What Perfect365 does

Perfect365 is an augmented reality beauty platform that offers virtual makeup try-on, AI-powered photo and video editing, and AI avatar generation, primarily serving consumer selfie enthusiasts, content creators, and small businesses. The product portfolio spans four mobile applications — Perfect365 Makeup Photo Editor, Perfect365 Video Makeup Editor, Perfect365 Studio Photo Editor, and SoReal AI Avatar — alongside a suite of browser-based tools including DesignAI, AI Around the World, AI Fashion Styles, AI Makeup Looks, Virtual Hair Dye, Virtual Skin Softener and a seasonal AI Halloween Costumes generator. The platform combines computer vision, facial recognition, and image processing with generative AI backed by a Stable Diffusion neural network licensed from Stability.ai to superimpose virtual cosmetics, hairstyles, and stylized transformations onto user images and videos in real time.

The business operates on a freemium model with a free, ad-supported tier and a Plus Membership subscription priced at $24.99 in the first year and $39.99/year thereafter, which unlocks 100+ Pro Tools, 6,400+ premium looks, HD watermark-free saves, and an ad-free experience. Additional revenue streams include in-app advertising, in-app virtual goods purchases, and a KIN cryptocurrency rewards program with associated transaction fees. Distribution is product-led through the iOS App Store and Android Play Store, supplemented by no-install web apps and content/integrations across TikTok, Instagram, Facebook and Snapchat, with celebrity endorsements and the Beauty Squad influencer network driving top-of-funnel acquisition. Perfect365 is privately held and operated as Perfect365, Inc., incorporated in California with headquarters in Menlo Park; the company claims 100+ million downloads and self-describes as the #1 augmented reality beauty platform with technology embedded in over 1 billion smartphones.

Revenue figures, headcount specifics, and detailed ownership are not publicly disclosed; the only explicitly disclosed funding round in the available material was $451,643 in June 2016 from investors including Everbright Securities and Jinyuan Investment. Award recognition includes The Webby Awards (Beauty & Fashion), The Stevie Awards Gold (Fashion & Beauty) and a BMA Platinum Award for Best Mobile App. Leadership comprises co-founder Deng Hui and CEO Sean Mao.

Name

Perfect365

Legal name

Perfect365, Inc.

Website

https://perfect365.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Perfect365 is a consumer beauty platform offering AI-powered virtual makeup try-on, photo and video editing, and AI avatar generation across mobile and web apps to a global base of over 100 million individual users, monetized primarily through freemium subscriptions, in-app advertising and virtual goods.

Ownership category

akta.pro rank

Product category

Augmented Reality Beauty and Photo Editing Software

NAICS

Software Publishers (5132), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

akta.pro secondary industry

Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)

Keywords

• AI beauty apps
• Virtual makeup try-on
• Augmented reality beauty
• Photo editing apps
• AI avatar generation

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Freemium Model with Plus Subscription: Free tier with basic features and limited looks/tools. Premium Plus Membership ($24.99/year first year, then $39.99/year) unlocks all Pro tools (100+), 6,400+ premium trendy looks, HD saves without watermarks, and ad-free experience. 7-day free trial offered.
2. Subscription Recurring: Annual subscription model with PLUS membership providing recurring revenue. Includes tiered pricing: $15 off first year ($24.99), standard $39.99/year thereafter.
3. In-App Advertising: Free version supported by advertising revenue. Third-party advertisements and promotions displayed within the free tier of applications.
4. Virtual Currency (KIN): Rewards program with KIN cryptocurrency for earning through user engagement. Transaction fees charged for processing rewards payments.
5. In-App Purchases: Virtual currency purchases and in-app transactions for enhanced features or virtual goods.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Perfect365 operates a consumer beauty platform offering virtual makeup try-on, AI-powered photo and video editing, hair color/style simulation, and AI-generated avatars through four mobile apps (Perfect365 Makeup Photo Editor, Video Makeup Editor, Studio Photo Editor, SoReal AI Avatar) and a suite of web apps. The platform uses AR, computer vision, and generative AI (including Stable Diffusion) to let users virtually experiment with cosmetics and looks. Revenue comes from a freemium model with a paid PLUS Membership subscription unlocking 100+ Pro Tools, 6,400+ premium looks, HD saves, and ad-free usage.

Product overview

Perfect365 is a digital beauty platform comprising four mobile applications (Perfect365 Makeup Photo Editor, Perfect365 Video Makeup Editor, Perfect365 Studio Photo Editor, and Perfect365 SoReal AI Avatar) and a suite of web-based AI tools (DesignAI, web makeup editor, AI style/look features). The platform enables virtual makeup try-on, AI-powered photo/video editing, and avatar generation using AR, computer vision, and generative AI technologies. A premium PLUS Membership subscription provides access to professional tools and exclusive content. The platform serves over 100 million users worldwide with 8 million daily makeup looks applied.

