Pizza Roma
Pizza Roma is a family-owned Paris pizzeria group (SARL du Maine) operating two Italian restaurants and a wine shop, serving individual diners, private groups, and wine enthusiasts with handmade pizzas and curated Italian wines.
- Company typePrivate
- Founded1968
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Pizza Roma does
Pizza Roma, operated by SARL du Maine, is a Paris-based family-owned Italian restaurant group founded by Carlo Esposito in 1968 in the Latin Quarter. It runs two full-service pizzeria locations in Paris (27 rue des Écoles, 75005, opened 1968; and 61 Avenue du Maine, 75014, near Montparnasse) with dine-in, takeout, and delivery, plus private event capacity of 30-120 guests. The core product is authentic Italian cuisine built on an original pizza dough recipe made fresh daily, in-house sauces for pizza/pasta/meat, and homemade desserts, with proprietary specialties such as the Soffiato pizza and Saltimboca alla romana. A wholly-owned adjacent subsidiary, Vino Roma, was opened in July 2021 next to the Montparnasse restaurant as a retail wine shop ("Cave des Italiens") for Italian wines and spirits with sommelier-led tastings.
The company's revenue mechanics combine per-item restaurant transactions (menu pricing visible, e.g., Margherita €15.00, Spaghetti Napolitaine €14.00) with licensing/royalty income from its Pizza Roma franchise program, transaction revenue from Vino Roma retail, and online ordering via pizza-roma.fr. Its go-to-market mixes direct-to-consumer (individual diners, families, group events of 30-120 people, wine enthusiasts) with a franchise/license partner motion for geographic expansion. There is no enterprise/B2B SaaS component. Operational scale is intentionally constrained: 41 employees across three sites, a Paris + Île-de-France footprint only, and no public fundraising. Second-generation leadership (François Esposito, son of the founder) has run the business since 2003, and the franchise program is positioned with a 3-year ROI target as the primary growth lever.
Pizza Roma firmographics
Firmographics- Name
- Pizza Roma
- Legal name
- SARL du Maine
- Website
- https://pizza-roma.fr
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pizza Roma is a family-owned Paris pizzeria group (SARL du Maine) operating two Italian restaurants and a wine shop, serving individual diners, private groups, and wine enthusiasts with handmade pizzas and curated Italian wines.
- Ownership category
- akta.pro rank
Pizza Roma industry classification
Industry- Product category
- Italian Restaurants
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Brasseries, Bistros & Trattorias (THAFACAI)
- akta.pro secondary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where Pizza Roma is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Pizza Roma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant dining and takeout: Revenue from serving pizzas, pastas, meats, salads, and desserts to dine-in customers and takeout orders at their Paris locations
- Franchise fees and royalties: Income from franchising the Pizza Roma concept to new franchisees, including initial fees and ongoing royalties
- Wine and spirits retail: Sales of Italian wines and spirits through Vino Roma wine shop, offering bottles and tastings
- Online ordering: Revenue from online orders placed through the website for click and collect and delivery
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual menu items priced per unit |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Pizza Roma product offering
Product offeringCore offering
Pizza Roma operates traditional Italian pizzeria restaurants in Paris serving handmade pizzas, pastas, meats, salads, and homemade desserts prepared with daily-made dough and house-prepared sauces using Italian seasonal products. The company also sells Italian wines and spirits through its Vino Roma wine shop, offers online click-and-collect ordering, and licenses its concept to franchisees.
Product overview
Pizza Roma is a chain of traditional Italian pizzeria restaurants founded in Paris in 1968, operated by SARL du Maine. The company operates two restaurant locations in Paris (Rue des Écoles in the Latin Quarter and Avenue du Maine near Montparnasse), a wine and spirits shop called Vino Roma offering premium Italian wines, and provides an online ordering/click-and-collect service. Pizza Roma also offers a franchise program for entrepreneurs. The restaurants specialize in authentic Italian cuisine featuring daily-made pizza dough, house-prepared sauces, and homemade desserts, with a focus on quality Italian products sourced primarily from Italy.
Differentiator
Problem solved
Functional benefit
Brands
- Vino Roma: Wine and spirits shop specializing in Italian wines, offering a curated selection of Italian wines and spirits selected by their sommelier.
Products and services
- Pizza Roma Restaurant (Maine-Montparnasse) Traditional Italian pizzeria serving handmade pizzas with daily-made dough, house-prepared sauces, pastas, meats, salads, and homemade desserts, open 7 days a week for individual diners and private events.
- Pizza Roma Restaurant (Rue des Écoles) First Pizza Roma restaurant opened in the Latin Quarter in 1968, offering traditional Italian cuisine and a private event space for groups of 30-60 people.
