The Coffee Project

What The Coffee Project does

The Greek Project is a private, direct-to-consumer café and restaurant chain operating four physical locations across French-speaking Switzerland — Geneva (Plainpalais), Lausanne, Nyon, and Vevey. The business combines two offerings under one roof: specialty coffee (sourced from named single-origin farms in Brazil, Colombia, and Panama) and homemade Greek cuisine, with signature items including souvlaki, Greek salad, and moussaka. Ingredients are imported directly from Greece where possible, and extra virgin olive oil is sourced from Crete. Vegetarian and vegan options, plus 100% recycled paper packaging for takeaway, are explicit positioning choices.

Revenue is generated entirely through transactional channels: in-store dining, individual takeaway orders placed via an online pre-order platform on the Squarespace-built website, and event catering. There is no subscription, licensing, or B2B contract revenue model, and no disclosed enterprise customers. The customer base consists of general consumers and groups in the Lake Geneva region seeking specialty coffee, Mediterranean/Greek food, or catering for events. No proprietary technology, mobile app, or API is in evidence; the digital footprint is limited to a website, menu, and online ordering flow. The company also maintains a branded charitable partnership with the EIG Cancer Research & Scholarship Foundation.

Name

The Coffee Project

Legal name

The Greek Project

Website

https://thecoffeeproject.ch

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

The Greek Project is a private café and restaurant chain operating four locations in French-speaking Switzerland (Geneva, Lausanne, Nyon, Vevey), serving specialty single-origin coffee alongside homemade Greek cuisine to walk-in, takeaway, and catering customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-store café and dining: Revenue generated from serving specialty coffee and Greek cuisine to dine-in customers at four physical locations across French-speaking Switzerland.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Greek Project operates café and restaurant locations serving specialty coffee and homemade Greek cuisine to dine-in and takeaway customers. Offerings include single-origin specialty coffee (Brazil, Colombia, Panama), signature Greek dishes such as souvlaki, Greek salad, and moussaka, plus event catering. The company runs four storefronts across French-speaking Switzerland (Geneva, Lausanne, Nyon, Vevey).

Product overview

The Greek Project is a single-location restaurant and café concept offering a unified dining experience. The business operates as a Greek restaurant with an integrated specialty coffee bar, serving homemade Greek cuisine (Souvlaki, Greek Salad, Moussaka) alongside specialty coffee from international origins. The offering is not a platform product but rather a unified restaurant/café service with dine-in, takeout, and catering capabilities across four Swiss locations.

Differentiator

Problem solved

Functional benefit

Products and services

• The Greek Project Café & Restaurant Greek restaurant and specialty coffee café offering homemade Greek cuisine (souvlaki, moussaka, Greek salad, vegetarian/vegan options) and specialty coffee prepared by baristas. Located across Geneva, Lausanne, Nyon, and Vevey, Switzerland, serving dine-in and takeaway customers.
• Catering Service Catering service for events offering Greek cuisine and specialty coffee to private and group hosts across French-speaking Switzerland.
• Specialty Coffee Bar Specialty coffee service offering single-origin coffees sourced from selected farms in Brazil, Colombia, and Panama, prepared by in-house baristas at all four café locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EIG Cancer Research & Scholarship FoundationminorGTM or Marketing PartnerThe Greek Project partners with the EIG Cancer Research & Scholarship Foundation in memory of Elena Iliopoulou Giama. A portion of every Freddo Espresso and Greek Salad purchase is donated to fund scholarships for PhD students researching cancer.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• Zoo de Chocolat / local specialty cafés: Local independent specialty-coffee and brunch cafés in Geneva and Lausanne (e.g., Birdie's, La Clémence, Café du Grütli) compete with The Greek Project on specialty-coffee dwell-time customers in the same neighborhoods, although they typically lack a substantial food menu.

Direct peers

• MAME: MAME is a specialty coffee bar with strong presence in Geneva and Lausanne that also serves food. It directly overlaps with The Greek Project on the barista-driven specialty coffee experience and on the Swiss Romande geography.
• Ristorante Molino: Molino is a Swiss Italian restaurant chain operating multiple locations across Switzerland including in the same cities as The Greek Project. It directly competes on Mediterranean sit-down casual dining in the Swiss market.
• Tibits: Tibits is a Swiss vegetarian/Mediterranean buffet restaurant chain with multiple locations including Geneva and Lausanne. It directly overlaps with The Greek Project on the vegetarian/healthy Mediterranean dining angle and on Swiss multi-city footprint.
• Vapiano: Vapiano is a European casual Mediterranean (Italian) restaurant chain operating in Switzerland and across Europe. It directly competes on the casual Mediterranean dining experience with sit-down service and is comparable on cuisine-adjacent positioning and unit economics.

Regional players

• Coffee Fellows: Coffee Fellows is a German/DACH specialty coffee and café chain offering food alongside coffee in a similar hybrid café model. It is comparable on the specialty-coffee-plus-food positioning and on the DACH-region operating environment.
• Marché Mövenpick: Marché Mövenpick is a Swiss casual-dining restaurant chain offering Mediterranean-leaning menus in high-traffic locations across Switzerland. It overlaps on the casual-dining Mediterranean positioning and the multi-store Swiss footprint.
• Pizza Roma: Pizza Roma is a Swiss Italian restaurant and pizzeria chain with locations across Switzerland. It is a regional peer on Mediterranean-cuisine casual dining and the multi-store Swiss operating model.
• Holy Cow! Gourmet Burger Company: Holy Cow is a Swiss casual-dining restaurant chain operating multiple locations across Switzerland including Geneva and Lausanne. It is comparable on the multi-store Swiss casual-dining footprint and on the dine-in restaurant operating model.

Broad incumbents

• Starbucks Switzerland: Starbucks operates a broad specialty-coffee footprint across Switzerland with cafés in the same cities as The Greek Project. It overlaps on the specialty-coffee barista experience and dine-in café service but does not offer an integrated Greek-cuisine menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/thecoffeeproject.ch
• LinkedInlinkedin.com/company/the-coffee-project

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coffee Project