Differentiator

Problem solved

Functional benefit

Brands

• SoReal AI Avatar: AI-powered avatar generator app for creating personalized avatars using Stable Diffusion neural network model.
• Perfect365 Studio
• Perfect365 Video
• DesignAI

Products and services

• Perfect365 Makeup Photo Editor Mobile app for virtual makeup try-on and photo editing. Allows users to upload photos and apply virtual cosmetics (foundation, blush, contour, eyeshadow, eyeliner, mascara, lipstick), access 6,400+ trendy looks, adjust facial features, customize skin tone, and use AI-powered touch-up tools. Targeted at selfie enthusiasts and beauty consumers.
• Perfect365 Video Makeup Editor Mobile app that applies virtual makeup filters to selfie videos. Supports video files and iOS Live Photos, offers 150+ one-tap instant looks, customizable makeup tools (lipstick, eye shadow, foundation, eyelashes, teeth whitener), and direct sharing to TikTok, Instagram, Facebook, and Snapchat. For video content creators and social media users.
• Perfect365 Studio Photo Editor Free photo and selfie editing app offering AI beauty features, tools, templates, filters, stickers, backgrounds, frames, lighting and shadow adjustments, captions, text bubbles, and themed stickers for creative photo enhancement. For casual and creative photo editors.
• Perfect365 SoReal AI Avatar AI-powered avatar generator app using Stable Diffusion neural network to create personalized avatars from uploaded photos for use as profile pictures on Instagram, TikTok, Facebook, and Snapchat. Generates photorealistic headshot images. Targeted at social media users and content creators.
• DesignAI Free online visual editing web app that provides AI-powered design tools and ready-to-use templates for creating social media graphics and marketing materials. No download or account required. Targeted at content creators, small businesses, and everyday users.
• Perfect365 Web App (Online Makeup Photo Editor) Online browser-based makeup photo editor offering free trendy looks and virtual makeup tools. No installation or account required, and users can save edited photos instantly. For casual users wanting quick virtual makeup without downloading an app.
• Virtual Hair Dye Augmented reality hair color changer web tool that lets users virtually try on different hair colors and see how they would look before making real changes. Targeted at users considering hair color changes or experimenting with styles.
• AI Halloween Costumes Photo Generator Seasonal free AI tool that transforms user selfies into Halloween costume-themed images. Upload a photo, select a look from the Boo Looks Collection, and generate themed images in seconds. No account or installation required. Targeted at casual users seeking seasonal fun photo transformations.
• Perfect365 PLUS Membership Premium annual subscription unlocking 100+ Pro Tools, access to 6,400+ premium trendy looks and templates, ad-free experience, HD saves without watermarks, and web app access. Priced at $15 off for the first year ($24.99/year), then $39.99/year, with a 7-day free trial. Targeted at users wanting the full premium beauty and editing experience.

Quantifiable outcome

• 8 million makeup looks applied everyday
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Stability.aicoreTechnology or IntegrationStable Diffusion neural network model powered by Stability.ai is used for the SoReal AI Avatar app to generate personalized avatars. This AI technology enables the creation of AI-generated images and avatars from user photos.
• InMarketminorOthersBusiness partner for advertising and marketing services. Their privacy policy governs data sharing practices.
• OpensignalminorOthersCrowdsourced data partner for network analytics and performance measurement.
• OutlogicminorOthersLocation data provider partner. Collects and shares device and location data for ad customization, app analytics, and market research. Users can opt out via Outlogic's opt-out form.
• Bright DataminorOthersPeer network partner for premium features. Users can opt out via app settings (Ad-Light Web indexing toggle).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BeautyPlus: BeautyPlus offers AI-powered selfie and photo editing with virtual makeup features, very similar to Perfect365 Makeup Photo Editor. Targets the same selfie/beauty enthusiast segment with a comparable freemium model.
• ModiFace (L'Oréal): ModiFace is an AR beauty try-on technology company acquired by L'Oréal, offering similar virtual try-on and facial AI capabilities. It serves as both a direct competitor to Perfect365 and a potential platform that could be leveraged to disintermediate indie apps.
• Meitu: Meitu is a Chinese beauty camera and photo editing app company with very similar consumer-facing virtual makeup, selfie enhancement, and AI avatar features. It competes head-to-head with Perfect365 in the Asia-Pacific region and globally.
• SNOW (Snow Corp): SNOW is a popular selfie camera and AR beauty app from the same lineage as B612 and Naver, offering virtual makeup, AR filters, and AI beauty features directly comparable to Perfect365's mobile offering.
• Perfect Corp (YouCam): YouCam Makeup is the most direct competitor in AR virtual beauty try-on for consumers and beauty brands. Perfect Corp also offers B2B SaaS AR try-on solutions to beauty retailers, directly competing with Perfect365 on the same product category.
• FaceApp: FaceApp uses AI/neural networks for photo transformation, including beauty and aging effects. While focused on photo transformation rather than full virtual makeup, it overlaps significantly with Perfect365's SoReal AI Avatar and AI makeover features.
• Lensa AI: Lensa AI is a photo editor with AI avatar generation and beauty enhancement features, powered by Stable Diffusion. It directly competes with Perfect365's SoReal AI Avatar app in the generative AI avatar space.

Broad incumbents

• Sephora Virtual Artist: Sephora's in-house AR try-on tool is a beauty retailer-owned competitor to Perfect365's B2B AR try-on offering. Represents the in-housing trend among major beauty retailers that threatens Perfect365's potential B2B SaaS business.
• Canva: Canva is the dominant design tool platform for content creators and small businesses, the same audience Perfect365 DesignAI targets. While not a beauty tool, Canva's Magic Studio AI features make it a broad incumbent competing for the same creator/SMB use case.

Others

• Stability AI: Stability AI is the technology partner powering Perfect365's SoReal AI Avatar via Stable Diffusion. It is a critical infrastructure/enabler rather than a competitor, but its underlying models could also be used by competitors to replicate Perfect365's features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/perfect365
• Facebookfacebook.com/Perfect365
• LinkedInlinkedin.com/company/perfect365

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect365