Foodpanda - Romania and Bulgaria

Online Food Deliveryfoodpanda.ro

Foodpanda Romania and Bulgaria was an online food-delivery marketplace connecting local restaurants with consumers in Romania and Bulgaria; it now primarily routes users to Glovo via a tracked referral.

Company typePrivate
Founded-
HeadquartersBucharest, Romania
Headcount101–250
GTM typeB2C
OfferingDigital Commerce or Content

What Foodpanda - Romania and Bulgaria does

Foodpanda - Romania and Bulgaria operates as an online food delivery marketplace serving consumers in Romania and Bulgaria, historically connecting end users with local restaurants for order placement and delivery. The entity built its regional footprint through consolidation, executing simultaneous acquisitions of the Romanian operators Pauza and Donesi.com alongside the Hungarian player NetPincér in December 2014.

Current public-facing evidence indicates that the Foodpanda-branded marketplace operation in Romania and Bulgaria is no longer being actively run as an independent consumer product. The foodpanda.ro homepage now functions as a referral funnel, routing users to Glovo's platform (glovoapp.com/ro/ro) via a structured UTM campaign (utm_source=foodpandaRO-Home, utm_medium=referral, utm_campaign=foodpanda). This pattern is consistent with a group-level consolidation onto the Glovo brand within the broader Delivery Hero portfolio, for which Jakob Angele is listed as CEO.

The business model of an active Foodpanda marketplace would be a typical aggregator take-rate structure: commission-based revenue from restaurants in exchange for order routing and last-mile delivery orchestration. However, with the visible redirect in place, the entity's present commercial role appears to be limited to residual customer routing into the group's preferred platform, rather than operating a fully active marketplace. Firmographics list 101–250 employees, but no revenue, pricing, product catalog, customer-segment, or leadership details beyond the CEO name are disclosed, so the operational depth of the residual entity cannot be determined from the source data.

Foodpanda - Romania and Bulgaria firmographics

Firmographics

Name: Foodpanda - Romania and Bulgaria
Website: https://foodpanda.ro
Company type: Private
Headcount range: 101–250 employees
Short description: Foodpanda Romania and Bulgaria was an online food-delivery marketplace connecting local restaurants with consumers in Romania and Bulgaria; it now primarily routes users to Glovo via a tracked referral.
Ownership category
akta.pro rank

Foodpanda - Romania and Bulgaria industry classification

Industry

Product category: Online Food Delivery
NAICS: Restaurants and Other Eating Places (72251)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
akta.pro secondary industries: Food Delivery & Restaurant Logistics Platforms (BPAMAHAB), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

Online food delivery
Restaurant marketplace
Food ordering platform
Delivery service
Q-commerce marketplace

Where Foodpanda - Romania and Bulgaria is headquartered

Location

Headquarters

HQ city: Bucharest
HQ country: Romania
HQ region: Europe

Markets served

Foodpanda - Romania and Bulgaria business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Marketing channels1 record

Foodpanda - Romania and Bulgaria product offering

Product offering

Core offering

Foodpanda Romania and Bulgaria operates an online food delivery marketplace that allows consumers to place orders from local restaurants via its web platform at foodpanda.ro. The company acts as an intermediary between diners and partner restaurants, aggregating restaurant menus and facilitating delivery orders in Romania and Bulgaria.

Differentiator

Problem solved

Functional benefit

Products and services

Foodpanda Online Food Delivery Marketplace (Romania & Bulgaria) An online platform that aggregates local restaurant menus and allows consumers in Romania and Bulgaria to place food orders for delivery through the foodpanda.ro website.

Companies that use Foodpanda - Romania and Bulgaria

Customer profile

Ideal customer profiles2 records

Foodpanda - Romania and Bulgaria technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Foodpanda - Romania and Bulgaria partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

GlovominorGTM or Marketing PartnerFoodpanda Romania operates a referral marketing campaign directing users to Glovo's delivery platform. The UTM parameters (utm_source=foodpandaRO-Home, utm_medium=referral, utm_campaign=foodpanda) indicate a structured affiliate/referral relationship between the two food delivery platforms in the Romanian market.

Recent moves3 records

Expansion highlights2 records

Foodpanda - Romania and Bulgaria competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key highlights4 records

Customer concentration

Foodpanda - Romania and Bulgaria financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Foodpanda - Romania and Bulgaria leadership team

Management profile

Number of profiles

Profiles1 record

Foodpanda - Romania and Bulgaria funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Foodpanda - Romania and Bulgaria M&A and investment

M&A and investment

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodpanda - Romania and Bulgaria

What does Foodpanda - Romania and Bulgaria do?

Is Foodpanda - Romania and Bulgaria a public or private company?

Foodpanda - Romania and Bulgaria is a private company. It is classified as corporate owned.

When was Foodpanda - Romania and Bulgaria founded?

Foodpanda - Romania and Bulgaria was founded in -1. It employs 101 to 250 people.

Where is Foodpanda - Romania and Bulgaria based?

Foodpanda - Romania and Bulgaria is headquartered in Bucharest, Romania, in the Europe region.

Does Foodpanda - Romania and Bulgaria have an API?

No public API is recorded for Foodpanda - Romania and Bulgaria.

What industry is Foodpanda - Romania and Bulgaria in?

Foodpanda - Romania and Bulgaria's product category is Online Food Delivery. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of BPAMAHAB, Food Delivery & Restaurant Logistics Platforms. Its NAICS code is 72251 and its SIC code is 5810.