- Vino Roma Wine Shop (Cave des Italiens) Italian wine and spirits shop offering a curated selection of premium Italian wines sourced directly from Italian producers, with wine tastings by appointment and personalized caviste guidance for consumers.
- Online Ordering and Click-and-Collect Website-based service allowing customers to browse the full menu including pizzas, antipasti, pasta dishes, desserts, beverages, wines, beers, and spirits and place orders for pickup or delivery.
- Pizza Roma Franchise Program Franchise offering providing entrepreneurs the right to open Pizza Roma restaurants with support including training, administrative assistance, supplier introductions, and a projected 3-year return on investment.
Quantifiable outcome
- Customer satisfaction expressed as 'C'est bon et généreux!' for 45 years
Companies that use Pizza Roma
Customer profileSegments3 records
Ideal customer profiles4 records
Pizza Roma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pizza Roma partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights5 records
Pizza Roma competitors and assessment
Company assessmentDirect peers
- Big Mamma Group: Paris-headquartered restaurant group operating a portfolio of authentic Italian trattorias and pizzerias (East Mamma, Ober Mamma, Pizzeria Popolare, etc.). Most directly comparable to Pizza Roma on authentic Italian positioning, full-service dine-in, and Paris-centric footprint, though at significantly larger scale.
- Bocca: Paris-based Italian restaurant focused on authentic regional Italian cuisine and natural wines. Comparable to Pizza Roma on authentic Italian positioning, Paris-only footprint, and curated wine offering akin to Vino Roma.
Broad incumbents
- Domino's Pizza France: Leading pizza delivery and takeaway chain in France. Competes with Pizza Roma's delivery and click-and-collect channels but is a delivery-first QSR concept rather than a dine-in trattoria.
- Pizza Hut France: Major global pizza chain operating dine-in, takeaway, and delivery locations across France. Overlaps with Pizza Roma on pizza-centric menu and dine-in/takeout channels, but competes at the opposite end of the spectrum — mass-market QSR versus artisanal pizzeria.
- Del Arte: France's largest Italian-themed casual dining chain, part of the Groupe Le Duff. Comparable to Pizza Roma on Italian menu (pizzas, pastas), dine-in + takeout model, and French market focus, but operates as a broad national franchise chain rather than an artisanal independent concept.
Regional players
- Pizza Pino: Long-established Paris-based Italian pizzeria chain. Comparable to Pizza Roma on traditional Italian pizza menu, Parisian locations, and full-service dining model, operating as a regional peer rather than a national concept.
- Pizza Positano: Independent Italian pizzeria operating in the Paris region. Comparable on traditional Italian pizza focus and dine-in service model, but smaller in scale and absent franchise infrastructure.
Others
- La Pizzeria (various independents): Reference to the broader category of independent Italian pizzerias across Paris. Not a single comparable entity but the competitive set Pizza Roma competes against daily for foot traffic and dine-in occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pizza Roma social profiles
Digital presencePizza Roma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pizza Roma leadership team
Management profileNumber of profiles
Profiles1 record
Pizza Roma subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pizza Roma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pizza Roma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pizza Roma
What does Pizza Roma do?
Pizza Roma operates traditional Italian pizzeria restaurants in Paris serving handmade pizzas, pastas, meats, salads, and homemade desserts prepared with daily-made dough and house-prepared sauces using Italian seasonal products. The company also sells Italian wines and spirits through its Vino Roma wine shop, offers online click-and-collect ordering, and licenses its concept to franchisees.
Is Pizza Roma a public or private company?
Pizza Roma is a private company. It is classified as family owned and is currently operating.
When was Pizza Roma founded?
Pizza Roma was founded in 1968. It employs 11 to 50 people.
Where is Pizza Roma based?
Pizza Roma is headquartered in Paris, France, in the Europe region.
How does Pizza Roma make money?
Four revenue lines are on record. Restaurant dining and takeout is the primary driver. The others are franchise fees and royalties, wine and spirits retail and online ordering.
Who are Pizza Roma's main competitors?
Direct peers on record are Big Mamma Group and Bocca. Broad incumbents are Domino's Pizza France, Pizza Hut France and Del Arte. Regional players are Pizza Pino and Pizza Positano. La Pizzeria (various independents) is listed as an others.
Does Pizza Roma have an API?
No public API is recorded for Pizza Roma.
What industry is Pizza Roma in?
Pizza Roma's product category is Italian Restaurants. Its primary akta.pro industry code is THAFACAI, Brasseries, Bistros & Trattorias, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722511 and its SIC code is 5812.