Qoly

What Qoly does

Qoly is a Tokyo-based digital sports media publisher, operated through the legal entity FASHION NEWS PRESS co, ltd, that runs the website Qoly-Sports＆the Style (qoly.jp). Founded in 2006 and privately held, the company produces original Japanese-language sports journalism organized across seven vertical hubs: FEATURE, FOOTBALL, BASEBALL, BASKETBALL, FIGHTS, ANY SPORTS, and LIFE STYLE. Content includes match reports, event coverage (FIFA World Cup, NPB, B.League, NBA, Japan Rugby League One, MMA/wrestling), and exclusive interviews with athletes and public figures.

The platform is built on the third-party 'dino' CMS (revolver.co.jp) with content delivery via a CloudFront-fronted image pipeline; no native mobile app, public API, or SDK is offered. Monetization is entirely consumer-side and indirect: the site is free to readers with no subscription or paywall, and revenue is generated through sponsored/native advertising placements and a 'Recommend' section that carries affiliate-style product links (including Amazon). Distribution is organic-digital, centered on the qoly.jp site and an X/Twitter presence (@Qoly_Live); the company also runs an open editorial recruitment page.

The primary customer persona is Japanese sports enthusiasts who want consolidated, Japan-angled coverage of both domestic leagues (NPB, B.League, J.League) and international competitions. Leadership consists of CEO Koiso Naofumi; broader management team details and financials are not publicly disclosed. The company has no known subsidiaries, M&A activity, funding rounds, or enterprise customers, and operates exclusively within Japan.

Name

Qoly

Legal name

FASHION NEWS PRESS co, ltd

Website

https://qoly.jp

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Qoly (legal entity FASHION NEWS PRESS co, ltd) is a Tokyo-based digital sports publisher operating Qoly-Sports＆the Style, a free Japanese-language website delivering original coverage, exclusive interviews, and lifestyle content across football, baseball, basketball, fights, rugby, and lifestyle verticals since 2006.

Ownership category

akta.pro rank

Product category

Digital Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Sports media publishing
• Sports news coverage
• Digital sports journalism
• Athlete interviews
• Sports lifestyle content

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and sponsored content: The site features sponsored articles (indicated by 'This article is a sponsored article by' notices) and likely generates revenue through display advertising, native content partnerships, and promotional articles for brands.
2. Affiliate and e-commerce content: The Recommend section includes affiliate-style content featuring products (e.g., New Balance sneakers) with Amazon links, suggesting commission-based revenue from product recommendations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Qoly operates a Japanese-language digital sports media website (qoly.jp) that publishes daily news, exclusive athlete interviews, match reports, and feature articles across multiple sports verticals including football (soccer), baseball, basketball, and fight sports (MMA/wrestling), alongside a lifestyle/fashion section with product recommendations. The platform is free to readers and monetizes through advertising, sponsored content, and affiliate partnerships.

Product overview

Qoly operates as a unified sports media platform offering comprehensive coverage of football (soccer), baseball, basketball, fighting sports (MMA/wrestling), and general sports, along with a dedicated lifestyle section. The platform functions as a digital sports news outlet featuring original reporting, exclusive interviews, and feature articles. It also includes a 'Recommend' section for lifestyle product recommendations. The site is organized into category-specific sections including FEATURE, FOOTBALL, BASEBALL, BASKETBALL, FIGHTS, ANY SPORTS, and LIFE STYLE.

Differentiator

Problem solved

Functional benefit

Products and services

• Qoly Sports News Platform (Qoly-Sports&the Style) A free Japanese-language digital sports media website (qoly.jp) delivering daily news, exclusive athlete interviews, match reports, and feature articles across football, baseball, basketball, fight sports, and general sports, with an accompanying lifestyle/fashion section. Targeted at Japanese sports enthusiasts; monetized via advertising, sponsored content, and affiliate referrals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bleacher Report: Global multi-sport digital publisher combining team-specific fan content, original reporting, and lifestyle crossovers in a comparable cross-vertical editorial model; serves as a global benchmark for Qoly's category.
• Tokyo Sports Web: Established Japanese sports tabloid publisher with strong digital presence across pro-wrestling, baseball, and boxing — overlapping with Qoly's 'Fights' vertical and broader Japan sports audience.
• Sportsnavi (Yahoo! JAPAN): Yahoo! JAPAN's flagship sports portal aggregating news across football, baseball, basketball, and more; competes with Qoly for the same Japanese sports-fan audience with vastly broader distribution and a much larger ad stack.
• Nikkan Sports: Major Japanese sports newspaper with comprehensive digital coverage across all major sports; competes head-on with Qoly for Japanese sports news readership with the resources of an established daily publisher.

Direct peers

• Soccer Digest Web: Japanese football-focused digital publisher built on the Soccer Digest magazine brand; covers J.League, national team, and overseas players with interview-led journalism — closely comparable to Qoly's football vertical.
• Number Web (Bungeishunju): Digital arm of the long-running Japanese sports magazine Number; publishes exclusive interviews, analysis, and features across multiple sports including baseball, soccer, and basketball — directly comparable to Qoly's multi-vertical editorial model and Japanese audience.
• Baseball King: Digital baseball publisher covering NPB and MLB with feature articles and interviews; comparable to Qoly's baseball vertical and to its interview-led editorial approach.
• Sports Bulletin (spo-me): Japanese digital sports news publisher aggregating multiple sports and running exclusive interviews across soccer, baseball, and basketball; nearly identical in scope and target audience to Qoly.

Regional players

• BASKET COUNT (basket-count.com): Japanese basketball-focused digital publisher (B.League, NBA coverage); comparable to Qoly's BASKETBALL vertical as a Japan-focused basketball media brand.
• FOOTBALL ZONE: Japanese web-only football publisher competing in the same Japanese football-content niche as Qoly's FOOTBALL vertical, with similar interview and feature-led editorial approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/qoly_live

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qoly