Case Furniture

What Case Furniture does

Case Furniture Ltd. is a London-based contemporary and designer furniture retailer founded in 2006 and operating as a privately held UK company. The company curates and sells a broad portfolio of indoor and outdoor furniture, lighting, storage, and home accessories through collaborations with 15+ independent designers including Matthew Hilton, Robin Day, Sarah & Henrik Böttger, Terence Woodgate, David Irwin, and Eleanor Pritchard. Products span living room, dining, bedroom, home office, outdoor, storage, lighting, and accessory categories, with materials including solid oak, walnut, marble, leather, and bouclé textiles, and price points ranging from approximately $25 (accessories) to over $10,000 (modular sectionals).

The business runs a direct-to-consumer model primarily through its e-commerce platform at casefurniture.com, supported by a physical showroom at 23 East Hill, Wandsworth, London, and a network of third-party stockists. International shipping is offered to the US, UK, EU, and Middle East with multi-currency pricing in USD, EUR, and GBP, and a dedicated 'Professionals' trade program serves interior designers and architects specifying furniture for client projects. Revenue is generated entirely through one-time hardware sales of furniture and accessories, with no subscription or recurring revenue streams, and the company operates without disclosed external funding or parent company relationships.

Name

Case Furniture

Legal name

Case Furniture Ltd.

Website

https://casefurniture.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Case Furniture is a London-based contemporary designer furniture retailer founded in 2006, curating collections from 15+ independent designers and selling direct-to-consumer online, via a London showroom, and through trade and stockist channels across the US, UK, EU, and Middle East.

Ownership category

akta.pro rank

Product category

Contemporary Designer Furniture

NAICS

Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Office Furniture & Workspace Accessories Retail (CRALABAE), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

Keywords

• Designer furniture
• Contemporary furniture
• Home furnishings
• Outdoor furniture
• Lighting accessories

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Furniture and Accessory Sales: One-time purchase model for furniture products including living room, dining room, bedroom, outdoor, and home office categories. Accessories include lighting, textiles, kitchenware, mirrors, and rugs. No subscription or recurring revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Case Furniture designs, manufactures, and retails contemporary designer furniture across living room, dining room, bedroom, home office, outdoor, storage, and lighting categories, plus home accessories. Products are sold primarily through a direct-to-consumer e-commerce store with international shipping and multi-currency pricing, supplemented by a London showroom and a trade account program for interior designers and architects.

