What BEEF does

BEEF Magazine is a B2B trade media brand covering beef cattle production, management, and market news for U.S. beef producers, feedlot operators, cow-calf ranchers, and adjacent agricultural professionals (veterinarians, lenders, extension agents). The publication operates a digital-first distribution model: a Contentstack-managed website with category sections spanning livestock management, farm business management, and market news; bimonthly interactive digital editions hosted on the Turtl platform; email newsletters; and sponsored video and webinar series (e.g., BEEF FastChat). The platform integrates real-time commodity pricing and weather data via Barchart, and bundles three sub-brand programs — Health Ranch (cattle health), Global BEEF Series (international coverage), and Seedstock 100 (breeding operations) — alongside dedicated content channels for cattle health, breeding, and welfare.

The business generates revenue from three streams: recurring digital magazine subscriptions, sponsored content and advertising partnerships with agricultural input suppliers (Corteva Agriscience, Boehringer Ingelheim, Fortiva), and event-driven income from co-hosting/covering Farm Progress Show, Husker Harvest Days, and CattleCon/NCBA. Pricing is not publicly disclosed but follows an annual subscription cadence with self-serve sign-up. BEEF Magazine is not an independent company — it is a business unit within Informa Markets, the B2B events and publishing division of Informa PLC (LSE: INF), a multinational conglomerate headquartered in London (registered office: 5 Howick Place, London SW1P 1WG, company number 8860726). The U.S. operating footprint is centered in Minneapolis. Headcount is reported at 51–100 employees. The publication has been designated a Google Preferred Source, accelerating its discoverability in search.

Name

BEEF

Legal name

BEEF Magazine (operated by Informa Markets, a division of Informa PLC)

Website

https://beefmagazine.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

BEEF Magazine is a U.S. B2B trade media brand covering beef cattle production, management, and market news, serving cow-calf ranchers, feedlot operators, and agricultural professionals through digital editions, newsletters, and event coverage as a unit of Informa Markets/Informa PLC.

Ownership category

akta.pro rank

Product category

Agricultural Trade Media

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Beef industry news
• Cattle market data
• Agricultural trade publishing
• Livestock management content
• Commodity price tracking

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Magazine Subscriptions: Primary revenue from digital magazine subscriptions providing access to beef production news, management insights, and market analysis. Subscribers receive digital editions and newsletters.
2. Sponsored Content and Advertising: Sponsored content partnerships with agricultural companies including Corteva Agriscience, Boehringer Ingelheim, and Fortiva. Includes branded content series like BEEF FastChat and Health Ranch sponsored articles.
3. Event Sponsorships and Exhibitions: Revenue from co-hosting and sponsoring agricultural events including Farm Progress Show and Husker Harvest Days, with branding and exhibition opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BEEF Magazine is a B2B trade publication and digital media platform providing beef production news, cattle management insights, market analysis, and real-time commodity pricing and weather data to beef producers and cattle industry professionals. The publication delivers content through digital editions, website articles, email newsletters, webinars, and sponsored content series including the Health Ranch cattle-health program. It also integrates live cattle, grain, and energy price feeds and agricultural weather forecasting tools as part of its core reader offering.

Product overview

BEEF Magazine operates as a single unified publication serving the beef production industry with comprehensive news coverage. The product portfolio consists of the core BEEF Magazine publication available both in print and as Digital Editions, supplemented by the Health Ranch program focused on cattle health topics, and integrated Market Data and Weather services. Content is organized into category sections covering livestock management, cattle health, cattle breeding, farm business management, and market news, all delivered through a digital platform with real-time market information and commodity pricing.

Differentiator

Problem solved

Functional benefit

Brands

• Health Ranch: A dedicated section of BEEF Magazine focused on cattle health information and resources
• Global BEEF Series
• Seedstock 100

Products and services

• BEEF Magazine A trade publication providing coverage of beef production, livestock management, cattle health, breeding, farm business management, and market news for beef cattle producers and cattle industry professionals.
• Digital Editions Interactive digital magazine editions hosted on the Turtl platform, featuring video, podcasts, slideshows, and animation, with archive access to historical editions.
• Health Ranch Program A dedicated cattle health content program providing information and resources on deworming, vaccination, BRD management, parasite control, and herd health best practices for beef producers.
• Market Data Service Real-time and delayed market information service providing commodity quotes including livestock/dairy prices (feeder cattle, live cattle, lean hogs, Class III milk), grain prices, cash grain bids, and energy prices, with updates every 10 minutes via Barchart integration.
• Agricultural Weather Service Weather forecasting service for agricultural users providing current conditions, hourly forecasts, 10-day extended forecasts, agricultural weather maps including radar, soil moisture, and precipitation tracking data.

