lift, and conveyor stations, IO boxes, sensors). The end-to-end GoPal solution automates internal material transport in factories, warehouses, and distribution centers without requiring infrastructure changes, with deployment typically taking weeks and ROI in 6–18 months.
Is Robotize a public or private company?
Robotize is a private company. It is classified as corporate owned and is currently operating.
When was Robotize founded?
Robotize was founded in 2016. It employs 11 to 50 people.
Where is Robotize based?
Robotize is headquartered in Kongens Lyngby, Denmark, in the Europe region.
How does Robotize make money?
Four revenue lines are on record. AMR Hardware Sales are the primary driver. The others are goControl Fleet Management System, accessories and Stations and support and Training.
Who are Robotize's main competitors?
Direct peers on record are Mobile Industrial Robots (MiR), OTTO Motors, Agilox, Fetch Robotics, Geek+, Locus Robotics and Vecna Robotics. Broad incumbents are KUKA and Omron. AutoStore is listed as an others.
Does Robotize have an API?
No public API is recorded for Robotize.
What industry is Robotize in?
Robotize's product category is Autonomous Mobile Robots (Industrial Mobile Robotics). Its primary akta.pro industry code is TLALADAL, Automated / Robotics-Enabled Fulfillment Centers (AS/RS, AMRs, Goods-to-Person). Its NAICS code is 33331 and its SIC code is 3537.