Product overview

Case Furniture is a contemporary and designer furniture retailer offering a diverse portfolio of indoor and outdoor furniture across multiple room categories. The company operates a multi-brand architecture featuring both named collections (Campus, Eos, Solas, Tanso) and individual designer collaborations. Product categories span Living Room (sofas, armchairs, coffee/side tables), Dining Room (tables, chairs, benches, storage), Bedroom (beds, drawers, bedside tables, dressing tables), Home Office (desks, chairs, shelving), Outdoor (tables, chairs, sofas, sun loungers), Storage (shelving, sideboards, modular units), Lighting (table lamps, floor lights, pendant lights), and Accessories (kitchenware, textiles, rugs, decorative items). The company partners with independent designers including Matthew Hilton, Robin Day, Sarah & Henrik Böttger, Terence Woodgate, David Irwin, Eleanor Pritchard, and others. The e-commerce platform enables direct consumer purchasing with international shipping across multiple currencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Campus Outdoor Collection Outdoor furniture collection by Matthew Hilton with armchairs, upholstered chairs, rectangular and square tables, side tables, coffee tables, 2-seater sofas, 3-seater sofas, sofa armchairs, bar stools, and sun loungers in Bottle, Pebble, Teak, and Granite finishes, for residential outdoor living spaces.
• Eos Outdoor Collection Outdoor furniture collection with powder-coated steel frames and sling seats including armchairs, side chairs, sofa armchairs, round and square tables, coffee tables, extending tables, 2-seater and 3-seater sofas, and ottomans, available in Black, White, Bottle, Pebble, and Rust finishes.
• Solas Outdoor Collection Teak outdoor furniture collection featuring cafe tables, bar tables, rectangular and square tables, side chairs, armchairs, bar stools, and lounge chairs designed for garden and outdoor dining.
• Tanso Outdoor Collection Teak outdoor furniture collection including sofa armchairs, 2-seater and 3-seater sofas, round tables, and rectangular tables designed for contemporary outdoor living.
• Linn Sofa Collection Modular sofa collection including 2-seater sofas, 3-seater sofas, sectional sofas, and sofa armchairs in Bouclé fabrics including Navy, Chalk, Grey, Moss, and Slate.
• Forum Leather and Bouclé Sofa Collection Leather and fabric sofa and armchair collection by Robin Day including 2-seater sofas, 3-seater sofas, and armchairs available in leather (Black, Dark Brown) and Bouclé (Moss, Slate, Chalk).
• Ella Lounge Collection Lounge chair collection including swivel lounge chairs and ottomans in Ultrasuede (Doeskin, Clove, Bottle Green) and Bouclé (Chalk, Moss, Slate) with stainless steel or swivel chrome bases.
• Pala Storage Collection Storage collection by Sarah & Henrik Böttger including double chest of drawers, console tables, tallboys, chests of drawers, open vanities, and dressing tables in Oak, Walnut, and Black finishes.
• Cross Tables and Sideboards Collection Contemporary furniture collection featuring extending tables (oval, rectangular), fixed tables, round tables, coffee tables, side tables, and sideboards in Oak and Walnut finishes.
• Dulwich Dining and Living Collection Matthew Hilton furniture collection including extending tables (rectangular, round), benches, bar tables, and desks, with HPL top variants in Polaris Sable and Polaris Black finishes, available in Oak, Walnut, and Black Stain.
• Coalbrook Statement Table Cast iron table with statement-making presence and tops in Guatemala Marble, Nero Marquina Marble, Bianco Carrara Marble, Oak, and Walnut Stain.
• Solid Lighting Collection Lighting collection by Terence Woodgate featuring rechargeable table lights, pendants, downlights, and table lights with marble (Serpentine, Carrara, Nero Marquina), Oak, Black Stain, and Walnut tops.
• Soft Lighting Collection Lighting collection by Terence Woodgate featuring table lights, floor lights, and paper lanterns in Oak and Black finishes with pleated paper or metal shades.
• 675 Dining Chair Classic dining chair by Robin Day with injection-moulded ply shell in Leather (Prime Nero, Prime Cream), Fabric (Elum Dark, Elum Light), and Ultrasuede (Clove), with Oak and Black frame options.
• Lucent Glass Furniture Collection Glass furniture collection featuring coffee tables, laptop tables, side tables (small and large), and console tables in Bronze Glass, Clear Glass, and Smoke Glass with polished stainless steel frames.
• Slot Modular Shelving System Modular shelving system available as single units, double units, and extension units with configurable single shelves, cabinet modules, drawer units, and desk units in Deep Blue, Silver, and White.
• Valentine Bedroom Collection Bedroom storage collection including chests of drawers, tallboys, bedside tables, and benches in Oak, Stained Walnut, and Black Stain finishes.
• Trade Professionals Program Dedicated trade program for interior designers, architects, and trade professionals providing trade pricing, project-based consultation, and bulk ordering capabilities for specifying Case Furniture products into client residential, hospitality, and commercial projects.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• StockistsminorChannel Partner/ Reseller/ DistributorNetwork of third-party stockists and retailers who carry Case Furniture products. Listed on the website's 'Stockists' page for customers seeking physical retail locations to view and purchase products.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• SCP Furniture: London-based specialist retailer of contemporary designer furniture and lighting, selling directly to consumer and trade. Comparable mid-size scale, designer-led assortment, and showroom-plus-online model.
• Swoon (formerly Soho Home): UK online-first designer-style furniture retailer covering full home categories with international shipping and a designer-collaborator model. Directly comparable mid-size DTC furniture peer in the same markets.
• Aram Store: London design retailer (founded 1964) carrying a curated multi-designer furniture, lighting, and accessories assortment to consumer and trade customers — overlapping product breadth and design-led positioning with Case Furniture.
• BoConcept: Global Danish brand offering contemporary designer-look furniture via franchise showrooms and direct e-commerce, with a similar full-home range (living, dining, bedroom, office) and premium-but-mass positioning overlapping with Case Furniture.
• Maisons du Monde: French retailer of designer-style furniture, lighting, and home décor across living, dining, bedroom, and outdoor categories. Same multi-category, multi-region DTC-plus-store model focused on design-led customers.
• Dwell Furniture: UK contemporary furniture retailer focused on designer-led living, dining, and bedroom collections at accessible premium price points — same market position and product breadth as Case Furniture.
• Heal's: London-based contemporary designer furniture retailer founded in 1810 with a showroom and online store carrying premium living, dining, bedroom, and outdoor furniture from established designers — same category, geography, and DTC-plus-showroom model as Case Furniture.
• Roche Bobois: French luxury designer furniture retailer with global showroom network selling premium living, dining, and bedroom furniture to consumers and trade. Higher price tier but directly comparable multi-designer curation model.

Broad incumbents

• West Elm: Williams-Sonoma-owned US retailer of designer-styled furniture, lighting, and home décor. Significantly larger incumbent serving similar design-conscious customers across all major room categories; represents the scaled equivalent Case Furniture aspires to in the designer-led segment.
• Habitat: UK furniture and home retailer owned by Sainsbury's, offering broader assortment across furniture, lighting, and accessories at accessible price points. Larger incumbent serving overlapping customers but with mass-market positioning rather than Case's designer focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCd20IIKsTzf0D6Z7Agl_YRQ
• Facebookfacebook.com/CaseFurnitureLtd
• LinkedInlinkedin.com/company/case-furniture
• Instagraminstagram.com/Case_Furniture
• Pinterestuk.pinterest.com/casefurnitureuk
• Xx.com/Case_Furniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Case Furniture