3angrymen Productions

What 3angrymen Productions does

3angrymen Productions Ltd is a London-based creative video production company that operates commercially under the trading name 'Nowadays'. Founded in 2006 and headquartered in London, the firm produces brand films, commercials, corporate content, branded content, charity campaigns, animation and motion graphics, and self-funded 'Nowadays Originals' short-form content. Its stated creative methodology is built around an 'emotional intelligence' framework intended to produce films that build trust and move audiences to action. Service delivery spans web, TV, and social distribution formats.

The company's product surface is organized into six service lines: Adverts & Promotional (commercials for broadcast and online), Corporate Film (internal communications, recruitment, CSR and mission/values content), Branded Content (emotional brand storytelling), Charity (campaigns for UK non-profits), Animation & Motion Graphics, and Nowadays Originals (self-funded mini-documentaries and short films). Notable clients include NSPCC, Dementia UK, Scouts, Social Work England, BaByliss, Schroders, Impetus, and TrueStart Coffee, with multiple repeat engagements from NSPCC across different campaigns.

Revenue is generated on a project-based, one-time-fee model with no publicly disclosed pricing. Go-to-market is sales-led and direct, targeting UK charities, large enterprises, and global consumer brands, with the company portfolio serving as primary demand-generation collateral. In 2025 the firm was ranked in the UK Top 50 production companies and was acquired by Auspicious Group, integrating it into a larger creative group. Headcount is reported at 1–10 employees.

Name

3angrymen Productions

Website

https://3angrymen.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

London-based creative video production studio trading as 'Nowadays', producing brand films, commercials, charity campaigns, and animated content for UK charities, enterprises, and consumer brands using an emotional intelligence-led storytelling methodology.

Ownership category

akta.pro rank

Product category

Creative Video Production Services

NAICS

Motion Picture and Video Production (512110), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Branded Entertainment & Long-Form Content (Series, Shorts, Films) (MPADAEAG)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Corporate & Internal Communications Video (MPADAEAC), Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE), Motion Graphics & Animation (BPAFAIAD)

Keywords

• Video production services
• Corporate film production
• Branded content creation
• Animation and motion graphics
• Commercial advertising production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Video Production Services: Project-based video production services including brand films, corporate content, adverts, branded content, charity campaigns, and animation. Revenue generated through one-time project fees for clients across enterprise, charity, and consumer brand sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

3angrymen Productions (trading as Nowadays) is a London-based creative video production company producing brand films, corporate films, adverts, branded content, charity campaigns, animation, and self-funded original short films. The company delivers video content for web, TV, and social platforms, serving enterprise clients, UK charities, government bodies, and global consumer brands through project-based engagements powered by an emotional intelligence-driven storytelling approach.

Product overview

3angrymen Productions (trading as Nowadays) is a creative video production company offering a unified portfolio of six distinct service lines: Adverts & Promotional for commercials; Corporate Film for internal communications and recruitment; Branded Content for emotional brand storytelling; Charity campaigns for UK non-profits; Animation & Motion Graphics for visual storytelling; and Nowadays Originals for self-funded documentary and short film projects. The company positions itself as powered by emotional intelligence, creating films that build trust, move audiences, and inspire action across web, TV, and social platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Adverts & Promotional High-quality commercials produced for broadcast and online channels, serving global audiences across diverse product categories ranging from air fryers to hairdryers. Targeted at consumer brands seeking advertising production for product launches and brand storytelling.
• Corporate Film Award-winning corporate content with a genuine sense of purpose, produced for internal communications, recruitment and onboarding, client testimonials, CSR, and mission/values messaging. Targeted at large enterprises and organizations.
• Branded Content Value-driven emotional engagement content that builds deeper connections between brands and audiences through storytelling. Targeted at brands seeking purpose-driven narrative content that goes beyond traditional advertising.
• Charity Campaigns Campaign films that raise money, awareness, and support for some of the UK's leading charities, including NSPCC, Samaritans, and Dementia UK. Targeted at nonprofit organizations seeking emotionally resonant campaign content.
• Animation & Motion Graphics Memorable animations that distill complex concepts, stories, and systems into eye-catching visuals with broad audience appeal. Targeted at brands and organizations needing visual storytelling to explain or engage.
• Nowadays Originals Self-funded content slate including mini-documentaries and award-winning short films, showcasing stories the team wants to tell. Functions as a creative showcase and brand-building initiative for the company rather than a paid client offering.

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Smuggler: London and New York-based production company specializing in commercials, branded content, and long-form storytelling. Direct peer given shared focus on emotion-led advertising films for global brands and similar scale.
• Partizan: London- and LA-based production company producing commercials, music videos, and branded content. Comparable in offering portfolio (adverts, branded content, original short films) and target enterprise/brand clients.
• Pulse Films: London-headquartered creative production company producing commercials, branded content, music videos, and documentary features. Highly comparable to Nowadays in service mix, customer base (global brands and cultural clients), and London boutique-to-mid-market positioning.
• Agile Films: London-headquartered commercial production company producing advertising films and branded content for global brands. Direct peer in service mix, format, and target clients.
• Rogue Films: London-based commercial and branded content production company with a comparable boutique creative sensibility and roster of major UK and international brand clients.
• Greatcoat Films: London-based creative production company producing commercials, branded content, and documentaries. Direct peer in service lines and London-headquartered boutique positioning.
• Chief Productions: London creative production studio producing commercials and brand-led storytelling for global advertisers. Direct peer given comparable boutique scale and brand-film specialization.

Broad incumbents

• MJZ: Long-established global commercial production company with deep director roster. Larger incumbent competing for many of the same brand advertising briefs Nowadays targets.
• Radical Media: Global production company producing commercials, branded content, documentaries, and original series. Broader incumbent that competes for many of the same enterprise brand-film briefs.
• RSA Films: Ridley Scott-associated global commercial and branded content production company. Larger incumbent with overlapping capabilities in commercial and corporate filmmaking for major brands worldwide.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/3angrymen
• Facebookfacebook.com/3angrymen
• LinkedInlinkedin.com/company/3angrymen-productions-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3angrymen Productions