What Progressive Dairy does

Progressive Dairy is a trade publication brand operated by Progressive Publishing, a privately held company headquartered in Jerome, Idaho, serving North American dairy farmers, producers, and allied agribusinesses. The publication delivers editorial content covering dairy farm operations across a deep topical taxonomy — including animal welfare, barn design, calf and heifer management, feed ingredients, feed management, forage production, genetics, herd health, hoof health, manure management, milking equipment, milk quality, ration formulation, reproduction, dairy technology, and business management — through a website, digital magazine editions, podcasts, and blogs.

The platform operates multiple branded publications: Progressive Dairy US, Progressive Dairy Canada (English), and Progressive Dairy en français; alongside adjacent livestock and crop-input brands Progressive Cattle, Progressive Cattle Canada, and Progressive Forage, plus the state-level AgProud Idaho. Revenue is generated through subscription-based access to digital magazine editions and through advertising and sponsorship placements sold to dairy industry suppliers, equipment manufacturers, and service providers, including via the Buyers Guide vendor directory.

Distribution is multi-channel — website, podcast platforms, social media (Facebook, Twitter/X, LinkedIn across branded accounts), email newsletters (Weekly Digest), and industry event coverage including World Dairy Expo and the Professional Dairy Producers Business Conference. The company is owner-operated with no disclosed institutional investment, funding rounds, M&A activity, or public listing, and employs 51-100 staff based on firmographic data. The subscription model is not publicly priced; subscription enrollment occurs through a subscription-apply page on the website.

Name

Progressive Dairy

Legal name

Progressive Publishing

Website

https://progressivedairy.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Progressive Dairy is a North American dairy industry trade publication under Progressive Publishing (Jerome, Idaho), delivering digital magazines, podcasts, and editorial content to dairy farmers, producers, and allied agribusiness suppliers across US and Canadian markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Jerome

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscriptions: Progressive Dairy generates revenue through print and digital magazine subscriptions for dairy farmers and industry professionals. The publication offers award-winning coverage of in-depth news and analysis to make dairy operations more profitable.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Progressive Dairy is a multi-edition dairy industry magazine published by Progressive Publishing, delivering award-winning coverage of dairy farm management, cow health, milking technology, feed management, and business operations. The publication serves US, Canadian, and French-language Canadian markets through print and digital subscriptions, with supplementary content delivered via podcasts, blogs, and an online Buyers Guide directory connecting producers to agricultural suppliers.

Product overview

Progressive Dairy is a multi-brand publication platform serving the dairy and beef industries with multiple regional editions and content verticals. The core offering consists of digital magazines (Progressive Dairy US, Canada, and French editions) providing industry news, cow health, dairy management, and technology coverage. Additional publications include Progressive Cattle for beef producers and Progressive Forage for forage producers. The platform also produces podcasts and maintains a Buyers Guide directory connecting farmers with agricultural suppliers. The portfolio is unified by its focus on practical, award-winning coverage helping producers improve profitability.

Differentiator

Problem solved

Functional benefit

Brands

• Progressive Dairy US: Main US edition delivering relevant industry news, cow health and dairy management info
• Progressive Dairy Canada
• Progressive Cattle
• Progressive Cattle Canada
• Progressive Forage
• Progressive Dairy en français

Products and services

• Progressive Dairy (US) Award-winning digital magazine providing in-depth dairy industry news, cow health management, dairy farm technology, and business management content for US dairy producers.
• Progressive Dairy Canada Regional digital magazine delivering relevant industry news, cow health, and dairy management information to Canadian dairy producers.
• Progressive Dairy en français French-language edition of Progressive Dairy serving French-speaking dairy producers.
• Progressive Cattle Beef industry publication offering practical beef operation management articles, timely news, cutting-edge technology information, and thought-provoking opinions.
• Progressive Cattle Canada Canadian edition of Progressive Cattle serving beef producers in Canada with practical management content and industry news.
• Progressive Forage Publication providing cutting-edge, practical information about forage production, harvesting equipment, and market prices at no cost.
• Progressive Dairy Podcasts Audio podcast series covering dairy industry topics including AI applications, data management, calf raising, nutrition strategies, and industry innovation.
• Progressive Dairy Digital Magazine Digital edition of Progressive Dairy magazine with current and past issues available online through agproud.com.
• Buyers Guide Online directory connecting dairy farmers with agricultural product and service providers including equipment manufacturers, animal health companies, nutrition suppliers, and farm management software vendors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hay & Forage Grower: Hay & Forage Grower is a specialized publication covering forage crops, harvest, and utilization. It directly competes with Progressive Forage for forage-producer readership and agribusiness advertising.
• Dairy Herd Management: Dairy Herd Management is a U.S. dairy industry publication covering production, animal health, and farm management. It competes head-to-head with Progressive Dairy for dairy farmer readership and allied-industry advertising dollars.
• Hoard's Dairyman: Hoard's Dairyman is the longest-established U.S. dairy industry magazine (founded 1885), publishing news, research, and management content for dairy farmers. It is the most directly comparable peer, sharing Progressive Dairy's target audience, subscription model, and editorial mission.
• Feedstuffs: Feedstuffs is a long-running agribusiness publication covering animal feed, livestock production, and agricultural markets. It overlaps with Progressive Dairy's feed, nutrition, and livestock management coverage and targets a similar agribusiness audience.
• Beef Magazine: Beef Magazine covers beef cattle production and management, directly mirroring Progressive Cattle (a sibling brand of Progressive Dairy) under the same publishing umbrella. Strong overlap in livestock producer audience and allied-industry advertisers.
• Progressive Forage: Progressive Forage is a sister publication under the same Progressive Publishing umbrella, covering forage production, harvesting, and markets. It is a direct internal peer sharing infrastructure, advertisers, and a partially overlapping farmer/producer audience.

Broad incumbents

• AgWeb: AgWeb is Farm Journal Media's flagship digital agriculture platform covering crops, livestock, and dairy news. It is a broader incumbent that overlaps with Progressive Dairy's content but serves a wider agricultural audience rather than specializing in dairy.
• Successful Farming: Successful Farming (part of Meredith/Dotdash) is a mainstream U.S. farm publication with extensive digital reach into livestock and dairy producers. It is a broad incumbent peer with overlapping advertiser and reader segments.
• Farm Journal: Farm Journal is a large, established U.S. agricultural media brand with print, digital, broadcast, and event properties. It competes with Progressive Dairy for dairy farmer attention and agribusiness ad spend as a much larger incumbent.

Regional players

• Country Folks: Country Folks is a regional Northeast U.S. and Canadian agricultural publication covering dairy and livestock. It competes with Progressive Dairy in overlapping U.S./Canadian regional markets but with a more geographically concentrated readership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• Xx.com/pdmag
• Facebookfacebook.com/progressivedairy
• LinkedInlinkedin.com/company/progressive-dairy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progressive Dairy