Dean Law Firm

What Dean Law Firm does

Dean Law Firm LLC is a family-owned Florida law firm headquartered in Ocala (Marion County) that delivers legal services across three core practice areas: real estate law (residential and commercial closings, title searches, title insurance, document review, and real estate litigation), probate and estate law (wills drafting, trust formation, probate administration, and estate litigation), and personal injury law (automobile accidents, slip and fall, medical malpractice, products liability, wrongful death, and catastrophic injury representation). The firm also offers ancillary business counsel services covering formation, contract drafting, commercial leasing, and related advisory work.

The firm operates under a mixed fee model: contingency-fee representation for personal injury and wrongful death matters (no fee unless recovery is obtained), flat-fee or hourly billing for real estate closings and title services, and hourly or flat project fees for probate, estate planning, and business counsel. Client acquisition is driven by a sales-led go-to-market motion combining phone-based intake (352-820-6323), free initial consultations, organic local SEO targeting Ocala and Florida keywords, and a content ecosystem comprising the Florida Law Blog, Law Deans Podcast, and YouTube channel. Geographic reach is statewide Florida from the single Ocala office, with primary concentration in Marion County.

The firm is led by three named attorneys: Michael E. Dean (Managing Partner, personal injury and probate), Timothy S. Dean (Partner, business counsel and real estate), and Ed Dean (Of Counsel, real estate and former Sheriff of Marion County). The Dean family lineage, combined with the partners' personal cattle ranching experience, supports a specialized farm, ranch, and equestrian property practice that differentiates the firm from generic Central Florida competitors. No funding rounds, parent company, or external institutional ownership are indicated.

Name

Dean Law Firm

Legal name

Dean Law Firm LLC

Website

https://deanfirm.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Dean Law Firm is a family-owned Florida law firm headquartered in Ocala, providing residential and commercial real estate closings, title services, probate and estate administration, personal injury representation, and business counsel to clients across the state.

Ownership category

akta.pro rank

Product category

Legal Services

NAICS

Offices of Lawyers (541110), Title Abstract and Settlement Offices (541191), Direct Title Insurance Carriers (524127)

SIC

Services-Legal Services (8111), Title Insurance (6361)

akta.pro primary industry

Real Estate & Construction Law (BPAHAAAE)

akta.pro secondary industries

Family & Private Client (Trusts & Estates) Law (BPAHAAAK), Closing & Settlement Services (Settlement Agents) (BPAJAOAE), Estate & Probate Administration Services (FSAEAKAD), Abstracting Services (Title Abstracts) (BPAJAOAC)

Keywords

• Real estate closings
• Personal injury law
• Probate administration
• Estate planning
• Business legal counsel

Headquarters

HQ city

Ocala

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Services — Personal Injury & Wrongful Death: Contingency-fee representation where the firm earns a percentage of recovered compensation only if the case is successful. Covers automobile accidents, slip and fall, medical malpractice, products liability, wrongful death, nursing home abuse, aviation/boating/bicycle/pedestrian accidents, catastrophic injuries, burn injuries, spinal cord injuries, and brain injuries.
2. Legal Services — Real Estate Closings & Title: Flat-fee or hourly billing for residential and commercial real estate closing services, title searches, title insurance issuance, and title defect resolution. Services cover closings for single-family homes, condos, commercial properties, investment purchases, farm and ranch sales, horse farms, equestrian properties, and refinances. For-sale-by-owner transactions also supported.
3. Legal Services — Probate & Estate Administration: Billing for probate administration, will drafting, trust formation, trust administration, estate litigation, living wills/advance directives, and power of attorney documents. Fee structure typically hourly or flat project fee.
4. Legal Services — Business Counsel: Ongoing legal counsel for business entities including contract review, business formation, and related advisory services, typically billed hourly.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dean Law Firm provides legal representation across real estate closings (residential, commercial, farm, ranch, equestrian), personal injury and wrongful death claims, and probate and estate administration, plus business counsel for Florida clients statewide. Services are delivered directly by three named attorneys through scheduled consultations, ongoing matter management, and litigation representation, with fees structured as contingency (personal injury) or hourly/flat-fee (real estate, probate, business counsel).

