GRWM
GRWM is an early-stage Indian app, founded in 2022 and based in Gurgaon, that delivers beauty tips to consumer end users via a mobile application. The company has 1-10 employees and no publicly disclosed business model.
- Company typePrivate
- Founded2022
- HeadquartersGurugram, India
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
GRWM firmographics
Firmographics- Name
- GRWM
- Website
- https://grwm.live
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GRWM is an early-stage Indian app, founded in 2022 and based in Gurgaon, that delivers beauty tips to consumer end users via a mobile application. The company has 1-10 employees and no publicly disclosed business model.
- Ownership category
- akta.pro rank
Where GRWM is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Markets served
GRWM business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
GRWM product offering
Product offeringCore offering
GRWM is a mobile application that provides beauty tips to end users. The product is a consumer-facing app offering beauty-related guidance and content to individual users seeking makeup, skincare, and personal-care advice. Operating with a small team of 1–10 employees, the company is positioned as a direct-to-consumer beauty content platform.
Differentiator
Problem solved
Functional benefit
Products and services
- GRWM Beauty Tips App GRWM is a mobile application that provides beauty tips and related personal-care content to individual consumers seeking makeup, skincare, and beauty guidance.
Companies that use GRWM
Customer profileIdeal customer profiles1 record
GRWM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GRWM competitors and assessment
Company assessmentBroad incumbents
- Sephora: Sephora operates a beauty tips / how-to content platform integrated with product retail, serving the same target consumer interested in beauty tutorials and routine guidance.
- TikTok: TikTok's short-form video format popularized the GRWM trend globally and is a primary incumbent for user attention in beauty content discovery.
- Instagram: Instagram's Reels, Stories, and beauty influencer ecosystem are central to the GRWM trend, providing free, algorithmically-driven beauty content that competes directly with a dedicated beauty tips app.
- YouTube Beauty Community: YouTube hosts the dominant share of beauty tutorial content, including the "Get Ready With Me" format that GRWM appears to be built around. It is the primary competing destination for beauty tip consumers.
Direct peers
- Nykaa: India's largest beauty and cosmetics retailer, Nykaa operates a beauty content and tips platform alongside product retail, targeting the same Indian consumer base interested in beauty tutorials and product discovery.
- Perfect365: A digital beauty app focused on makeup try-on, tutorials, and beauty tips, directly comparable as a dedicated beauty tips / beauty utility application for consumers.
- Beautylish: Beautylish publishes beauty tutorials, tips, and product reviews - a content-led destination for the same beauty tips audience that GRWM targets.
Regional players
- SUGAR Cosmetics: An India-focused cosmetics brand with a strong digital content presence and beauty tip tutorials; competes for the same Indian beauty consumer's attention as a content-led brand.
Market position
Customer concentration
GRWM social profiles
Digital presenceGRWM financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRWM leadership team
Management profileNumber of profiles
GRWM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRWM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRWM
What does GRWM do?
GRWM is a mobile application that provides beauty tips to end users. The product is a consumer-facing app offering beauty-related guidance and content to individual users seeking makeup, skincare, and personal-care advice. Operating with a small team of 1–10 employees, the company is positioned as a direct-to-consumer beauty content platform.
When was GRWM founded?
GRWM was founded in 2022. It employs 1 to 10 people.
Where is GRWM based?
GRWM is headquartered in Gurugram, India, in the Asia region.
Who are GRWM's main competitors?
Broad incumbents on record are Sephora, TikTok, Instagram and YouTube Beauty Community. Direct peers are Nykaa, Perfect365 and Beautylish. SUGAR Cosmetics is listed as a regional player.
Does GRWM have an API?
No public API is recorded for GRWM.