Quantifiable outcome

• BEEF Magazine named as Google Preferred Source for faster news access

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Informa PLC / Informa MarketscoreStrategic or Co-development PartnerBEEF Magazine is part of the Informa Markets Division of Informa PLC. The site is operated by a business owned by Informa PLC with all copyright residing with them. Informa is a major global events and publishing company.
• Farm Progress ShowcoreStrategic or Co-development PartnerAnnual agricultural trade show with 600+ exhibitors displaying farm equipment, seed, crop protection products. BEEF Magazine provides editorial coverage and promotional content for the event.
• Husker Harvest DayscoreStrategic or Co-development PartnerMajor agricultural exhibition event featured in BEEF Magazine coverage and promotional materials as part of the Farm Progress network.
• Corteva AgriscienceminorGTM or Marketing PartnerSponsor of BEEF FastChat video series featuring Benny Martinez, Market Development Specialist discussing drought-stressed pasture strategies.
• Boehringer IngelheimminorGTM or Marketing PartnerSponsor of Health Ranch program providing cattle health content including liver flukes, BRD treatment, deworming strategies, and vaccination information.
• FortivaminorGTM or Marketing PartnerCattle nutrition brand sponsoring content including webinars on feed efficiency and nutrition strategies.
• National Cattlemen's Beef Association (NCBA)minorStrategic or Co-development PartnerIndustry association featured in coverage including CattleCon event coverage and market/business meeting reporting.
• Barchart SolutionscoreTechnology or IntegrationProvider of real-time commodity price data and weather information integrated into BEEF Magazine website. Market data updated every 10 minutes.
• U.S. Meat Export FederationminorGTM or Marketing PartnerIndustry organization providing market news content on meat exports and international trade for BEEF Magazine coverage.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Successful Farming (Dotdash Meredith): A long-running US agricultural trade publication covering crops and livestock for farmers and ranchers. Directly comparable to BEEF Magazine as a subscription-based B2B ag media brand serving US producers with editorial content and market data.
• Drovers (Farm Journal): A cattle- and beef-industry focused trade publication within the Farm Journal network. Closely comparable to BEEF as a US cattle-producer publication covering cow-calf, feedlot, and market news with overlapping advertiser base.
• Angus Media (Angus Beef Bulletin): Publishes trade content focused on Angus genetics, beef cattle breeding, and seedstock operations. Comparable to BEEF as a niche B2B cattle-industry publication targeting producers, though narrower in breed focus.
• Farm Journal: A major US agricultural media brand offering news, market data, and event coverage for crop and livestock producers. Directly comparable as a B2B ag publisher with sponsorship programs, events, and digital editions serving overlapping audiences.
• DTN / Progressive Farmer: A leading agricultural information services company providing market data, weather, and editorial content to farmers and ranchers. Highly comparable to BEEF given its overlapping mix of real-time commodity data, weather forecasting, and beef/grain industry editorial coverage.
• Feedlot Magazine: A US trade publication focused specifically on cattle feeding and feedlot management. Comparable to BEEF in audience overlap (feedlot operators) and content vertical, though narrower in scope.

Regional players

• National Hog Farmer: A US B2B trade publication covering pork production under similar agricultural media formats. Comparable to BEEF as a sister livestock species publication with similar distribution, sponsorship, and digital edition model within the same parent network (Informa/Farm Progress).
• Hoard's Dairyman: A long-running US dairy industry trade publication. Comparable to BEEF as a livestock-producer B2B publication with similar audience economics, though focused on dairy rather than beef.

Emerging players

• Cattle Range: An emerging digital platform providing cattle market data, auction listings, and producer news. Partially comparable to BEEF as a digital-first beef industry information source, though lighter on editorial depth.

Others

• Boehringer Ingelheim Animal Health (sponsor): A major animal health pharmaceutical company that sponsors BEEF's Health Ranch program. Listed as a peer because it represents both a key commercial partner and a comparable industry participant in the cattle health content ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/beefmagazine
• Facebookfacebook.com/BEEF.Magazine
• LinkedInlinkedin.com/company/beef-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BEEF