Dura Pump

What Dura Pump does

Dura Pump is a UK-based specialist in commercial pump supply, installation, repair, and maintenance, headquartered in Northampton and operating nationally across the United Kingdom. The company serves critical-infrastructure customers in healthcare (NHS trusts), education (universities and schools), correctional facilities (HM Prison Service, HMP Belmarsh), industrial sectors (food & drink, automotive, electronics, plastics), transport (London railway/underground stations), and legal/enterprise environments. Service scopes span clean water supply, heating and cooling, wastewater systems, pressurisation equipment, booster sets, and sewage pumping stations, with emergency 24-hour repair turnaround on critical breakdowns. The customer base is anchored by long-running engagements with named enterprise and public-sector entities, supported by multiple UK pre-qualifications (CHAS, SafeContractor, Constructionline, BSR, PICS) that gate access to public-sector and high-security work.

The company's core technology layer comprises the Velocity Sentinam intelligent wastewater pump station with the SenIQ controller (dynamic performance adjustment and self-cleaning via reverse flow) and the SenSync cloud-based 24/7 remote monitoring platform streaming pump activity, pit levels, power status, and fault codes over GSM or Ethernet. A proprietary Dura Pump Connect portal provides customers with asset tracking, service/repair history, invoices, job reports, and quote approval. Revenue combines multi-OEM hardware sales (Grundfos, Lowara, KSB, Flygt, Ebara, Calpeda, Armstrong, Danfoss, Spirotech), turnkey installation projects with 12-month warranties, tiered Proserv maintenance subscriptions (Bronze/Silver/Gold/Platinum), commercial repairs and overhauls, and energy-savings audits often packaged with a third-party finance option that offsets monthly payments against energy savings achieved.

The business model is direct-to-customer enterprise field sales, with no resellers or channel partners. The pipeline is fed by an inbound content-marketing engine of sector-specific case studies and interactive ROI calculators (Pump Energy-Savings and Velocity Sentinam Cost-Impact) that quantify kWh savings (30–65%) and payback (6–36 months). Quantified outcomes cited across case studies include £250k NHS savings over five years, 95% downtime reduction, 40% energy cost reduction, 85% carbon footprint reduction, £50k/year savings for a large automotive manufacturer, and over 1,000 vacuum tanker visits avoided in 12 months via the Velocity Sentinam system.

Name

Dura Pump

Legal name

Dura Pump

Website

https://durapump.co.uk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Dura Pump is a Northampton-headquartered UK specialist that supplies, installs, repairs, and maintains commercial pump systems and sewage pumping stations for healthcare, education, correctional, industrial, and enterprise customers across the United Kingdom.

Ownership category

akta.pro rank

Product category

Commercial Pumping Systems & Services

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Centrifugal Pumps (IMAHANAA)

akta.pro secondary industries

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG), Pumps & Plumbing Pump Accessories (Sump, Sewage, Booster) (IMADALAL), Sewer Pump/Lift Stations & Wet Wells (EUANACAC), Sump Pump & Sewage Ejector Pump Service (HSAOABAM), Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG), Treated Water Storage & Pressure Management (Reservoirs, Tanks, Booster Stations) (EUANAAAD), Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)

Keywords

• Commercial pump systems
• Pump maintenance services
• Wastewater pumping solutions
• Booster set installation
• Heating cooling pumps

Headquarters

HQ city

Northampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Pump Equipment Sales: Sale of pumps, pump systems, and pump accessories including booster sets, centrifugal pumps, pressurisation sets, macerators, sewage pumps, control panels, pressure vessels, valves, and related components. Products are sourced from multiple manufacturer brands and can be bespoke or standard specification.
2. Installation Services: In-house installation of pumps, controls, inverters, and full turnkey pump system solutions. Covers both mechanical and electrical installation, commissioning, and system testing. 12-month warranty on all installations.
3. Maintenance Packages (Proserv): Tiered maintenance packages (Bronze, Silver, Gold, Platinum) covering preventive checks, predictive diagnostics, and 24/7 support. Packages include discounted call-out and labour rates, annual energy savings assessments, and access to the Connect asset management portal. Servicing covers pump stations, booster sets, pressurisation sets, pressure vessels, interceptors, macerators, sewage treatment plants, pool pumps, circulator pumps, and industrial process pumps.
4. Pump Repairs & Overhauls: Commercial pump repairs ranging from emergency breakdown support (24-hour turnaround for critical breakdowns) to planned overhauls. Services include full machining, re-machining, impeller balancing, motor rewinds, obsolete part manufacturing, and performance testing. 12-month warranty on repairs.
5. Energy Savings Audit & Optimization: Energy savings audits identifying kWh and cost reductions through pump system optimization and inverter-driven high-efficiency upgrades. Customers can achieve 30-65% energy savings with typical payback of 6 months to 3 years. Can be financed through a partnered finance package where monthly payments are offset against energy savings.
6. Finance Options: Finance partnership enables customers to spread payments for pump systems, with monthly costs negated by energy savings achieved. Also includes guidance on tax relief on plant and machinery investment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Dura Pump is a UK-based pumping specialist that supplies, installs, repairs, and maintains commercial pumps and pump systems for clean water supply, heating and cooling, and wastewater applications. The company delivers turnkey pump system solutions to critical infrastructure sectors including healthcare, education, correctional facilities, and industrial facilities, backed by tiered maintenance packages and energy savings audits. Its proprietary intelligent pumping technology (Velocity Sentinam with SenIQ controllers and SenSync remote monitoring) targets elimination of pump station blockages and downtime.