Product overview

Dean Law Firm LLC is a full-service Florida law firm offering three core practice areas: Real Estate Law (encompassing residential and commercial closings, title services, and real estate litigation), Probate and Estate Law (including wills drafting, trust formation, probate administration, and estate litigation), and Personal Injury Law (covering auto accidents, medical malpractice, wrongful death, and other negligence-based claims). The firm also provides complementary services in business counsel and estate planning. The Real Estate practice includes specialized closing services for residential, commercial, farm and ranch, and equestrian properties, with particular expertise in Central Florida agricultural transactions. All services are delivered through the firm's Ocala office with attorneys Michael E. Dean (Managing Partner, personal injury and probate), Timothy S. Dean (Partner, business and real estate), and Ed Dean (Of Counsel, real estate and public service).

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Law Services Comprehensive real estate legal services including commercial and residential closings, title searches and insurance, contract review, and real estate litigation for buyers, sellers, and investors throughout Florida.
• Residential Real Estate Closings Full-service residential closing representation including title searches, deed preparation, mortgage payoff coordination, settlement statement review, and post-closing recording services for homebuyers and sellers in Florida.
• Commercial Real Estate Closings Commercial property closing services handling title review, lien searches, contract coordination, funding, and document preparation for office buildings, retail centers, and development parcels.
• Real Estate Document Review Legal document review for real estate transactions covering title commitments, surveys, leases, purchase agreements, easements, and zoning compliance to identify risks and negotiate protections.
• Probate and Estate Law Services Probate and estate administration services including wills drafting, trust formation, estate litigation, living wills, power of attorney documents, and trust administration for Florida residents.
• Estate Planning Services Estate planning including wills drafting, trust formation, power of attorney documents, and advance directives to protect assets and ensure proper distribution.
• Personal Injury Law Services Personal injury legal representation covering auto accidents, slip and fall, medical malpractice, wrongful death, nursing home abuse, aviation and boating accidents, and catastrophic injuries throughout Florida, typically on a contingency-fee basis.
• Business Counsel Services Business legal counsel including business formation, contract drafting, commercial leasing, and business litigation for Florida entrepreneurs and companies.

Quantifiable outcome

• 85 years of combined legal experience across the firm
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Akerman: Florida-based full-service law firm with notable real estate, litigation, and trusts and estates practices; competes for mid-market and commercial work in Central and North Florida.
• GrayRobinson: Large Florida full-service law firm offering real estate, probate, business, and litigation services statewide; competes for higher-value commercial and estate matters that Dean Law Firm cannot resource at scale.
• Morgan & Morgan: Nation's largest personal injury law firm, founded and headquartered in Florida; competes directly for personal injury and wrongful death cases across the state with significant marketing scale.
• Shutts & Bowen: Florida-founded full-service law firm with established real estate, litigation, and private client practices; competes for higher-value real estate and probate matters statewide.
• Hill Ward Henderson: Tampa-based Florida law firm with strong commercial real estate, litigation, and private wealth practices; overlapping competitor for commercial real estate closings and estate planning in the I-4 corridor.
• Lowndes: Orlando-based Florida commercial law firm with strong real estate, land use, and business practices; relevant competitor for commercial closings and development work in Central Florida.
• Holland & Knight: Major Florida-headquartered law firm with deep real estate, litigation, and private wealth services practices; represents the upper bound of competition for institutional and high-net-worth clients in Florida.

Others

• Rocket Lawyer: Online legal services platform offering self-service estate planning, business formation, and contract templates; competes for the same small-business and consumer segments that Dean Law Firm's business counsel and probate practices address.
• LegalZoom: Tech-enabled legal services platform providing commoditized wills, business formation, and certain real estate document services; represents a structural threat to the firm's lower-complexity probate and transactional revenue.

Direct peers

• Dean Mead: Florida-based law firm with a similarly diversified practice spanning business, real estate, and estate planning; comparable size and regional focus make it the closest direct competitor for clients in Central Florida.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=cQLF7IRG2rc
• Xx.com/deanfirm
• Facebookfacebook.com/DeanLawFirmLLC
• LinkedInlinkedin.com/company/dean-law-firm-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dean Law Firm