Product overview

Dura Pump is a UK-based fluid control specialist providing commercial pumping solutions across three core areas: clean water supply systems, heating and cooling systems, and wastewater systems. The company's product portfolio centers on intelligent pumping technology (Velocity Sentinam with SenIQ controller and SenSync remote monitoring) supported by a customer management platform (Dura Pump Connect). Service offerings include Proserv maintenance packages (Bronze/Silver/Gold/Platinum tiers), pump repairs and overhauls, turnkey system installations, and energy savings audits. Additional products span booster sets, centrifugal pumps, pressurisation sets, macerators, submersible pumps, pump stations, and accessories. The Velocity Sentinam intelligent wastewater system with integrated SenIQ controls and SenSync monitoring represents the company's flagship technology for eliminating pump station blockages.

Differentiator

Problem solved

Functional benefit

Brands

• Velocity Sentinam: Intelligent pumping solution for critical wastewater infrastructure that eliminates blockages and provides zero downtime.
• Dura Pump Connect
• SenSync
• Proserv

Products and services

• Velocity Sentinam

Quantifiable outcome

• 99.6% of blockages removed using Velocity Sentinam system
• +13 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• GrundfoscoreTechnology or IntegrationGrundfos is a leading pump manufacturer whose products (booster sets, centrifugal pumps) are supplied and installed by Dura Pump as part of turnkey pump solutions. Dura Pump is an authorised supplier and installer of Grundfos pump products.
• LowaracoreTechnology or IntegrationLowara is a major pump manufacturer. Dura Pump supplies and installs Lowara booster sets, with specific case studies demonstrating Lowara pump installations in commercial facilities.
• KSBcoreTechnology or IntegrationKSB is a global pump and valve manufacturer whose products are part of Dura Pump's portfolio of commercial pump solutions.
• Flygt (Xylem)coreTechnology or IntegrationFlygt (a Xylem brand) submersible pumps and pump stations are supplied and supported by Dura Pump for wastewater applications including sewage and dewatering.
• EbaracoreTechnology or IntegrationEbara is a pump manufacturer whose products are supplied and installed by Dura Pump across clean water, heating, and industrial applications.
• CalpedacoreTechnology or IntegrationCalpeda pumps are supplied and installed by Dura Pump across various commercial and industrial applications.
• ArmstrongcoreTechnology or IntegrationArmstrong pump products including booster sets and circulator pumps are part of Dura Pump's commercial pump solutions portfolio.
• DanfosscoreTechnology or IntegrationDanfoss inverter and variable speed drive products are used by Dura Pump for pump control optimization and energy savings applications. Danfoss Turbocor compressors are also referenced in heating and cooling solutions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pure Pump Services: UK-based pump service and installation specialist focused on commercial and industrial sectors. Comparable in scale, direct-to-customer service model, and reliance on multi-brand pump supply.
• Castle Pumps: UK-based pump supplier and service specialist offering supply, installation, repair, and maintenance of commercial and industrial pumps. Closely comparable in vertical focus (commercial/industrial/institutional), in-house engineering model, and UK service footprint.
• PumpServe: UK pump service company specialising in installation, repair, and maintenance of pump systems for commercial, industrial, and public-sector clients. Directly comparable service-led, multi-OEM distribution model.
• Industrial Pumps Ltd: UK pump specialist supplying, installing, and servicing centrifugal pumps, booster sets, and wastewater systems. Comparable size, customer base, and turnkey service offering.

Broad incumbents

• Sulzer: Global pump manufacturer and service provider with significant UK operations covering installation, maintenance, and overhaul of pumping equipment. Overlaps with Dura Pump on pump service for industrial and institutional customers but operates at materially larger scale with proprietary pump IP.
• Wilo UK: Subsidiary of Wilo SE, a global pump manufacturer with a UK service and installation footprint. Competes in booster sets, heating/cooling pumps, and building services — the same core verticals Dura Pump serves.
• Grundfos: Global pump manufacturer whose products are core to Dura Pump's portfolio. Although currently a supplier, Grundfos also sells direct service agreements to UK end-users, making it a long-term competitive incumbent in the same verticals.
• Xylem Water Solutions (Flygt): Global water technology company and owner of the Flygt brand (a Dura Pump supplier). Provides pumps, services, and intelligent monitoring for wastewater and water infrastructure; overlaps directly with Dura Pump in sewage/wastewater pump stations but competes at much greater scale.
• KSB UK: UK arm of KSB, a global pump and valve manufacturer with service offerings in industrial, water, and energy markets. Comparable on commercial/industrial pump supply and service, with broader international scale.

Regional players

• SPP Pumps: UK-based pump manufacturer specialising in end-suction and split-case pumps for building services and industrial applications. Comparable on centrifugal and booster-set supply, with stronger manufacturing IP but a less service-led commercial model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/durapump
• Facebookfacebook.com/durapumpltd
• LinkedInlinkedin.com/company/dura-pump-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dura Pump